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​Pinterest to Launch Home Feed Tuner Feature

Interview with Will Oremus, senior writer for OneZero on Medium, who explains how Pinterest's algorithm has largely escaped scrutiny and the upcoming feature that gives users more control over what they see.

15 October 2019  |

Why Pinterest Is Only Scratching the Surface with Advertising Revenue

Pinterest impressed the Street with its performance in the second quarter of 2019 with a 62 percent year-over-year increase in revenue. That’s an impressive number but, make no mistake, this is just the beginning for Pinterest.

There are multiple reasons to be confident that Pinterest has what it takes to grow in the future. The unique dynamic of this platform will make it an increasingly attractive draw for brand dollars, while its relationship with consumers will enable it to expand ad inventory considerably over time. Ultimately, this visual discovery engine has the makings of one of the largest players in advertising.[...]

14 October 2019  |

Pinterest Lite: A shorter and smarter version for the developing markets

Amongst the social networking app which have gotten their ‘lite’ versions, Pinterest is the latest to join the bandwagon. As per the latest Pinterest update, you can find the Pinterest Lite version in Play Store in five countries viz. Argentina, Chile, Colombia, Mexico and Peru.

The objective of Pinterest Lite is to attract wider communities of people globally and benefit them with a version that does not occupy a large amount of space and also save copious amounts of data. According to sources, Pinterest had brought forth a similar lighter version in late 2016 but had to pull it down shortly.

13 October 2019  |

​Pinterest reduces self-harm posts by 88% with AI

Pinterest's focus on mental health aims to promote good will among its users while providing a brand-safe environment for advertisers. The expanded features to support emotional well-being follow prior efforts to help users cope with stress, anxiety and suicidal thoughts. By grouping these resources under a "#pinterestwellbeing" umbrella, the platform can deliver content to users instead of forcing them to search for individual terms like "work anxiety" or "stress quotes."

12 October 2019  |

Pinterest Launches 'Pinterest Academy' Education Resource for Marketers

Now with over 300 million users, and growing, Pinterest has become a bigger consideration for many businesses looking to maximize their social presence, and reach engaged shoppers online. Indeed, Pinterest users come to the platform with high purchase intent - according to research, some 90% of weekly Pinners use the platform to make purchase decisions, which is higher than any other social platform.

[...] it does require a different approach, marketers need to make a specific, concerted effort to create and curate an effective Pinterest presence. To help with this, Pinterest has this week launched a new set of platform education course for marketers, under the umbrella of the 'Pinterest Academy'.

10 October 2019  |

Pinterest Academy: Pinterest starts its first-ever elearning program

With the right tips, it’s easy to succeed on Pinterest. That’s why today we’re rolling out Pinterest Academy. It’s a free e-learning tool we designed for businesses new to Pinterest. It can help you get started on our unique visual discovery platform, discover the benefits of all our ad products, take advantage of our advanced targeting and other features—and lots more.

We’re now offering access to half of the courses to businesses in the US, Canada, UK, Australia, France and Germany. Later this month, we’ll provide access to all courses.

Pinterest Academy is a series of fun, smart online courses you can access from anywhere on any device.

9 October 2019  |

Yolanda Lam to Lead Global Agency and Ads Partners Teams at Pinterest

Pinterest said Tuesday that it is unifying its global agency and ads partners teams under global head of agency and ads partners Yolanda Lam, who has been with the company since April 2014.

Lam wrote in a blog post, “Pinterest is the home of inspiration, and our insights deliver unique value to marketers and agencies that want to understand more deeply how audiences, shopping behaviors, moments and trends can help their pursuits. Our Ads API (application-programming interface) partners already use our data today to help our advertisers and agencies, so it is a natural complement to our team’s work with global agencies who are always looking to break through with us.” Pinterest also debuted its first-ever elearning program, Pinterest Academy.

9 October 2019  |

The Pinterest top trends for October 2019

See what Pinners are up to this month and plug these insights into your next campaign. They’re thinking about getting engaged, adding a healthy twist to favorite fall foods and making an extra-large fashion statement.

3 October 2019  |

Why Pinterest Is Still a World of Untapped Potential for Brands & Retailers

It’s an age old question for emerging brands: How can you sell product without name recognition? On Pinterest, images drive sales, not names — 97% of the thousand top searches on the site are unbranded. Rather than type Adidas or Gucci into the search bar, customers begin their queries with “red sneakers” or “black boots.”

Pinterest is riding high after a buzzy initial public offering in April that raised around $1.5 billion. On the heels of the IPO, the network hit 300 million active monthly users — and stock has risen by around 60% since it went public.

While some brands and retailers — like DSW and Rothy’s — have succeeded in making customers of Pinners, marketing experts say the power of Pinterest hasn’t been fully harnessed yet. Only 27% of global marketers use the platform, according to Statisa data from January, but those who are on it see potential. [...]

2 October 2019  |

Stay lost on Pinterest even later into the night with app’s new dark mode

Pinterest is jumping on the dark mode bandwagon. On Monday, September 30, Pinterest began rolling out a dark mode for both the iOS and Android apps, so you can keep pinning into the night with less glare from your phone. The change displays the usual Pins on a black background, along with a dark menu background, and works when the smartphone’s dark mode is activated. Android users can turn the feature on independent of the device’s display settings.

A darker screen background can help ease eye strain when using a screen in the dark. With some types of screens (OLEDs) a black pixel is simply a turned off pixel, which means that a black background can help conserve battery life on some devices.

1 October 2019  |

Survey: LinkedIn, Pinterest and Instagram are the most trusted social media platforms

Recently, Business Insider conducted a survey on more than 1,900 respondents to rank the best trustworthy digital app trending nowadays. The online survey took place from April 23 to May 16, 2019. The people on this online survey were asked to rank the seven major digital social networks including Facebook, YouTube, Instagram, LinkedIn, Pinterest, Twitter and Snapchat on the base of six categories of digital trust. The six categories of digital trust included Security, Legitimacy, Community, User Experience, Shareability, and Relevance to detect the social platforms most trustworthy among others. [...]

30 September 2019  |

Study: Pinterest Users Are More Likely to Try New CPG Products

Roughly 75% of Pinners say they are “very interested” in new consumer packaged goods products, compared with 55% of people on other digital platforms, but does that interest translate into sales? Yes, according to Oracle Data Cloud.

ODC analyzed more than 40 debuts of new CPG products and found that Pinterest households were 29% more likely to try new products within the first 10 months of availability than non-Pinterest households.

That gap jumped to 40% when looking at the first 30 days.

Pinterest shared the following takeaways for marketers looking to introduce new CPG products via campaigns on its platform [...]

29 September 2019  |

Pinterest’s New ‘Shop the Look’ Ads Can Feature Multiple Products in a Single Ad

Pinterest is introducing a new format for ‘Shop the Look’ ads which allows retailers to feature multiple products in one ad.

‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same name and allow advertisers take up to 25 items in one image.

When a ‘Shop the Look’ ad is shows, users will see a preview showcase of four items. From there they can click through to see the rest. This new ad type will be rolling out to Pinterest advertisers in the US over the coming months. [...]

28 September 2019  |

Communicating with Group Board Collaborators is now easy with Pinterest’s new update

Pinterest just introduced a new way for its users to organize groups and to react to the boards as well and we love it. Now connecting with Group Board collaborators is easy according to the new development by Pinterest.

From this week onwards, the social network will be providing its users a feature to react to a pin in Group Board. Although Pinterest already provided a feature of ‘heart’ to pin but this new range of reactions can make the feelings a bit more clear to users. A new variety of reactions can enable users to provide quick feedback of how they feel about specific Pins and show it to others in the group as well. [...]

27 September 2019  |

​Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce

Consumers are often creatures of habit. They know the products and brands they like, but getting them to try something entirely new can be a challenge.

According to a new study from Oracle Data Cloud conducted in collaboration with Pinterest, 29% of Pinterest households in the US were more likely to try a new product within the first 10 months of its launch than non-Pinterest households. The study examined more than 40 new CPG product launches, including MillerCoors’ sparkling cocktails, Quaker’s organic bars and California Pizza Kitchen’s new thin crust pizza. [...]

27 September 2019  |

Pinning Down the Dollars: How to Drive Sales on Pinterest

Pinterest is frequently in the news these days — and for reasons beyond its IPO. Recently, the influential social site rolled out even more updates to improve product recommendations and support advertisers. Investing in new digital channels tends to prompt advertisers to proceed with caution. But, the robust customer-oriented features Pinterest has added to its advertising capabilities offers a massive opportunity for brands to drive traffic and sales. 

For luxury fashion brands facing an uphill battle to master a digitally focused media mix that doesn’t compromise brand integrity, Pinterest is an obvious choice. As an established platform with ample shopper data and deep-rooted user habits, it is at the intersection of social network and search engine [...]

25 September 2019  |

Snap and search: What does Pinterest’s new function mean for retailers?

The new Lens function is intended to make it “easy to go from inspiration to purchase, whether that inspiration is sparked on Pinterest or in the real world”, the social media platform said in a statement.

Users can now upload photos as a query in the search bar. These visual queries are then matched to similar products, potentially for sale.

Retail expert Pippa Kulmar from Retail Oasis tells SmartCompany this opens up the value of Pinterest’s popular mood board feature to retailers in a commercially viable way [...]

25 September 2019  |

New ways to reach shoppers with Shop the Look ads, global Catalogs and dynamic business profiles

Pinterest has always been the home for shopping inspiration. It’s a place where people search, browse, shop and discover new and favourite brands. Over the past few years, we’ve been introducing new visual discovery tools and making more Pins shoppable. As we continue to unveil more ways to shop with Pinterest, we’re announcing new features for businesses to reach people who want to go from dreaming to decision making, from inspiration to purchase.

Coming soon: Shop the Look ads, New Business Profiles: now with video and Shop tab, Catalogues and Shopping Ads go global [...]

24 September 2019  |

​Where Will Pinterest Be in 5 Years?

Shares of the virtual pinboard are up nearly 60% from its initial offering at $19 in April, and the company is fresh off a strong second-quarter earnings report. Pinterest posted another round of impressive growth with revenue up 62% to $261.2 million, and its adjusted net loss narrowed from $34.2 million to $24.5 million. In another positive sign, monthly active users (MAUs) increased 30% from 231 million to 300 million. The bulk of that growth came from international markets, as MAUs outside the U.S. rose 38% to 215 million; in the U.S., MAUs increased from 75 million to 85 million.

Where will Pinterest be in five years? It's not easy to chart out a course for a unique company that's only been public for four months, but the early reports from the discovery-based search platform offer some clues. Let's take a closer look.

24 September 2019  |

Pinterest's Judy Lee: ‘Marketers can seize the moment to drive more positive conversations’

The current trend towards positive action and social good being seen across the world is an opportunity for marketers to seize the conversations and turn them away from the traditional negative brand messages around self-improvement, agreed a panel of media and marketing experts from Pinterest, The Atlantic, Deloitte Digital and Salesforce.

Speaking at Advertising Week New York, the session around better storytelling in marketing was led by Hayley Romer, the publisher and chief revenue officer of The Atlantic. It featured Maggie Gross, head of strategy, New York for Heat + Deloitte Digital; Cristina Jones, SVP of customer marketing, brand partnerships and C-Suite engagement at Salesforce; and Judy Lee, global head of integrated marketing for Pinterest.

23 September 2019  |

Pinterest Adds New Features to Its Group Boards

Pinterest beefed up its group boards with the addition of reactions, the ability to sort Pins and a new way to communicate with group members directly via the board.

The company said in a blog post that 98% of group boards have five people or fewer, with 77% of them just being between two people.

Pinterest finally jumped on the reactions bandwagon, introducing new ways for Pinners to share feedback, including with a heart, a clap, a lightbulb or a question mark.

22 September 2019  |

​Pinterest Harnesses AI for Visual-Based Shopping

Pinterest Inc. wants to redesign how people shop online for the perfect area rug or pair of shoes. The company is leveraging its artificial-intelligence technology, fed by billions of images, to entice more users into buying items they see on its website or mobile app—and to expand its user base, which would translate into more advertising dollars.

Billing itself as a “visual discovery engine,” the company offers a website and mobile app where its 300 million global monthly active users can browse through photos and post—or “pin”—them to personalized digital inspiration boards. Users look to Pinterest for images related to style, gardening, home décor and other categories.

The company said this week that its AI technology can accurately identify more than 2.5 billion objects in photos of fashion and home décor, such as a specific brand of men’s black boots or a particular brown leather sofa.

21 September 2019  |

Pinterest’s Lens can now recognize 2.5 billion home and fashion objects

Today, Pinterest announced that it’s improving Lens with new flows designed to make it easier to perform searches from photos, and it said that it’ll begin incorporating shoppable Pins — Pins with products, pricing information, and a direct link to checkout — directly into visual search results.

Additionally, Pinterest revealed that Lens can now recognize more than 2.5 billion objects across home and fashion Pins, including tattoos, nails, sunglasses, cats, wedding dresses, plants, quilts, brownies, natural hairstyles, home decor, art, food, and more. (For comparison, that’s 1.5 billion more products than Google Lens, Google’s AI-powered analysis tool, could recognize in December 2018.) [...]

18 September 2019  |

​Pinterest Upgrades Visual Search With Shoppable Pins

Pinterest is integrating shoppable pins with visual search, making it easier for users to buy products they’ve taken photos of.

Pinterest’s visual search feature, called Lens, allows users to search for items they’ve captured in a photo with their phone’s camera. Users can also upload existing photos from their camera roll.

Now, Pinterest will start surfacing shoppable pins in visual search results. This could prove to be an effective strategy, as the intent to buy a product is probably high if the user has gone to the lengths of taking a photo of it and searching for it on Pinterest.
Pinterest did some research on the effectiveness of visual search and found: [...]

18 September 2019  | Read more

IRC 2019 INTERVIEW Adele Cooper of Pinterest on inspiration in retail

We’re looking ahead to IRC 2019 in a series of interviews and previews. Today we hear from Adele Cooper, UK and Ireland country manager at Pinterest.

InternetRetailing: At IRC 2019 you’re speaking on a panel about assessing the real power of the customer, online retailer and media owner. Which of these do you think has the most power in the relationship, and why?

Adele Cooper: Without a doubt, the customer has the most power, and this is how it should be. It’s widely accepted that the digital landscape is changing consumers’ shopping habits such as where and how they shop.[...]

17 September 2019  | Read more

​Why Pinterest Is The Next $100 Billion Platform

Pinterest (PINS) is a stock executing on all fronts. In the latest quarter, the company grew its user base globally by 30% YoY and grew global revenue by 62% YoY. In my last article on the stock, I went over Q2 2019 earnings, growth, and valuation. In this article, I will make the case for why Pinterest will monetize far better than competitors like Snap (SNAP), and look at how much room Pinterest still has to grow. The combination of continued user growth and very strong ARPU expansion makes for a very powerful bullish thesis.[...]

17 September 2019  | Read more

Scary good: Warner Bros. and Pinterest promote IT: Chapter Two

Warner Bros. Entertainment, Inc. tapped Pinterest to help execute a first-of-its-kind marketing campaign promoting the September 6th release of their horror movie IT: Chapter Two. The 360-degree campaign included an innovative 3D experience to generate excitement, build buzz and drive intent to see the end of IT. [...]

16 September 2019  | Read more

Brands struggle with Pinterest in the absence of promoted pins in Asia Pacific

Image-sharing social media platform Pinterest recently announced that its global monthly active users (MAUs) crossed the 300 million mark. According to Statista, India accounts for only 5% or approximately 15 million of this pie, ranking third after the US (36.70%) and Brazil (8.44%). Compare this with Instagram’s 69 million daily active users (DAUs) in India, and the picture is clear — Pinterest has a lot of catching up to do in the country.

The company, often described as a virtual bulletin board for images, counts the Asia Pacific region as one of its fastest growing ones; it opened an office in Singapore in July to service the Indian and South East Asian markets. “We already see more than seven million ideas saved each day across these countries,” says Ayumi Nakajima, country manager, South East Asia and India, Pinterest. [...]

16 September 2019  |

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year, Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

Recently some notable names in travel have been testing the waters. Exhibit A: Carnival is currently buying ads targeted to appear when Pinterest users searched on keywords that rookie cruise-goers are most likely to use.

The move gave Carnival a chance to buy ads based on images, not text, and reach travelers who had previously not considered a cruise.

Pinterest is trying to become more appealing to marketers.

13 September 2019  |

Trick or Treat: Pinterest Shares Details on Halloween-Related Searches

It’s not too early to start thinking about a Halloween costume, and Pinterest has Pinners covered.

Pinterest analyzed searches on its platform between July 2018 and July 2019, and it found that the U.S. gravitated toward entertainment, and particularly television shows such as The Powerpuff Girls and Stranger Things.

Globally, South Africa and Japan also leaned toward entertainment, while South America and southern Europe preferred more classic costumes, like mermaids.

12 September 2019  |

Pinfluencers are here to stay

Pinterest is a place where people go for hairstyle inspiration, an attractive cookie recipe, or to plan their wedding to a terrifyingly meticulous degree. It’s not really a social network per se—you don’t follow your friends or brands—it’s more of a “discovery engine,” as Pinterest likes to say, or the internet’s scrapbook, like everyone else does. So it’s also not necessarily where you think you’d find influencers, whose entire schtick is personal branding and building a loyal audience.

But there are other reasons Pinterest might be a good space for influencer marketing, say creators, marketers, and Pinterest itself. Pinterest is first and foremost a massive driver of traffic to influencers’ personal blogs and websites, through “pins” that are links. For DIY blogger Erica Chan Coffman, creator of Honestly WTF, it’s been the top source of views for years, she told Quartz. [...]

11 September 2019  |

How St Mungo’s used Pinterest to reach potential legators at the right time

What does St Mungo’s successful legacy campaign on Pinterest tell us about how charities can use social channels to reach potential legators at trigger moments? Hayley Creasey shares her insights as part of a series of articles for Remember A Charity Week.

Digital is already a key part of so many charities’ legacy strategies, but what channel has most impact and how we can reach people at key life moments when they are most likely to be writing a will? These are the questions we asked at St Mungo’s when we ran our first digital legacy campaign in the spring of 2018. The campaign, What does home mean to you? was our first real foray into online marketing for legacy fundraising. [...]

11 September 2019  |

Salmon Council's Award-Nominated Pinterest Campaign shines Light on Best practices for the platform

With more than 250 million people using Pinterest monthly and 90% of them making purchase decisions weekly based on what they see on their feed or have pinned to their boards, the platform can be a very powerful marketing tool when used correctly.

