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The importance of embracing ambiguity: how Pinterest’s marketing lead survived 2020
With nominations for this year's Future 50 currently open, we profile last year's inductees. Interest in Pinterest has gone through the roof as bored users stockpile inspiration. But with the pandemic also grounding the brand’s experiential marketing efforts, Megan Kleban tells how she’s been turning the situation around.
7 May 2021 | Read more at thedrum.com
Pinterest Adds 2 New Creator Leads
Pinterest added two new creator leads, both of whom will report to head of content and creator partnerships Aya Kanai.
Marta Topran joined the company as beauty and fashion creator lead. She had been editorial director at beauty subscription company Ipsy after spending over 12 years as a beauty director, editor and writer at publications including Women’s Health, Cosmopolitan and Seventeen.
And Pinterest’s new home and design creator lead, Jeremy Jankowski, comes from Domino, where he had been leading brand partnerships. His previous stops included Glam/Mode Media and Refinery29.
6 May 2021 | Read more at adweek.com
Pinterest Launches Pinterest Ads in Mexico, Continuing Business Expansion
Pinterest is moving ahead with the next expansion of its ad business, with brands in Mexico now able to launch paid promotions via Pin.
The announcement comes at the same time as Pinterest continues to expand its ad tools in Latin America, which began with the launch of Pinterest ads in Brazil last month. Pinterest says that it currently serves more than 23 million monthly active Mexican users.
5 May 2021 | Read more at socialmediatoday.com
Pinterest Search Trends: Gen Z Longs For Post-Pandemic Life
Pinterest searches among users in the Gen Z demographic are up 96% year-over-year. In particular, the company reports “skyrocketing” searches for vacations, clothes, and home renovations.
Here’s more about what Gen Z is planning for when life returns to normal. Marketers can use this data to get a head start on creating campaigns that will resonate with this demographic.
4 May 2021 | Read more at searchenginejournal.com
Pinterest Announces New Initiatives to Celebrate Asian and Pacific Islander Heritage Month
Asian and Pacific Islander Heritage Month is being held in May, and Pinterest has announced a range of new events and initiatives to help mark the occassion, and highlight API creators.
First off, Pinterest will feature a range of API creators on the Today tab in the app, which will also include resources for the community and allies in support of #StopAsianHate.
3 May 2021 | Read more at socialmediatoday.com
Pinterest Shares Insights into the Latest Search Trends as Pinners Look Beyond the Pandemic
With the vaccine roll-out now well underway, people are seeing the light at the end of the year-long COVID tunnel, which now has mindsets switching to new opportunities, with a return to social gatherings and events increasingly possible, and travel now back on the cards for planning.
30 April 2021 | Read more at socialmediatoday.com
Pinterest Announces New Funding and Assistance Initiatives for Mental Health Awareness Month
Pinterest has announced a range of new events and features for Mental Health Awareness Month, as it looks to play a role in addressing mental health concerns, which are evidently - based on on-platform search activity - increasingly front of mind for many Pinners.
29 April 2021 | Read more at socialmediatoday.com
Pinterest CFO Looks to Ramp Up Spending on Marketing, Product Investments
The San Francisco-based company—like many other consumer-facing businesses—last year deferred a significant portion of its marketing spending in the face of the coronavirus pandemic.
It is now looking to launch a new branding and advertising campaign in the second quarter, Chief Financial Officer Todd Morgenfeld said Tuesday. “I would expect we would do more of this over time,” Mr. Morgenfeld said.
28 April 2021 | Read more at wsj.com
Investors Stick a Pin in Pinterest: First-quarter revenue jumped, but user growth appears to be slowing
On Tuesday, the image-sharing company said first-quarter revenue grew a whopping 78% year-on-year, beating its own guidance and Wall Street’s estimate. But user growth—especially in the U. S.—appears to be slowing. Pinterest said U.S. users, responsible for more than 80% of its overall revenue in the first quarter, increased by just 9% versus a year earlier. That is slightly lower than analysts had forecast and much lower than the more than 12% year-on-year growth the company had averaged over the previous three quarters, according to FactSet.
28 April 2021 | Read more at wsj.com
iOS 14 Is Apple CEO Tim Cook’s Big Fat Kiss To Facebook, Twitter, Pinterest, Google, Snap, Reddit And Other Major Platforms
Yesterday I upgraded to iOS 14.5. Today my privacy is more secure. But also, the walls surrounding the castles of big consumer tech just got taller. And the moats around them just got wider.
iOS 14.5 is the full implementation of Apple’s privacy vision for mobile, outlined eight months ago at the company’s World Wide Developer Conference. In Apple’s vision, device-level data can no longer be captured or used without consent by marketers and adtech companies.
27 April 2021 | Read more at forbes.com
Pinterest and Shopify expand partnership to boost social commerce globally
To help merchants around the world easily bring their products online and respond to a growing demand from global consumers, Pinterest is expanding its partnership with Shopify to 27 new countries. The Shopify Pinterest channel is now live in these new countries including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK.
Now, more than 1.7 million Shopify merchants around the world have an easy way to bring their products to Pinterest and turn them into shoppable Product Pins that are discoverable across the platform.
21 April 2021 | Read more at newsroom.pinterest.com
Pinterest Rolls Out Content Claiming Portal Tool
Pinterest rolled out a way for creators to protect their content and determine how it can be used on the platform.
The new Content Claiming Portal tool enables creators who complete this application and receive approval to upload their original content and choose from these enforcement options: Mine Only, Website Only, Block All.
20 April 2021 | Read more at adweek.com
Anthropologie adds a virtual experience with a Pinterest catalog
Apparel and home goods retail chain Anthropologie launched a digital-only catalog on Pinterest in late March after the coronavirus pandemic limited in-store shoppers. The catalog’s content focuses on its home goods and has generated "overwhelmingly positive" response from consumers, says Barbra Sainsurin, executive director of digital.
20 April 2021 | Read more at digitalcommerce360.com
Reddit, Pinterest & Alibaba Among World’s Highest Carbon Emissions Websites
Reddit, Pinterest and Alibaba have been named among the top most polluting websites on the internet, new research has revealed. Other high-emissions websites include video game giant Nintendo, sports channel ESPN and fast fashion retailer Uniqlo.
The report, released by energy comparison platform USwitch, calculated the carbon footprint of the 200 most popular webpages by considering multiple factors that impact a site’s energy-efficiency, from the host platform to font size, images, videos and colours.
19 April 2021 | Read more at greenqueen.com.hk
When UK retailers meet their audiences on Pinterest
Understanding customer behaviour and insight as stores reopen after lockdown will be crucial, says Pinterest director of business marketing EMEA Visha Naul.
[...] Out of necessity, the past year has marked an incredible surge in online shopping, bringing millions of customers into a trend towards ecommerce that has been growing for years. But retailers are now navigating somewhat blindly as to how customers will behave in a post-pandemic world. Now, more than ever, rich audience insights are like gold dust, giving brands in the know the edge against competition through personalisation.
16 April 2021 | Read more at retail-week.com
Pinterest will now let workers blow the whistle on harassment and discrimination, despite NDAs
Pinterest has been battered with accusations of workplace discrimination for many months [...]. That includes, most recently, how Ifeoma Ozoma, a former Pinterest employee who accused the company of trying to silence her, helped draft California’s new Silenced No More Act.
Today, Ozoma is speaking out in The New York Times about why she believes nondisclosure agreements (NDAs) should not be allowed to keep whistleblowers in check — but Pinterest now says, effective immediately, it will stop making workers sign NDAs that prevent them from talking about such things.
14 April 2021 | Read more at theverge.com
Pinterest announces $500K Creator Fund, ‘Creator Code’ content policy, moderation tools and more
Pinterest today hosted an event focused on its creator community, where the company announced a series of updates including the launch of a $500,000 Creator Fund, a new content policy called the Creator Code, as well as new moderation tools, among other things.
With the changes, the company says its goal is to ensure the platform continues to be an “inclusive, positive and inspiring place.” The new content guidelines put that into more specific terms as it requires Pinterest creators to fact-check content, practice inclusion, be kind and ensure any call to action they make via the site doesn’t cause harm.
8 April 2021 | Read more at techcrunch.com
Pinterest Is Said to Be in Talks to Acquire the Photo App VSCO
Pinterest has held talks to buy VSCO, a photography app that spawned a teenage social media craze, according to two people with knowledge of the matter.
The discussions are ongoing, said the people, who declined to be identified because they were not authorized to speak publicly. A deal price couldn’t be learned; Pinterest has a market capitalization of about $49 billion, while VSCO has raised $90 million in funding and was last valued at $550 million.
6 April 2021 | Read more at nytimes.com
Pinterest Launches Pinterest Ads in Brazil, Expanding Marketing Opportunities
Pinterest continues to expand its ad business, with brands in Brazil now able to launch paid promotions via Pin.
As explained by Pinterest: "46 million people in Brazil use Pinterest to find ideas. To shop. To decide what’s next. They’ve long depended on Pinterest for inspiration and product discovery. And starting today, Brazilian marketers can use Pinterest ads to better reach this highly engaged audience."
6 April 2021 | Read more at socialmediatoday.com
Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools
As it continues to grow its audience, riding on the back of the eCommerce boom, Pinterest has launched its first ever B2B ad campaign, which aims to better frame its expanding use case and highlight opportunities for marketers. [...] the new 'Be Their Next' campaign focuses on the differentiating factors of Pinterest versus other social apps, and prompts brands to get engaged in that chain to connect with its audience.
2 April 2021 | Read more at socialmediatoday.com
Pinterest Launches Its First B2B Ad Campaign
Pinterest launched its first B2B campaign Thursday in six global markets to help brands reach the 83% of weekly users who the company says make purchases based on content they see on the site.
The campaign -- Be their next -- rolls out today in the United States, the United Kingdom, France, Germany, Canada, and Australia. It targets unbranded searches.
2 April 2021 | Read more at mediapost.com
What Is The Pinterest Lookalike Trend On TikTok? It's A Shocking Selfie Hack
Pinterest and TikTok have come together for the ultimate selfie hack, and the results are shocking. While scrolling through your "For You" page, you may've come across the hashtags #pinteresttrend and #pinterestlookalike a lot since Feb. 2021. Those tags will lead you to dozens of videos featuring TikTok's Pinterest lookalike trend [...].
Here's how the Pinterest lookalike trend works: After snapping a photo of your face, you're able to see what celebrity, influencer, or other human being you look like.
31 March 2021 | Read more at elitedaily.com
Searches on Pinterest reveal growing spring gardening trends
After a long winter indoors and an unseasonably warm spring forecast, Canadians will be racing to spend time outside and gardening has become a growing trend.
Pinterest has seen a triple increase in searches for “DIY garden boxes,” revealing that more people are turning to the platform to find ideas for how to grow their own flowers, plants and vegetables.
31 March 2021 | Read more at greenhousecanada.com
Pinterest open-sources big data analytics tool Querybook
Pinterest today open-sourced Querybook, a data management solution for enterprise-scale remote engineering collaboration. The company says the tool, which it uses internally, can help engineers compose queries, create analyses, and collaborate with one another via a notebook interface.
31 March 2021 | Read more at venturebeat.com
Pinterest’s International Women’s Month initiative: a conversation with Nicole Ocran and Cathryn Wood
For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from women who choose to challenge the norms.
To support this fantastic initiative, Influencer’s marketing executive Megan Horsnell sits down with content creators Nicole Ocran and Cathryn Wood to highlight the importance of International Women’s Month and discuss how the Pinterest platform allows creators, like themselves, to champion other female entrepreneurs within the influencer space.
30 March 2021 | Read more at thedrum.com
This designer was over Pinterest. Then it got her a job
Five years ago, Liz Caan was so skeptical of Pinterest that she told a local magazine that it was a waste of time for designers. “I was quoted saying, ‘I hate Pinterest—people pin recklessly, it’s terrible, I don’t even look at it,’” says the Newton, Massachusetts–based designer. “And now I’m like, ‘OK, fine, I get it.’ It is actually pretty good.”
What changed her mind? Meeting a dream client who called after pinning project images that Caan had posted and tagged years before then all but forgotten about. Here’s how the positive experience turned her into a Pinterest convert.
29 March 2021 | Read more at businessofhome.com
Pinterest Shares New Insights into Emerging Travel Trends and Interest Ramps Up Among Pinners
With the end of the COVID-19 tunnel now seemingly in sight, the travel industry is set to see a boom, with people who've been cooped up their houses for far too long keen to get out of their familiar surroundings, and head off to new sights.
And according to Pinterest, interest in travel-related content is already surging: "On Pinterest, travel engagement is at an all-time high - even when you look at the year before COVID. Travel searches on Pinterest increased 60% year over year. And those searches are turning all the pent-up demand into real bookings."
24 March 2021 | Read more at socialmediatoday.com
Pinterest and the Subtle Poison of Sexism and Racism in Silicon Valley
The day Françoise Brougher was fired from Pinterest began like so many of her workdays. It was April 2, 2020, and the company’s chief operating officer—with her rescue dog Dogbert nearby—was a few weeks into the pandemic and remote work, managing her team of 750 from her home in Silicon Valley. The gentlest social media site, built for “pinning” visual inspiration to virtual boards, appeared to be in equilibrium.
23 March 2021 | Read more at time.com
Anthropologie Debuts Digital-Only Catalog on Pinterest
The mail-order catalog is roughly as old as the typewriter, but the latter has had much more staying power...until now. Today, Anthropologie is piloting its first digital-only catalog on Pinterest.
Drop a pin: AnthroLiving is a virtual lookbook of Anthropologie’s Spring Home Collection, which includes household decor and furniture. AnthroLiving allows customers to window shop the latest home decor trends and pin products to buy now or later.
23 March 2021 | Read more at morningbrew.com
2 Ways Pinterest Is Growing Its Social Media Platform
Pinterest (NYSE:PINS) is the social platform for inspiration. It lets users collect and interact with visual media, helping them discover ideas, plan projects, or learn new things. [...]
Last year, Pinterest added over 100 million new users, driving revenue growth of 48%. This highlights the company's strong growth strategy, an advantage that should continue to power gains in the digital ad market. Here's what investors should know.
