If you decide to spend time marketing on Pinterest, your overall aim is to capture the attention of potential clients on the platform to grow your business. So, how do you design a Pinterest marketing strategy that converts clicks into signups or sales? Find out in this Pinterest Marketing Strategy Guide.Think like your customerYour preferred customer should be at the heart of everything you do. In today’s world, customers are marketers. Start by providing lots of value on your website with free content. For example, a business coach could regularly publish content based on questions that clients ask during coaching
There is no one-size fits all strategy when it comes to Pinterest marketing.
Much depends on your business niche, your day-to-day Pinterest activity, your online content and how you integrate the different pieces. Just pinning without good content and a clear plan is unlikely to give you good results.
To reap results, begin with the end in mind.
Marketing on Pinterest is different
Marketing on Pinterest is different from other platforms. Here's what you should know:
It's not a social network
It’s a visual search engine, designed for discovery. People are not there to connect with others. They are actively looking for ideas or solutions. Think SEO.
Content has a long life-span
Organic pins have a very long life-span. They can send you traffic for months or years to come. Compare this to 6 or 48 hours respectively on Facebook and Instagram...
Paid pins live on organically
Did you know that after running a paid advertising campaign on Pinterest, the pin(s) you promoted will stay on Pinterest and continue to drive traffic organically?
Pinterest is a long-term game
Pinterest is a long-term game that requires preparation, patience and a strategic approach. If you are looking for quick results, Pinterest may not be for you. However, if you do it right, you can turn it into your best business friend, as it sends traffic for months and years to come.
Think beyond the image and consider the entire Pinner experience.
Here are some tips.
There are different ways people can "stumble" upon your content on Pinterest. However, the large majority of searches on this visual platform are still done through keyword search. SEO optimization is essential if you want to be successful on Pinterest.
Treat Pinterest like a search engine. Think Google!
Conversion Focused Pinterest Marketing
for Shopify Retailers & E-commerce Brands