Unfortunately, executing a strong Pinterest campaign as a brand isn’t always easy, which makes The National Fisheries Institute’s Salmon Council’s wildly successful, and now award-nominated, Pinterest campaign particularly notable.

The rapid success of the organization’s page and status as a powerful “Pinfluencer” also earned the Salmon Council a coveted spot on the short list for the national Platinum PR Awards alongside big names such as Aflac, IBM and Firestone. [...]

10 September 2019  |

Ultimate Guide to Product and Social Media Product Photography for e-Commerce

Product photography for eCommerce is one of the most important elements of your online business. In short, product photos are the only link your potential customers have to what they are getting and without them, conversion would be almost impossible.

Quality photos will grab a potential shopper’s attention, enhance buyer interactions, establish your brand feel and instill trust. And it’s not just about the product photos you take. The optimization of product photos across every platform and channel plays a huge role in your sales success and branding. [...]

9 September 2019  |

Pinterest top trends for September 2019

Tap into trends to grab Pinners’ attention with your next campaign! This month, people on Pinterest are settling back into work and school, while hanging onto summer with indoor grilling ideas, fun cocktails and heeled flip flops.

5 September 2019  |

Social Media Trends 2019: Are Instagram and Pinterest the New Social Media Darlings for Marketers?

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment.

The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy. Why are Instagram and Pinterest the Social Media Trends for Marketers and Advertisers? [...]

4 September 2019  |

What People Are Searching For On Pinterest As Autumn Approaches

Much as you probably don't want to admit it, summer is pretty much over. We're into September now, a time when many of us take stock (and a breath) before the madness of Christmas kicks into gear.

According to the folks at Pinterest, it's also a time when Brits start searching for inspiration in four key areas – all relating to streamlining and improving our lifestyles. [...]

3 September 2019  |

Pinterest is escalating its fight against anti-vaxxers as measles surge in the U.S.

In early 2019, as most social networks were still rubbing their beards about how to deal with fake news, Pinterest took an aggressive, straightforward step to prevent the spread of dangerous misinformation around vaccines: The company simply began blocking anti-vaccination searches on its platform. [...]

Now Pinterest has updated its anti-vaccination landing page with an improved design. Rather than being a dead end, the company has, as a spokesperson puts it, “built relationships” with groups like the Centers for Disease Control, the World Health Organization, and the American Academy of Pediatrics to provide pins that offer simple science and facts, like the number of lives saved yearly from vaccinations. The information is sourced directly from these agencies.

30 August 2019  |

Pinterest marketing : How to drive sales with Pinterest

If you’re looking for another way to increase your sales and you haven’t used Pinterest marketing yet, you’re missing out! Pinterest offers a huge amount of potential for businesses to increase their profits. That’s particularly true for businesses that sell or offer visual services, but with careful consideration, others can benefit too. In this article, we’ll take a deep dive into what Pinterest is, how people use it, and how to use Pinterest to increase your business [...]

28 August 2019  |

Social commerce sees highest adoption among retail technologies, study says

The growing popularity of social shopping likely is a result of the efforts by companies like Facebook, Pinterest and Snap to boost direct-to-consumer (DTC) sales on their platforms with digital transactions. Facebook-owned Instagram, which is estimated to have about 110 million users in the U.S., in the past year expanded its shopping features. The image-sharing app in May created a special account called @shop that brings together posts from online merchants that sell products, among other social-shopping efforts [...]

27 August 2019  |

New Research Indicates Pinterest is an Effective Marketing Tool for Auto Advertisers

You wouldn’t think of Pinterest as the sort of place where people would take ads for cars all that seriously. However, the fact of the matter is that when you go on Pinterest there are a lot of things that you are probably going to be interested in. While the content discovery platform that boasts 300 million monthly active users, has mostly been considered to be a little fish in a big pond, the truth is that it has been trying to expand its user base for quite some time now in an attempt to compete with bigger platforms such as Facebook, Twitter, Instagram and the like.

A recent ad campaign that was run by Toyota for its new Avalon car is proof that Pinterest is not just for knitting and crochet. Over half of the users (53 percent) that stumbled upon the ad in their newsfeed ended up watching it all the way through, and what’s more is that over a quarter (28 percent to be exact) of all Pinterest users that see an ad for a new car are going to be considered more likely to buy that car within the next ninety days all in all.

21 August 2019  |

​Pinterest Overtakes Facebook As Most Popular Social Media Platform In Zimbabwe

Data from a global web statistics company, Statcounter, shows that Pinterest has overtaken Facebook as the most popular social media platform in Zimbabwe.

According to Statcounter, Pinterest overtook Facebook in July 2019. Pinterest now commands 41% of the social media market share and Facebook is at 34%.

It is not clear from the data what has caused the surge in Pinterest usage in the past several months. The data, however, shows that Facebook has been in constant decline since December 2018 and Pinterest has been rising from about the same time.

20 August 2019  |

Pinterest Provides Additional Insights into its Pin Classification Process

If you want to maximize your performance on any digital platform, you need to align your presentation with what its users are searching for at any given time.

This is particularly relevant on Pinterest - now framing itself as a product discovery platform, Pinterest is increasingly working to better connect product matches with user interests, in order to help prompt users to buy, and build its eCommerce credentials.

Given this, if you want to maximize your Pinterest performance, you need to understand how Pin search works, and how you can create Pins which align with search and discovery within the app.

Pinterest has provided various insights on its systems in the past, and this week, Pinterest's engineering team provided another overview of its classification processes, which may help to further improve your understanding, and your Pin creation strategy as a result. [...]

19 August 2019  |

Pinterest For Recruitment: The New Social Media Frontier?

Pinterest has a reputation in the UK as being all about cupcake recipes and craft projects, shared by stay-at-home parents. San Sunner dispels this myth

Pinterest has moved beyond just recipes, and recruitment businesses should consider what part they can play in that expansion.

While there are some people who like to spend hours scrolling through Pinterest just for fun, these days it is used more as a search engine. Data shows 70% of Pinners will search, save or click on a Pin. Therefore you can appeal to people that are actually trying to find you! Using keywords and hashtags along with well-designed visuals is the way to be found by your audience on Pinterest. Where Pinterest really has the advantage is in long-term content. This can be of advantage in the recruitment field in two main respects: [...]

17 August 2019  |

Pinterest to open office in Sydney led by Carin Lee-Skelton

Pinterest has announced the opening of their first Australian office in Sydney to serve users and businesses in Australia and New Zealand.

The ANZ team will be led by newly appointed country manager Carin Lee-Skelton, who has managed sales organisations at Pinterest over the past four years in the UK. Lee-Skelton will be tasked with growing Pinterest’s work with business in Australia and New Zealand.

This is Pinterest’s third office in the Asia-Pacific region after the Singapore office in July 2019, and Tokyo in 2013.

15 August 2019  |

Pinterest Opened an Office in Sydney to Serve Australia and New Zealand

Pinterest opened an office in Sydney, marking its third location in the Asia-Pacific region, joining Singapore, which opened in July, and Tokyo, which was established in 2013.

Pinterest said the office will serve Pinners, creators and businesses in Australia and New Zealand, adding that Pinners in those two countries save almost 4 million ideas per day.

Newly appointed country manager Carin Lee-Skelton will lead the Sydney office. She has managed sales organizations in the U.K. over the past four years.

Pinterest said the Asia-Pacific region is one of its fastest-growing, with a 50% jump in monthly active users from June 2018 through June 2019.

14 August 2019  |

Future Proof: How can brands make the most of Pinterest? with Jon Kaplan

What makes Pinterest different to other platforms? Jon Kaplan, Global Head of Partnerships, explains to Jane and Felipe how users (or Pinners) actually appreciate content from brands on this channel, as they find inspiration for everyday products, seasonal ideas, or major life moments such as planning a wedding, a new baby, or house renovations. Jon tells us what innovations are new and coming soon, why these changes make Pinterest an even better place to advertise, and how marketers can make the most of the platform. Recorded live in Cannes in June 2019.

12 August 2019  |

ACTIVATE Partners with Pinterest to Provide Deeper Influencer Analytics to Brands, Agencies & Media Companies

ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner.

The partnership will allow for ACTIVATE's marketplace of influencer and marketer partners, ranging from agencies, brands and media companies, to access deeper influencer performance analytics -- from views and impressions to actions taken on Pinterest including saves, clicks and close-ups.

Pinterest is an essential part of the broader influencer marketing mix, particularly in the CPG, wellness and other lifestyle verticals -- and increasingly important due to the longer content shelf life vis a vis other platforms, driving longer term value for brands.

9 August 2019  |

Pinterest is Reportedly testing an option for users to Create a Collage!

Although Pinterest isn’t in the news as often as other social networking platforms, it has still managed to hold its ground. Its Q2 2019 earnings were off the charts and showed why the visual social network isn’t going away anytime soon.

To keep the users intrigued and glued to the service however, social networking platforms have to keep working on changes that suit their consumers’ needs. Pinterest completely understands that and does well in making timely changes to keep itself fresh.

The latest change in Pinterest was spotted and shared by renowned App researcher Jane Manchun Wong. Wong took to Twitter recently and reported about Pinterest testing out an option for users to create a collage. [...]

7 August 2019  |

​Pinterest Explains How Their Search System Works to Help the Influencers

Most people are familiar with how the algorithm of Twitter, Facebook and Instagram worked but Pinterest is among one of the most neglected social media networks. To keep up with the pace of other social media networking sites, Pinterest is now launching new features. One of the most recent features introduced by Pinterest was browsable catalogs that can be easily pinned. These catalogs will help the retail stores to not only maximize their reach but also get maximum audience.

To further, help the influencers and retail stores, so they can reach the maximum audience, Pinterest has come forward to explain how their text elements work when the users try to search for some products or ideas. With the help of this information, marketers will be able to align their content with the search system and this will get them better results.. [...]

7 August 2019  |

Pinterest Hopeful to Generate an Annual Revenue of $1 Billion for the Very First Time

Pinterest had a decline in its earnings lately, but according to the latest report, the visual-discovery platform has an increase of more than 15% in its shares.

The revenue of the platform grew 62% to $261 million, though it was expected to reach $235.53 million, as per Refinitiv. Previously Pinterest estimated annual revenue to be $1.08 billion, but now they are hoping somewhere between $1.095 billion to $1.115 billion.

In case the forecast turns to reality, Pinterest for the very first time will be generating annual revenue more than $1 billion.

6 August 2019  |

top trends on Pinterest for August 2019

Pinners are savoring the heat this month at outdoor events and on vacation. They’re also eating up seasonal garden produce. We’ve compiled a few of the trends we’re seeing below. Let them inspire your next campaign!

6 August 2019  |

Pinterest Proves Challenging Facebook’s Social Media Supremacy Is Still Possible

In the white-hot space of social media and online advertising, it seems as though nobody other than iron-fisted antitrust regulators could challenge the dominance of Facebook and Google. But as some of their smaller rivals have proven, there’s still room to win a slice of the pie when the game is played right.

The latest challenger to the Facebook-Google duopoly is Pinterest. Once thought to be a niche site for home decor- and recipe-obsessed housewives, the online scrapbook surprised Wall Street on Thursday when it announced that its monthly user count had surpassed 300 million in the second quarter, a decent 30% jump from a year ago. [...]

5 August 2019  |

Pinterest Reaches 300 Million Users, Posts Better Than Expected Profit in Q2

Pinterest has provided an update on its performance, giving investors a look at how it's tracking towards its broader growth goals. And the company is tracking pretty well - first off, on users, Pinterest is now up to 300 million monthly actives, a 30% increase on a year ago.

That growth momentum is significant - for example, Twitter's mDAU, it's newly implemented user growth stat of focus, was up 14% YoY in its latest report, while Snapchat's DAU was up 8% on equivalent time scale. That means Pinterest is growing faster than both, which is important to note - especially when you also consider that Pinterest's total user count is now comparable to Twitter, despite it's much lower profile.

5 August 2019  | Read more at socialmediatoday

8 Highlights From Pinterest’s Q2 2019 Financial Results

Pinterest released its financial results for just the second time since its initial public offering April 18. Here are some highlights:

Pinterest surpassed 300 million monthly active users globally during the second quarter of 2019, seeing that total grow 30% year-over-year.

The company said it continues to focus on improving user experience, pointing to the second quarter’s improvements to search recommendations, increases in video content and emphasis on shoppable products. [...]

4 August 2019  |

Pinterest shares soar after tech unicorn sees 'blowout quarter'

Pinterest shares soared after its second-ever quarterly earnings report exceeded expectations on Thursday, representing tentative success for another Silicon Valley “unicorn”.

Pinterest joined a number of other tech “unicorns” – private companies valued at over $1bn – to list on the US stock markets when it filed to go public in March 2019. Its better-than-projected revenue and user growth caused shares to jump as much as 17% after markets closed for the day.

Revenue rose 62% to $261.2m, better than the $235.8m analysts estimated on average. Its user numbers increased 30% year-over-year to 300m during the quarter. The performance represented an ability to scale user growth and expand to new markets, the eMarketer analyst Andrew Lipsman said.

2 August 2019  |

Pinterest Provides Insights into How it Uses Text Elements in Pin Discovery

If you want to maximize your performance on any digital platform, you need to create your content in line with its search system, which will ensure that your posts show up when people go looking for the products and/or services you offer.

Pinterest is no exception. And if you want to maximize your Pin performance, you need to ensure your Pins are being found in relation to your key terms.

We've previously published an overview of how Pinterest's search system works, but this week, Pinterest has provided a technical rundown of how it utilizes the text elements of Pins in order to provide more relevant user experiences.

2 August 2019  |

Pinterest and YouTube Shine While Facebook User Satisfaction Suffers Amid Privacy Concerns, ACSI Data Show

After dropping in 2018, customer satisfaction with social media overall holds steady at 72 on a scale of 0 to 100, according to the American Customer Satisfaction Index (ACSI®) E-Business Report 2018-2019, which covers internet social media, search engines and information, and news and opinion.

Social media remains one of the lowest-performing categories in the index, lingering in the bottom six among 46 ACSI-measured industries. While 70% of adults in the U.S. use social media to connect and share information, Americans are becoming more attuned to issues surrounding data privacy and expect action from the major social media players.

1 August 2019  |

Pinterest aims to be more than just inspiration with its new shopping hub

Pinterest is steadily expanding from a platform for inspiration to a platform that gets that inspiration shipped to your door. Pinterest launched updated catalogs and personalized shopping hubs, continuing the network’s expansion into online shopping.

Users will soon see additional personalized shopping suggestions in the home feed. In the home feed, a new icon displays a preview with a handful of products. Tapping on the “picked for you” icon will lead users to a new personalized package of product pins. When a product in the home feed sparks inspiration, clicking on the item will also lead to the personalized shopping hub based on interests, searches, and brands you’ve previously interacted with on the social network.

1 August 2019  |

Pinterest Adds Browsable Catalogs to Pins and Personalized Shopping Ideas in Feed

Pinterest introduced two new shopping features Tuesday: browsable catalogs alongside Pins, and personalized shopping ideas in its feed.

When Pinners scroll under a Product Pin and click “More from the brand,” they will see all of the latest, in-stock products from that retailer in one place.

And while Pinterest users are shopping, personalized shopping ideas will appear atop their feeds.

Pinterest said in an email, “Pinterest has a growing suite of shopping features including Product Pins, catalogs and shopping ads, and, when combined, they enable retailers to distribute their products across shopping surfaces to an audience with commercial intent.”

31 July 2019  |

Pinterest to Introduce an Engagement Tab to Centralize the Comments Moderation Process!

The latest news from Pinterest concerns users with Business accounts on the platform. The content discovery platform is introducing an Engagement Tab for the purpose of effectively managing comments for Business Accounts.

The Engagement dashboard will surely make many activities for a user with business account on Pinterest easier. Until now, the moderation of comments on multiple “Pins” required each Pin to be accessed separately. This posed a problem for accounts with countless pins having multiple comments. For a Social Media platform to thrive in the current age, ease of use is quite crucial. 

29 July 2019  |

Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone

Pinterest has introduced new Mobile Ads Tools that allow advertisers to create campaign on their mobile devices. Advertisers can choose a Pin from their business profile, and create a campaign for it by selecting automated or custom targeting options, daily budget rules and the duration of the campaign.

Advertisers will also be able to complete billing information to run the ad without having to access their account from a desktop.

26 July 2019  |

Pinterest Has Plans to Advertise On TV, In Print and Out-of-Home, Says Its First CMO

Few businesses know the power of word-of-mouth growth more than Pinterest. It first hit the internet in 2009, and within a few years, caught major steam. Before Instagram became the de facto platform for inspiration and images, Pinterest was the internet’s go-to spot for finding the good things online, from recipes to hair tutorials.

Though the space is more crowded today, Pinterest remains a hub of ideas and action, an endless stream of craft ideas and fashion photos. But because of that rapid early expansion, Pinterest hasn’t done much in the way of traditional marketing. In fact, the company didn’t even have a chief marketing officer until last year, when Andréa Mallard, a veteran of brands like Athleta and Omada Health, was appointed to the role in November 2018. [...]

26 July 2019  |

How People Used Pinterest Search During Their Amazon Prime Day Shopping

Amazon Prime Day shoppers incorporated Pinterest into their decision-making process, as searches for “Amazon Prime Day” skyrocketed by 1,345% in the week before the event compared with the previous week.

Pinterest provided some examples of categories and products that saw surging search activity on its platform.

Searches for “kitchen pantry organization” leaped 2,558% from July 15 through 17 (the sale took place July 15 and 16) versus the same time period in the prior week, and Pinterest said people were likely inspired by sale items including food storage containers and mop and broom holders.

25 July 2019  |

With new conversion data tool and product updates, Pinterest solidifies pitch to advertisers

Newly-public Pinterest still is playing catch up when it comes to media buyers — with new tools and improvements in an effort to go beyond an awareness platform to one that marketers can use to actually track and attribute sales. Sources say the platform is now beta-testing a new tool that allows buyers to share their conversion data with the platform. That, along with the addition of a shopping specialty and updates like the integration of product catalogs to automatically generate pins, has buyers feeling more optimistic about spending ad dollars there.

24 July 2019  |

Pinterest wants you to take a deep breath, literally

Pinterest isn’t your typical social network — for starts, its 250 million users spend their time creating collections of things that make them happy, rather than, say, competing to spread news that might end up making someone sad. But when Pinterest users search the platform for something dreary anyhow, the company doesn’t have qualms about stepping in.