19 March 2021 | Read more at fool.com
Pinterest CMO: 'People misunderstand insights... it should inform our intuition'
UK – Many businesses have a misconception of the role that insights should play, according to Pinterest chief marketing officer Andréa Mallard speaking at MRS Impact 2021, who argued that while it can enrichen an idea, it cannot tell a business what to become.
18 March 2021 | Read more at research-live.com
Pinterest Expands Skin Tone Search Qualifiers to More Regions, Adds Skin Tone to AR 'Try On' Tools
After first launching its skin tone search qualifier to enable users to hone in on more personally relevant search results back in 2019, Pinterest has seen significant interest in, and usage of the tool.
Pinterest expanded its skin tone filters to more products last year, and now, the platform is making its skin tone search options available in more regions, catering to even more users.
17 March 2021 | Read more at socialmediatoday.com
Clipchamp Partners With Pinterest To Amplify Video Content Creation
As video enjoys an upward trend in adoption by consumers and businesses alike – thanks to its high engagement rates – global video editing platform Clipchamp has announced an integration partnership with visual inspiration platform, Pinterest.
[...] The new collaboration with Pinterest will enable Clipchamp users to create video Pins from the platform using one of the newly developed Pinterest video templates that can be found in the new 2:3 aspect ratio collection.
16 March 2021 | Read more at bandt.com.au
Pinterest Expands Efforts to Combat COVID-19 Vaccine Misinformation
Pinterest is expanding its efforts to combat COVID-19 misinformation in Pins, and partnering with various health bodies to help ensure that Pinners are able to access accurate, reliable information about the vaccine rollout. [...]
Amid the expanding vaccine roll-out, Pinterest is adding a range of new partnerships and initiatives into its efforts, including new information linked to COVID-related searches.
12 March 2021 | Read more at socialmediatoday.com
Pinterest Expanding Toronto Presence With New Engineering Hub
Pinterest has revealed plans to expand its Toronto presence with 50 hires and an engineering hub in the city. The engineering location will be Pinterest’s first such international hub as the company looks to implement new tech into its core platform. [...] The Toronto office will grow to house half of Pinterest’s shopping experience engineering team.
Pinterest is the latest in a throng of international firms that are setting up engineering hubs in Toronto.
11 March 2021 | Read more at betakit.com
Mars enlists Tastemade for DIY Easter videos on Pinterest
Candymaker Mars has teamed with video network Tastemade and Pinterest to create several do-it-yourself videos that promote its Dove Silky Smooth Promises dark chocolate and M&M's Minis for Easter, per an announcement shared with Marketing Dive.
[...] Mars is inserting itself into the conversation around Easter, a popular topic on Pinterest with 229 million saved posts and 37 million searches related to the occasion.
10 March 2021 | Read more at marketingdive.com
TikTokers Are Making BFF Pinterest Boards To Show Off Their Bestie's Aesthetic
You love to hype your BFF up online. Whether it be via a TikTok video with "Best Friend (feat. Doja Cat)" by Saweetie playing in the background, or a dance challenge where you give your friend the spotlight, you take every new opportunity you get to show off your favorite person. So, did you see that some TikTokers are making BFF Pinterest boards? It's the latest friend trend you need to hop on, especially if your BFF has a cool aesthetic.
10 March 2021 | Read more at elitedaily.com
Head of Pinterest Canada Inspires Women to Fearlessly Pursue Goals
True to the theme of this year’s International Women’s Day, Erin Elofson urged an online audience of women in Timmins to avoid second-guessing themselves when pursuing career goals. [...]
Elofson, who has headed the Canadian branch of Pinterest since 2018, spoke about how taking risks was a key factor for her while climbing her way up the corporate ladder — sometimes having to ignore nagging doubts about her perceived lack of qualifications while applying for higher positions.
9 March 2021 | Read more at timminspress.com
Pinterest Launches International Women's Day Campaign To Uplift Female Entrepreneurs
Pinterest has launched a new campaign to support women globally, and empower women entrepreneurs. Throughout March, Pinterest will launch a special International Women Day edition of the Pinterest shop.
This version will exclusively feature women-owned, mission-driven small businesses from around the world. The virtual window shopping initiative will also allow twenty-five entrepreneurs to reach global consumers as they are planning their next project with a strong commercial intent
8 March 2021 | Read more at bandt.com.au
Pinterest Details the AI that Powers its Content Moderation
Pinterest this morning peeled back the curtains on the AI and machine learning technologies it’s using to combat harmful content on its platform. Leveraging algorithms to automatically detect adult content, hateful activities, medical misinformation, drugs, graphic violence, and more before it’s reported, the company says that policy-violating reports per impression have declined by 52% since fall 2019, when the technologies were first introduced.
8 March 2021 | Read more at venturebeat.com
Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Pinterest will launch its first brand campaign this year, according to a source involved in the planning. The idea is to reintroduce the company to the world in a new way. The branding campaign was not announced at Pinterest’s first-ever partner and advertiser summit this week, but this year will prove to have many firsts for the company [...].
At the partner and advertising summit, the company made announcements focused on video, shopping, and making its trend data actionable.
8 March 2021 | Read more at mediapost.com
Pinterest Announces New Marketing Tools, Including 'Pinterest Premiere' Video Ads
As part of its first-ever 'Pinterest Presents' marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience.
First off, Pinterest is adding a new video ad option called 'Pinterest Premiere', which will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame.
4 March 2021 | Read more at socialmediatoday.com
Pinterest’s CMO Says Investing In Video And Content Creators Are Key Priorities For Continuing Growth
Today, during its first virtual event for marketers, Pinterest announced that it is rolling out a number of tools to help marketers reach its audience, including exclusive video placements and insights based on users’ behavior within the app so they can market against emerging consumer trends.
During the event, called Pinterest Presents, the company also revealed a new conversion insights tool that will help advertisers see promoted organic metrics in a single report, along with new ways to understand attribution windows and paths to purchase through Pinterest’s growing e-commerce business.
4 March 2021 | Read more at forbes.com
Toyota taps interest in cars as 'third space' with Pinterest push for Sienna
Toyota debuted a new campaign on Pinterest to support the launch of its 2021 Sienna model, according to details the platform emailed to Marketing Dive. The campaign is a joint effort between Atrium, Saatchi & Saatchi, Burrell, Intertrend and Conill and is the first of its kind for an auto brand on the platform.
As part of the effort, four diverse creators are using Pinterest's Story Pins format to showcase the Sienna through video and static content, including tips and design ideas that are meant to inspire consumers.
4 March 2021 | Read more at marketingdive.com
Pinterest Ad Summit: Ad Tools, Growth in Gen Z, Men, Plus Dan Levy
Pinterest’s first global advertising summit on Wednesday revealed a few surprises: Along with new ad products and growth in some surprising user segments, the company decided to add a little star power to its roster of speakers.
While Pinterest executives and invited business guests comprised most of the speaker list, the event also welcomed model, author, TV and social media star Chrissy Teigen, along with special guest Dan Levy, [...]. Levy joined Pinterest chief marketing officer Andréa Mallard to talk about how telling stories can create positive spaces in real life.
4 March 2021 | Read more at finance.yahoo.com
Pinterest Launches New Showcase of Female-Owned Businesses for International Women's Day
In celebration of International Women's Day (March 8th), Pinterest has launched a new Pinterest Shop collection that features a range of female-founded small businesses, and hundreds of products, all made and designed by women. [...]
The new showcase will highlight female founders, and promote their efforts via Pinterest's dedicated shop platform. Pinterest has previously used its shop to highlight sustainable products and Black-owned businesses.
2 March 2021 | Read more at socialmediatoday.com
"A positive corner of the internet": Pinterest talks advertising and why it's different
This week, inspiration-focused social media platform Pinterest will host its first-ever advertiser summit, delivering six (slightly) different virtual events in six of its key markets around the world, including the UK, US, Germany, France, Australia/New Zealand, and Canada.
The ‘Pinterest Presents’ summit comes on the back of a very eventful – and successful – couple of years for the image-sharing services.
2 March 2021 | Read more at mobilemarketingmagazine.com
Pinterest Predicts: Wellbeing Trends for 2021
In 2020, Pinners turned to Pinterest for guidance and inspiration on navigating their lives during the global pandemic — from food to fashion to fun DIY projects and activities — they came with open minds and left filled with ideas to try at home.
In 2021, Pinners are focusing on wellbeing with manifestations and sleep work outs being high on their list. Here are the leading wellbeing trends for 2021.
1 March 2021 | Read more at womenlovetech.com
Pinterest Is Looking To Fill Over 50 Jobs In Toronto This Year & The Perks Are Next Level
If your online shopping mania extends into your working life, these Pinterest jobs in Toronto could be the perfect career move. The company is hiring 22 positions in Toronto right now and it wants to bring more than 50 people into the Toronto office over the course of 2021. The best news? The benefits that come with the jobs are beyond anything we've ever heard of.
26 February 2021 | Read more at narcity.com
Pinterest content can now be embedded into OneNote and Word on the web
Microsoft has announced a new feature for OneNote and Word on the web - the ability to embed interactive Pinterest pins. Embedding pins is about as easy as it gets, you can simply copy the URL of the content you want to embed and paste it into the OneNote page or the Word document you want to add it to, and it will automatically create an interactive card with the information from the pin.
24 February 2021 | Read more at neowin.net
Instagram, Pinterest and TikTok Add New Support Initiatives for National Eating Disorders Awareness Week
This week (February 22nd-28th), is National Eating Disorders Awareness Week, which aims to put a spotlight on eating disorders in order to raise awareness, and educate the public on the need for support and assistance for those in need.
[...] Instagram, Pinterest and TikTok have this week outlined new initiatives as part of NEDA Week, including new support tools and resources to help users who may be experiencing issues.
23 February 2021 | Read more at socialmediatoday.com
Pinterest Expands Down Under By Doubling Size of Australian Team
Pinterest is expanding its team for Australia and New Zealand and hiring for numerous roles across sales, creative strategy, and marketing, off the back of strong user growth in 2020. The visual inspiration platform will double the size of its Australian team, with opportunities now open at its Sydney office for roles that include partner managers, among others.
22 February 2021 | Read more at bandt.com.au
Pinterest Search Trends For ‘Manifestation’, ‘Self-Love’ Increase Amid Pandemic
Pinterest is increasingly becoming a social media platform that people turn to for inspiration in everything from planning a date night to baking banana bread to building DIY shelves. But since coronavirus hit, mental health searches have increased significantly. The latest Pinterest search trend insights reveal spikes around “manifestations” and “self-love” as new forms of intention-setting and self-care, and marketers should take note not just of the trends, but of why people turn to Pinterest for mental health tips.
18 February 2021 | Read more at forbes.com
Microsoft Reportedly Tried To Buy Pinterest For $51 Billion
Microsoft recently approached Pinterest about a potential deal to acquire the American image-sharing and social media service for $51 billion, according to the Financial Times.
[...] However, the FT reports that talks between the two companies are not currently active, adding that Pinterest has signaled its preference to remain an independent company.
15 February 2021 | Read more at forbes.com
Microsoft made approach to buy Pinterest: FT
Microsoft approached Pinterest in recent months about a potential deal to acquire the US$51 billion (S$67.6 billion) social media company, the Financial Times (FT) reported on Wednesday (Feb 10), citing people briefed on the matter.
The negotiations were currently not active, according to the report. A general shift to virtual interactions leading to increased engagement on social media platforms benefitted Pinterest as well, with its monthly active users jumping 37 per cent to 459 million in the fourth quarter.
11 February 2021 | Read more at straitstimes.com
Pinterest Launches New iOS Widget to Highlight Key Pins of Interest
As explained by Pinterest: "Today, we’re introducing our newest widget option for iOS, “Interests,” where Pinners can choose their top interests and have fresh content served to them daily, right on their home screen."
[...] Users can configure the Interests widget by choosing from the following topics: Beauty, Home Decor, Food, Men’s & Women’s Fashion, Quotes. The widget will then highlight fresh Pin content in that category on their home screen - which could prompt more users to keep coming back to the app.
11 February 2021 | Read more at socialmediatoday.com
What Pinterest is planning for 2021
Pinterest has matured into a different kind of online platform that’s successfully driving user and revenue growth. Elaine Burke spoke to UK and Ireland lead Milka Kramer about expanding in Ireland and furthering commercial opportunities.
11 February 2021 | Read more at siliconrepublic.com
Pinterest Announces 'Pinterest Presents' Virtual Summit for Marketers
As it looks to connect with more businesses, and keep riding the eCommerce wave that's gained significant momentum over the last 12 months, Pinterest has announced its first ever marketing and advertising summit, which will feature a collection of expert speakers on different Pin marketing subjects to help provide direction on key opportunities. [...]
Pinterest will hold variations of its virtual summit in local times for audiences in the US, the UK, France, Germany, Canada and Australia, with local speakers for each region, along with CEO Ben Silbermann, who'll appear at each event.
10 February 2021 | Read more at socialmediatoday.com
What Deepak Agarwal Learned and Accomplished in his First 90 Days at Pinterest
Deepak Agarwal, current Head of Content and Discovery at Pinterest, found himself transitioning to his new role in the midst of the global pandemic. [...]
In his time with Pinterest, Deepak Agarwal has identified challenges and opportunities for further innovation. "Our challenges, and therefore our opportunities, are fundamentally about the psychology of our Pinners. Because our product was created to ‘bring everyone the inspiration to create a life they love,' in order to live our mission we must go far deeper than simple surface-level recommendations, and get to the fundamentals of our Pinners' tastes."
9 February 2021 | Read more at digitaljournal.com
Pinterest Rises to 459 Million Users, Posts Strong Revenue Result in Q4
Pinterest has posted its latest performance update, posting a significant jump in revenue, and steady growth in overall usage.
First off, on users - Pinterest added 17 million more users in Q4, taking it to 459 million actives. [...] Pinterest has maintained the same growth momentum from the previous quarter, which is a positive result, and underlines the platform's ongoing progress.
8 February 2021 | Read more at socialmediatoday.com
Black History Month 2021: Celebrating Black Excellence
Pinterest announced: "Black History Month is a time of celebration and education. This month, Pinterest will showcase Black Excellence across categories including fashion and beauty, home, food and travel.
