Smart online stores are getting ready for Q4 on Pinterest now!
eCom directors, marketing managers and online store owners - if you're planning to give Q4 holiday sales a boost with Pinterest this year, then it's time to get started right now!
Now is the perfect time to prepare your online store for the 2022 festive season on Pinterest.
New to Pinterest?
Keen to give your products visibility with paid ads on Pinterest in the run up for the 2022 holidays, but you're not set up on Pinterest?
Start now. Set up your account. You'll miss the boat if you wait until October!
Because Pinterest needs time to learn about your brand and your products. Setting up an SEO optimized account and sharing organic content for a few weeks will teach the algorithm what your brand is all about.
Not only that, the organic activity helps to collect data to support any future paid ad campaigns.
Have a Pinterest account, but no clear strategy?
You plan to run holiday ads in Q4, but your account is inactive (you pin less than 1x per week) and/or it's in need of a clean-up?
Now's a good time to clean up and optimize for SEO and give Pinterest sufficient time to index your content ahead of the holiday season.
The Pinterest algorithm LOVES active accounts and keywords. Pinterest is a visual search engine. An SEO optimized account with keywords that are relevant for your brand is essential to get your content distributed to a targeted audience.
Pinterest needs time to index your content. To maximize results, now's the time to fine-tune your account.
Want to acquire qualified leads cheaply for retargeting in Q4?
Ever thought about using Pinterest to create top of funnel audiences and then retarget them on Facebook or Google?
Collect leads for Q4 now - prepare retargeting audiences in Q3 when ad cost is lower.
You can acquire highly qualified leads with Pinterest by running ads to reach a new audience. Help people discover your brand and products on Pinterest and collect the clicks on your ads for retargeting on Facebook or Google - and reduce advertising cost on other platforms in the process! ;)
On Pinterest, Christmas is just around the corner...
People start looking for and collecting Christmas decor, holiday gift and food ideas as early as September! Q4 is the busiest time of the year on Pinterest. Will they find your products whilst planning their end-of-year festivities?
Pinterest marketing is our specialty and that is ALL we do. Just Pinterest! We work with online retailers and brands in a wide range of industries. Many of our clients sell via Shopify, but we help e-commerce retailers with shops on other platforms too.
Want to learn more about how to get ready on Pinterest for the 2022 festive season? Book a free call.
Agency Owner &
Pinterest Marketing Consultant
Pinterest Marketing for eCommerce