Today, Pinterest has revealed a new set of “emotional well-being activities” that it will automatically suggest to user who search for phrases that signal that they’re undergoing some anxiety or stress or otherwise feeling bad. And yes — one of those exercises, developed in partnership with the Stanford School of Medicine’s Brainstorm lab, literally asks Pinterest users to take some deep breaths.

23 July 2019  |

How the Visual Discovery Engine of Pinterest is Revolutionizing eCommerce

One of the biggest challenges in commerce is the ability to help consumers discover inspiring ideas that are broad enough to reach most yet are tailored enough for individual personalized preference.

When inspiration browsing online, most consumers don’t know what they’re looking for until they see it, or they don’t have the words to describe it via a traditional search.

Enter in Pinterest. A visual tool that can help people who may not have the right words to describe what they’re looking for, but they may know it when they see it. [...]

21 July 2019  |

Social influencers see stardom potential on LinkedIn and Pinterest

While on a sabbatical from work, Goldie Chan started taking videos of herself walking and talking about different topics, from the Wizarding World of Harry Potter to ridesharing and marketing. She posted them on LinkedIn.

The hundreds of daily videos she shot on her smartphone in selfie mode helped her rack up over 4 million views and about 50,000 followers on the social network for professionals since 2017.
"I'm not creating these [videos] for fun, for no reason; there's always learning [involved]," said Chan, who has since launched her own social media strategy agency called Warm Robots. "When I was starting out, my friends and work associates all said I should be on Instagram or YouTube. But LinkedIn happened to be a perfect fit. ... It's fun to create on something brand new." [...]

21 July 2019  |

Three Key Factors That Made Pinterest's Growth Strategy Successful

The Pinterest story is still being written, but I can share some key insights that helped the company succeed in its early days. For background, between 2013 to 2018, I led growth engineering to help grow Pinterest from 20M users to well over 200M users. I’ve also advised and helped several early-stage startups with their growth strategy over the years.

What made Pinterest’s growth strategy so successful was the high-performing growth team (i.e. the growth engine) that was built over the years. The growth team was able to reliably and consistently identify new tactics/strategies, execute, learn and deliver impact every quarter, for years — no small feat. Here are the top three things that made the team so high-functioning.

20 July 2019  |

Pinterest unveils new video capabilities for brands

Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics (to see how a video performs over time). Business will also be able to schedule video content in advance with Pinterest’s new Pin Scheduler tool.

12 July 2019  |

Pinterest introduces new video features so brands L’Oreal and John Lewis can inspire

Pinterest is introducing new video feature for Creators and businesses to reach their audiences including an improved uploader, video tab, lifetime analytics, and Pin scheduling.

Increasingly, brands and creators such as John Lewis, L’Oréal UK, Culture Tripand AlphaFoodie are using video to spark inspiration and tell the story of their brands. In fact, searches for “inspirational videos” have increased 31% since last year, according to Pinterest.

With the new Pinterest video features, UK retail brand John Lewis & Partners have helped boost brand awareness by 20% and increased purchase intent by 33%, according to a Millward Brown Brand Uplift Study.

11 July 2019  |

'Advertising today isn’t just about reach': why Pinterest is not selling ads in APAC yet

Pinterest sees the Asia Pacific region as an opportunity to grow its user base, as well as to partner with brands, publishers and creators by helping them increase engagement with their audiences through content and execution of their ideas.

The platform, which filed for IPO in February, is opening a second office in APAC in Singapore to boost and grow its presence. ​

The Singapore office will start with a small team of local talent led by Nakajima and support relationships with brands and publishers to make sure Pinterest offers the best-localized experience for people from different cultures throughout the region.

10 July 2019  |

Pinterest marketing: 5 Compelling Facts That Will Surprise You

Pinterest marketing can help your brand be there at the point of discovery. Learn why it should be a part of your mix with these five facts.

Pinterest isn’t just about finding gluten-free recipes or ideas to decorate a coastal home, although those searches do occur on the regular. To find an engaged audience, you need to go where the content is and that is exactly what Pinterest provides. Advertisers may be surprised at how Pinterest has evolved into the revenue-driving, brand-awareness builder of today.

Pinterest attracts consumers looking for inspiration and new ideas. This discovery process very often leads down a purchase path, so brands are eager to be there to spark that initial interest. [...]

9 July 2019  |

How has Pinterest Upped its Game by Making it Accessible to Everyone

Pinterest is a great social media platform if you wish to reach out to the audience who can be visually appealed by your pins to be interested in your products and services but what about the others who are challenged visually or any other way? How would you reach out to those audiences?

Pinterest has stepped up its game and has implemented a few changes to make it more accessible to the disables, let us understand the new features added on Pinterest to make it more user-friendly [...]

5 July 2019  |

4 Quick Pinterest Ad Hacks to Boost Your Ecommerce

Every month, more than 250 million people use Pinterest to find inspiration, discover and shop for products and interact with brands. Since it was first conceived and launched nearly 10 years ago, the site has quickly risen to the top of the ranks and become one of the most popular social media sites in existence.

If you’ve been wondering if Pinterest could be a worthwhile growth and revenue driver for your store, the best way to find out is by simply creating and launching your first ad. To build winning ads on Pinterest, keep the following four tips in mind: [...]

4 July 2019  |

How former teachers are making $100,000 or more, and you can too

Jen Regan, 37, left her full-time teaching job in 2017 to spend more time with her family, a move that was made possible by the sizeable side-income she pulls in by selling curated classroom resources online. [...]

For years, Regan's life looked the same as most other grade-school teachers. She spent five days a week teaching fourth graders English, math and other subjects at a public school in western New York. She'd occasionally spend several hours outside of the classroom making lesson plans, buying and downloading resources for her students online.

To spark ideas, she’d go on Pinterest, the visual discovery engine that functions much like a crowdsourced bulletin board or social networking scrapbook. Now, she makes a living by providing teachers with the types of educational materials she once searched for. 

3 July 2019  |

​Pinterest Enhances its Platform for Product Discovery Through Visual Search

While attending the IRCE at RetailX conference in Chicago, Total Retail's Joe Keenan sat down for an interview with Amy Vener, head of retail strategy at Pinterest. Vener discusses how Pinterest is enhancing its platform for retailers, bringing consumers through the entire purchase journey, from inspiration and ideas to research and purchase. Furthermore, Vener touches on what's working well for retailers on Pinterest. "It all centers on having the right content at the right stage that the consumer's in so they can quickly move from being in a mode of discovery to [being in] a mode of buying." Vener also discusses the power of visual search, especially as consumers move more heavily into mobile commerce, and how Pinterest allows users to identify products by uploading an image to search the social platform.

3 July 2019  |

The top trends on pinterest for July 2019

In the Northern Hemisphere, July days are long and the nights are warm. Pinners are chillaxing into the slower rhythms of the season, looking for ways to take it down a notch and revel in the light—with pared-down fashion, frozen cocktails and gardens that reflect the moonlight.

Our latest trend report is a roundup of all things summer. Bringing the outdoors in with yellow painted walls, blending up something refreshing to sip on and styling barely-there footwear are all top of mind as Pinners prepare for July.

2 July 2019  |

How Ansel & Ivy's Female Founders Utilized Pinterest To Build A Digital Brand

Anum Tariq and Hiraa Khan met as undergraduates at the University of California, Berkeley, quickly became friends, then roommates, and today are the co-founders of Ansel & Ivy, an e-commerce business selling potted plants.

Growing a company from the ground up is never an easy feat, but the founder duo successfully used Pinterest to build an audience and reach customers. They shared their top tips for using the social platform as a solid marketing strategy. [...]

1 July 2019  |

Pinterest’s big ahas and to-dos from Cannes Lions 2019

To all of the brands and agencies that submitted creative work at last week’s Cannes Lions, thanks for inspiring us!

The campaigns you created in support of good causes truly changed lives this year—from helping rebuild storm-torn Puerto Rico to making video games more accessible for people with disabilities.

Here at Pinterest, the home of inspiration, we know that creating great work like this takes great inspiration. Here's our video love letter to the things that inspired us most at Cannes Lions this year.

27 June 2019  |

Pinterest’s chief marketer on life after the IPO: It’s business as usual in a wonderful way

When Andrea Mallard started her new job as Pinterest’s first chief marketing officer last November, she didn’t know the company was heading for an initial public offering (IPO).

Right after she joined, Mallard learned of the company’s plans for a public listing, which happened six months later, and valued Pinterest at nearly $13 billion. “Obviously, that’s a little bit of stepping on a rocket ship of activity and learning to get ready for it,” Mallard said, speaking to CNBC at the Cannes Lions International Festival of Creativity in France on Tuesday. [...]

25 June 2019  |

What Pinterest, Twitter and Instagram Gain From a Week-Long Beach Activation at Cannes

What does a business that exists almost entirely online get out of building a 2,000-square-foot temporary oasis in the sand? That’s what we wanted to find out here in Cannes, so we dropped by the beach activations of Pinterest, Twitter and Instagram to find out.

The activations can top $1 million dollars to construct, furnish, activate and staff, all for less than a week’s worth of physical existence. ​

For this video we asked Andréa Mallard, CMO of Pinterest, Helen Stoddard, head of global events for Twitter and Damien Baines, events and industry business marketing lead at Instagram to talk about the importance of bringing their online platforms to life along the French Riviera and beyond.

21 June 2019  |

Pinterest CMO: We want credit for the full-funnel experience on Pinterest

Pinterest has about 300 million active users on its platform and newly minted CMO Andréa Mallard’s pitch to advertisers and publishers includes a brand-safe environment and access to new audiences.

“You don’t come to Pinterest to debate politics. You focus on yourself,” said Mallard on the third episode of the Cannes edition of the Digiday Podcast. Mallard discusses why publishers and advertisers love Pinterest, why the platform doesn’t want the user glued to Pinterest and more. [...]

20 June 2019  |

How are the rules of marketing followed by brands such as Pinterest and Marriott?

The marketing and advertising industry is facing endless challenges in today’s world. From diversity to crisis-management to customer distraction, even the fact that how going forward artificial intelligence and robots might just take over all the world.

Interestingly, the first solution has already been found and ‘diversity’ is the answer. According to Andrea Mallard, chief marketing officer, Pinterest, to have a diverse team is not just a moral decision but pure business decision. “It is a smarter and better choice to have a diverse team. The diverse the team the better reach and connectivity they can provide to consumers. At the end of the day, we will be able to cater to our consumers more efficiently,” she noted.

20 June 2019  |

How Pinterest's Head of Diversity And Inclusion Is Sparking Change

Despite its efforts, Silicon Valley still has a major issue with diversity. According to the U.S. Equal Employment Opportunity Commission, more than 60 percent of the tech industry is white, those jarring statistics not only impacts workplace dynamics and culture but can shift the thought process surrounding a companies’ product and overall purpose.

In July of 2016, Pinterest announced specific goals and programs to improve and enhance inclusiveness at the company. Since joining Pinterest as Head of Diversity and Inclusion at the beginning of 2016, Candice Morgan has made some major headway by curating impactful D&I programs such as Pinterest Apprenticeship, Knit Con, and working with Pinterest’s product team to create more inclusive beauty searches on the platform. [...]

19 June 2019  |

​Pinterest Relies on Partners to Bring Shopping to Its Platform

Pinterest is looking to third-parties to bring shopping experiences to its platform and rebranded its Pinterest Marketing Partners program the “Pinterest Partner” program.

The goal is to make Pinterest more accessible to the third-party technology and business communities and enable more shopping experiences on Pinterest. “We want people to be able to shop for any item they see on Pinterest,” the company said. [...]

19 June 2019  |

The Pinterest Partners Program Added a Shopping Specialty

Pinterest’s focus on shopping and its visual search platform was extended to its Pinterest Partners program.

The company added a Shopping specialty to Pinterest Partners, saying that the goal is to make its platform more accessible to the third-party technology and business communities and, thus, enable more shopping experiences on Pinterest.

Pinterest said partners in the new Shopping specialty include: [...]

18 June 2019  |

Pinterest's Working on a New 'Complete the Look' Option to Help Users Find More Relevant Product Matches

As an extension of its 'Shop the Look' Pins, which identify specific items within any Pin image and connect users to purchase pages for each relevant product, Pinterest is now working on a new option called 'Complete the Look', which will take into account the products you've searched for and provide related recommendations, based on relative trends and other factors. [...]

16 June 2019  |

Pinterest lands smack in the middle of the deplatforming wars

Pinterest, the social media network best known for weed-themed wedding ideas, keto kebab recipes, and low-carb cupcake ideas, is wading into the political fray.

The site has permanently banned Live Action, the controversial anti-abortion group that published misleading videos about Planned Parenthood’s practices, for spreading misinformation and conspiracies. The group is also one of the largest anti-choice groups sharing links on Facebook, according to an analysis by Media Matters.

13 June 2019  |

Pinterest Turns a Moment of Inspiration into a Transaction - Interview with Head of Shopping

The last time you thought to use Pinterest may have been for a life milestone, like moving to a new home or getting married. However, the company doesn't want you to just save those things for later, it wants you to buy the things that inspire you. Pinterest's head of shopping product Tim Weingarten joined Cheddar's Business of Buying to talk about bridging discovery and transaction and how the company caters to a user's intent.

12 June 2019  |

The top trends on Pinterest for June 2019

Summer has arrived on Pinterest, where people are searching for skin-baring fashions, potluck and picnic foods, and how to inflate their next event with a fun and festive balloon arch! Hey, we always knew Pinners were a creative bunch.

12 June 2019  |

Ikea is transitioning its print catalog to Pinterest

Startup brands may be getting into the physical catalog business, but Ikea — known for its thick 200-plus-page catalogs — is now integrating its print magazines into Pinterest.

In an effort to have the catalog have a longer life and exist someplace other than its site and in people’s clogged mailboxes, Ikea has created a shoppable version of its catalog for Pinterest, which populates through product pins in personalized user boards based on a questionnaire around item and style preferences.

7 June 2019  |

Why Facebook Provides Scale, but Instagram and Pinterest Offer Relevance for Social Commerce

The majority of social commerce in the US takes place on Pinterest, Instagram and Facebook, though Snapchat is also part of the mix.

We forecast that 86.8% of US marketers will use Facebook for social media marketing in 2019, and 73.2% will use Instagram. While the usage of Pinterest (34.1%) and Snapchat (30.7%) are considerably lower, this is perhaps a reflection of the more skewed audience profiles of females and young people, respectively.

[...] Pinterest is another key player in social commerce, as it offers users a venue for creative and aspirational pursuits that aligns particularly well with shopping content. According to a February 2019 survey by Cowen and Company, 47% of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.

6 June 2019  |

Pinterest, Instagram And The Future Of Furniture Retail

Pinterest, Instagram, Houzz and Google Image Search hold massive power when it comes to brand discovery and the formation of product preferences. Just ask direct-to-consumer furniture companies like Article, Maiden Home and Interior Define. The influence of lifestyle imagery on purchase behavior is stunning. According to Pinterest (via SocialMediaToday), 83% of all women in the United States ages 25-54 visit Pinterest. Of that total, 43% of those visits are related to purchases for the home within the next five years.

This endless stream of inspirational photos is easily curated by consumers into boards or lists that illustrate the idea of a perfect kitchen, a perfect living room, a perfect lifestyle, a perfect future. [...]

5 June 2019  |

Pinterest’s web app for Windows is now available

If you’ve been searching high and low for a Windows-native Pinterest experience, good news: Pinterest today launched a web app for Windows 10 in the Microsoft Store. It’s available globally.

Pinterest’s Progressive Web App (PWA) supports every feature found in the network’s desktop experience proper, which is to be expected — it’s basically a wrapper around Pinterest on the web. In tow is Pinterest Lens, which taps computer vision to detect objects in the real world and suggest related items, along with shortcuts and buttons for saving ideas, browsing recommended and trending Pins, and searching for things like food, style, home, beauty ideas, and more [...]

31 May 2019  |

​With dedicated team, Meredith has doubled Pinterest impressions in the past year

Meredith has a longstanding relationship with Pinterest, with brands such as Allrecipes investing in creating pins for the platform since at least 2012. Since Meredith acquired Time Inc. in November 2017, that relationship has deepened.

In the fall of 2018, Meredith launched a dedicated Pinterest team, where several employees exclusively work on creating content for Pinterest across the media company’s publications, said Lorraine Goldberg, director of social strategy at Meredith. (A Meredith spokesperson declined to provide the specific number but said the team is sizable.) [...]

31 May 2019  |

Video on Pinterest – What Marketers Need to Know

If you’re seeing more video on Pinterest lately (and I bet you are), you probably have more questions than answers:

How does video work on Pinterest? Can it REALLY be effective for generating website traffic? How can I get more Pinterest referral traffic from video Pins
Is there an easy way for beginners to create compelling Pinterest video content?

Let’s dig in, shall we?

29 May 2019  |

Pinterest's Monthly Active User Count Increases to a Whopping 291 million, Despite of a Significant Shares Plunge

Pinterest Celebrates Pride Month with New, Dedicated Features

When Pinterest’s Q1 2019 reports were released, it was revealed that it had plunged around 19 percent. However, it managed to cover up some of the losses soon after and took the loss from 19 percent to 15 percent. According to the reports, the Loss per share (barring a few exceptions) was 32 cents and the total Revenue was $201.9 million.

[...] there was a 22% increase in million global monthly active users (MAUs) in this quarter i.e. 291 million as compared to 2018’s first quarter’s 239 million. Also a 26% growth in Global Average Revenue per User (ARPU) was observed i.e. 73 cents as compared to 58 cents generated in Q1 of 2018.

27 May 2019  |

Pride Month becomes a bigger celebration every year, and this week, Pinterest has announced a new Pride Month feature, and related usage stats, to mark the occasion for 2019.

As explained by Pinterest:

"With Pride Month kicking off soon, people are turning to Pinterest for inspiration to celebrate their identity, discover the best Pride parade looks and find products to express themselves at celebrations around the world."

Indeed, according to Pinterest's data, Pride Month gets more popular on the platform every time around, with related searches increasing 2930% from June 2016 to June 2018 [...]

24 May 2019  |

The Top Influencers on Pinterest

What are the most popular accounts on Pinterest? Which topics and subtopics do those accounts tend to cover? How frequently do they pin content?

Researchers at SEMrush looked at the 500 most followed accounts on Pinterest to determine broad influencer trends; they examined the content of influencers' pins to find out which categories are resonating with audiences; and they identified the top 15 accounts on the platform based on follower count.