[...] To celebrate Black creators and the talented contributions of Black voices every day, we’re hosting the Pinterest Creators Presents: Black Gold digital speaking event on February 24th. The event will spotlight creatives and role models through a line-up of compelling conversations about Black Excellence and owning your space in a digital world."
8 February 2021 | Read more at newsroom.pinterest.com
Pinterest had a giant fourth quarter thanks to a strong holiday season
Like other online platforms, Pinterest reaped the benefits of an uptick in e-commerce advertising during the holiday season. The image-sharing platform saw a 76 percent year-over-year jump in fourth quarter revenue, to $706 million, the company said Thursday. [...]
Pinterest said in its letter to investors that its revenue growth was mostly driven by a robust holiday season and product improvements in advertising. It saw a six-fold increase in the number of businesses that used its shopping ads format during the fourth quarter.
5 February 2021 | Read more at theverge.com
Pinterest Share Their Top Valentine's Day Insights
Pinterest said that this year, users are still planning on celebrating Valentine’s Day, but are more interested in date ideas at home rather than the traditional (and, some may say, cliché ) romantic dinner. [...]
9 out of 10 Pinterest users rely on the app to make purchasing decisions, so brands can help them make their ideas a reality. Here are some insights from Pinterest about how brands can reach consumers this February 14th:
5 February 2021 | Read more at bandt.com.au
Why Positivity Is Pinterest's Competitive Advantage
People like to use websites that inspire them to do the things they love. Pinterest believes that being a beacon of positivity on the internet can be a huge advantage -- and advertisers agree!
[...] What makes it stand out from competitors like Facebook and Twitter is that it is focused on the finer things in life while avoiding hot button issues like politics or news stories. This makes using Pinterest fun for users and "brand safe" for advertisers.
3 February 2021 | Read more at fool.com
The future of shopping and eCommerce: Perspective from Pinterest
Milka Kramer (country manager UK and Ireland at Pinterest) talks about the future of shopping and eCommerce:
"2020 undoubtedly reshaped the retail industry with long-lasting changes to consumer behaviour. 'Keeping pace’ is no longer sufficient for success, or even survival, as is evident in the public struggles of many high-profile retailers and famous brands. In a post-pandemic world, brands and retailers need to look to consumer behaviour from the digital perspective and embrace tools that anticipate what customers will want in the years ahead."
3 February 2021 | Read more at marketingtechnews.net
Pinterest Introduces Story Pins Follower Streams
Pinterest has been exploring and testing its own take on Stories for a while. As Pinterest continues to develop its content discovery offerings, the team has just announced their latest update: Story Pins following streams.
[...] Available on iOS and Android, Story Pins following streams allow users to see more personalized content from the accounts they choose to follow. This is a new opportunity for marketers to push their content up to the top of the home feed, show their personality and build a deeper connection with their Pinterest following.
30 January 2021 | Read more at socialmediatoday.com
Pinterest Expands Social, Community Impact Efforts With a Focus on 3 Offline Areas
Pinterest will expand its social and community impact efforts under the leadership of Ari Simon, who joined the company last July in the newly created role of head of social impact and philanthropy.
The focus will be on three offline areas: expanded employee volunteerism, donation match, and charitable giving.
29 January 2021 | Read more at adweek.com
Pinterest Is the Fashion Destination for Generation Z
While Pinterest once reigned as the platform dedicated to all things DIY and party-planning galore, the fashion part of the website has seen significant growth recently amongst Generation Z. [...]
According to Enid Hwang, Pinterest's community marketing manager, Generation Z is highly interested in aesthetics, with their search for the word ranking 447% higher than with Millenials. “On Pinterest, Gen Z’s journey to discover their identity and passions is ever-present, as they open-mindedly save ideas to boards and find more along the way,” said Hwang in a public report.
27 January 2021 | Read more at whowhatwear.co.uk
Pinterest Engineering exec on adapting to COVID-19
Yahoo Finance’s Brian Sozzi speaks with Pinterest Head of Engineering Jeremy King about the social media platform’s upgraded ‘AR Try On’ feature, and 2021 outlook.
26 January 2021 | Read more at finance.yahoo.com
Pinterest Adds New AR 'Try-On' Tools for Eyeshadow, Expands Product Tagging Within Pins
With eCommerce on the rise, Pinterest is looking to facilitate more capability in assessing and comparing products, with the expansion of its AR 'Try On' tools to better replicate the in-store shopping experience.
After launching its lipstick Try on Pins with selected brands early last year, Pinterest is now expanding its AR overlays into eyeshadow as well, with new, shoppable eyeshadow Pins showcasing products from Lancome, YSL, Urban Decay, and NYX Cosmetics.
23 January 2021 | Read more at socialmediatoday.com
Pinterest: How AR elevates our data strategy
Pinterest is announcing plans to expand its product-tagging beta for shoppable Story Pins, allowing advertisers and creators to tag products in photos. The company also added to its Try on platform today with an AR eyeshadow launch. These build on a wider series of features that include the introduction of Pinterest’s facial AR technology exactly one year ago.
Pinterest senior VP Jeremy King talked with VentureBeat about how the company’s data strategy made these technical changes possible. He explained how Pinterest is powered by computer vision technology and focused on advancing its AR capabilities to make the site more shoppable.
22 January 2021 | Read more at venturebeat.com
Pinterest Tests New Stories Panel at the Top of User Feeds
Pinterest launched a beta test of Story Pins with selected creators last September, which it's slowly expanding, and in line with this, the platform is now also highlighting Stories from Pinners you follow at the top of each users' 'For You' feed.
Story Pins are not exactly the same as the ephemeral Stories on other apps, with the most notable difference being that Story Pins live within a Pin, and don't disappear after 24 hours. But the format is pretty much what you're used to, providing a vertically-aligned presentation option for Pin content, which can be used to add more context to your regular Pins.
21 January 2021 | Read more at socialmediatoday.com
Pinterest Launches New 'Dynamic Creative' Automated Ad Targeting and Creation Process
[...] Pinterest has today unveiled a new, 'Dynamic Creative' ad process which will enable advertisers to automate the ad creation and targeting process for their campaigns based on individual user behavior.
The process essentially responds to how users interact in the app - if a user is searching for 'decorative lights' for example, and they narrow their search for specific items, the system will then show ads for items from your uploaded catalog which best match the users' stated interest.
21 January 2021 | Read more at socialmediatoday.com
Pinterest's new ad format automates personalized messaging
Pinterest this week introduced a customizable advertising format that lets marketers automate the process of building personalized creative to target specific audiences. Advertisers can make multiple versions of Pins from digital assets or a product feed, automatically importing product data such as price, location and availability for target audiences, per an announcement shared with Marketing Dive.
21 January 2021 | Read more at marketingdive.com
Turkey imposes advertising ban on Twitter, Periscope, Pinterest
Ankara has imposed advertising bans on Twitter, Periscope and Pinterest after they failed to appoint local representatives in Turkey under a new social media law, according to decisions published on Tuesday.
[...] The law allows authorities to remove content from platforms, rather than blocking access as they did in the past. It has caused concern as people turn more to online platforms after Ankara tightened its grip on mainstream media.
19 January 2021 | Read more at reuters.com
CES 2021: What Happened in Vegas Stays on Pinterest
As has been the case for most major events since last March, screens are replacing the Las Vegas Convention Center for CES 2021, and Pinterest is helping brands on its platform re-create the CES experience on those screens.
Pinterest said its top customers are using its platform to share the full-in person experience of CES virtually and fulfill their goals of sharing the latest product news and audience insights via decks, talks and videos built out by Pinterest, [...] giving viewers access to more executives than they would otherwise encounter on the show floor and during sessions.
14 January 2021 | Read more at adweek.com
Pinterest Taps Ex Twitter Litigation Chief for Legal Department
Pinterest Inc. has hired former Twitter Inc. lawyer Michele Lee as its new assistant general counsel, a role that will place her in charge of litigation, regulatory, and employment matters. [...]
Lee left her previous role as senior director and associate general counsel at Twitter in December, where she headed litigation, regulatory, and competition. She started work with Pinterest on Monday, and reports to Pinterest’s general counsel Christine Flores, a former Google lawyer who joined the company in 2017.
14 January 2021 | Read more at news.bloomberglaw.com
Pinterest Shares New Insights into Emerging Tech Search Trends on the Platform
Pinterest has shared some new insights into emerging tech search trends on the platform, with gamers, mobile users and the rising WFH cohort seeking out new ways to customize their set ups in line with their evolving needs. As per Pinterest:
"Tech is a growing category on Pinterest, with searches for “electronics” up 70% year over year. It’s where people go to discover new products and dream up their perfect tech setup. It’s also where early adopters start planning their next purchase: we’ve even identified 75 million tech early adopters that you can reach through the Pinterest Ads Manager."
13 January 2021 | Read more at socialmediatoday.com
BMW turns to Pinterest to promote 4 Series Coupé during lockdown
BMW has launched a Pinterest campaign to promote its 4 Series Coupé. It gives Pinterest users a 360-degree view of the car and enables the, to explore its key features by clicking on hotspots around the vehicle.
As part of the campaign, BMW has also become the first auto brand to use Pinterest’s Pin Extension feature, an ad solution that gives consumers an immersive brand experience within Pinterest’s in-app browser, simply by swiping up within a regular Promoted Pin.
13 January 2021 | Read more at mobilemarketingmagazine.com
Donald Trump Pinterest ban: 10 best reactions to POTUS being kicked off 'vision board'
Outgoing President Donald Trump first permanently got banned from Twitter and Facebook over posting information that misled users about the results of the presidential election and also encouraged the mob that stormed the Capitol on January 6.
[...] Now, after Twitter and Facebook, other leading social media platforms did not waste any time to take the same action. Platforms such as Twitch, Instagram, Snapchat, Shopify, TikTok¸ Spotify, Apple App Store, Google and Reddit also banned Trump. [...] Pinterest also followed the same route.
11 January 2021 | Read more at meaww.com
“Indie Nails” Are The Most Fun Pinterest Beauty Trend Of 2021
In the new year, nail art trends are getting even more out of the box. While there will always be a place for chic minimalism, with the omnipresent French tip and its many spin-offs, 2021 is all about flexing your creativity with the no-rules manicure trend Gen-Z is calling "indie nails."
According to recent Pinterest data provided to Refinery29, the user search for "indie nails" is already surging 21%, and the mood-board platform predicts the artsy aesthetic will be huge in 2021.
11 January 2021 | Read more at refinery29.com
3 Ways Pinterest Plans to Drive Revenue Growth in 2021
The value behind Pinterest stems from the visual experience it provides to its users, its ongoing curation of personalized content, and how it allows its users to act when they see something of interest. The company has grown at a fast rate in recent years, but still has plenty of opportunities to capture more revenue and improve upon its user experience. Here are three of them.
11 January 2021 | Read more at fool.com
How Cadbury is using Pinterest Trend Badges as a sweet spot for inspiring decisions
Cadbury is among the first brands to use Pinterest Trend Badge to utilise consumer insights to better stand out and get in front of chocolate lovers in the UK right at the moment when they are searching for something sweet.
They used insights from Pinterest to help create their exciting new series of Cadbury’s Freddo Treasures [...]. By using Pinterest’s insights, Cadbury were able to develop a whole campaign to reach chocoholics right when they are in the consideration mindset and looking to buy.
28 December 2020 | Read more at marketingtechnews.net
Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021
Two business sectors specifically impacted by the pandemic have been hospitality - and restaurants specifically - and home entertainment.
That's lead to some major habitual changes in how we use these services, which could have long-lasting impacts. [...] - which is why this week, Pinterest has published two new guides, one for restaurants and one for streaming services, which outline how these businesses can plan their Pin marketing efforts for the year ahead.
21 December 2020 | Read more at socialmediatoday.com
Pinterest's $22m settlement with executive is a 'slap in the face', Black former workers say
Pinterest announced this week it would pay more than $20m to settle a gender discrimination lawsuit brought by a female executive. But to two Black former employees who had previously lodged similar complaints, the settlement represents a “slap in the face”.
19 December 2020 | Read more at theguardian.com
Special Committee Weighs In With Suggestions to Improve the Culture at Pinterest
The special committee of Pinterest’s board of directors, formed in June amid diversity issues coming to light, issued its recommendations Wednesday, and co-founder and CEO Ben Silbermann said in an email to employees, shared on the company’s blog, that its executive team is committed to following those recommendations.
17 December 2020 | Read more at adweek.com
The Trends That Will Shape Businesses In 2021, According To Pinterest
Every year, Pinterest’s insight team analyses emerging searches to predict the top trends that marketers should watch for in the year to come. This annual report gives them a valuable peek into what their consumers are thinking to do, or buy, in 2021.
Alongside the full release of its trend insights [...], the image sharing service has identified five particular shifts in consumer-behaviour, with actionable insights, that marketers should consider for 2021.
16 December 2020 | Read more at bandt.com.au
Pinterest UK boss on its e-commerce development: ‘Brands are a natural insert’
Pinterest has long carved its niche away from the most common benefactors of digital ad spend, and in 2020, its efforts to be the shopping destination of at-home audiences finally paid off. Milka Kramer, country manager of Pinterest UK & IE, explains why brands should be paying attention to her ecosystem.
15 December 2020 | Read more at thedrum.com
Pinterest Is The Not-So Secret Weapon Of Advertisers - Here's Why
Pinterest is a place where people go to get inspired, and one of Australia’s leading furniture retailers has revealed how it uses the platform to reach audiences across the full funnel of marketing.
In the fourth article in a series examining the perhaps untapped power of Pinterest for advertisers and agencies, B&T investigates how the platform can assist brands in full funnel marketing.
15 December 2020 | Read more at bandt.com.au
Pinterest predicts 2021’s interior trends: How to add them into your home, according to experts
In this historic year, our lives have inevitably changed, and we’ve adopted new ways of appreciating our homes along the way, which Pinterest predicts will have lasting power for years to come.
From the obvious shift towards transforming our homes to be more adequate for home working, to the rise of Japandi and the popularity of neon lights, these are the top trends Pinterest thinks you’ll be seeing everywhere in 2021.
15 December 2020 | Read more at independent.co.uk
Pinterest Settles Gender Discrimination Suit for $22.5 Million
Pinterest on Monday agreed to pay $22.5 million to settle a gender discrimination and retaliation lawsuit from Françoise Brougher, its former chief operating officer, in one of the largest publicly announced individual settlements for gender discrimination.
15 December 2020 | Read more at nytimes.com
Low-Key Weddings Are In For 2021, According To Pinterest
Pinterest makes this prediction based on search trends on the platform, so it's backed up with evidence. Searches for "simple wedding cakes" have doubled year-on-year, Pinterest says, while searches for "small back garden weddings" have increased by 160%. Both of these search terms are trending especially strongly in the UK. Searches for "registry office wedding outfit" have also doubled year-on-year, suggesting that couples are planning ceremonies with slightly less formal dress codes.
14 December 2020 | Read more at refinery29.com
Pinterest Partners with NAACP on New Inclusion Advisory Council
As part of an ongoing commitment to create a safe and equitable workplace, Pinterest announced today the formation of a new Inclusion Advisory Council in partnership with the NAACP. This external council will bring influential voices together to guide the company on its journey to foster a culture where all can thrive and are valued for their unique perspectives.
14 December 2020 | Read more at socialmediatoday.com
Pinterest Predicts: The Soon-To-Be-Trending Report for 2021
Pinterest has just announced the release of "this year's Pinterest Predicts report, featuring 150+ trends we expect will rise in 2021. This is not your typical year-end trend report. This is a not-yet-trending report. A window into the future from the platform where people go to plan it From athflow to Japandi to skinimalism and vibey lights, if you haven’t heard of these trends before—well—that’s the whole point".
11 December 2020 | Read more at newsroom.pinterest.com
Pinterest’s adds favorites, notes and a new toolbar after increased use of boards during pandemic
Pinterest today is adding a few new features — notes, favorites and a board toolbar — aimed at helping those who use their boards for making lists of gift ideas, or who have a hard time navigating and sorting through boards with a larger number of items. The additions follow a blowout third quarter for the social platform, which benefited from the increases in screen time during the COVID-19 pandemic, which kept people indoors to shop, socialize, and plan online.
11 December 2020 | Read more at techcrunch.com
Pinterest’s Christmas decoration trends for 2020 are so on point
Pinterest has reported a 50% increase in searches for ‘Christmas window decorations' and three times as many searches for ‘Christmas window painting’. A spokesperson for Pinterest says: “[This demonstrates that] more people are wanting to inspire positivity for their neighbours around them after a year that’s been so challenging. By decorating the exteriors of their homes in creative ways to inspire festive, heart-warming magic, people around the UK are showing solidarity within their local communities.”
10 December 2020 | Read more at stylist.co.uk
Pinterest Searches For Solo Christmas, Mental Wellness Spike
Pinterest search trends are often a good reflection of our collective goals and culture, and therefore an important indicator for marketers to follow. In the past, Pinterest searches have highlighted the growing empowerment and independence of the modern woman, as well as a push for a more culturally sensitive Halloween. This year, the pandemic has caused a rise in searches that will inspire a cozy, solo, indoor Christmas.
9 December 2020 | Read more at forbes.com
How Brands Are Bringing Campaigns To Life With Pinterest's Trends Data
When it comes to successful marketing, it’s often not about what people have done in the past, but more importantly what they intend to do in the future. And this is something Pinterest has successfully tapped into with its Pinterest Trends tool & the forthcoming Pinterest Predicts round up. [...]
The tool helps brands gain deeper insights into planning behaviors on the platform, and allows them to allocate budgets to campaigns during various planning stages.
9 December 2020 | Read more at bandt.com.au
Under the Hood of Pinterest’s Related Products Engine
Pinterest provided a detailed look at the engineering behind its related products module, which shows Pinners product ideas based on the Pins they are viewing at the time, appearing across its application as “Shop Similar” and “More to Shop.”
The platform uses the current context, Pin and user to generate a set of hundreds of products that might be relevant to that user at that moment, and it then determines how to rank those products in the most relevant way for each individual Pinner.
4 December 2020 | Read more at adweek.com
Pinterest pins the latest Christmas trends
New data from Pinterest indicates some of the popular Christmas trends that people are searching for online as they prepare for the festive season. Christmas shopping started early according to the statistics from Pinterest. Users have been looking at Christmas gift ideas since April with holiday searches up 77 percent. In step with the ecommerce boom, consumers globally are avoiding brick and mortar shops and factoring in shipping delays by ordering earlier.
3 December 2020 | Read more at marketingmag.com.au
John Lewis launches Christmas trends campaign on Pinterest
Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.
In a first-to-market opportunity for a UK retailer, John Lewis will inspire Pinterest users with the most relevant and of-the-moment Christmas home decor ideas, with the official Pinterest stamp of approval – the Trend Badge.
2 December 2020 | Read more at netimperative.com
Shareholders sue Pinterest over pattern of race and gender discrimination
Shareholders of Pinterest are suing members of the company’s board of directors and several top executives for allegedly ignoring or deliberately enabling discrimination against women and people of color.
The suit claims that the board of directors, including Pinterest cofounders Ben Silbermann and Evan Sharp, either actively perpetrated or knowingly ignored high-profile allegations of discrimination and retaliation against Pinterest’s former COO Francoise Brougher and two Black female executives, Ifeoma Ozoma and Aerica Shimizu Banks.
2 December 2020 | Read more at fastcompany.com
Pinterest tests online events with dedicated 'class communities'
Pinterest is getting into online events. The company has been spotted testing a new feature that allows users to sign up for Zoom classes through Pinterest, while creators use Pinterest’s class boards to organize class materials, notes and other resources, or even connect with attendees through a group chat option.
25 November 2020 | Read more at techcrunch.com
Heineken, Tastemade, Pinterest Team Up on Holiday Hacks Video Series
Heineken USA teamed up with Tastemade and Pinterest on a series of videos to help Pinners make those beer bottles and cans more festive for the holidays.
Six Holiday Hacks videos will feature clever ideas and tricks to spruce up bottles and cans of Dos Equis, Heineken and Tecate, including bottle cap ornaments and decorative dips.
25 November 2020 | Read more at adweek.com
How Pinterest Helps Brands Tap Into Inclusivity & Representation
People want to see themselves repre-sented in ideas they are looking to try or buy. Seeing people who look like them helps build confidence. And, Pinterest has consistently strived to be a leader in the diverse and inclusive space, particularly when it comes to beauty standards. As well as skin tone filters for more accurate search results, Pinterest is leveraging augmented reality with AR ‘try on’ technology.
25 November 2020 | Read more at bandt.com.au
Pinterest Taps Former Exec From Coworking Brand The Wing as Consumer Marketing Head
Pinterest has hired Celestine Maddy as head of consumer and brand marketing, the platform confirmed to Adweek today. Maddy was most recently svp of marketing and communications at women-focused coworking space The Wing. [...]
In the new role at Pinterest, which she started Monday, Maddy oversees global consumer brand strategy and campaigns, product marketing, social media and content innovation for the platform.
24 November 2020 | Read more at adweek.com
Shoppers seek out personalized, thoughtful holiday gifts to feel connected during pandemic
Online searches on Etsy and Pinterest indicate that holiday shoppers are seeking out meaningful holiday gifts, from personalized items to handmade goods.
In a recent report, Nielsen predicted that homemade gifts and cooking will thrive during the holiday season, especially among shoppers who are on a tight budget or want to limit trips outside of the home.
Some retailers have adapted their approach to reflect that mindset, such as Home Depot’s collaboration with Pinterest and Signet Jewelers’ development of jewelry lines with a sentimental story behind them.
24 November 2020 | Read more at cnbc.com
eBay illuminates holiday goods from small retailers on Pinterest
eBay is bidding for Pinterest users to make holiday purchases from a selection of nine small, independent sellers.
The e-commerce platform is unveiling The Holiday Marketplace, a dedicated section of its Pinterest page featuring a curated assortment of items from nine small businesses. Products include collectible sneakers, luxury accessories, vintage toys, hand-drawn cards, and more. Sellers also offer advice on gifting.
23 November 2020 | Read more at chainstoreage.com
Pinterest just revealed its most-searched gifts this holiday season
The social media company revealed that some of the most common holiday searches included "best skincare products" and "learning toys," as well as "cute loungewear," "spa gifts" and "gifts for plant lovers." Plus, they created a guide for each major area of interest to make shopping easier for you.
Pinterest also unveiled the most frequently pinned individual gifts, revealing which items its users are most excited about this holiday season.
23 November 2020 | Read more at today.com
Pinterest, 1 Granary Launch Visual Discovery Platform for Fashion Design Graduates
Pinterest has formed a partnership with the London-based magazine and digital platform for young fashion creatives, to help this year’s graduates network, showcase and sell their work.
The platform, named “Designers to Hire,” will utilise Pinterest’s new native publishing tool Story Pins [...] to amplify profiles and portfolios from graduates around the world, connecting them with employers, stylists and buyers. Designers will have the opportunity to commercialise their work through shoppable Product Pins.
20 November 2020 | Read more at businessoffashion.com
L’Oréal Luxe, Pinterest Team Up on Luxury Fragrance Finder
Luxury fragrance portfolio L’Oréal Luxe teamed up with Pinterest on the Luxury Fragrance Finder, a custom landing page quiz that seeks to match Pinners with the perfect fragrances for themselves or as gifts for loved ones, with the holiday shopping season looming. Three luxury fragrance brands are included in the quiz: Armani, Viktor & Rolf and YSL.
16 November 2020 | Read more at adweek.com
The Pinterest holiday gift guide: top giving inspiration this season
Pinterest has announced, "this year, we’re making it even easier to shop the Pinterest Shop thanks to better discoverability, enhanced design features, and a mobile-optimized shopping experience. The Pinterest Shop Holiday Gift Guide is live in Shopping Spotlights now through December 21, right in the Search tab. The holiday guide will feature up-to-date prices and direct links to retailer product pages where Pinners can make their purchase. Short editorial descriptions organized by our most popular themes ensure Pinnes can scroll and discover top picks for everyone on their holiday list".
12 November 2020 | Read more at newsroom.pinterest.com
Pinterest is Working on Weighted Ad CTR Measurements to More Accurately Represent Performance
Pinterest has outlined a new process that it's developed which looks to provide a more accurate reflection of ad performance than basic click-through rate data, which Pinterest says "suffers from some serious shortcomings".
12 November 2020 | Read more at socialmediatoday.com
Pinterest Shares Transparency Report for First 6 Months of 2020
Pinterest released its Transparency Report for the first half of 2020 last week. [...]
The company received 919 requests worldwide from government agencies in six countries to remove content either because it is illegal in that country or it violates Pinterest’s community guidelines. Pinterest said it removed content for violating its community guidelines in response to 790 of those requests and restricted content on the remaining 129.
10 November 2020 | Read more at adweek.com
Pinterest and The Dots support creatives with Christmas competition
Social media platform Pinterest has teamed up with creative network The Dots to unveil a competition that aims to support the advertising community during a time when so many are furloughed or out of work. [...]
The Reimagining Christmas competition asked creatives to design campaigns for Baileys, Birds Eye, British Airways, Made.com, Seeds of Change (Mars), Sony Music Entertainment or Topshop, utilising Pinterest’s range of ad formats. Twenty shortlisted applicants were paid for their work, while five winners were given additional budget to fully realise their concepts.
6 November 2020 | Read more at campaignlive.co.uk
Pinterest Launches Australian 'Today Tab', 'Pinterest Shop' Ahead Of NAIDOC Week
During NAIDOC Week 2020, which kicks off on Sunday, Pinterest’s ‘Today’ tab (accessible via the Pinterest app) will feature inspirational content from Aboriginal and Torres Strait Islander creators, businesses, and artists.
Additionally, Pinterest is launching the Pinterest Shop in Australia and spotlighting Indigenous-owned businesses to help users support businesses from these communities, a move increasingly important during 2020, Pinterest said.
4 November 2020 | Read more at bandt.com.au
Auto On The Mind: How Brands Can Reach The Growing Group Of Car Shoppers On Pinterest
As most states begin to get back to a new kind of normality post lockdown, Aussies are raring to go, ready to get back to living the good Australian life. [...]
Auto is a rising category in Pinterest, with 2 in 3 Pinterest users using Pinterest to help shop for a car, while auto shoppers on Pinterest are 40 per cent more likely to look for general auto inspiration on Pinterest compared to non-Pinterest users on other platformers.
4 November 2020 | Read more at bandt.com.au
The Holidays Are Beginning to Look a Lot Like Pinterest
The company said on Wednesday that it grew revenue 58% in the third quarter year-over-year, exceeding even analysts’ bullish forecast by roughly 16%. That is a huge step up from just 4% revenue growth in the second quarter and underscores the appeal of Pinterest’s differentiated platform as a commerce destination just as store closures and health concerns are pushing consumer spending online.
2 November 2020 | Read more at wsj.com
Pinterest’s Success Has Less to Do With the Facebook Boycott Than You Might Think
Pinterest’s Q3 earnings report came out, and those earnings are really good. Like, 58% jump in year over year (YoY) revenue and a monthly active users increase of 37% YoY good.
Many marketing experts believe that Pinterest’s stellar Q3 came from shifting advertising dollars during the Facebook boycott. But is that the whole story?
2 November 2020 | Read more at morningbrew.com
Pinterest is booming as online shopping surges and Americans seek a soothing escape from reality
Pinterest's strong third quarter proves that the app is a pleasant, dependable distraction during a challenging time.
Pinterest reported blow-out third-quarter earnings this week, with revenue up 58% year-over-year. Its strong quarter was due to a combination of factors, most of which are related to the coronavirus pandemic: increased engagement during COVID lockdowns, a rise in online shopping, and people seeking an escape from a grim news cycle.
2 November 2020 | Read more at businessinsider.fr
Pinterest Offers Strong 3rd Quarter Showing With Boosted Revenue and 442 Million Monthly Active Users
In spite of the fact that it has often been considered to be a rather unimportant social media platform in the past, Pinterest has leveraged its unique approach to social media by obtaining a great amount of success in recent times. [...]