24 May 2019  |

Is Buying Pinterest In 2019 Like Buying Facebook In 2012?

Pinterest is a unique advertising business: not only is there high intent (i.e. collecting ideas for a bathroom remodel), but its various ad types (i.e. carousel, ecommerce) are covertly placed within the rest of the pinned images. In addition to Pinterest’s ads being hard to avoid, the ads are routinely pinned by users, thus increasing their reach. (We haven’t found many other platforms where this occurs) [...] ...we see Pinterest as a unique advertising and potentially ecommerce property that has established a very attractive vertical, and is only now turning on the monetization “machine.” Valuation is not dissimilar to what we saw in early Facebook, but with substantially lower business risks: we know what works.

23 May 2019  |

Pinterest Influencers Remain an Untapped Resource for Marketers

The nearly decade-old tech company Pinterest has been slow to capitalize on its product's potential for on-platform shopping. But that doesn't mean marketers don't stand to gain from the site's wealthy supply of influencers.

"From Pinterest's point of view, it's probably one of the most underutilized mediums in terms of influencer marketing," Oliver Yonchev, the U.S. managing director of the social media marketing agency Social Chain told Cheddar. "The users are in a buyers' mindset. I go there to be inspired. I go there to decorate my apartment, to plan an event. That's such a unique mindset to be in."

22 May 2019  |

Macy's summer campaign heads outside with Pinterest Pincodes

Macy’s launched an out-of-home experiential campaign that calls on consumers to use their phones at summer gathering places around the nation, according to information shared with sister publication Marketing Dive. Pop-up stations in places including Central Park, The Brooklyn Heights Promenade and the Santa Monica Pier feature Pinterest Pincodes that consumers can scan with their phones to be directed to a board with outfits curated for that specific location. The Pinterest boards then link to shoppable pages, where users can purchase the suggested items.

22 May 2019  |

Facebook on top but Instagram and Pinterest growing fastest

Facebook is easily Australia’s most widely used Social Network early in 2019 with over 17.1 million Australians aged 14+ (83%) visiting Facebook in an average four weeks, an increase of almost 4.2 million (+32.4%) from four years ago according to the latest research from Roy Morgan.
YouTube is in a clear second place and the popular online video sharing site has an estimated 15.3 million visitors in an average four weeks, up by over 3.5 million (+29.7%) from four years ago.

Although both Facebook and YouTube are clear market leaders in the Social Networks and Online Communities market, it is the primarily image sharing sites Instagram and Pinterest that have grown the fastest in recent years.

21 May 2019  |

Pinterest's latest earnings highlight its international opportunity

Pinterest reported its first quarterly earnings as a publicly company on Friday, showing solid revenue and user growth. The site, which recently called itself a "productivity tool for planning your dreams," grew revenue 54% year-over-year (YoY) to $202 million in Q1 2019. The company expects its yearly revenue to top $1 billion for 2019.

A key part of Pinterest's growth strategy is international expansion — specifically in Western Europe. The vast majority (71%) of Pinterest's 291 million MAU come from outside of the US, and that international user base is also fueling growth: International users are up 29% YoY, compared with domestic, which are up only 6% from last year.

21 May 2019  |

Pinterest CEO: We’re in growth phase of our business

CNBC interview with Ben Silbermann

“We’re trying to be transparent and ... we want to focus on the long term,” CEO Ben Silbermann says.

19 May 2019  |

Pinterest delivers first earnings report as a public company

Pinterest (NYSE: PINS) shared lukewarm first-quarter financials on Thursday after the closing bell in what was its first earnings report as a public company.

The company, led by co-founder and chief executive officer Ben Silbermann, posted revenues of $202 million on losses of $41.4 million for the three months ending March 31, 2019. This surpassed Wall Street’s revenue estimates of about $200 million and represented significant growth from last year’s Q1 revenues of $131 million. Losses, however, came in roughly three times higher than estimates at 32 cents per share.

17 May 2019  |

Macy's Launches Novel Pinterest Campaign, Tops Profit Estimates

Macy’s, which just posted a surprisingly strong set of quarterly results, is rolling out a Pinterest-based campaign linking popular beaches, lakes, parks and boardwalks to its summer fashions.

Called OUT[FITS], the BBDO New York-created campaign relies on Pincodes stationed in places like Santa Monica Pier and Coney Island, inviting people to scan the Pincode on their phone. That directs to Pinterest boards with outfits specifically curated for that location.

16 May 2019  |

Pinterest knocks Apple to Become the Best Platform for Users to Connect Emotionally with

MBLM's Brand Intimacy 2019 Study has finally concluded and the results are quite interesting. In case you are unaware, Brand Intimacy Study is perhaps the largest study of brands based on emotions. Although the apps and social platforms industry ranked at #10 (out of the 15 industries studied), the brands of this industry witnessed some interesting developments.

In a surprising turn of events, Pinterest knocked 2018’s leader Apple Music to secure the top spot. Apple Music was pushed down to the fifth spot. Instagram secured the second highest spot for a Social Media app (fourth) while Spotify and Pandora followed the leader Pinterest with second and third positions respectively.

10 May 2019  |

How Pinterest bridges the gap between commerce and shopping

Ben Silbermann, co-founder and CEO of Pinterest, a visual discovery tool for consumers, sees his role as closing the gap between commerce — which is efficient, safe and reliable — and shopping — which is inspiring, emotional and associative. The social media site, which according to The New York Times had 250 million monthly active users as of October 2018, allows consumers to fine tune their tastes as they search for products they are interested in, while offering retailers and brands an opportunity to be part of this discovery process.

"I'm really excited about closing that gap," Silbermann said during a keynote presentation at the recent ShopTalk show in Las Vegas [...]

9 May 2019  |

Why marketers should capitalize on Pinterest influencers

As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of the platform for many reasons. For one, Pinterest operates in a unique social space. It's the place I go when I’m looking for inspiration, whether it’s designing my apartment, or planning an event. On Pinterest I have a buyer's mindset, and with a captive audience looking to purchase, Pinterest has an opportunity to grow as a social commerce platform.

However, despite Pinterest’s potential, it has several challenges to overcome before becoming a main social player.

9 May 2019  |

Pinterest is a winner with women. Can it do the same with men?

Pinterest users, an overwhelmingly female group, have a strong bond with the social media platform, a new study finds. Now, in the wake of going public, the company hopes to foster that with men.

While the site has largely appealed to women, more Millennial men are creating Pinterest accounts, per eMarketer.

“This year we’re expecting just as many men to join as women,” said Chris Bendtsen, senior forecasting analyst, per eMarketer. “The split will be roughly 70-30 female to male by the end of the forecast.”

7 May 2019  |

Marketing on Pinterest Means Rethinking the Old Playbook for Social Media

If you’ve mastered one social media platform, it’s an easy trap to believe you’ve pretty much conquered them all. There are a few overlapping best practices, after all, between sites like Facebook, Instagram, and even YouTube. And then Pinterest came along and threw a wrench in those plans.

Pinterest is a popular and valuable channel for almost any small business, though makers and marketers alike are often puzzled by Pinterest because it's so different than more conventional platforms.

In this starter guide, we’ll outline all of the fundamentals of using Pinterest for marketing, [...] and last but not least, how to measure your results.

6 May 2019  |

Pinterest Tops Other Apps and Social Platforms in Emotionally Connecting With Users

Pinterest prides itself on its visual search capabilities and on being a prime destination for people searching for ideas. Now, it’s proved its ability to develop emotional connections with its users.

According to the Brand Intimacy 2019 Study from brand relationships agency MBLM, Pinterest topped the list of applications and social platforms, moving up from the No. 3 spot in 2018.

This year’s top 10 was rounded out by Spotify, Pandora, Instagram, Apple Music (No. 1 in 2018), Facebook, Snapchat, Uber, Airbnb and Venmo.

5 May 2019  |

Pinterest to Announce First Quarter 2019 Results

Pinterest, Inc. (PINS) announced today that the company will release financial results and a shareholder letter for the first quarter 2019 on Thursday, May 16, 2019 after market close. Pinterest will host a Q&A conference call to discuss these results at 2:00 p.m. PT (5:00 p.m. ET) on the same day.

The live webcast of the earnings conference call and earnings release materials can be accessed at A replay of the webcast will be available through the same link following the conference call.

3 May 2019  |

​Will Google ever buy Pinterest? The price tag (mostly) keeps going up

The chance to own the next big thing in search on the cheap may have slipped out of Google’s hands.

I remember the first pitch I got for Pinterest, back in the days when it was a tiny startup, seen as a crafty curiosity whose founders had a flair for web design. Back then, Pinterest at its core worked much as it does today: Users pinned images and web links they found interesting, and shared them with friends and strangers with similar interests.

Ignore all that, a company insider told me. Pinterest was really a search engine — just one powered by groupings of images instead of words and hyperlinks. And Google had proven the power of search as a business. If you know people’s intent through their searches, you can build an incredibly lucrative advertising business [...]

2 May 2019  |

Pinterest is Reportedly Working on UI Redesigns and New Features including Board Name Suggestions!

It’s been a while since Pinterest was in the news, other than the usual stock reporting but now it is back, and for all good reasons. Looks like the Social Media service is planning a few updates and redesigns, mainly for its Android app.

App researcher, Jane Manchun Wong recently posted a couple of tweets regarding new features/designs that Pinterest is currently working on.

1 May 2019  |

Pinterest: The top Pinning trends for May 2019

As we head into the marvelous month of May, global trends on Pinterest are all about kicking it summer-style. From beating the heat in the shade or on the water, people on Pinterest are discovering new favorite fruits and finding fun accessories to complete the outfit for the season’s graduations, weddings and festivals.

1 May 2019  |

Pinterest Conversion Features: Just The Facts

Earlier this month, Pinterest introduced new conversion features that allow brands to identify which of their marketing initiatives produces results and optimize the ones that don’t.

What Are Pinterest’s New Conversion Features?

28 April 2019  |

Pinterest’s IPO minted instant millionaires, but for many employees there is a catch

Ben Silbermann became a very rich man on April 18 when Pinterest began trading as a public company on Wall Street, but the co-founder and CEO of the virtual pinboard could have been significantly richer. On Monday it was estimated that he is now worth $1.6 billion. The company’s valuation on Tuesday reached near-$14 billion in trading.

IPOs, especially successful ones like Pinterest, can make instant millionaires out of early employees and garner profitable new opportunities for a company, but they can also bring about decisive changes in the workplace [...]

23 April 2019  |

Why Pinterest Could Be the Hidden Gem of the 2019 IPO Class

While 2019 is still young, it's already shaping up to be an exciting year for initial public offerings. So far, we've seen debuts from Lyft and Levi Strauss. Just last week, Pinterest (NYSE:PINS) and Zoom hit the public markets, and investors are still awaiting entries from Uber, Slack, and Postmates, which have all filed to go public.

Lyft shares have thus far been a bust, down nearly 20% from their IPO price, and there are plenty of warnings in Uber's S-1 filing. Levi's has thus far held its first-day gains, but its potential seems limited as a legacy apparel manufacturer.

One company that's long been overlooked in the social media space and could be a big winner on the market is Pinterest, which surged 28% on its opening day. Keep reading to see a few reasons why Pinterest could be one IPO that thrives.

22 April 2019  |

​Pinterest and Instagram drives highest average order value on social media

Social media platforms Instagram and Pinterest offer marketers the highest average order value (AOV) compared to Facebook and Snapchat despite delivering smaller amounts of traffic.

The study, by e-commerce platform Nosto, which tracked the source of 1.19bn visits on mobile and orders from fashion retailers with annual sales of $50m or more, found that paid social delivered a higher AOV compared to organic search results.

The data found there was a large gap between the AOV on paid and unpaid media for Pinterest and Instagram but the gap on the Facebook platform was much smaller.

21 April 2019  |

Pinterest Shares Jump 25 Percent on First Day of Trading

Pinterest, the digital pin board start-up, spent years avoiding the spotlight and tamping down any hype about its growth. On Thursday, it could no longer stay out of the glare, as its shares rose 25 percent on its first day of trading as a public company.

Pinterest stock began trading at $23.75, above the initial public offering price of $19. The price put the company’s value above its last private valuation of $12 billion, avoiding a disappointing outcome.

Pinterest initially priced its shares at a level that valued it at less than $12 billion, creating potential losses for some of its later investors. But public market investors warmed to the company during its “road show” pitches ahead of its market debut, leading it to raise its share price.

18 April 2019  |

Pinterest prices IPO at $19, valuing social media company at $10 billion

Pinterest raised $1.43 billion in its IPO after pricing the offering at $19 a share on Wednesday, valuing the company at $10 billion.

Pinterest, which is expected to start trading on Thursday on the New York Stock Exchange, had originally given a pricing range of $15 to $17. But investors appear to be showing an appetite for the social media company despite the challenges Lyft has faced since becoming the first consumer tech IPO of the year last month.

CNBC reported earlier on Wednesday that the company would price above the expected range. Pinterest’s revenue jumped 60% last year to $756 million, and the company moved significantly closer to profitability with a net loss of $63 million. Still, Pinterest’s IPO is below the $12 billion valuation it attained in a 2017 financing round.

18 April 2019  |

IPO market faces biggest week of 2019 so far with Pinterest, Zoom and Greenlane on tap

The initial public market is bracing for its biggest week of the year so far with eight deals on tap expected to raise $2.5 billion in proceeds.

This week’s deals will be led by online imaging site Pinterest Inc. PINS, +0.00% which has said it plans to offer 75 million shares priced at $15 to $17 each. That price range gives the company a valuation of up to $11 billion, which is a discount to its last private financing round in 2017 that valued it as $12.3 billion [...]

16 April 2019  |

Pinterest’s Complicated IPO: 9 Biggest Winners (And Losers)

Initial public offerings are usually champagne-popping events for founders and investors of the concerned company. But when online scrapbook Pinterest makes its debut on the New York Stock Exchange (NYSE) on Monday, it will be a bit complicated.

Exactly a week ago, Pinterest revealed in an SEC filing that it planned to sell 75 million shares of the IPO for $15 to $17 apiece. At the upper end of that range, Pinterest will be valued at $11.3 billion. It may seem like a lot, but it will actually be eight percent less than the company’s private-market valuation at its last fundraising in 2017 [...]

15 April 2019  |

Pinterest Ad Campaigns Can Now Be Optimized for Conversions

For the first time, Pinterest is letting marketers choose conversions as a campaign objective for Promoted Pins. Previously, Promoted Pins could only be optimized for clicks. Now they can be optimized for other types of conversions.

Pinterest’s new conversion optimization capability allows marketers to design ads around getting users to take specific actions. Actions could include making a purchase, signing up to a mailing list, or filling out other kinds of lead-gen forms.

Pinterest says using conversion optimization can also help get ads in front of people who are more likely to take a business’ desired action.

14 April 2019  |

Pinterest Debuts a New Ad Optimization Tool For Marketers

Ahead of its IPO, Pinterest is giving advertisers—and Wall Street–yet another reason to come flocking to the platform.

Starting today, Pinterest is rolling out “conversion optimization” in four different ad products: promoted pins, promoted videos, carousel and shopping ads. Now, marketers can set specific goals for their campaigns like online checkout or more sign up. The idea is by optimizing these ad products, the brand has less work to do, but will still meet goals instead of just driving people to click on the ad. In a promoted video ad, advertisers can also set conversion goals that lead a consumer to a microsite experience where they can act on the ad’s objective.

11 April 2019  |

​Pinterest is Now Up to 265 Million Users, Added 51 Million Within the Last Year

It's not on the same level of overall popularity as Facebook and Instagram, but Pinterest, which is moving closer to launching its initial public offering, has released some updated usage stats, which show that it now has 265 million monthly active users, up from the 250 million that it reported back in September.

The numbers were released as part of Pinterest's S1 filing ahead of its IPO - and as noted by Statista, while Pinterest's user count isn't as big as other social platforms (which Pinterest has repeatedly said it is not), the platform does have a demonstrated record of steady, ongoing growth.

11 April 2019  |

Pinterest sets conservative pricing after Lyft drop

Pinterest, among the gaggle of tech companies hoping to go public this year, set a conservative price range Monday for its initial public offering. It hopes to raise as much as $1.5 billion in its initial offering of shares.

The digital scrapbooking site said in a regulatory filing that it will put about 75 million shares up for sale at a price between $15 and $17 each.

That, at the higher end, could put the value of the company at around $9 billion. But it falls below the estimated $12 billion value from earlier sales of shares to private investors, according to reports two years ago.

9 April 2019  |

​Pinterest Users: More Adventurous, Sensitive And Materialistic

People use the image-search site Pinterest for a variety of reasons, from deciding what to cook for dinner that evening to getting inspiration for an upcoming DIY project around the home. According to company figures , more than 250 million consumers use the service every month.

New data from YouGov Plan and Track, however, shows how these individuals are more alike than they are different [...]

9 April 2019  |

Pinterest tops most-popular apps in March, marking third-straight month at top spot

For the past four months, Pinterest has topped our monthly usage ranks after outpacing first Tinder, and then Spotify and the always-addicted Candy Crush Saga ($NASDAQ:ATVI).

March was no different, as Pinterest came in 1st place with an average monthly user rank of 3.8. That's a bit lower than February's 2.5-rank average, but it still puts it ahead of Candy Crush Saga, which took second place again.

7 April 2019  |

NYSE used a massive red banner to woo Pinterest away from the Nasdaq for its $12 billion IPO

Looking to get an edge over Nasdaq for Pinterest's upcoming public listing, in February NYSE displayed a giant, red banner promoting its own Pinterest page, according to the Wall Street Journal.

The banner was free advertising for Pinterest, and ultimately it worked to woo the site to its side. Pinterest, which was last valued over $12 billion in 2017, opted to list with NYSE in its upcoming IPO, rather than its competitor Nasdaq. The company filed a public S-1 at the end of March and is expected to start trading sometime in April.

6 April 2019  |

Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back

Pinterest relies heavily on traffic from Google. The site also allows users to sign in with their Facebook accounts, which means the brand relies on Facebook, too.

The Google/Facebook duopoly has control over many sites, like Pinterest. Therefore, Pinterest’s successes and downfalls are often reactive as Google and Facebook rollout updates and algorithm changes.

4 April 2019  |

Samsung partners with Pinterest, Rayban, more to improve Bixby Vision

Samsung announced several new partnerships with lifestyle brands to help improve its Bixby Vision software. Bixby Vision, for those unfamiliar with the software, is Samsung’s attempt at something like Google Lens. Users can open the camera and scan their surroundings with Vision to get real-time information on objects around you.

Samsung’s partnership with Pinterest, Wayfair, Rayban and The Weather Network will significantly expand Bixby Vision’s abilities to recognize objects, as well as offer users several augmented reality (AR) options.

4 April 2019  |

Summers starts Early on Pinterest - The top trends for April 2019

People on Pinterest are always looking ahead. April is the month when they start planning for summer moments—like those long Memorial Day and Fourth of July weekends in the US—so it’s no surprise that their searches are reflecting summer dreams of warming temps and outdoor living.

3 April 2019  |

Does Pinterest Have a Moat?

Pinterest is on the verge of hitting the public markets. This means that investors finally have financial statements to review and can gain clarity into potential pitfalls that might lie ahead.

In this segment from Industry Focus: Technology , host Dylan Lewis and contributor Brian Feroldi discuss the company's competitive strengths, management team, corporate culture, and some of its potential risks.

3 April 2019  |

Pinterest quietly elevates co-founder Evan Sharp to board of directors

eMarketer - Shopping Pinterest

Pinterest Co-founder Evan Sharp was added to the company’s board of directors this month, according to a company filing on Friday.

The addition comes in an update to Pinterest’s IPO paperwork with the SEC, exactly one week after the company’s first public filing. It means the company now has two insiders on its board — Sharp and founding CEO and chairman Ben Silbermann — giving more power to the company in decisions that may affect shareholders.

Pinterest, like many other tech companies, uses a dual-class share structure that gives insiders special super-voting shares. Some outsiders have criticized this structure as protecting the interests of insiders over common shareholders.

1 April 2019  |

New Pinterest app shows up on the Windows 10 Microsoft Store

eMarketer - Shopping Pinterest

Pinterest, the popular social media service that lets you save content you find on the Internet and share it with your followers, now has a dedicated app on Windows 10 PCs (via MSPoweruser). The new Pinterest app in the Microsoft Store is actually a web app, and it doesn’t seem to offer much added value compared to the Pinterest website.

29 March 2019  |

Google lets you fill out surveys and browse Pinterest directly in Gmail

eMarketer - Shopping Pinterest

Google wants to let people do more stuff on Gmail without leaving their inboxes.

The search giant on Tuesday said it's rolling out a new feature that lets people complete different kinds of tasks in their emails, like RSVPing to an event, searching for hotel rooms or browsing Pinterest.

To do that, Google last year announced a tool called AMP for Email to let software developers build widgets for Gmail. It was previously in a preview version but will be widely available starting Tuesday.

28 March 2019  |

​Pinterest’s biggest challenge, and opportunity, in two charts

eMarketer - Shopping Pinterest

As it prepares to go public, Pinterest has its sights set on global growth.

In 2018, the image search and sharing platform surpassed 250 million monthly users—but its US growth has stagnated. The company counts 8 out 10 moms and more than half of all millennials among their total US audience, leaving limited room for further growth in those desirable demographics.

Meanwhile, its monthly active users have grown dramatically internationally. In 2018, more than 80% of new signups were from outside the US. [...]

28 March 2019  |

How Does Pinterest Stand Out in a Crowded Social Media Landscape?

eMarketer - Shopping Pinterest

There are several key financial figures that potential Pinterest investors should note when deciding whether to buy stock, including the company's $756 million in sales last year, its $63 million loss, and monthly active users totally 265 million at the end of 2018.

But potential investors should also be asking themselves what, if any, competitive advantages the company has over its peers. At first glance, there don't seem to be many. Pinterest generates far less in sales than many of its competitors, and its user base is much smaller.

But there are three ways Pinterest has managed to stand out in the crowded social media landscape.

28 March 2019  |

Pinterest's Biggest Competitor Might Surprise You

eMarketer - Shopping Pinterest

Pinterest is part social media, part search, but this competitor is another beast entirely.

Many people view Pinterest as a social media company that competes with Facebook or Snap. Indeed, they're listed as Pinterest's competitors in its registration statement. At the same time, it's also a visual search engine, courting over 2 billion searches a month, putting it in direct competition with Alphabet's Google -- another company on the list.

But one of the companies on Pinterest's list of competitors in its S-1 is not a social media company and it's not exactly a search company [...]

27 March 2019  |

Pinterest's Billionaire Founders May Keep Control, IPO Filing Suggests

eMarketer - Shopping Pinterest

Pinterest, the photo-bookmarking site, revealed its plans for an initial public offering in a filing on Friday after the market close, in which it reportedly aims to seek a valuation of at least $12 billion.

The filing shows that San Francisco-based Pinterest had revenue of $755.9 million last year, up from $472.9 million in 2017. It had a net loss of $63 million last year, compared to a net loss of $130 million in 2017.

The ownership stakes for Silbermann and Sharp were not fully disclosed in the filing. The document, known as the S-1, notes that Silbermann owns 31.2 million vested options, and the company has a dual share structure, common in Silicon Valley, which could mean that the cofounders will have voting control over the company despite owning less than half of the shares.

23 March 2019  |

Pinterest Plans to Be More 'Shoppable' as a Public Company

eMarketer - Shopping Pinterest

Pinterest is betting big on ads and e-commerce as it heads to the public market, breaking away from its hobbyist beginnings as it aims to show investors it can eventually turn a profit.

The online bulletin board plans to grow by making it easier for users, or pinners, as Pinterest calls them, to buy products. That would include making ads more relevant, expanding internationally, and using technologies like Lens, its visual recognition tool, to recommend more products.

“We plan to improve the utility of our service by making it easier for Pinners to go from inspiration to action,” the company said in its first public filing on Friday with regulators ahead of its planned initial public offering. “In particular, we want to make Pinterest more shoppable.”

23 March 2019  |

Pinterest files for IPO, but avoids calling itself a social network

eMarketer - Shopping Pinterest

The latest Silicon Valley company to file for an initial public offering is Pinterest, the San Francisco-based social network and image board that in recent years has built a large advertising and commerce business from its growing user base.

The company, headed up by original co-founder and CEO Ben Silbermann, plans to go public on the New York Stock Exchange.

“We primarily compete with consumer internet companies that are either tools (search, e-commerce) or media (newsfeeds, video, social networks),” Pinterest writes in its S-1 filing.

22 March 2019  |

Pinterest hires Walmart CTO ahead of IPO

eMarketer - Shopping Pinterest

Pinterest has hired Walmart CTO Jeremy King as its head of engineering ahead of the company’s upcoming IPO.

King announced his departure from Walmart Wednesday, according to a memo obtained by CNBC. He’ll now be responsible for Pinterest’s “visual discovery engine” that recommends posts and images to Pinterest users.

King, who joined Walmart in 2011, had been heading up the largest retailer in the world’s technology arm known as Walmart Labs. He was responsible for helping put new technology, like shelf-scanning robots, in Walmart stores and helping the company compete with Amazon online.

21 March 2019  |

Pinterest and Airbnb Teamed Up on a Spring and Summer Travel Guide

eMarketer - Shopping Pinterest

Pinterest teamed up with Airbnb to help Pinners plan their spring and summer getaways.

Pinterest wrote in a blog post introducing the travel guide, “Pinterest will spark inspiration and help you discover new places to go, while Airbnb will provide your home away from home for an unforgettable experience. Take a look at our insights below, including nature travel, space travel and everything in between.”

The two companies then shared some of their findings. Highlights include: [...]

20 March 2019  |

​Pinterest is Experimenting With a Video Tab

eMarketer - Shopping Pinterest

Pinterest has always been a visually prominent platform, but it seems like they are taking this visual element to a whole new level by incorporating video into the mix as well in a video tab that is separate from all other tabs. This information is based on glimpses certain users have seen on the Android version of the tab which seem to indicate that Pinterest is currently testing the feature out before fully implementing it. It’s fair to say that it’s not yet confirmed whether Pinterest will be rolling this feature out to all users any time soon because of the fact that such companies take their time testing features out before they launch in order to avoid problems with usability and accessibility.

20 March 2019  |

Pinterest is hiring more salespeople than engineers for the first time

eMarketer - Shopping Pinterest

Pinterest ($PINTEREST) is planning to IPO in 2019, and to many analysts and investors, the idea-sharing app and website represents the future of a close marriage of social networking and marketing. Based on Facebook login data, it's even surpassed both Spotify and Tinder as the most-popular app in the world.

Put together, it's clear that Pinterest's future is bright. But now that it seems to have its product sorted pre-IPO, hiring data suggests that the company is now razor-focused on building revenue via sales and partnerships. That's because, for the first time, the company is hiring more Partnerships & Sales people than engineers.

19 March 2019  |

Kroger Expands Marketing Relationship With Pinterest

eMarketer - Shopping Pinterest

Kroger and Kroger Precision Marketing (KPM) have announced a strategic integrated media and measurement relationship with Pinterest.

The partnership will allow advertisers to use the supermarket giant’s first-party data for targeting on Pinterest, as well as track products from digital inspiration to purchase through closed-loop measurement.

“Our intentions are simple; we want to enable brands to create engaging moments with consumers in an effective and efficient manner. We are excited to blend the inspiration delivered on Pinterest with our rich customer intelligence and connection to commerce, driving meaningful value for advertisers,” Cara Pratt, VP of customer communications product strategy and innovation at 84.51°, said in a press release.

18 March 2019  |

From Pin to Purchase: Pinterest Launches Catalogue

eMarketer - Shopping Pinterest

Pinterest started out as an inspiring platform and image bank, but it has come a long way since then.

Previously known as a platform for people looking for inspiration and new creative ideas, now it is also a platform for retailers to sell their goods and services.

Not just a destination for architects, marketers or designers to create mood boards, but a place where you can shop for anything you see on the platform, and for brands to reach people while they’re actively looking for inspiration.

Pinterest appears to be one very strong purchase tool.

15 March 2019  |

Pinterest's Intent Insights Can Help Change Minds

eMarketer - Shopping Pinterest

There are only around 2.5 million weddings in the United States every year – yet more than 30 million people are planning a wedding on Pinterest at any given time.

“That means there’s a lot of planning being done long before a wedding ever happens,” said Jon Kaplan, who joined Pinterest in 2016 as global head of partnerships after more than 12 years in executive sales roles at Google.

At the same time, of the billions of monthly searches on Pinterest, 97% don’t have a specific brand associated, Kaplan said, which is very different from how people use other platforms like Google, where searches happen toward the bottom of the funnel.

14 March 2019  |

Pinterest is attracting buyers with low CPMs for more impressions

eMarketer - Shopping Pinterest

Pinterest may have a growing ad business, but because it’s still relatively quiet, buyers say it’s possible to land better rates for more impressions this year compared with last year when there was less competition to drive up prices.

Compared to other online media owners, Pinterest delivers competitively. A CPM on Facebook sits at between £2 ($2.62) and £3 ($3.94) depending on the vertical, whereas a CPM on Pinterest is around £1.50 ($1.97), [...] Average engagement rate is around 5-8 percent depending on the business vertical and creative on Pinterest, said the executive, who has seen conversation rates as high as 2-3 percent for direct response ads.

13 March 2019  |

Pinterest Beats Facebook and Instagram in This Key Metric

eMarketer - Shopping Pinterest

Snapchat often dominate conversations about social networks. However, Cowen & Co. recently found that Pinterest, a platform that allows its users to pin content to virtual pinboards, is the leader among social media companies when it comes to U.S. product searches and shopping.

Pinterest's lead is impressive, since it reaches a smaller audience than Facebook, Instagram, and Twitter, with 250 million monthly active users. 

11 March 2019  |

The Biggest Pinterest Wedding Trends Of 2019 So Far

eMarketer - Shopping Pinterest

As every bride-to-be knows, planning a wedding really starts with Pinterest. It’s the mecca for all things dresses, venues, flowers, bridesmaid outfits and food. With millions of wedding photos on hand, it’s the perfect place to get started with mood boarding and planning. But what are brides pinning?

Every year, Pinterest releases a Wedding Report, detailing the trending terms from the last few months. For 2019, it was all about destination weddings and finding the perfect, different dress — or suit. Below, we’ve rounded up the Pinterest wedding trends to know from the report, so you too can gather inspiration and get a peek into what other couples are looking at for their big day.

11 March 2019  |

It's Wonder Women Week on @PinterestUK

eMarketer - Shopping Pinterest

Check out all the remarkable women who inspire us every day. Pinterest UK celebrates what makes us different, what makes us unique and what makes us the same.

Visit their Wonder Women board for more female empowerment inspiration.

Pinterest’s CEO on How the App ‘Mimics the Best Parts of Offline Shopping’

eMarketer - Shopping Pinterest

At a session during the Shoptalk retail conference in Las Vegas, Pinterest CEO and co-founder Ben Silbermann connected the social visual site’s mission and its close alignment with commerce. As we are inherently visual thinkers, matching up what people like—whether that’s aspirational exploration or tangible products—is one reason why the eight-year-old company recently filed an IPO with a $12 billion valuation.

8 March 2019 |

Pinterest Is the Talk of ShopTalk as It Eyes IPO

eMarketer - Shopping Pinterest

Pinterest made waves in late February as the not-so-well-kept secret leaked that it's finally taking steps toward its initial public offering, which is anticipated sometime mid-year.

Our latest estimates for Pinterest show the company surpassing $700 million in ad revenues in 2018, up 50% from the previous year. And we expect that revenue growth will continue on a similar trajectory in 2019, rising 45% on its way to eclipsing the $1 billion mark. (For the sake of recent comparison, Snap earned about $825 million in revenues in 2017, its first year as a public company.)

7 March 2019 |

Introducing Pinterest Ads in Germany, Austria, Spain and Italy

We’re excited to announce that Pinterest Ads are now available to all businesses in Germany, Austria, Spain and Italy! Starting today, all businesses can use standard and video ads to help people in Europe find their next great idea – and some businesses already are.

As part of our international growth, we have launched test ads in the Netherlands, Belgium, Portugal and Switzerland. 

6 March 2019 |

Has Pinterest solved the lousy ads issues on social media? Yes

New moves by Pinterest have seen an obvious, but interesting move in to direct product marketing. This is a good marketing move for Pinterest, and potentially highly valuable for Pinterest users and businesses.

The new idea isn’t so much new as practical. It’s also a good brand move by Pinterest, moving from “Moods” to “Everything”. For online businesses, it’s a definite plus.

Seems that Pinterest has also solved the problem of commercial space on pages vs search content, with a simple “…More” link to the commercial interests. Overall, sounds good, well-planned, and highly relevant to site users.

6 March 2019 |

Introducing Catalogs and more shopping on Pinterest

Today we’re announcing our latest features including more spaces to shop with personalized recommendations for style and home decor boards, browsable sections of in-stock products from a specific brand, and shopping search. And, we’re launching Catalogs and Shopping Ads updates so brands can plug their products into new shopping spaces and have them seen by millions of people.

4 March 2019 |

The tech giant fighting anti-vaxxers isn’t Twitter or Facebook. It’s Pinterest

In this climate of rampant misinformation, companies like Twitter, Facebook, and Google have refused to ban fake news and misinformation. But one unlikely organization has taken a refreshingly simple approach to handling at least some of the most dangerous misinformation in the world: Pinterest, the social media company best known for letting users pin recipes and home decor ideas.

But Pinterest has also dealt with users who promote anti-vaccination agendas and phony medical cures. The company now blocks anti-vaccination searches across the board, and it even deletes anti-vaccination content it detects that is uploaded to the site.

28 February 2019 |

People with chronic pain are coping with the help of Pinterest, new study reveals

A new study by researchers at Virginia Commonwealth University that analyzed 502 posts on Pinterest about chronic pain revealed that the social media platform is helping people with chronic pain cope by sharing self-care and pain-management tips, venting about their pain's severity, and supporting others who are similarly suffering.

The study also suggests that Pinterest is an underutilized tool that health care and public health organizations could use to distribute high-quality, reputably sourced information about chronic pain, a condition that the National Institutes of Health estimates affects one out of every five U.S. adults.

26 February 2019 |

Airbnb, Automattic and Pinterest top rank of most acquisitive unicorns

It takes a lot more than a good idea and the right timing to build a billion-dollar company. Talent, focus, operational effectiveness and a healthy dose of luck are all components of a successful tech startup. Many of the most successful (or, at least, highest-valued) tech unicorns today didn’t get there alone.

Mergers and acquisitions (M&A) can be a major growth vector for rapidly scaling, highly valued technology companies. It’s a topic that we’ve covered off and on since the very first post on Crunchbase News in March 2017. Which ones are the most active in the M&A market these days?

24 February 2019 |

Pinterest Is Said to File for I.P.O.

Pinterest confidentially filed paperwork to go public, according to two people familiar with the decision, joining a stampede of high-profile start-ups heading toward the public markets.

The company [...] filed its paperwork with the Securities and Exchange Commission in early February, the people said. They requested anonymity because they were not authorized to discuss the filing publicly.

Private market investors have valued Pinterest at $12 billion. In September, it was expected to top $700 million in revenue last year, a 50 percent increase from 2017. At the time, it had 250 million monthly active users.

21 February 2019 |

Pinterest Blocks Vaccination Searches

Pinterest has stopped returning search results for terms relating to vaccinations, a drastic step the social-media company says is aimed at curbing the spread of misinformation but one that demonstrates the power tech companies can exert to control the conversation around hot-button issues.

20 February 2019 |

Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas

More and more studies are pointing to growing consumer interest in sustainable lifestyles, particularly among Millennials and Gen Z — and now, Pinterest has found that those two generations are each twice as likely to search for sustainability ideas compared to Pinners over 38 years old. In fact, many Pinners are inspired to get out and learn ways to live a more conscious lifestyle for the first time, with searches for “sustainable living for beginners” up by 265 percent since last year.

17 February 2019 |

Pinterest Founder Ben Silbermann On Creating The Anti-Social Media Platform

​Founder Ben Silbermann said the app, which allows users to "pin" pictures from around the web onto personal "boards," says its primary goal is to inspire and ultimately get people offline. People can use Pinterest to gather recipes, help plan weddings or come up with ideas to redecorate their homes.

"At its most basic level, it's just about you," Silbermann told CNN Business' Laurie Segall in a recent interview. "It's not about following the news. It's not about accruing followers. It's not about following celebrities. It's really about your personal interests."

13 February 2019 |

​Pinterest’s CMO On The Company’s Unique Approach To Growth And Burgeoning Ad Business

Pinterest just might be the internet’s most undervalued platform.