Its foray into ecommerce has also garnered a lot of success, and its 3rd quarter performance might just be the single biggest indicator when it comes to proving how Pinterest’s formula is working so well through hard numbers and statistics rather than conjecture and theory.
30 October 2020 | Read more at digitalinformationworld.com
Volvo Teams Up With Pinterest to Get Shoppers Into the Perfect Car
Volvo teamed up with Pinterest on the Volvo Style Finder, an immersive experience that enables potential car buyers to determine which model best suits their needs.
Pinners are asked four questions aimed at learning about their lifestyles and aesthetics, and the Volvo Style Finder will then generate a Pinterest board populated with the vehicles that match up best with their answers.
30 October 2020 | Read more at adweek.com
Pinterest projects 60% sales growth in fourth-quarter as ad sales rebound
Pinterest Inc projected a 60% sales growth for the current quarter, off the back of a healthy rebound in ad spending by businesses after the early months of COVID-19 pandemic wreaked havoc in the industry.
The forecast, which the company termed an ‘informal’ one, compares to a 35% growth modeled by Wall Street analysts, according to Refinitiv data.
Shares of the company, which also beat third-quarter sales estimates, jumped 28% to $63.05 in extended trading.
29 October 2020 | Read more at uk.reuters.com
Pinterest launches new tools for merchants to curate, feature and measure their products to drive inspiration and sales
Pinterest announced yesterday, "We’re introducing our newest suite of merchant tools to help retailers reach customers this holiday season and beyond, including a new storefront profile, faster Catalogs feed ingestion, collections as a shopping ad format, video for collections, automatic bidding, conversion insights and analysis, and an improved product tagging test."
28 October 2020 | Read more at newsroom.pinterest.com
Pinterest Launches Commerce Tools With Automated Bidding
Pinterest on Tuesday introduced a suite of merchant tools to help retailers reach customers, starting this holiday season.
The tools range from a storefront profile and search feature -- which allows merchants to highlight their shop tab with features, in-stock products -- to automatic bidding where advertisers can adjust an ad group's bid to deliver the best results.
28 October 2020 | Read more at mediapost.com
Pinterest’s new widget brings photos from favorite boards to your iOS 14 home screen
As iPhone owners began customizing their iOS 14 home screens with new widgets and custom icons, Pinterest iOS downloads and searches surged as the app became a top source for design ideas and inspiration. Today, Pinterest is more directly joining the home screen customization trend with its own iOS 14 widget of its own.
27 October 2020 | Read more at techcrunch.com
Most effective advertisers on Pinterest shortlist revealed
To celebrate the growing popularity of Pinterest for brands, The Drum Awards for Digital Industries has introduced a new category this year: Best Use of Pinterest 2020. [...]
When considering reaching their audience on digital platforms, our minds often leap to the usual platforms. Yet many brands are now turning away from the dominant players and waking up to the opportunities and possibilities afforded by Pinterest
26 October 2020 | Read more at thedrum.com
Pinterest commits to amplifying underrepresented creators and businesses
Pinterest has announced: "As we continue to build a platform for everyone, it’s important the ideas Pinners discover and take action on are inclusive of our global community. It’s hard to feel inspired if you don’t feel represented. Which is why we’ve taken actions like increased the quality and coverage of our skin tone ranges feature and improved the technology to detect multiple skin tones in top search results." [...]
22 October 2020 | Read more at newsroom.pinterest.com
Pinterest joins brand-safety group to bolster position as a positive place for ads
Pinterest announced it has joined brand-safety group Global Alliance for Responsible Media (GARM), and will work with advertisers, agencies, publishers and platforms to promote brand safety, per an announcement emailed to Mobile Marketer.
Pinterest highlighted its brand-safety features, such as letting advertisers use targeting controls to decide where ads appear in the Pinterest HomeFeed or Pinterest Search. Brands also can use negative keywords to prevent ads from showing up in search queries they don't consider suitable.
22 October 2020 | Read more at mobilemarketer.com
Pinterest Appoints Former Disney Executive Salaam Coleman Smith to Board of Directors
Pinterest, Inc. announced today it has appointed Salaam Coleman Smith, former Executive Vice President of Programming and Strategy at Disney’s ABC Family and Freeform and former President of Comcast NBCUniversal’s Style Media, to its Board of Directors effective October 31, 2020.
The announcement follows the appointment of former Harpo Studios executive Andrea Wishom to its Board of Directors and the start of Aya Kanai, previously Marie Claire’s Editor-in-Chief, as Head of Content and Editorial Partnerships at Pinterest. These recent additions highlight the company’s commitment to fostering a platform with high quality and inspirational content that resonates with global audiences.
21 October 2020 | Read more at finance.yahoo.com
Pinterest Is Having A Big Year
Amid this year’s great reordering of fortunes, Pinterest has been one of the lucky ones. The platform’s monthly users grew more than 40% in the second quarter, to 415 million. The expansion is led by new international users (50% growth rate) and Gen Z users, who are joining the platform at twice the rate of people older than 25.
Speaking on the AdExchanger Talks podcast, Chief Revenue Officer Jon Kaplan says the spike has tracked closely with COVID-19. “We saw different phases of user behavior,” he says. “When things first began in March and April, it was all about hunkering down in this new reality. It was cooking, kids’ activities, building out their home office and home fitness.”
21 October 2020 | Read more at adexchanger.com
Big W Partners With Pinterest To Launch Spring Collections Campaign
Big W has partnered with Pinterest to launch its new spring collections campaign that was entirely shaped from key insights of what Pinterest users in Australia have been searching for on the platform ahead of the season. Their campaign will mark the first time BIG W is using Pinterest’s trend insights to provide people with ideas for how to bring to life products from their latest collections.
Pinterest recently introduced Trend Badges, a new trend based ad solution that is enabling brands like BIG W to reach consumers when they’re considering which ideas to try and what products to purchase.
20 October 2020 | Read more at bandt.com.au
Snap, Pinterest Snapped Up Ad Crumbs From Facebook Boycott: Report
While the revenue impacts of the Facebook advertising boycott were never expected to amount to much, it does appear that Snap, and to a lesser extent Pinterest, have been benefiting from the protest.
Between July and September, ad spending on Snapchat more than doubled compared to the same period in 2019, and spending on Pinterest increased about 40% according to Mediaocean data, reports The Information.
18 October 2020 | Read more at mediapost.com
Pinterest is the latest social platform to announce a stance against the QAnon conspiracy theory
Pinterest [...], told Insider in an email Tuesday evening that the platform actively seeks out QAnon content to remove from the platform.
"We believe in a more inspired internet, and that means being deliberate about creating a safe and positive space for Pinners. Pinterest is not a place for QAnon conspiracy theories or other harmful and misleading content," the spokesperson said. "We proactively look for and remove content related to QAnon, in addition to taking action on content reported to us."
15 October 2020 | Read more at insider.com
Fabletics Exec Reveals Key Strategies Behind 150% YoY Pinterest Growth
Advertising on Pinterest has provided a dramatic success story for Fabletics, including 150% year-over-year growth in 2019, but it wasn’t an overnight success. The subscription activewear retailer had to adjust its strategies to align with the unique strengths of the Pinterest platform.
15 October 2020 | Read more at retailtouchpoints.com
Starz Creates Immersive Experience on Pinterest for The Spanish Princess
Starz backed this past Sunday’s debut of part two of drama series The Spanish Princess with an immersive experience on Pinterest.
Spanish Princess Experience takes fans of the show on an exploration of the cast and past storylines, while sharing standout moments and images from the first part of the show.
14 October 2020 | Read more at adweek.com
Edinburgh ranked second most ‘Pinterested’ city in Europe
Pinterest is one place where these travel dreams are being shared and Pinterest boards reveal plenty about people’s future travel plans and inspirations.
New research by Premier Inn has shown that after London, British and international travellers are most excited about a city break to Scotland’s capital city.
14 October 2020 | Read more at sundaypost.com
Safe (but Fun!) Ways to Celebrate Halloween This Year, According to Pinterest
This year, the best things to do on Halloween are more about safety and distance than accumulating as much candy as possible. With the COVID-19 pandemic still raging and the CDC issuing warnings against traditional trick-or-treating, many people are canceling Halloween party plans in favor of outdoor or virtual activities (or no activities at all).
On Pinterest, [...] searches for quarantine Halloween increased 75 times in August 2020. People are clearly looking for ways to celebrate Halloween safely beyond watching the best Halloween movies on Netflix and texting each other Halloween quotes [...]
13 October 2020 | Read more at realsimple.com
Pinterest integration now live in Microsoft Edge
Pinterest has announced: "we’re always working on ways to make it easy to discover inspiration through Pinterest, including powering ideas off of Pinterest itself. Now, Microsoft Edge users can discover relevant Pins in Microsoft Collections and even export back to Pinterest. Pinners using Microsoft Edge can opt-in to see suggestions from Pinterest that are related to their collection. Clicking on a suggestion will open a board of similar, trending Pins so you can continue discovering Pins related to the topic."
12 October 2020 | Read more at newsroom.pinterest.com
Smartly.io Named Pinterest Creative Partner for Offering Advertisers Creative at Scale
Smartly.io, the leading social advertising automation platform for designers and performance marketers, today announced they are an official Creative Partner for Pinterest, showcasing the value of Smartly.io Creative Studio team and the company’s creative automation offerings.
Already a Pinterest Advertising Partner, Smartly.io is now able to help Pinterest marketers develop and scale highly visual and engaging creative.
9 October 2020 | Read more at finance.yahoo.com
Pinterest reveals that this is the most searched for colour for homes right now!
Green is the shade of the season. While we’re seeing a fashion trend for olive green and forest green for kitchens, calmer shades of sage green are rising in the popularity stakes across interiors generally. Pinterest has seen a 105 per cent increase in searches for ‘sage green’ interiors in the UK, year-on-year. From paint colours to home accessories, the hue is one to watch for next season. [...]
6 October 2020 | Read more at idealhome.co.uk
Pinterest Announces Pinterest Creators Festival to Provide Insights into Building Your Pin Presence
Pinterest has announced a new 'Pinterest Creators Festival' event, which will feature a range of expert speakers who will provide advice and tips on how to build an effective Pin presence.
The Pinterest Creator Festival will feature both internal experts and experienced Pinterest marketers, including author Elaine Welteroth, Jaime Schmidt of Schmidt's Naturals, Erica Chan Coffman of HonestlyWTF and representatives from video platform Vimeo.
2 October 2020 | Read more at socialmediatoday.com
Pinterest is trying to make this Halloween more culturally sensitive
This Halloween, Pinterest is adding new measures (in addition to its existing ban on the advertisement of "culturally inappropriate" costumes) to cut down on the number of insensitive costume ideas on the site. [...]
Though Pinterest has had its advertising policy banning the promotion of culturally insensitive costumes in place since 2016, the company explained in a statement its new actions are meant to take it "even further."
2 October 2020 | Read more at mashable.com
Crate and Barrel's first digital-only catalog debuts on Pinterest
Crate and Barrel this week launched its "Crate&kids" digital-only catalog on social media platform Pinterest, marking the first time the home furnishing retailer isn't sending out a print version, per an announcement emailed to sister publication Mobile Marketer. [...]
Pinterest has seen increased interest for children's furnishings as parents look to organize spaces at home for kids or prepare a setting for distance learning.
1 October 2020 | Read more at retaildive.com
How M&S, Boohoo, Etam and Pinterest are changing online retail for Christmas
Everything has moved online in the pandemic – even stockpiling. When Lockdown 1.0 was introduced at the end of March, physical stores saw a run on toilet paper and pasta (among other things) as shoppers panic-bought.
Fast forward to today and, with a second lockdown potentially on the cards, the panic-buyers are back, only this time they are doing it online as well as in store.
1 October 2020 | Read more at internetretailing.net
Pinterest Adds Several Shopping Features in the UK, US
Pinterest’s theme for Advertising Week this year is “The Great Reboot,” and shopping was the focus of its latest reboot with several updates that were introduced Tuesday.
In the U.K. and the U.S., Pinterest is bringing ads to three of the most highly trafficked and visible places on its platform: its Lens visual search tool, the shop tab in search and shopping on Pins.
30 September 2020 | Read more at adweek.com
Pinterest is this year's best social media stock
Facebook, Twitter and Snapchat get all the buzz in the social media investing world. But Pinterest has sharply outperformed them all in 2020. Pinterest (PINS) stock is up nearly 125% this year, easily outpacing Facebook's (FB) more than 25% gain and the 40% and 60% jumps for Twitter (TWTR) and Snap (SNAP).
30 September 2020 | Read more at edition.cnn.com
Pinterest Launches New Holiday Hub and Marketing Guide to Assist with Holiday Campaigns
Christmas is now only 94 days away, and this week, Pinterest has launched its latest holiday marketing hub in order to help businesses tap into Pins to help maximize their holiday sales performance. The hub includes links to a range of Pinterest resources and tools, including previous research reports, case studies, audience persona insights and more.
In addition to this, Pinterest has also published a new, 13-page holiday marketing guide, which outlines key usage stats, and underlines the case for Pinterest within your 2020 holiday marketing approach.
28 September 2020 | Read more at socialmediatoday.com
Americans Trust LinkedIn And Pinterest With Data, But Not Facebook
Insider Intelligence recently released its annual U.S. Digital Trust Survey, which revealed that only 53% of participants at least somewhat agree that Facebook protects their data and privacy, compared to 73% on LinkedIn and 58% on Pinterest.
The survey polled 1,865 people in the U.S. aged 18 to 74 from May 28 to June 3, asking them how they felt about the way nine major social media networks handle their information. Aside from Facebook, LinkedIn and Pinterest, Insider Intelligence looked at Snapchat, Reddit, YouTube, Instagram, Twitter and TikTok in the following trust-related categories: ad experience, ad relevance, community, legitimacy and security.
28 September 2020 | Read more at forbes.com
Pinterest’s 400m users to get access to Fashion Week
Hot on the heels of TikTok, Pinterest wants to woo fashionistas by giving them access to Fashion Week catwalks and related events. Spring/Summer 2021 collections of the current Fashion Month will be making their way to the social network [...] As of September 28, Pinterest users will be able to discover video digests, exclusive video content, interviews with designers and virtual backstage footage.
25 September 2020 | Read more at freemalaysiatoday.com
Introducing Story Pins and new ways for creators to build and grow with Pinterest
From the Pinterest newsroom: "Today we’re introducing the biggest updates for creators yet, to connect them to our growing audience looking for positivity. We’re launching a suite of creator-first features including Story Pins in beta, a new creator profile and analytics tools to track performance. These new publishing and measurement tools will give creators ways to easily publish immersive and expansive stories directly to Pinterest and reach Pinners looking for inspirational ideas and people to follow."
24 September 2020 | Read more at newsroom.pinterest.com
Pinterest breaks daily downloads record due to user interest in iOS 14 design ideas
The excitement around the ability to customize your iPhone home screen following the release of iOS 14 has been paying off for Pinterest. According to new third-party estimates, Pinterest’s app has seen record global daily downloads and a swift climb up the App Store’s Top Charts as users sought out iPhone design inspiration — like photos to use for custom icons or wallpapers to match their new widgets, for example.
23 September 2020 | Read more at techcrunch.com
How Pinterest beat back vaccine misinformation — and what Facebook could learn from its approach
The battle over misinformation amid the Covid-19 pandemic has pitted health experts, parts of the public, and the leaders of online platforms against one another. So far, one social media giant seems to be winning the fight against falsehoods: Pinterest.
The company has taken a hardline strategy against health misinformation, and in particular, vaccine falsehoods. Pinterest has a zero-tolerance vaccine misinformation policy, a team tasked with enforcing it, and a flexible approach that accounts for emerging intel from health authorities.
23 September 2020 | Read more at statnews.com
Pinterest Highlights the Power of Positivity, While Criticizing Engagement-Baiting Approaches, in New Guide
Pinterest has published a new guide which focuses on the power of positivity in social media, especially in respect to building your brand online.
And Pinterest has also taken a veiled shot at other social networks, which use engagement as a key incentive: [...]
Pinterest may have a valid point - yes, you can generate engagement and interaction by being divisive, and prompting debate and response. But is that really helping to shift your company's bottom line? Pinterest's guide focuses on how brands can maximize consumer response by taking a positive approach.
18 September 2020 | Read more at socialmediatoday.com
Pinterest Releases New Data on Key Trends Heading into the Last Quarter of 2020
Every year, according to Pinterest, September is a time when people reassess their key goals, and re-focus on what's important heading into the last months of the year.
But in 2020, things are looking a little different. Pinterest has published a new listing of key trends that it's seeing among its audience, which may help you map out your Pinterest marketing approach leading into the holiday season.
17 September 2020 | Read more at socialmediatoday.com
Pinterest Taps Marie Claire’s Aya Kanai as Head of Content and Editorial Partnerships
Marie Claire editor in chief Aya Kanai joined Pinterest in the newly created role of head of content and editorial partnerships. Kanai will be responsible for leading editorial integrations between Pinterest and creators and publishers with the goal of bringing fresh, inspiring content to the platform.
16 September 2020 | Read more at adweek.com
Pinterest's new D&I chief will report directly to CEO
As Pinterest faces a lawsuit alleging bias in hiring, promotion and compensation, the tech company named Tyi McCray as its new global head of inclusion and diversity, according to an Aug. 31 announcement. For the first time, the position will be within Pinterest's executive management team. McCray will report directly to Pinterest co-founder and CEO Ben Silbermann.
15 September 2020 | Read more at hrdive.com
Ferrero shares '31 Days of Halloween' on Pinterest
Candy maker Ferrero plans to celebrate Halloween with a month-long campaign that includes shoppable pins on Pinterest, digital advertising and influencer posts. The "31 Days of Halloween" celebration will last throughout October, per an announcement.
The shoppable pins let Pinterest users order Ferrero's brands including Baby Ruth, Butterfinger, Crunch, Fannie May, Kinder, Nutella and Tic Tac. The confectioner and influencer partners also will share ideas on Pinterest of how to celebrate Halloween.
12 September 2020 | Read more at mobilemarketer.com
Pinterest Provides An Overview Of How It Has Improved It’s Home Feed Ranking System To Display More Relevant Results To Pinners
Last week, Pinterest provided a few pointers for advertisers as part of an overview of how the company has improved Pinterest’s Home Feed ranking. On September 4 of this year, the company published a blog post on the Pinterest Engineering blog and outlined how the company has improved its Home Feed ranking system to display more relevant results to Pinners.
11 September 2020 | Read more at digitalinformationworld.com
Made.com takes a greater interest in Pinterest
Furniture e-tailer Made.com identified Pinterest as an avenue for driving growth in 2020, and the early signs of the partnership appear positive.
A strategy consisting of several different strands, including search campaigns and conversion optimisation using Pinterest’s shopping ad and retargeting tools, resulted in a reduction in cost per click in its key UK, France, and Germany markets.
10 September 2020 | Read more at essentialretail.com
Pinterest says it will no longer allow ads on elections-related content, employees get time off to vote
Pinterest announced Thursday it will no longer show ads to users when they search for common elections-related terms like candidate names or “polling place.”
The company also announced Thursday it will give employees eight hours of paid time off, the equivalent of a work day, for “civic engagement,” which can be used to vote, serve as a poll worker or other forms of civic or community engagement, it said. Employees can use the paid time off anytime, not limited to Election Day, the company said.
4 September 2020 | Read more at cnbc.com
How Hilton Is Marketing Through the Pandemic (Pinterest Has Been Key)
Lately, travel brands have taken to Pinterest, advertising directly to “dreamers”—travelers who have shown intent to go on a trip, but have yet to decide where they’re staying. Adweek spoke with Hilton’s Noha Abdalla, who formally used to oversee the brand’s social media content but has since expanded her role to overseeing all of the brand’s digital content, about how the hospitality chain is using the platform.
4 September 2020 | Read more at adweek.com
Pinterest cancels huge SF office lease in unbuilt project, citing work-from-home shift
Pinterest terminated a massive 490,000-square-foot lease at San Francisco’s unbuilt 88 Bluxome project, citing a shift toward more remote work amid the coronavirus pandemic.
The company will instead continue leasing four existing San Francisco offices, including 651 Brannan St., and pay a one-time fee of $89.5 million to cancel the Bluxome lease. The cancellation is the strongest sign yet of how the coronavirus is reducing the tech sector’s once-voracious appetite for office space. “As we analyze how our workplace will change in a post-COVID world, we are specifically rethinking where future employees could be based,” said Todd Morgenfeld, Pinterest’s chief financial officer, in a statement.
29 August 2020 | Read more at sfchronicle.com
Pinterest Provides an Overview of How to Use Adobe Spark to Create Pins
Back in April, Pinterest announced a new set of creative partnerships in order to facilitate streamlined Pin creation and uploading from popular creation platforms like Canva, PicMonkey and Adobe Spark.
Highlighting the benefits that these official partnerships facilitate, Pinterest has this week published a new video overview of how Pinterest marketers can create great-looking, effective Pins within Adobe Spark, and upload them to their Pinterest account without leaving the platform.
27 August 2020 | Read more at socialmediatoday.com
Pinterest Tests Labels to Bring More Context, Information to Product Pins
Pinterest is testing the addition of information to Product Pins, and it detailed updates to its Shopping Spotlights curated recommendations under its search tab.
New “Popular” and “Best seller” labels are being tested on Product Pins so that Pinners can see which products are trending based on what other Pinners have been buying. Updated sale prices will also be added next to the original prices on Product Pins so users can spot deals.
26 August 2020 | Read more at adweek.com
Pinterest rolls out new quiz unit, with IKEA Canada first to try it out
How travel brands are using Pinterest to inspire travel again
Some good news on the travel front: People are starting to move again. More than 850,000 travelers passed through US airport security checkpoints on August 16—nearly 10x the number in early April when shelter-in-place mandates began.1 While it’s still just one third of the volume compared to a year ago, we're beginning to see signs of recovery
As travelers look to ease back into exploring, brands are finding new opportunities to connect with travelers in meaningful ways. We’re seeing a shift away from the usual mix of TV and digital ads touting the latest deals. Instead, brands are promoting trips more attuned to current health and safety recommendations.
25 August 2020 | Read more at business.pinterest.com
Pinterest Provides Tips for Travel Brands Amid Early Signs of Travel Recovery
With COVID-19 lockdowns still in place, in varying forms, in most regions across the world, it may seem like there's limited opportunity for travel marketing and pitching people on future holiday plans. But according to Pinterest interest in travel is seeing a resurgence, as more people look forward to future opportunities, and more travelers, right now, are moving through US airports. [...]
25 August 2020 | Read more at socialmediatoday.com
New Pinterest Shop collection launches with Black-owned beauty and fashion businesses
To celebrate National Black Business Month, Pinterest has launched a brand new Pinterest Shop collection featuring 20+ Black-owned fashion and beauty businesses with 600+ products. [...]
Visit the Pinterest Shop to find businesses like lemlem, Studio One Eighty Nine, Mahnal, The Folklore, Ceylon and Beauty Bakerie. Each product is a shoppable Product Pin that links directly to the respective store’s online checkout, so you can buy in a few clicks. [...]
21 August 2020 | Read more at newsroom.pinterest.com
Pinterest Highlights Black-Owned Fashion and Beauty Businesses in Latest Shop Update
In celebration of National Black Business Month, Pinterest has today launched the latest version of its Pinterest Shop, highlighting a range of Black-owned businesses in the fashion and beauty sector.
As explained by Pinterest: "[We've] launched a brand new Pinterest Shop collection, featuring 20+ Black-owned fashion and beauty businesses with 600+ products. With searches for “Black-owned business” up 13x*, Pinterest is making it easier to discover and shop unique products from these mission-driven brands."
21 August 2020 | Read more at socialmediatoday.com
Pinterest announces first Black board member
Pinterest has appointed Andrea Wishom, president of real estate company Skywalker Holdings* and former Harpo Studios executive, to its board of directors. The appointment makes her Pinterest’s first Black board member and third female board member.
Pinterest added its first female board member in 2016, when it appointed Michelle Wilson, a former Amazon executive. Wilson was also the company’s first outside board member.
19 August 2020 | Read more at businessinsider.com
Reddit, Verizon, LinkedIn, Pinterest join tech cohort fighting misinfo
A coalition of tech companies met with government security agencies on Wednesday to prepare for what's expected to be a tumultuous election cycle, per The New York Times. Tech companies and government agencies have shared information since misinformation and foreign interference affected platforms ahead of the 2016 election, but communication is now ramping up ahead of the 2020 US presidential election.
Most recently, reddit, Verizon Media, LinkedIn, Pinterest and the Wikimedia Foundation have joined the cohort—previously, it was composed of just Twitter, Microsoft, Facebook and Google. The government agencies involved include the Cybersecurity and Infrastructure Security Agency (CISA), FBI and the Department of Justice's National Security Division.
16 August 2020 | Read more at businessinsider.com
Pinterest Pinned By Sexism
Another summer, another sexism case in Silicon Valley. This one brought by ex-Google, ex-Square power-woman and Pinterest COO, Francoise Brougher. Her accusations, laid out in a powerfully-written and detailed blog, echo every other bro-culture inditement of tech company cultures. Her’s carry particular clout because she’s so senior (and the New York Times has embraced her story). She had a seat at the top table, and a front-row view of the corporate culture. It ain’t pretty.
Pinterest was supposed to be the attractive poster child for humble, middle American leadership. [...]
15 August 2020 | Read more at forbes.com
Hitting the Glass Ceiling, Suddenly, at Pinterest
The stories of gender exclusion I heard this week from women working at Pinterest and their former colleagues were numbingly similar, with most using the same words over and over again: Sidelined. Shut down. Doors closed. Inner circles. Toxic secrecy. Homegrown boys club. Left out of meetings. Out of key decisions. Out of promotions. Out.
Which is why the essay “The Pinterest Paradox: Cupcakes and Toxicity,” published on Medium by its recently ousted chief operating officer, Françoise Brougher, landed with a definitive boom. Ms. Brougher has also filed a lawsuit against the social media company saying she was fired after she complained about gendered treatment.
15 August 2020 | Read more at nytimes.com
Pinterest employees are walking out today in light of discrimination allegations
Pinterest employees are walking out today to demand change at the company. The walkout is directly in response to recent accusations of racial and gender discrimination at Pinterest.
In addition to the walkout, there’s a petition circulating throughout the company demanding systemic change. The change they seek entails full transparency about promotion levels and retention, total compensation package transparency and for the people within two layers of reporting to the CEO to be at least 25% women and 8% underrepresented employees.
14 August 2020 | Read more at techcrunch.com
Vimeo Partners with Pinterest to Enable Streamlined Video Pin Creation
Looking to boost your brand's presence on Pinterest? Creating video content can help - video views on Pinterest have increased more than 3x in 2020 over the same period in 2019, while Pinners are also 2.6x more likely to make a purchase after viewing brand video content on the platform.
And now, you have an easier path to creating video Pins, with Vimeo announcing a new partnership with Pinterest that will enable users of its Vimeo Create platform to upload their videos direct to Pinterest.
12 August 2020 | Read more at socialmediatoday.com
Pinterest improves and expands its skin tone search feature
Pinterest is upgrading its skin tone search feature, which uses machine vision to sort pins in the site’s beauty category by skin tone. The feature launched in the US in 2018 and is now available in the UK, Canada, Ireland, Australia, and New Zealand as well.
The feature is designed to make it easier for users to find content relevant to them, says Pinterest. It’s a common problem in the search world that certain queries default to show white faces. By giving users the option to refine their searches based on skin tones, Pinterest says it helps users find they content they want to see.
12 August 2020 | Read more at theverge.com
Pinterest Accused of Gender Bias in Suit by Former No. 2 Executive
SAN FRANCISCO — In April, Françoise Brougher, the chief operating officer of Pinterest and its top female executive, abruptly left the company with little explanation.
In a lawsuit filed on Tuesday, Ms. Brougher accused the $21 billion company, which makes virtual pinboards, of firing her after she complained about sexist treatment. In her suit, which was filed in San Francisco Superior Court, Ms. Brougher said she had been left out of important meetings, was given gendered feedback, was paid less than her male peers when she joined the company, and ultimately was let go for speaking up about it.