The company, once grouped together with other social media giants like Facebook and Twitter, has managed to forge its own path and remain a place where people go to be inspired. While other platforms are plagued by ongoing harassment or data breach issues, Pinterest isn’t—which the company’s new CMO, Andréa Mallard, attributes to the founders who knew growth at any cost wasn’t the right path for them.

On Thursday, at Brandweek: Challenger Brands in New York, Mallard touched upon Pinterest’s status as a unicorn in the industry, how advertisers are using the platform and why context is everything.

12 February 2019 |

Pinterest Fully Automates Ecommerce With Shop The Look

Pinterest is bringing full automation to Shop the Look, a feature that helps users buy products from companies that work with Pinterest, so you can, for example, buy a pair of jeans you see in a picture.

Previously, Shop the Look, which made its debut in 2017, was powered by artificial intelligence to find objects in Pinned photos that resemble products in stock from vendors, but included a human in the loop for curation. The automated Shop the Look will begin with the home decor category.

10 February 2019 |

Pinterest Expands ECommerce Potential With Automated 'Shop The Look' Pins

Pinterest has long noted that it's not a social network, that it's a discovery tool, designed for connecting people with products and ideas, as opposed to users with one another. On one hand, that means Pinterest is not directly competing with Facebook, which can help in its market valuation and prospects, but on the other, it also enables Pinterest's engineering team to focus on more direct shopping and search experiences, as opposed to regular engagement and interaction options.

And this new innovation is, potentially, a significant development on this front.

8 February 2019 |

Pinterest dethroned Spotify, Tinder as the most-popular app in January 2019

Last summer, social network and idea-sharing app Pinterest ($PINTEREST) passed Tinder ($NASDAQ:MTCH) as the most-used app. It has since then held its place as the most-logged-into app according to Facebook token login data, dethroning 2018's most-popular app Spotify ($NYSE:SPOT).

That's an excellent thing for Pinterest, not just because it's the most-popular app but also because it's preparing to go public in an upcoming IPO.

6 February 2019 |

The top trends for February 2019

February is the month of love, and people on Pinterest have their hearts set on a whole new set of trends. From tiny cabins to mulled wine-colored hair, here’s what they’re crushing on this month.

5 February 2019 |

6 Wedding Trends That Will Be Huge In 2019

6 Wedding Trends That Will Be Huge In 2019
Getting married is basically like planning the biggest party of your life, so any tips from other brides are generally welcomed. And when those tips come from wedding central itself — aka Pinterest — we can’t help but listen up.

Pinterest has released its Pinterest 100 report, complete with plenty of ideas and inspiration for your big day. Analysing the trending decor ideas, dress colours and the food everyone is trying, the report breaks down what we can expect to be big in the year ahead.

4 February 2019 |

​Pinterest taps Goldman Sachs, JPMorgan to lead IPO

Pinterest, the owner of the image search website known for the food and fashion photos that its users post, has hired Goldman Sachs Group Inc and JPMorgan Chase & Co to lead its initial public offering (IPO) later this year, people familiar with the matter said on Tuesday.

Pinterest could raise around $1.5 billion in the IPO, which is likely to come in the first six months of 2019, the sources said, requesting anonymity to discuss the planning arrangements.

30 January 2019 |

How Pinterest got dragged into the UK's content moderation debate

Pinterest has been dragged into the ongoing debate over whether social media companies are doing enough to protect vulnerable users of their platforms from harmful content after the Sunday Times published an investigation over the weekend.

The Sunday Times found "multiple graphic images of self-harm on Pinterest that could be viewed by children as young as 13, including bloodied arms showing self-inflicted wounds, a cartoon of a young girl hanging and quotations that normalised suicide".

29 January 2019 |

Meet the 8 chief financial officers leading 2019's tech unicorn IPO spree

In the world of tech startups, the race to go public is often kicked off with the hiring of a chief financial officer.

With a mountain-high line up of extremely expensive private companies preparing for 2019 IPOs, there's no shortage of interesting CFOs who are about to hit a major milestone.

These are 8 CFOs expected to take companies public in 2019:

28 January 2019 |

How to use Pinterest to promote a fashion business

With its 250 million users, Pinterest is much smaller than other social networks: Facebook has a massive user base of 2.2 billion, while YouTube gathers 1.8 billion, Instagram counts 1 billion active users and Twitter, 326 million. But marketers looking to promote fashion brands shouldn’t overlook Pinterest just because of its smaller size, as it is a very powerful tool to reach out to new customers.

28 January 2019 |

Pinterest's diverse workforce helped it design a better skin tone filter

Last April, Pinterest began testing a search feature that allows users to filter results by skin tone. The idea being that those looking for beauty tips will be able to find relevant makeup and hair advice, regardless of their race. Today, the company is announcing that this feature will roll out more broadly across its user base, and that it's also coming to its mobile app. Not only is it a particularly useful feature, it's also emblematic of Pinterest's ever-growing efforts at increasing the diversity and inclusion within the company.

25 January 2019 |

Launchmetrics teams up with Pinterest to provide data to brands and influencers

Launchmetrics, the data insights company specializing in the fashion, beauty and luxury markets, has partnered up with Pinterest to educate brands and influencers on how to best use the visual search platform to gain insights into their audiences, find the right partners to work with and increase the reach and engagement of their campaigns.

24 January 2019 |

How’d You Get That Job? Questions for a User Experience Researcher at Pinterest

Larkin Brown, who studies how and why people use the social-media site, describes her role and how she got there in a new Wall Street Journal column that explores today’s career paths.

Wondering what a “user experience researcher” does all day? Meet Larkin Brown, who works as one at Pinterest. She studies how and why people use Pinterest, a site where users search for products and ideas ranging from this afternoon’s lunch to a maybe-someday dream house. In her role, Ms. Brown determines which features on the site need improving or what should be added to improve a consumer’s visit.

21 January 2019 |

Pinterest is interviewing bankers — a sign that the IPO is finally happening

Will the company go public before any looming recession? Pinterest, the search and discovery startup valued at $12 billion, interviewed some bankers last week hoping to underwrite its initial public offering later this year, according to people familiar with the matter. That’s a sign that the nearly 9-year-old startup is finally preparing to go public this year.

Pinterest is expected to decide on its lead bankers soon, although some people close to the company believe that Goldman Sachs has had the edge. Selecting bankers in January would put Pinterest on pace for an IPO as early as the second quarter of this year, perhaps once the company has a full quarter of 2019 financials to share with Wall Street.

17 January 2019 |

Pinterest's Secret Weapon: High Value Goods

Over the years, Pinterest has carefully crafted an image of a cheerful, do-it-yourself community center where users can swap ideas, photos, and videos--and of course buy stuff.

But the unicorn’s most intriguing asset might be its burgeoning relationship with people who sell expensive goods over its platform.

The more premium the user, the more premium the advertiser.

16 January 2019 |

Pinterest creates “travel personas” to help marketers drive conversions

Pinterest says 250 million people use its site each month to look for ideas and inspiration, and travel is one of its most active categories. “Travel pinner” is the platform’s term for people who have actively shopped for or bought travel in the past three months.

To help brands fine-tune their marketing messages on the platform, Pinterest has categorized these “travel pinners” into five personas [...]

16 January 2019 |

Pinterest misses 2018 hiring goal for underrepresented minorities in tech roles, hits other targets

In its annual diversity report, Pinterest continues to hit its hiring goals for women in engineering and underrepresented minorities in non-technical roles, while struggling to reach its goals for underrepresented minorities in engineering roles.

At the end of 2018, Pinterest’s employee base was 47 percent female, compared to 45 percent female last year. Also, 47 percent of Pinterest employees are white, 42 percent are Asian, 5 percent are Hispanic or Latinx, and 4 percent are Black. The company has more than 1,600 full-time employees.

15 January 2019 |

Pinterest Widely Rolls Out 'Scheduling Pin' Feature To Business Accounts

Pinterest has now rolled out some cool new features that are very much in line with the general direction that the world of social media is headed in.

The new update is going to allow business account users to schedule their pins in advance (currently this feature is not available for regular pinners however users can convert a personal account into a business one to get this built-in scheduler).

15 January 2019 |

Pinterest Releases Seasonal Insights Guide for 2019

Pinterest has released a new 'Seasonal Insights' guide to help Pinners plan out their 2019 approach, and tap into key opportunities.

The guide includes a range of stats and data points, including the latest platform usage trends. But the main focus is the seasonal activity guide - to start with, Pinterest has provided a planning chart which highlights when on-platform interest starts to ramp up around specific events throughout the year. The chart can help in planning when you should boost your advertising activity around each event.

9 January 2019 |

Three ways marketing will change in 2019

Good marketing doesn’t happen in a vacuum. The best strategies come from paying close attention to what people care about, and how their needs change over time. In today’s consumer-led marketplace, it’s not enough to be the loudest, or the brand that spends the most. You need to show you’re listening the hardest, too.

As we head into 2019, here are three marketing topics Jon Kaplan, Global Head of Partnerships Pinterest is especially excited about.

3 January 2019 |

Pinterest may go public as soon as April

Pinterest may follow Lyft and Uber to the public markets in the first half of 2019, according to a report from The Wall Street Journal.

The visual search engine and shopping tool is expected to tap underwriters in January and complete an initial public offering as soon as April. The company was valued at just over $12 billion with its last private fundraise, a $150 million round in mid-2017, and is on pace to bring in $700 million in revenue this year.

The company, founded in 2008 by Ben Silbermann (pictured), is also in talks to secure a $500 million credit line, per the report, not an uncommon move for a pre-IPO giant like Pinterest.

20 December 2018 |

Pinterest reveals most popular health and wellness trends for 2019

If you’d just about got your head around understanding the benefits of buti yoga and the acronym CBD, you might want to take a deep breath because there are a whole host of new health and wellness trends coming your way in 2019.

Pinterest has just released its list of top trends – from fashion and travel to home decor and hobbies - after analysing search behaviour of more than 250 million users around the world.

The reason? To find out exactly what piqued our interest for a period of six months or longer this year to find out the next biggest trends.

18 December 2018 |

How Many Marketers in the US Use Pinterest?

The number of US marketers that use Pinterest continues to steadily rise. eMarketer forecasts that 31.9% of US marketers will use Pinterest in 2018, up from 29.1% in 2017.

“We’re expecting more than one-third of US marketers to use Pinterest next year, and that milestone is in large part due to the impressive user growth over the past few years,” said Chris Bendtsen, senior forecasting analyst at eMarketer. “The reach of marketers may be lower than other social networks due to stiff competition from Facebook and Instagram, but what sets Pinterest apart is that the audience is further along the customer journey. Users are already there looking for ideas on projects and purchases, and that provides a unique offering for both brand awareness and performance marketing. Advertising on Pinterest is at an earlier stage than competitors, so as the audience continues to grow, so will the number of marketers on the platform.”

16 December 2018 |

Pinterest Suggests More Women Are Looking to Propose to Men

The holiday season is upon us, which means parties, presents, and oh yeah, a bunch of random Facebook friends popping the question. According to Wedding Wire, five of the most popular engagement days in 2017 occurred in December alone.

Which is, well, nothing new. The holidays are such a popular time to “say yes” that the period between Thanksgiving and New Years is often called “engagement season” (although that’s shifting).

But what is new? The person popping the question. A December 2018 report from Pinterest says searches for “Women propose to men ideas” are up 336 percent year over year.

13 December 2018 |

Pinterest has nabbed Google and Alibaba's former head of investor relations — the biggest sign yet that it's gearing up for a 2019 IPO

Pinterest has hired a key executive to lead investor relations as it gears up for the possibility of going public in 2019.

The company has tapped the former Google and Alibaba exec Jane Penner to spearhead investor communications and manage shareholder relationships on its behalf.

Penner led investor relations for the Chinese e-commerce giant Alibaba ahead of its $25 billion initial public offering in 2014 — the largest IPO in history. Before that, she was head of investor relations at Google.

12 December 2018 |

100 Pinterest trends for 2019

It’s that time of year again! Welcome to the official 100 Pinterest trends for 2019, your sneak peek into what people are dreaming about for the year ahead.

Pinterest is its own positive corner of the internet, the place where more than 250 million people around the world come to discover new ideas to try.1 This year's trends range from accelerating trends with 1+ million searches on average, to new trends that are just starting to take off. These trends are what the world’s most style-inspired, parenting-passionate, food-smart people are dreaming about for the year ahead. In a time when so much seems to divide us, these ideas represent the projects, plans and dreams we all share in common.

11 December 2018 |

Pinterest links up with Levi’s on personal styling tool

Pinterest’s first test as a personal styling tool is with a first-of-its-kind partnership with Levi’s. “Styled by Levi’s” uses Pinterest data to create personalized Pinterest boards for Levi’s customers.

The feature is promoted on Pinterest and is accessible on a Levi’s microsite. Customers select five favorites from a variety of images, then grant access to Levi’s and Pinterest to generate a custom Pinterest board based on their responses and previous activity on Pinterest. Recommendations can include stylized editorial images, flat images of single products and pins promoting Levi’s chatbot or its customization division. When applicable, pins link to corresponding purchase pages on the brand’s website.

11 December 2018 |

Noon Year’s Eve Parties are Trending on Pinterest and Parents Are Going to Love It

Your 3-year-old loves the idea of New Year’s Eve…but a sugar-crazed toddler staying up until midnight? Yeah, not happening. Luckily, there’s a creative new trend popping up all over Pinterest that will let everyone in the family, young and old, ring in the new year together. Let us introduce you to the magic of the Noon Year’s Eve Party.

Basically, it’s New Year’s celebration in the middle of the day, and it’s seriously trending. Searches for the festive event are up 132 percent on Pinterest. Just like its late-night adult counterpart, there are thousands of game, decoration and food suggestions out there to make it as much fun as a midnight bash. You know, without the sleep deprivation.

7 December 2018 |

Pinterest Searches for Meatless Christmas Meals Up By 53 Percent This Year

Pinterest revealed that searches for meatless Christmas meals have increased by 53 percent this year. The platform named vegetarian and vegan dishes a winning category in the Pinterest 2018 UK Food + Drink Awards and identified dishes such as vegan sausage casserole, mushroom Wellington, and chai spice biscuit cake as its top trending searches. Other category winners—selected from the top-pinned shortlist by BBC Good Food and Pinterest UK’s editorial team—included toast toppings and Indian cuisine. 

6 December 2018 |

Pinterest’s Algorithms Are Becoming More Intuitive

"We’re constantly scaling the number of Pins saved and matching them to people with overlapping interests, serving more than 10 billion recommendations every day.", announced Pong Eksombatchai a software engineer at Pinterest, in a Medium blog post. Adding further, "To make this process as efficient as possible, we built Pixie. Pixie is a flexible, graph-based system for making personalized recommendations in real-time."

3 December 2018 |

Quick tips: How to pick the right landing page for your Pins

Landing pages are a vital, often-overlooked piece of a successful Pinterest marketing strategy. Your landing page experience can have a big impact on whether your campaign achieves its goals. This experience is becoming even more important as we migrate all ads to One-tap, since people will see your landing page quicker than before.

When someone clicks on your Pin, you want the landing page to feel like a natural second step. People need to understand where the Pin will take them, and what to expect next. Here are two simple steps to make sure your landing pages are relevant and effective:

1 December 2018 |

Pinterest Partners With Brands To Create Gift-Finding Tools For Holiday Shopping

Pinterest has partnered with several brands to create special gift-finding tools to help shoppers with their holiday shopping.

Macy’s, Lowe’s, and Kohl’s have all launched new special gift-finding tools that will help them with their holiday strategies on Pinterest, while Etsy in partnership with Pinterest has developed “The Etsy Gift Guide.” The tools all help the brands with their holiday strategies and provide users with personalised shopping experiences.

28 November 2018 |

Chase and Pinterest Uncover What Home Renovation Projects & Trends Consumers Care about Most

Chase Home Lending, in conjunction with Pinterest, today debuted its “Pins & Properties: Chasing Your Dream Home” report at the Pinterest New York City office. Jon Kaplan, Global Head of Partnerships, Pinterest, said, “Chase and Pinterest have similar missions in helping people make their dreams a reality. The partnership between our companies on the Chase Dream Boards visual interactive experience demonstrates the way in which we're able to offer personalized recommendations that deliver unique value and guidance to potential home renovators [...]”

21 November 2018 |

Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe

Retailers Macy's, Lowe's and Kohl's are using Pinterest Gift Globe experiences that focus on specific product categories to connect with holiday shoppers. The brands are leveraging Promoted Videos at maximum width and Promoted Pins to drive shoppers to the Gift Globe experience. Shoppers use the Gift Globe by entering information about what they're shopping for to get personalized gift suggestions when they shake their phones. They can purchase one of the items with the press of a button [...]

19 November 2018 |

6 small businesses that are finding success on Pinterest

Small businesses everywhere use Pinterest to help them grow their business and increase their bottom dollar. Why? Because people’s mindset on Pinterest is different than it is on other websites. People come to Pinterest to decide what to try or buy next. In fact, 90% of people say Pinterest gives them ideas for which products to purchase next1—that's some serious marketing potential.

Pinterest is sharing six stories from small businesses that are seeing success with Pinterest. From bakeries to bag-makers, here’s how these local businesses are using Pinterest to achieve their goals.

18 November 2018 |

Pinterest’s Redesigned Feed May Drive More Referral Traffic

Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers’ web pages. These updates can be found in the ‘Following’ tab, introduced earlier this year, which only contains pins from accounts that a user has chosen to follow.

By comparison, the main Pinterest feed contains a mix of pins from followed accounts as well as algorithmic recommendations. The feature that publishers and brands may end up appreciating most about this redesign is that it’s easier to visit originating web pages.

15 November 2018 |

Pinterest Introduces following tab updates for more discovery

Earlier this year we launched a chronological following tab entirely dedicated to the people and boards you’re following. In continuing to respond to Pinner feedback, today we’re launching an immersive single Pin format for easy scanning from idea to idea. And, now just one tap on a Pin in the following tab will take you to directly to the website for more information from the creators, driving traffic to influencers, publishers and brands.

This gives Pinners control, as a platform where you can truly toggle between experiences - whether you want chronological or not, algorithmic recommendations or not, or a mix.[...]

9 November 2018 |

Pinterest CEO: Visual technology is changing the way people get inspired

Pinterest CEO Ben Silbermann discusses the ways that visual technology is inspiring the consumer.

8 November 2018 |

Design for life: Pinterest chief out to inspire as it gets personal with users

While the world obsesses about Facebook, Google and Twitter, Pinterest is quietly dominating the world of design, planning and practical ideas. The company has 700,000 active users in Ireland, who 'pin' 260,000 items every day.