12 August 2020 | Read more at nytimes.com
Facebook's Loss Is Pinterest's Massive Gain
Pinterest announced it estimated July revenue to be up 50% YoY and announces 35% guidance for Q3. In other words, Facebook’s loss is Pinterest’s gain.
Shopify integration for shopping already paying off, while ad business profits benefits from automatic bidding, conversion optimization objectives and medium-sized advertisers.
6 August 2020 | Read more at seekingalpha.com
Pinterest looks to implement U.S. success overseas as international user base grows
Pinterest saw its global user base surge and its international advertising strategy take shape as the world grappled with a novel coronavirus outbreak last quarter, CEO Ben Silbermann told CNBC on Monday.
The app saw user growth especially in Western Europe, Latin America, Brazil and parts of Asia, and the company is focused on replicating its success in the U.S. overseas, he said in a “Mad Money” interview.
“International revenue only comprised about 9% of overall revenue last year this time,” Silbermann explained to Jim Cramer. “Now, it’s up to 15%, and so we’re starting to see this same formula that’s working really well for businesses here in the United States also work well for advertisers around the world.”
4 August 2020 | Read more at cnbc.com
Pinterest tops 400 million monthly active users—with Gen Z, men and Millennials driving growth
It's official: More than 400 million people around the world now come to Pinterest every month to find inspiration. If our positive corner of the internet were a country, it would surpass the United States as the third largest in the world.
But what inspires me most isn’t how much we’ve grown—it’s the audiences that are growing with us.
[...] As we cross this 400 million monthly active users (MAU) milestone, Gen Z and Millennials are driving much of our growth, with the number of men on Pinterest also jumping nearly 50% year on year, too.
1 August 2020 | Read more at newsroom.pinterest.com
Pinterest Surges on Sales Lift as Advertisers, Users Return
Pinterest Inc. surged as much as 37% after it said revenue in July jumped from a year earlier as advertisers and users returned to the social-sharing service.
The company estimated year-over-year sales growth of about 50% for this month, through July 29. “We are encouraged by the performance of our business,” it said in a statement on Friday. “But a tremendous amount of uncertainty remains given the ongoing COVID-19 pandemic and other factors.”
For the whole of the third quarter, Pinterest expects sales to grow in the mid-30% range, year over year.
31 July 2020 | Read more at bloomberg.com
Pinterest, TikTok Eyed As Beneficiaries Of Facebook Boycott
Although the majority of Americans (54%) are entirely unaware of the current Facebook boycott, suggesting the marketing industry has been paying more attention to this than the average person, new research from Mediahub suggests for those consumers who are aware of the boycott, it is a powerful motivator for brand perception and loyalty.
[...] They are exploring other platforms. One in three (35%) say they have scaled back their time spent on Facebook platforms. Instead, 60% are spending more time on Pinterest over the past 30 days, 44% are spending more time on TikTok, 40% are spending more time on Twitter, 31% are spending more time on Snapchat and 24% are spending more time on Reddit.
31 July 2020 | Read more at mediapost.com
Pinterest Search Trends Show How Couples Adjusted Wedding Plans Due to Covid-19
Pinterest shared some insights on how the coronavirus pandemic has skewed wedding-related searches on its platform and how marketers in different sectors can help fill in the gaps.
The company said in a statement, “Since the pandemic hit, the wedding industry is one of many that has been hugely impacted, as brides and grooms have had to rethink, postpone or even cancel their celebrations as a result of the pandemic. As a top destination for wedding planning, Pinterest’s insights provide a lens into how consumers are thinking about the future of weddings.”
28 July 2020 | Read more at adweek.com
Pinterest Search Trends: Updated Insights For Summer 2020
A new report on Pinterest search trends reveals which topics are seeing a spike in popularity during the summer months of 2020.
Knowing what users priorities are can be useful in guiding the efforts of social media marketers throughout the rest of the season.
As it turns out, users priorities are increasingly becoming themselves, [...]
25 July 2020 | Read more at searchenginejournal.com
Pinterest Launches 'Make a Statement Mask' Challenge to Encourage Mask Use
With US authorities now actively promoting the use of face masks to help slow the spread of COVID-19, Pinterest has this week launched a new campaign to help encourage face mask use, by showcasing custom face coverings created by the Pin community.
With its “Make a Statement Mask” challenge, Pinterest will look to highlight a range of creators who've made unique masks, utilizing individuality and style, while also adhering to public safety guidance.
23 July 2020 | Read more at socialmediatoday.com
New Priorities: Pinterest insights show millions globally are restructuring their lives with wellbeing practices and an optimistic outlook
Many people know Pinterest as a place for recipes, home décor ideas and DIY. However, with COVID-19 creating new life stressors, more people than ever before are turning to Pinterest for wellbeing and self-care. In fact, Pinterest has recently seen the highest searches ever around mental wellness ideas including meditation (+44%), gratitude (+60%) and positivity (+42%) that jumped from February to May. Pinners are looking for creative ways to navigate and cope with their “new normal,” so we took a closer look at their shifting priorities to understand which trends will live out the remainder of 2020.
22 July 2020 | Read more at newsroom.pinterest.com
Pinterest Releases New Data on Rising Search Trends Amid COVID-19
As we work our way through the next stage of lockdowns and impacts due to COVID-19, Pinterest has this week shared some new insights into key search trends on its platform, which focus on wellness, positivity - and even, surprisingly, 'starting a new business'.
It seems that the lockdowns have forced many to re-assess what they want in life, and how they can improve their mindset and focus - as per Pinterest: [...]
22 July 2020 | Read more at socialmediatoday.com
UK staycations: 5 seaside towns as recommended by Pinterest users
Pinterest is also a great place to find your next travel destination. With users sharing tips of where to go and photos of their adventures from all over the world, it’s a goldmine of beautiful places to explore.
As we know, staycations are huge right now, and this is something that Pinterest has seen reflected in all of the travel posts flooding the platform recently. From pastel beach huts to cute boutiques, the charming sights of UK seaside towns have spiked over the last six months revealing the prettiest, most-Pinterest staycations to visit are.
19 July 2020 | Read more at stylist.co.uk
Pinterest Will Donate $300k to the Hospitality Sector as Part of New 'Chefs at Home' Initiative
With the hospitality sector being hit especially hard by the COVID-19 lockdowns, Pinterest has this week launched a new initiative called 'Chefs at Home', which aims to both showcase recipes from leaders in the field, while also providing support for the restaurant sector.
18 July 2020 | Read more at socialmediatoday.com
Pinterest Cooks Up a New Chefs at Home Initiative for Its Today Tab
Pinterest kicked off its Chefs at Home initiative this week both to aid the restaurant industry, struggling with the effects of the coronavirus pandemic, and to provide inspiration for people quarantined at home and looking to sharpen their cooking skills.
Every Thursday through the end of August, Pinterest’s Today tab will feature new recipes from top chefs and culinary leaders including Giada de Laurentiis, Tanya Holland, Kwame Onwuachi and Andrew Zimmern.
17 July 2020 | Read more at adweek.com
Pinterest Shares New Guide to Effective Pin Marketing in 2020
If you're looking to utilize Pinterest for your business, then this is the guide for you.
This week, Pinterest has published its 2020 advertising guide, which includes overviews and insights on all aspects of the platform - from the basics of creating an account, and how Pins works, to how the platform influences purchase decisions, and the various ad tools at your disposal.
You can download the full, 46-page guide here, and it's well worth doing so, but here's a look at some of the key points of note.
16 July 2020 | Read more at socialmediatoday.com
Get Started With Pinterest Video Ads: Here’s How
Why should you use Pinterest video ads?
In short? Because they’re effective. Pinterest video ads are integrated in the feed to appear alongside organic pins. The ads come in standard or max width sizes, which are the same height as a typical pin but can be as wide as a double column on mobile. The ads begin playing automatically when they come into a user’s home feed, and they can be viewed in a larger view, replayed, or played with audio.
Here's how to create them.
14 July 2020 | Read more at business2community.com
Pinterest Updates Feed Algorithm to Boost Specific Content Types, in Addition to Usage-Defined Trends
Pinterest has published a new overview of how a recent update to its algorithm has enabled it to better balance the types of content it shows in user home feeds, which will enable it to display a broader range of content, as opposed to simply relying on engagement data to drive its Pin recommendations.
The update is a new approach to Pinterest's algorithm distribution, which will enable it to put more focus on, say, video content, or content from a more culturally diverse set of creators, without having to compromise user experience.
11 July 2020 | Read more at socialmediatoday.com
25 Things You Need to Know About Pinterest
Pinterest is a huge social platform with 367 million monthly active users.
As a marketer, this means Pinterest is a promising platform to showcase your brand.
But do you know everything there is to know about Pinterest?
Here are 25 Pinterest facts to turn your head.
6 July 2020 | Read more at searchenginejournal.com
Why Pinterest Stock Is Up 19% Through the First Half of the Year
After crashing during the coronavirus sell-off in March, shares of Pinterest (NYSE: PINS) bounced back and finished the first half of the year up 19%, according to data from S&P Global Market Intelligence.
While the company's advertising business has been challenged by the crisis, investors have enthusiastically returned to growth stocks like Pinterest, believing that the crisis will accelerate a shift in advertising spending to digital platforms like the virtual pinboard.
4 July 2020 | Read more at nasdaq.com
Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade
Pinterest is testing a new advertising model on the social media platform that will split revenue derived from a unique co-sales arrangement with publishers that will heavily feature video ads. But unlike previous video campaigns on the platform, high performing publishers will be creating the videos in their own style.
Currently in an experimental phase, Tastemade is the first publisher to sign on and the brand that is funding the early trial is corn chip snack Fritos.
3 July 2020 | Read more at digiday.com
It's Time for the Earliest Holiday Planning Season Ever
This year, Pinners are starting to search for holiday ideas earlier than ever before. Historically, people on Pinterest start making holiday plans in September. This year, they started searching and saving for holidays in April. Holiday searches jumped 77% in April 2020 versus April 2019. That trend included a threefold increase in searches for “Christmas gift ideas”—eight months before December.
Why the shift?
Andréa Mallard, CMO at Pinterest, explains why Pinners are starting to search for holiday ideas earlier than ever before.
1 July 2020 | Read more at adweek.com
Pinterest hires law firm to examine its workplace culture after accusations of racism
Pinterest has hired an outside legal team to examine its workplace culture in response to accusations of racism and discrimination by two former employees.
The company’s board of directors said Monday that a newly formed committee has hired the law firm WilmerHale to conduct a “comprehensive and independent review of our policies and practices concerning discrimination, harassment, and other workplace issues.”
The firm will also review how Pinterest “evaluates, promotes, and compensates employees and how the company responds to and investigates complaints of discrimination, harassment, and retaliation,” Pinterest co-founder and CEO Ben Silbermann said Monday in statement.
30 June 2020 | Read more at mercurynews.com
Road Trip: Pinners Hit The Gas On Car-Related Pinterest Searches
As the stay-at-home orders related to Covid-19 begin to lift, road trips have become the rage, with people still reluctant to travel by airplane for numerous reasons.
Pinterest cited data from the Arrivalist Daily Travel Index showing that car journeys during Memorial Day Weekend saw volume up more than 70% compared with normal summer volume for many destinations.
Global automotive strategy lead John Gray pointed out in a blog post that Pinners are eyeing more sparsely populated destinations.
28 June 2020 | Read more at adweek.com
Henkel Schwarzkopf Launches Australian First Collections Campaign On Pinterest
Henkel Schwarzkopf is now the first Australian advertiser to launch a Collections campaign on Pinterest, which goes live this week.
Leveraging a format that elevates a range of products at once, their new campaign celebrates experimenting with hair colours from dusty lavender to shocking pink, bringing many options for people to be expressive and vibrant even as they stay at home.
Collections ads include multiple products and images in a single ad so Pinners can discover great products and click to checkout on the retailer’s site.
26 June 2020 | Read more at bandt.com.au
Google Chases Pinterest (Again) With An AI-Powered Rival
Google recently launched Keen, a social media platform that offers similar collection and curation features as Pinterest (NYSE:PINS). Instead of pinning interests onto virtual pinboards, Keen's users curate their interest in "keens", and the platform leverages Google's AI capabilities to suggest more content to add.
[...] Google added a "collections" feature to its image search engine for curating images in 2015, and upgraded the feature with AI-powered suggestions earlier this year. Keen seems to be another step toward Google's creation of a full-fledged Pinterest rival -- but is it far too late to enter the curation market?
25 June 2020 | Read more at fool.com
Pinterest CEO Ben Silbermann: ‘Parts Of Our Culture Are Broken’
Pinterest CEO Ben Silbermann addressed a litany of allegations by two former employees earlier this week in an email to staff.
Silbermann wrote in his email—which was obtained by Bloomberg News and confirmed as accurate by Pinterest—” What I’ve learned over the past few weeks is that parts of our culture are broken. Truthfully, I didn’t understand just how much work we have to do. That’s not an excuse, that’s a failure in leadership, and I’m truly sorry for letting you down. I’m grateful that so many of you had the courage to share your experiences honestly and openly.” Silbermann also pledged to add a person of color to Pinterest’s board of directors by the end of the year.
19 June 2020 | Read more at adweek.com
How Pinners Are Planning A Different Pride For This Year
It is starting to settle in that there will not be massive street celebrations or big parades to celebrate Pride this year. However, June continues to be the month people around the world celebrate diversity and the LGBTQ community, and Pinterest has always been a positive place where people can explore their dreams and ideas to be themselves.
So it’s not surprising that Pinterest is continually seeing a high volume of searches for milestone moments “transgender transition” (+70%) or “LGBTQ coming out stories” (+93%)*.
18 June 2020 | Read more at newsroom.pinterest.com
Two Former Pinterest Employees Allege Racial Discrimination At The Company
Two black women who until recently served in key public policy roles at Pinterest are making their claims of racial discrimination at the company public.
Ifeoma Ozoma, who as Pinterest's public policy and social impact manager was widely credited for leading its efforts to combat misinformation about vaccines, says she was unfairly paid during her time at the company.
Ozoma also took to Twitter to accuse her manager of “racism, gaslighting and disrespect” and slammed the company's response to online harassment at the hands of another employee. [...]
17 June 2020 | Read more at washingtonpost.com
Pinterest Publishes New Data on Emerging eCommerce Behaviors
Pinterest has this week published some new insights into the rise of grocery shopping online amid the COVID-19 pandemic.
[...] "An estimated 50% of all US consumers have now grocery-shopped online, a whopping 40% increase over last year."
Which is no surprise, right? We can't physically go to stores, and we need groceries, so more people are shopping online. That, of course, makes logical sense, but it's interesting to consider the future implications of such, and how that could relate to broader eCommerce behavior moving forward.
16 June 2020 | Read more at socialmediatoday.com
Pinterest Details Spikes In Pride-Related Searches
The 2020 edition of LGBTQ Pride Month comes without many of its typical large parades and festivals due to Covid-19, but Pinterest is not lacking for related activity on its platform.
Pinterest said in a blog post that it compared searches from April 20 through May 17 with the exact same time period in 2019, and it found spikes in queries for LGBTQ coming-out stories (93%), drag makeup (77%) and transgender transition (70%).
16 June 2020 | Read more at adweek.com
Pinterest, Numerator: Pinners 50% More Likely To Buy Groceries Online During Pandemic
Pinterest teamed up with market research company Numerator to analyze the surge in online grocery shopping spurred by the coronavirus pandemic.
Although grocery stores were classified as essential businesses and remained open, the two companies found that the number of Pinners shopping for groceries online was up 70% in March compared with February.
16 June 2020 | Read more at adweek.com
Pinterest Has Begun Testing A New Version Of Stories, Called Story Pins, With US Creators
The “Stories” format popularized by Snapchat is now commonly used across social platforms. Today, there are Instagram Stories, Facebook Stories and YouTube Stories, for example. Even Twitter and Spotify are testing the concept. Last year, Pinterest also joined in by experimenting with a feature called “Story Pins,” which allowed creators to share their ideas in a Stories-like format. These Story Pins could contain multiple pages of text, images, video and links, but the new format never launched to the public. As it turns out, the product has not been scrapped. It’s been revised.
12 June 2020 | Read more at techcrunch.com
How Designer Christina Henck Uses Pinterest
Since 2012, Philadelphia-based Henck Design has worked with a range of clients, from high-level executives to professional athletes to empty nesters. For owner and founder Christina Henck, Pinterest has become a key tool for communicating with those clients, generating new leads and curating interior design styles. We caught up with Henck to learn more about how she makes the platform work for her business and what tips she would offer others in the industry.
11 June 2020 | Read more at furniturelightingdecor.com
Pinterest's Global Head of Marketing for Financial Services discusses how brands can connect with consumers post-COVID-19
Sarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in a post COVID-19 world. Sangwan discusses the role of brands post-COVID-19, addressing their power to inspire consumers and marketers through great communication, while staying authentic and trustworthy in a tense environment.
10 June 2020 | Read more at clickz.com
Pinterest Juggles Requests for Late Payments From Advertisers
The chief financial officer of Pinterest Inc. is working to keep revenue flowing without alienating cash-strapped advertisers that use its online image-sharing platform. Pinterest relies primarily on retailers and packaged-goods companies for advertising revenue, and in recent weeks it has received an increasing number of requests for payment extensions from advertisers struggling with the fallout from coronavirus pandemic-related lockdowns, CFO Todd Morgenfeld said.
Several advertisers have asked to discuss payment terms related to invoices. So far, Pinterest hasn’t granted recurring extensions, but executives have discussed specific invoices with some advertisers facing extreme circumstances, Mr. Morgenfeld said.
9 June 2020 | Read more at wsj.com
Facebook and Google Are No Threat to Pinterest
Pinterest (NYSE:PINS) has released several updates to its shopping features over the last couple of months. Pinners -- what Pinterest calls its users -- can now find products based on pins they've saved to boards, new searches, and even by taking a new photo in its Lens camera. It's creating style guides based on common search terms, artificial intelligence, and its deep catalog of images to recommend trending styles. It also partnered with Shopify to enable merchants to easily import their catalogs to Pinterest and create shoppable pins. And it partnered with publishers and personalities to curate products. [...]
5 June 2020 | Read more at fool.com
Pinterest Accelerates Tech Projects As Pandemic Boosts User Engagement
Pinterest Inc. has accelerated some technology initiatives in recent weeks in response to changing user behavior in the wake of the coronavirus pandemic, said Jeremy King, senior vice president of technology. [...]
During the pandemic, Pinterest has seen user traffic and engagement grow to record highs and also change because of lockdown and social distancing measures, Mr. King said. [...]
Global monthly active users now exceed 367 million, up from about 300 million last September, according to the company. During the past few months, searches have increased by 60% compared with last year and the number of boards created is up by the same amount.
5 June 2020 | Read more at wsj.com
Pinterest Outlines Steps To Promote Diversity And Racial Justice
Pinterest shared steps it is taking on its platform, within its company and elsewhere to promote diversity and help combat racism. On-platform, Pinterest is elevating content related to racial justice, including resources for how parents can discuss the subject with their children, organizations that users can support and educational information about systemic racism in America. CEO Ben Silbermann said Pinterest is striving to ensure that content on its platform represents people from diverse backgrounds, and it is investing more resources on that front. In addition, ads will not be served on results when Pinners search for Black Lives Matter, enabling them to focus on the message and the movement.
4 June 2020 | Read more at adweek.com
Pinterest Seeks New Office For Dublin EMEA Headquarters Expansion
US-headquartered social media giant Pinterest looks set to grow its existing 100-strong Dublin-based workforce by up to several hundred additional workers, through a move to new offices in the capital.
The company, which is based currently at No 2 Dublin Landings in the city’s north docklands, is understood to have engaged JLL to secure between 25,000 and 40,000sq ft of fully-fitted office space to facilitate the expansion of its EMEA headquarter operations here. Such a move would provide Pinterest with the capacity to increase its current office-based headcount by up to 300 employees.
3 June 2020 | Read more at irishtimes.com
Pinterest Adds A ‘Shop’ Tab To Its Lens Camera Search Results To Showcase Matching In-Stock Products
As more retailers are bringing their products online via Pinterest, the company this morning is launching a new “Shop” tab in its Lens camera search results that will show the matching in-stock merchandise similar to a photo you take of something offline in the real world or even uploaded as a screenshot.
While the camera was originally intended to help shoppers find matching products to those they saw in real-world stores and elsewhere while out and about, Pinterest suggests that consumers can now use the feature to find matches to products without leaving their house. [...]
1 June 2020 | Read more at techcrunch.com
Pinterest Publishes New Guide to Standout Video Techniques
This may be my favorite digital content overview of 2020 thus far. This week, Pinterest has published a new guide to creating standout video content in Pins, which includes a range of tips and examples, and will definitely help to get you thinking about your visual presentation options. The guide provides an overview of 10 video techniques to consider, then digs into each with specific pointers on how to make them work.
23 May 2020 | Read more at socialmediatoday.com
Pinterest Begins Rolling Out Shopping Spotlights
Pinterest added to its shopping arsenal with Tuesday’s rollout of shopping spotlights, which give Pinners access to expert recommendations from fashion and home tastemakers and publishers.
Shopping spotlights follow a host of shopping features introduced by Pinterest in early April, including a new shop tab in its search experience, as well as on Pinners’ own home décor or fashion boards.
20 May 2020 | Read more at adweek.com
Pinterest Taps Influencers, Publishers to Drive Shoppable Content
Pinterest is making a push for shoppable content. The social media platform is rolling out a new feature, Shopping Spotlights, that allows users to purchase curations by guest editors, including influencers and publishers. Former Teen Vogue editor in chief Elaine Welteroth, influencer Blair Eadie, interior designer Sarah Sherman Samuel and publications such as Refinery29, Domino and Who What Wear are partnering with Pinterest for the launch.
19 May 2020 | Read more at wwd.com
Pinterest Launches Updated Business Community To Facilitate Connection Between Business Owners
Pinterest has announced the launch of its updated Pinterest Business Community platform, which aims to facilitate discussion about Pinterest tactics, and other business tips, among Pinterest users.
The platform includes links to both help and advice guides to help maximize your Pin presence. It also includes case studies on successful Pin campaigns, and a community notice board where you can contribute to Pin-related discussion.
12 May 2020 | Read more at socialmediatoday.com
Pinterest Launches Updated Shopify Integration to Streamline the Creation of Shoppable Product Pins
As people DIY their way through the COVID-19 crisis, Pinterest search data is helping marketers predict consumers’ mindsets. But will everyone—users and advertisers alike—be able to pin their way through the pandemic?
Search data on the image-sharing platform show how hobbies, interests, and plans have shifted through various stages of self-isolation. Pinterest has also been a respite for some seeking ways to look beyond the lockdown—whenever that might be—and therefore a network for marketers to mine in an attempt to maintain relevance.
12 May 2020 | Read more at forbes.com
Now, Shopify Merchants Can Quickly Turn Their Catalogs Into Shoppable Pins
A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest.
The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalogs to Pinterest. It can automatically update products for Product Pins on Pinterest daily and add tagging to be able to track and measure performance. There is also an ads interface to run promoted Product Pins.
It’s live in the U.S. and Canada now and rolling out to countries where Pinterest ads are available in the coming weeks.
11 May 2020 | Read more at searchengineland.com
Pinterest Publishes New Guide On Current And Future Marketing Considerations Around COVID-19
While it still feels like we're a long way off returning to normal amid the ongoing COVID-19 lockdowns and expanded impacts, there are signs that many regions are moving into the recovery phase, which could see a lot of businesses shift back to regular operations within the next few months. That won't be the case everywhere, and restrictions and limitations will remain for some time yet. But there are glimmers of light at the end of the tunnel, and people are now allowing themselves to plan for what happens after the world is re-opened. [...]
And for marketers, that could mean that it's worth planning now for the next consumer shift.
11 May 2020 | Read more at socialmediatoday.com
Pinterest Launches Updated Shopify Integration to Streamline the Creation of Shoppable Product Pins
Pinterest has announced that it's updated its Shopify app, adding a new option that will enable Shopify merchants to quickly and easily feed their entire product catalog directly into shoppable Pins.
The Pinterest app has previously enabled Shopify merchants to create ads on Pinterest and track selected performance data, but the new integration will make it much easier for Shopify users to expand their product listings to Pinterest. That also means boosting their exposure to the platform's 367 million monthly active users.
8 May 2020 | Read more at socialmediatoday.com
Shopify Merchants Can Now Tap Into 350 Million Pinterest Users
Shopify merchants in the U.S. and Canada are now able to share their products to about 350 million Pinterest users, the companies announced Thursday.
The partnership gives Shopify merchants a way to “upload catalogs to Pinterest and turn their products into shoppable Product Pins,” according to a statement from Pinterest.
Satish Kanwar, Shopify’s general manager and vice president of channels product, , also highlighted the move in a tweet.
The new app is live in the U.S. and Canada and will go live in countries where Pinterest ads are available, such as Australia, France, Germany and Spain, in the coming weeks.
8 May 2020 | Read more at bloomberg.com
Pinterest rolls out new board features including notes, dates and section suggestions
Pinterest is introducing new features that make it easier for those planning recipes, virtual events and other quarantine activities. These include the ability to add a date or notes to a board as well as automated ways to better organize your pins on a given board, with the aid of machine learning technology.
[...] The addition of board notes will allow Pinterest users to annotate their saves with personal notes — like adding a list of ingredients accompany a pinned recipe, a list of tasks for a project, a to-do list or anything else they want to note.
Also new is the ability to add a date to a board [...] and Pinterest is upgrading its board technology to suggest sections to add to a board.
7 May 2020 | Read more at techcrunch.com
Pinterest Adds 32 Million More Users in Q1, Now up to 367 Million MAU
Pinterest has repeatedly noted that it's been seeing record high levels of usage amid the COVID-19 lockdowns, and now, we have some extra perspective on what exactly that means, with the company posting its Q1 2020 results, which show stable increases in both active users and revenue.
Pinterest is now at 367 milllion monthly actives, up 32 million on its Q4 2019 report. Pinterest has maintained its growth momentum in Q1, posting a 9.55% quarter-on-quarter growth rate, outpacing the same at Snapchat (5%), Twitter (9.21%), LinkedIn (2.22%) and Facebook (4.20%). [...]
7 May 2020 | Read more at socialmediatoday.com
Pinterest Announces First Quarter 2020 Results
SAN FRANCISCO--(BUSINESS WIRE)--Pinterest, Inc. (NYSE: PINS) today announced financial results for the quarter ended March 31, 2020.
Q1 revenue grew 35% year over year to $272 million.
Global Monthly Active Users (MAUs) grew 26% year over year to 367 million. GAAP net loss was $141 million for Q1. Adjusted EBITDA was $(53) million.
"In these challenging times, our mission of bringing ideas and inspiration to people around the world has never been more important," said Ben Silbermann, CEO and co-founder, Pinterest. "This quarter, we saw a record number of people turn to Pinterest for ideas on how to make living at home more convenient, fun, and inspiring."
7 May 2020 | Read more at businesswire.com
Canva Becomes a Pinterest Partner
Canva is known as one of the most popular graphics design platforms for creating visual content including pictures, presentations, posters, and much more. It is basically a tool that people use to create content using various templates.
Almost everyone is familiar with Canva and has used it at some point. Social media posts, banners, and presentations are just some of the ways that people utilize this. It’s natural that Canva takes their business to the next step. With that in mind, they’ve announced their partnership with Pinterest.
4 May 2020 | Read more at techacute.com
Levi's Uses Pinterest's Advanced Style Matching to Create Customized, Branded Boards
With Pinterest usage on the rise, and its visual data-matching processes evolving, that provides some interesting new considerations for how brands can work with the platform to maximize their exposure and connection.
This week, Pinterest has showcased one specific partnership of this type, with Levi’s utilizing Pinterest’s style-matching capabilities to help users find more products aligned to their tastes.
Users are now able to head to ‘Styled by Levi’s’ and take a quick, visual quiz – choosing the images of models that best suit their style – which then generates a custom Pinterest board of shoppable Levi’s Pins, aligned with their chosen look.
1 May 2020 | Read more at socialmediatoday.com
Conversion Focused Pinterest Marketing