Its global figures make it one of the most powerful online platforms for advertisers; 250 million users a month, two billion searches and three billion Pinterest 'boards'. Its financials, though undisclosed, are reportedly at about €700m revenue with a valuation of around €11bn, roughly half that of Twitter (which is a few years older).

Amid such strong numbers (it is only eight years old), the company's co-founder and CEO, Ben Silbermann, is targeting Dublin as an important expansion hub in Europe. Dublin is our biggest office in Europe and we plan to double its size next year," [...]

8 November 2018 |

Pinterest Ads now available in France

We’re thrilled to announce that Pinterest Ads are now available to all businesses in France. People in France save over 3 million ideas on Pinterest daily—they're looking for everything from food to beauty and home decor to fashion. Now, with the general launch of Pinterest Ads, all businesses can use Promoted Pins to help people in France decide what to try or buy next—and business are already seeing results!

7 November 2018 |

Pinterest is bringing in a retail exec to handle its top marketing role

Pinterest is bringing in a retail exec to handle its top marketing role as the company looks to beef up its advertising business ahead of a potential IPO.

The company has tapped Andréa Mallard, Gap's Athleta CMO, to be its first CMO. She will oversee Pinterest's marketing and creative teams and report to chief operating officer Francoise Brougher.

Mallard has held the CMO role at Athleta since March 2017, and was previously CMO at digital health startup Omada Health for four years. According to Pinterest, she will be responsible for explaining the company's platform to advertisers and partners.

5 November 2018 |

Pinterest taps former Athleta exec as first CMO

Andréa Mallard, the former chief marketing officer of the Gap -owned line of athleisure clothing Athleta, has joined Pinterest as its first-ever CMO.

Overseeing Pinterest’s global marketing and creative teams, Mallard will report to the visual search company’s chief operating officer Francoise Brougher, who joined in February from payments company Square. Mallard previously spent four years as CMO of digital health company Omada Health and eight years with IDEO, where she led the company’s global brand strategy practice.

5 November 2018 |

Pinterest Lets Businesses Promote Multiple Products in a Single Ad

Pinterest has introduced a new ad format, which lets businesses promote up to 5 different products in a single advertisement.

Of course, a Promoted Carousel could also be used to display 5 images of the same product, but businesses will likely get more mileage out of displaying different products.

As the company explains, this new ad format can be an effective way to raise brand awareness and drive performance goals like traffic and conversions.

4 November 2018 |

Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad

Pinterest rolled out a new ad format on Thursday, introducing Promoted Carousel ads that allow brands to include up to five images.

Very similar to Facebook’s carousel ads, advertisers can include a distinct title, information and landing page for each product image included in a Promoted Carousel ad.

The ads will display in a user’s feed like a regular Pin, but users will be able to swipe through the images directly in their feed or tap to display one of the five images and launch the landing page.

1 November 2018 |

Pinterest top trends for November 2018

Ahhh November, the month for gathering and gratitude. As we settle into fall, we’re seeing people prep for the most delicious and hospitable month of the year. From updated takes on traditional foods to entryway upgrades, here’s what people are looking for on Pinterest right now.

1 November 2018 |

Pinterest CEO Ben Silbermann explains how he's built a multibillion-dollar company that reaches 250 million people

Ben Silbermann is the cofounder and CEO of Pinterest, the image search tool that lets users save and share their favorite photos, designs, and recipes.

Over the last eight years, Silbermann has quietly built Pinterest into a global brand with 250 million active users. And while the company is private and keeps financials to itself, CNBC reported in July that Pinterest may hit $1 billion in ad revenue this year, and in September the New York Times reported that number will be closer to $700 million, and that the company has a valuation of $12.3 billion.

28 October 2018 |

Pinterest Scores On Key Fronts With Marketers

While it’s not the most popular app, Pinterest continues to rank highly on other indexes that matter to marketers.

For example, a new report from mobile ad measurement firm Kochava picks Pinterest as the top media partner in terms of data-signal quality, fraud detection, user retention and correlation of clicks to installs.

Other top partners include mobile ads firms like Crossinstall, Pinsight, LifeStreet and Liftoff.

25 October 2018 |

Why did Apple’s Jony Ive name Pinterest co-founder Evan Sharp as one of the figures in technology who will change the future?

If you were wondering about that, here’s a great chance to learn a little bit more about Sharp and make the call yourself. During the 25th anniversary festival for WIRED last week, the Gadget Lab team had the chance to interview Sharp on stage, among other high-profile technologists. 

In this interview, Mike and Arielle ask Sharp what it’s like to receive praise from Ive, how machine learning is changing software design, and whether Pinterest can remain once of the internet’s last happy places.

22 October 2018 |

Pinterest’s Latest ‘Product Pin’ Feature Gives Sellers 40% More Clicks

Pinterest is doing everything it can to make shopping even better for its users. The visual sharing platform recently introduced Product Pins, Shopping Recommendations, and a new shortcut. These new features aim to provide its 250 million active Pinners with a more intuitive and streamlined shopping experience.

The company has commenced testing these new features last quarter, and the clicks on retail products have reportedly increased by as much as 40 percent. This will certainly help Pinterest’s goal of becoming a more “shoppable” platform.

22 October 2018 |

Trending Halloween searches for people who want tricks and treats

Halloween is creeping up on us, and that means people are turning to Pinterest for ghoulishly good ideas. We’ve got inspiration for everything from the perfect Halloween costume to frightful home decor.

In fact, in the past year alone there have been 95 million Halloween-related searches on Pinterest—over 51% YoY growth. That’s scary good!

To help you reap the benefits of this spooktacular time of year, our insights team has identified the top Halloween trends that are rising from the grave, and that we think will continue to thrill up until Hallow's Eve.

19 October 2018 |

Pinterest Upgrades its Self-Serve Ads Manager With New Features, Reporting, More

Pinterest is rolling out a series of updates to its self-serve advertising tools.

The updates include improvements to the campaign creation process, new targeting features, and advanced reporting capabilities.

Here is an overview of everything that was announced.

19 October 2018 |

'It's a hallelujah moment': Pinterest just overhauled its ads platform in a move to get advertisers of all sizes on board

Pinterest just revamped its Ads Manager tool, in what's the biggest overhaul of the self-serve ads platform since it was rolled out in 2016.

The company has unveiled a suite of new tools designed to make it easier for its partners, including large brands, ad agencies and small businesses, to define and target their audiences, create and ultimately buy ads as well as analyze them.

"This redesign of the self-serve platform is the culmination of over 40 updates that address a lot of the major feedback we've received from our partners," Francis Larkin, Pinterest's head of ads product marketing, told Business Insider. "

17 October 2018 |

Can Pinterest succeed as the 'un'-social network?

Pinterest has long shunned being labeled a social network. Because of that, it doesn't push users to add friends or build connections the way rivals have done to grow quickly. But while this has meant that Pinterest is smaller than, say, Twitter, Instagram and Facebook, the service has also avoided much of its peers' troubles around misinformation, hate and abuse.

Still, if Pinterest is to start selling shares to the public, as it's widely expected to in the coming year, potential investors will be looking at how much money it makes and how much it will grow. In another step toward revenue growth, the company announced Tuesday that it is making more of its "pins" — the photos and illustrations users post and save for inspiration — "shoppable."

16 October 2018 |

Pinterest is turning more of its window shoppers into buyers with newest features

Visual search engine Pinterest is rolling out new features this morning that will make it easier for people to purchase the products on its platform.

The $12 billion company, which has 250 million monthly active users, has rebuilt the infrastructure behind its product pins with a goal of making the mobile app and website more “shoppable,” per Pinterest’s head of shopping product Tim Weingarten.

The three new features include up-to-date pricing and stock information on all product pins, with links that take pinners to the retailer’s website, plus a new “Products like this” category under each fashion and home decor pin, which includes stylistically similar products that Pinterest thinks that user will like. It’s also added a new shopping shortcut within the app that connects users to similar products to a given pin. 

16 October 2018 |

Pinterest unwraps 6 trends holiday shoppers are searching for now

More than 62 million people come to Pinterest to get ideas and find the perfect gifts for the holidays.1

And here’s the shining star on top of the tree: Holiday shoppers are willing to spend. In 2017, the average spend per person during the holiday season was nearly $970—that’s some serious dough!

To help you earn a slice of the pie, our insights team looked into the gifting trends for this season. To do this, they dug into searches containing the word “gift” from January to June of this year, and compared them to last year’s search patterns.

Here are the gifting trends we think will continue to sparkle this holiday season, and how we recommend using them to guide your seasonal merchandising and marketing campaigns.

10 October 2018 |

Pinterest’s ‘More Ideas’ tab suggests new notions based on your old ones

Can’t get enough Pinterest ideas? Pinterest boards will now have a second section filled with suggestions based on your current pins and board topics. On Tuesday, October 2, Pinterest launched a new tab for boards called “More Ideas” to house personalized recommendations. The update comes alongside suggested sections to streamline organization.

Pinterest says the new tab is inspired by ideas already saved to the board, creating suggestions tailored specifically to that board. The new tab is located underneath the name of the board on both mobile apps and the web-based version, effectively dividing the board into two sections, your pins and more ideas.

4 October 2018 |

Lowe's will test sharing transactional data with Pinterest

Lowe's has partnered with Pinterest for the past five years and now that relationship is getting cozier than ever thanks to a shared focus on leveraging data to enhance marketing. Sharing transactional data with Pinterest could help take these efforts to the next level by enabling Lowe's to better tailor content at a time when consumers are demanding more personalization while gaining a deeper understanding of social content's role in the shopping journey.

4 October 2018 |

Pinterest Introduces New Solutions To Help Brands Measure Its Impact

Pinterest is working with Oracle Data Cloud’s Moat Measurement for viewability, and NinthDecimal for foot traffic, to help brands measure the platform’s impact on their business.

With its two latest measurement solutions – Oracle Data Cloud’s Moat Measurement for viewability, and NinthDecimal for foot traffic – Pinterest promises to provide even more insight into what drives brands’ performance on its platform.[...]

3 October 2018 |

Pinterest expected to hit $1 billion ad revenue by 2020

New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and Instagram, according to eMarketer.

Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing it audience through advertising. The privately company has held ad revenue numbers close to the vest. Sources told CNBC earlier this year that the company already hit the $500 million mark last year, and is closing in on $1 billion in ad revenue this year. What’s driving growth? [...]

2 October 2018 |

eMarketer Unveils Pinterest Ad Revenue Forecast

In our first-ever ad revenues forecast for Pinterest, we expect the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.

By the end of the forecasting period in 2020, Pinterest ad revenues are estimated to cross the $1 billion mark. "Marketers are seeing Pinterest’s potential for reaching consumers as they’re considering products. Placing ads is one way they’re inserting their brands into that interaction,” said Monica Peart, senior forecasting director at eMarketer.

Pinterest is also rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product.

1 October 2018 |

How Pinterest, Google and Amazon Are Improving Visual Search

Google, Snap, Inc. and Amazon revealed new visual search tools this week, highlighting the upcoming change in how consumers find products and information.

Companies relying on search have long envisioned search engines that launched queries with images rather than text. Recent improvements in computer-vision technology have finally made this dream a reality, and the biggest technology companies, including Pinterest, Google, Amazon, Microsoft and eBay, now have visual search tools. As they attract users and improve accuracy and relevancy, these tools will continue to post strong growth in visual search volume.

28 September 2018 |

UK Possibilities Planner for 2018-2019: your cheat sheet to seasonal moments on Pinterest

Seasons change, but one thing stays the same: people use Pinterest to plan for holidays and celebrations.

The new UK Possibilities Planner for 2018-2019 is your cheat sheet to seasonal moments on Pinterest. It tells you when people start planning for each moment, and what matters most at that point in time. From big moments like Halloween and Valentine’s Day to newer Pinterest moments like Wonder Women Week and Kindness Week , there’s plenty of inspiration to help you curate your Pinterest boards.

27 September 2018 |

Pinterest opens shop in Toronto to stick into $11.52bn Canadian market

Pinterest has announced the opening of its first office in Canada, located in downtown Toronto.

The expansion has been made for the social platform to serve the thousands of local advertisers in the country, and to tap into a market said to spend $11.52bn in national advertising in 2018. According to Comscore, 12 million people use the platform, and have saved over 4.5 million ideas on Pinterest in Canada each day.

In a blog post, Pinterest said that 80% of signups come from outside of the United States, and has marked international growth as an opportunity.

26 September 2018 |

At Pinterest, AI implementations start small and add complexity over time

Silicon Valley is known for its cutting-edge technology, but true scale and application will come from simplicity. "There is no technology that's really useful if it cannot be explained with plain words," said Vanja Josifovski, CTO and VP of engineering at Pinterest, speaking Thursday at The AI Summit in San Francisco.

25 September 2018 |

10 tips to drive holiday sales on Pinterest

We’re still at least two months away from peak holiday season—when retailers start blasting their holiday playlists and offering their steepest deals of the year. But on Pinterest, holiday shopping has already begun! That’s right: Christmas-related searches and saves on Pinterest start ticking upward as early as September (two times earlier than when shoppers tend to begin exploring products on other platforms).

So, what’re you waiting for? Here are 10 easy wins to help you reach more holiday shoppers on Pinterest this season.

23 September 2018 |

Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins

Previously only available to large businesses, Pinterest Shop the Look Pins are now available to all business accounts. Shop the Look Pins allow businesses to tag products within organic Pins. The tags appear as small white dots. When users tap on one of the white dots in a Shop the Look Pin, they’ll see more information, including pricing and availablity, and a link to buy the item. [...]

21 September 2018 |

Pinterest Survey Highlights: Full Steam Ahead for a 2019 IPO

Wall Street’s love-hate relationship with social media companies has been pretty evident this year. After climbing 91 percent this year, Twitter shares dropped 34 percent on recent Q2 earnings. Facebook shares have dropped 20 percent twice this year, and remain the laggard in the legendary FANG group of stocks. Snap shares, which once traded at $27 per share, are dipping into single digit territory.

Given the volatile nature of the relationship between Wall Street and social media darlings, investors naturally wonder when Pinterest, one of the world’s most highly valued unicorns, will pull the IPO trigger. Quick answer: not until late 2019, even though the San Francisco interest sharing company continues to demonstrate impressive growth.[...]

20 September 2018 |

Pinterest's Evan Sharp Trusts Design To Keep Things Simple

AS APPLE’S HEAD of design, Jony Ive is responsible for everything from the curves at the edge of the iPhone’s screen to the haptic bup of an Apple Watch notification. When asked to name a person who will make a measurable impact on our future, Ive points to Evan Sharp of Pinterest. “He understands that complex problems can be simplified and often resolved visually,” Ive says. “Nuance and subtlety characterize his work. He doesn’t just address a functional imperative.” [...]

19 September 2018 |

Pinterest launches API that lets brands find and track influencers

Influencer marketing is on the rise, you might have heard. There’s sound logic driving that growth: About 30 percent of consumers are more likely to buy a product recommended by a “non-celebrity blogger,” according to a survey conducted by Collective Bias, and 60 percent of all consumers say they’ve been influenced by a social media post or blog review while shopping. The trouble is, influencers can be tough to find on platforms like Pinterest, where they’re siloed in niche communities that don’t always bubble to the surface.

That’s changing, luckily — at least on Pinterest. Today, the social network rolled out a new API intended to help brands find and keep track of influencers [...]

18 September 2018 |

Pinterest eyes influencer marketing budgets with new API

Pinterest is helping brands work better with influencers on the platform by providing more resources for campaign measurement. Today, Pinterest expanded its content marketing API to third-party influencer marketing platforms for the first time. Pinterest announced eight influencer marketing platforms as launch partners, joining the other official Pinterest Marketing Partners that provide services for advertising, audiences, content marketing, creative and measurement. The new partners are OpenInfluence, Hypr, Klear, AspireIQ, Mavrck, Izea, and They will have direct access to statistics on profiles such as monthly views and followers as well as impressions, click-through rates and saves for pins.

18 September 2018 |

Pinterest: most searched fashion terms around the world

With more than 600 million boards and 21 billion pictures of fashion, Pinterest is one of the most popular tools to find fashion inspiration and trends. “Pinterest is a truly international platform. When searching for something, one gets results from several different countries. It is a passport to looks from the other side of the world”, said Larkin Brown, fashion designer and researcher, to FashionUnited. But what are people actually looking for? The visual search engine has unveiled the most searched fashion terms in 11 countries, between January and July 2018.

15 September 2018 |

2018 Prophet Brand Relevance Index® Finds Apple, Amazon, and Pinterest as the Most Relevant Brands to U.S. Consumers

Global consultancy Prophet announced the results of the fourth Prophet Brand Relevance Index® (BRI), a ranking of the most relevant brands in consumers' lives today. Apple maintained its standing as the most relevant brand for the fourth year in a row, while KitchenAid and Nike moved into the top ten, replacing Disney and Pixar. Pinterest remains the highest ranking social media brand for the third year in a row, but there were many other changes to this year’s top 50 with the addition of several new brands. These include: Uber, Fitbit, Dyson, Turbo Tax, Folgers, Chevrolet, Ford, Clorox and Ben & Jerry’s.

13 September 2018 |

Transparency At Pinterest Is Leading To A More Diverse Team

In 2013, Tracy Chou became a household name in Silicon Valley after posting to Medium with an appeal for companies to turn over the numbers for women in engineering roles. At the time, she was a software engineer at Pinterest and had taken note of the lack of women at both her workplace and others in the valley. In the article, she offered to start up the conversation and disclosed that, at the time, Pinterest’s own engineering department was only 12% female - despite touting a user base that was overwhelmingly made up of women.

Fast forward two years and not much had changed. So, in 2015, Pinterest began its public campaign to better its diversity marks specifically citing goals to hire more women and employees from underrepresented groups [...]

12 September 2018 |

Pinterest reports 25% increase in monthly active users

Two hundred and fifty million people are using Pinterest every month, up from 200 million last September, according to new numbers the company shared this morning. The visual search giant is also reporting that more than half of its users and 80 percent of new sign-ups come from outside the U.S.

“Pins,” or items saved to the site, are growing, too. There are now 175 billion of them, a 75 percent increase YoY. To facilitate that growth, Pinterest has been on a hiring spree. It now has more than 1,500 employees, a 32 percent increase from last year.

The company has secured more than $1 billion in venture capital funding, most recently raising $150 million at a $12.3 billion valuation. Reports indicate Pinterest is looking at a mid-2019 IPO and expects to reach $1 billion in annual revenue for the first time [...]

11 September 2018 |

Pinterest Is a Unicorn. It Just Doesn’t Act Like One.

Ben Silbermann does not enjoy being interviewed. He isn’t a fan of speaking at tech industry conferences. Nor does he like sitting for glossy magazine portraits. He doesn’t think he should have to explain Pinterest, the web service that allows people to save images to virtual pinboards, to anyone other than those who want to use it.

That is the case even in the last couple of years, when Pinterest and Mr. Silbermann, its co-founder and chief executive, could have been shouting the company’s virtues from the rooftops [...]

7 September 2018 |

Pinterest passes Tinder as the most-used app in August according to Facebook

It appears that many people spent the hot and humid days of August indoors near an air conditioner dreaming of more comfortable climes as they perused Pinterest. That's because the discovery app beat out all other apps as the most active via Facebook login token data.

We track active-user rank data for apps via Facebook ($NASDAQ:FB) login tokens (Facebook publishes the data via an API - we just track the data over time to understand performance and change). In July, the most-used app was Tinder ($NASDAQ:MTCH), as people looked to pair up for the summer. In August, however, Pinterest ($PINTEREST) took the top spot as Tinder moved down three spots.

7 September 2018 |

The Conran Shop and Pinterest Collaborate For Personalised Shopping Experience

Visual discovery engine Pinterest is collaborating with design brand The Conran Shop as part of London Design Festival, enabling people to engage with the inspiration they see in-store to save and take action with a personalised shopping journey.

Over the next month, visitors to The Conran Shop's flagship Chelsea store will experience an interactive journey through the world of design thanks to a one-of-a-kind installation created in partnership with Pinterest. The experience aims to blur the boundaries between the physical and digital worlds, and begins with a landmark window display that presents customers with a winding pathway lined with 1,600 red-topped ceramic pins.

The pathway will lead visitors into the store to discover The Conran Shop's broad product range, which includes new special editions designed by a selection of renowned brands.

6 September 2018 |

Personalised Christmas Eve box ideas are trending on Pinterest

The trend for personalised Christmas Eve Boxes on Pinterest is continuing to soar, as the visual discovery engine has revealed a 165 per cent increase in searches in the past month.

As the festive season nears, Pinners in the UK are planning ahead, looking for creative ideas on how they can fill a Christmas Eve box with goodies.

'People come to Pinterest to try new ideas, especially around seasonal moments, and we’ve seen a significant rise in people searching and saving Christmas Eve Boxes,' a spokesperson for Pinterest tells House Beautiful UK. 'From statement socks to homemade reindeer hot chocolate bags, there are plenty of interesting ways that people are creating these crafty boxes with their own personal touches.

'Pinterest is an ideal place to browse ideas for new twists on seasonal traditions and as well as be inspired by what other people have tried.'

5 September 2018 |

Pinterest consumer study: Third of Brits want more ‘me time’ after summer

With the summer holiday period coming to a close, a large number of Brits are looking to focus on themselves with more “me time” and a balanced approach to going back to work, according to new research.

Reaching out to share a nationwide survey that Pinterest conducted about the ‘back-to-life’ mindset that consumers have as life resumes after the summer holidays, which businesses can leverage beyond the usual back to school push.

This allows brands to engage with audiences in those moments when both new and existing customers are more open to discovering new possibilities. Pinterest knows that people want to buy the things they find on Pinterest, and it’s committed to making that the best possible experience – for both shoppers and retailers.
Pinterest found that people in the UK are planning the following ‘changes [...]

4 September 2018 |

Pinterest CTO Vanja Josifovski details AI’s present and future challenges

Artificial intelligence (AI): It’s more than marketing mumbo-jumbo. You needn’t look further for evidence of its pervasiveness than Amazon’s Echo smart speaker lineup, Facebook’s photo-tagging facial recognition systems, or Apple’s Siri.

Yet another influential player in the space is Pinterest. The social bookmarking tool, which boasts more than 200 million monthly active users, leans heavily on computer vision and natural language processing to “get people to do things in the real world,” in the words of chief technology officer Vanja Josifovski.

“We don’t see ourselves as a social networking engine. There isn’t a part of the company where we don’t use AI,” he said onstage at VentureBeat’s Transform 2018 summit [...]

23 August 2018 |

Pinterest Labs created a graph convolutional network for better Pin recommendations

Pinterest today shared details about how it created PinSage, a graph convolutional network that can learn about things like nearby Pins, or nodes, in massive web-scale graphs.

Pinterest began to use PinSage for ad recommendations in February then used more broadly for things like shopping recommendations in June, a company spokesperson told VentureBeat in an email.

With 3 billion nodes and 18 billion edges, Pinterest engineers believe PinSage is 10,000 times larger than typical graph convolutional networks.

17 August 2018 |

Pinterest says it will attract some 50M back-to-school shoppers this season

The National Retail Foundation reported that $29.5 billion was spent on K-12 supplies during the 2017 back-to-school shopping season and that families with kids in elementary school spent, on average, $687.

No wonder Pinterest, with its visual pins and boards of ideas and products, is positioning itself as the place for back-to-school marketers aiming to reach parents during this peak shopping moment.

Citing comScore data from January 2018, Pinterest says that roughly 47 million US shoppers used its platform to find back-to-school product ideas last year and expects that number to rise this year.

16 August 2018 |

Pinterest opens its max width ad format to all brands

Pinterest is offering a bigger video ad format to all brands after testing it with Adidas, Warner Bros. and U.K. retailer John Lewis, according to a blog post from the image-collecting company. Pinterest's "max.width" format is about four times bigger than its standard video ads and fills out the width of a smartphone screen.

9 August 2018 |

Twitch, Pinterest, Instagram, chatbots and video are the future of social media say Social Buzz judges

Social media is moving at such a fast pace it can be hard to keep up with what’s hot or not and what’s tapped as the next big thing. The Drum spoke to six industry experts from Nasa, O2, Dentsu Aegis Network, The Fashion Digital, Jellyfish and FleishmanHillard, as they delve into what’s next for the social media space in 2019.

7 August 2018 |

Pinterest Adds New User Insights Section to Underline Brand Opportunities

Have you considered the benefits of Pinterest for your business?

This new initiative might help – this week, Pinterest has launched a collection of user profiles which are representative of its audience base. The short summaries outline who these people are, what they’re interested in, and why they use the platform.The stories, which Pinterest will expand on over time, provide more context as to why people come to the platform, which will help businesses to better assess the potential fit within their strategic approach.

But more than that, they also underline why Pinterest is growing, and the expanding array of opportunities within the app. And advertisers are already taking notice – according to CNBC, Pinterest is on pace to almost double it’s 2017 ad revenue figure, closing in on $1 billion in sales this year.

29 July 2018 |

Pinterest ad revenue set to rise 2x to $1B this year ahead of IPO, CNBC reports

Pinterest's mobile ad sales strength may bode well for a company that built a large following early on but has seen its user growth slow with time. The company has struggled to build its digital ad business, particularly against older and bigger rivals like Google and Facebook. That "duopoly" commands about 57% of the U.S. digital ad market, per estimates by eMarketer, leaving many brands to yearn for a viable alternative for targeted ad placements. While Pinterest is a smaller ad platform overall than Facebook or Google, its unique positioning as a social media network for inspirational ideas makes it an attractive investment for some mobile marketers.

27 July 2018 |

Pinterest nears $1 billion in ad sales and valuation rises as it looks to go public in mid-2019

Pinterest has taken a long time to justify its monstrous private market valuation. However the social media company is finally approaching $1 billion in ad revenue as it pushes toward an IPO in mid-2019, according to people familiar with the matter.

After hitting $500 million in sales in 2017, Pinterest is on pace to almost double that this year. Pinterest is having particular success with mobile ads, as the site becomes a more popular place for big fashion and beauty brands to get in front of the company's 200 million monthly active users.

23 July 2018 |

Pinterest Adds Night Mode, Outlines Mobile Web Improvements

Pinterest has outlined the steps it’s taken to improve its mobile web experience, which is aimed at helping more people access the platform, particularly those in low-bandwidth environments and with limited data plans.

Pinterest’s mobile web browser experience has mostly been an afterthought, given the vast majority of users access the platform via the Pinterest app. The mobile web experience was largely ignored, so over the last year, Pinterest has worked to improve it, reducing data load and boosting performance.

And the results speak for themselves.

23 July 2018 |

Gen Xers on Pinterest: An audience you’ll regret to forget

These days it seems like it’s all about Millennials, and rightfully so. They aren't just big spenders, but there’s 75 million of them—more than even Baby Boomers. But between the two massive generations sits one that’s been largely forgotten, much to the detriment of marketers: Gen X.

This generation has 75% more spending power than Millennials, and had an average household net worth of $130k versus Millennials’ $90k in 2016. On top of that, over ⅓ of Millennials live with these Gen X parents, giving Xers sway over a big chunk of the younger generation. So what’s this mean for brands on Pinterest? They dug into the data to help you learn more about reaching this audience.

22 July 2018 |

Pinterest's rudimentary consultancy gives retailers advice on in-store merchandising

Pinterest has been gleaning its visual insights to offer brand partners data-backed advice on how and when to display products in the offline world.

By turning its Pins into a data-rich “visual discovery engine” that will one day be ready to shop, Pinterest has begun using its insights into a consultancy business for brands in the offline world. The platform is able to inform retailers which products couplings generate the most user interest, advice that can be translated to its stylists and merchandisers.

13 July 2018 |

Pinterest is adding a way for users to collaborate on boards

Pinterest is trying to further tap its popularity as a place to plan events, this time adding ways for users to collaborate across boards that are baked directly into the app.

Group boards will have their own designated feed, where users will be able to communicate with others collaborating on that board and also get updates on new member additions or added pins. There are also the other typical social structures you’d expect on an app these days, including @-mentions or liking comments. It’s another step to get people onto Pinterest and sticking around as they look to plan events, and create more ways to make the platform more and more sticky. It’s also another quality-of-life improvement that Pinterest seems to have needed for quite some time.

12 July 2018 |

The biggest trending World Cup decoration ideas, as revealed by Pinterest

Now that World Cup fever has properly taken hold of the nation after England made it through to the knockout stages, it seems football fans up and down the country are eager to decorate their homes in World Cup fashion.

In the past three months, Pinterest has seen a 1,180 per cent increase in searches for World Cup-related ideas across the world, while searches for World Cup viewing party decorations has increased by a whopping 1,460 per cent globally.

The idea-sharing platform has revealed the World Cup decoration themes that are trending on Pinterest in the UK right now, which include drink stirrers, England banners, a football themed swirls hanging decoration, England paper party cups and football balloons.

10 July 2018 |

Pinterest Adds One-Click Saving from Desktop

Pinterest is looking to make it easier to collect ideas on the platform by adding one-click Pin saving for desktop, so you can quickly gather images and reference points.

“Instead of having to click the Save button and pick a board, now you only have to click once to save. One-click saving works on Pins you see in search results, your home feed or following tab.”

The change may not seem like a big deal, but it could be helpful when you’re looking through various products and trying to track the different options – now, you’ll be able to do so in a more efficient way, then go back to your profile to view and compare all the results.

The process also includes a new drop-down menu of your boards, which will appear on any Pin you hover over, enabling you to organize your Pin groups faster.

2 July 2018 |

Google is testing a new image search on desktop that looks more like Pinterest

Pinterest has set the pace for how to present visual search results to those who are looking for pictures rather than words as answers. Now, Google has taken a cue from the startup in its own search product on desktop.

It’s testing a new look for its images search on desktop that is aligning pictures vertically rather than horizontally, making the results look more like Pinterest’s. The images now have short captions and sometimes small badges describing what it is (“product” or a video, for example).

And then, clicking on the images, you now get more dynamic information about what you are seeing.

28 June 2018 |

Pinterest highlights from Cannes Lions 2018

Last week we hit the beach in France along with thousands of creatives and marketers. It was our fourth year at the Cannes Lions International Festival of Creativity, where we celebrated the great work that brands and agencies are doing on Pinterest.

26 June 2018 |

'This Is Not Just Another Box,' Pinterest Exec Says Of New Offering With FabFitFun

These days, it seems like every brand has a box, and now Pinterest does too—and it's so limited that there's only one (it's not a recurring subscription). The digital scrapbooking company is teaming up with women's lifestyle brand FabFitFun on the "Pinterest Box," which includes products from Pinterest's top-rated trends in beauty, wellness and apparel.

Debuting at the Cannes Lions International Festival of Creativity, the $49.99 box has nine products including a vase from Pier One, sweatproof mascara from beauty brand Tarte, and KPops Food seaweed snacks.

19 June 2018 |

Pinterest Marketing Partner program adds creative segment with 7 ad platforms

Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide creative elements for ad campaigns.

The “Creative PMPs” include Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy and The Online Studio. All seven platforms have built Pinterest APIs that will allow advertisers to leverage creative development assets and tools for ad campaigns on the site.

18 June 2018 |

These Are the Trendiest Beach Destinations, According to Pinterest

From tried-and-true New Jersey beach boardwalks to California-cool surfer spots, the thrill of discovering a new beach keeps us coming back to the shore time and time again. Lucky for us, Pinterest shared its top trending beach destinations with USA TODAY, and from the unspoiled beauty of Hawaii's hidden coves to the rocky Pacific Northwest coastline, we are ready to take a beach vacation to all of them.

8 June 2018 |

Summer heats up on Pinterest - Here's what's trending

People turn to Pinterest to get the most mileage out of their longer summer days, finding ideas on vacation getaways, outdoor entertaining and outfits to beat the heat. And Pinners are willing to spend what it takes to make summer fun. They're expected to shell out 10% more than non-Pinners this summer. July 4th marks the peak of summer-related searches and Pinners are now saving ideas to over 13m boards as they gear up for the holiday...

7 June 2018 |

Pinterest returns to Cannes Lions 2018

Pinterest always feels right at home at Cannes Lions, the annual festival where 16,000-plus people swarm the French seaside town to celebrate the best in creativity. After all, Pinterest was designed to help people be more creative—and 73% say that we inspire them to do just that.1

This isn’t just our 4th year at the festival… it’s our biggest one yet! Check out what we’ve got in store, from inspiring talks to the Pinterest Tasteshop..[ ...]

5 June 2018 |

Pinterest gives advertisers a way to show promoted videos that take up the screen

Pinterest is continuing its push into video as a potential avenue for advertisers by today saying that it will offer advertisers a promoted video tool that takes up the width of the entire screen.

While Pinterest normally offers users a grid that they can flip through — compressing a lot of content into a small space — taking up the full width of the screen with a promoted video would offer advertisers considerable real estate if they’re looking to get the attention of users. Pinterest pitches itself to advertisers as a strong alternative to Facebook or Google, giving marketers a way to reach an audience that behaves a little more differently than when on those other platforms and coming to Pinterest to discover new things.[ ...]

1 June 2018 |

Pinterest Is Growing Faster Than Twitter And Snapchat

Pinterest has now grown to close to 250 million monthly active users, having added 50 million users since September. This rate of growth is something Snapchat and Twitter can be envious of [ ...]

31 May 2018 |

CMO playbook: How Pinterest uses data to create great customer experiences

Every marketer needs to understand how data and analytics can help create the right experiences for customers. A top practitioner from Pinterest shares his secrets for making investment decisions and driving positive outcomes for business and consumer users. This is a must-read for Chief Marketing Officers.[ ...]

30 May 2018 |

Pinterest 2017 Sales Rise 58 Percent to $473 Million

Pinterest Inc. sales jumped 58 percent to $473 million last year after marketers spent more on its digital ads, people familiar with the matter said.

The online image search company missed internal revenue goals for the first half of 2017, but exceeded expectations in the second half, one of the people said. It’s on track to meet or beat targets for the first half of this year, the person added. The people asked not to be identified discussing private company details.

“Pinterest is in a stronger financial position than ever before,” a representative for the San Francisco-based company said, declining to comment on the numbers. “We are taking a disciplined approach in building our business and are very pleased with the company’s prospects for long-term growth.[...]

28 May 2018 |

Pinterest’s Amy Vener: How brands can spark purchasing through the social media funnel

Pinterest has become a highly successful purchasing funnel, yet many brands are not taking advantage of this powerful social media platform. In fact, 72% of Pinners say that Pinterest inspires them to shop when they aren't actually looking for anything and 98% report trying new things they find on Pinterest. In addition, Pinners are 39% more likely to be active retail shoppers and spend 29% more than people who don't use Pinterest.

FierceRetail sat down with Amy Vener, retail vertical strategy lead at Pinterest and formerly of Walmart, to learn more about how marketers can harness Pinterest to engage users and begin the purchasing process.[...]

25 May 2018 |

10 Pinterest Secrets to Help Build Your Business

Love using Pinterest to find drool-worthy recipes, unique home decor ideas, and easy-to-follow fitness plans? We do too! The beloved visual discovery engine is also a game changer when it comes to planning parties and picking out the perfect present. Even more, Pinterest is a powerful business tool, helping side hustlers and entrepreneurs find inspiration and connect with people to grow their companies. Brit + Co caught up with the Pinterest team to learn which business features are worth paying attention to and how to smartly Pin for professional success.[...]

24 May 2018 |

How does Pinterest develop its employees’ creativity?

Creativity is one of the most difficult skills to hone, but it seems Pinterest has crafted a way to ensure its employees always stay creative. Having skills such as communication, empathy and creativity will be what separates us from the advancing technology. However, these are not the easiest skills to develop. If you had to develop an online course to train a person to be more creative, what would that look like? For inspiration, we looked to tech giant Pinterest, the social media platform best known for its users’ creativity and crafting skills.[...]

22 May 2018 |

Why the royal wedding is a bigger deal on Pinterest than Facebook

When it comes to Royal Wedding Fever, not all social media networks are handling the excitement equally.

A new analysis of all those Prince Harry and Meghan Markle tweets, posts, and pins by NewsWhip Analytics shows how wedding mania is affecting different social media sites, and there are some stark differences between two of the biggest platforms [...]

18 May 2018 |

Pinterest is redesigning biased algorithms to make its search more inclusive

About a year ago, Pinterest realized its searches didn’t work. Users could type in something like “women’s hairstyles,” and get results, but they tended to heavily favor images of white people. So the Pinterest team tried something new: filtering search results by skin tone.

The feature rolled out in late April and gets prime real estate when users search for certain beauty-related topics, like hairstyles and makeup tutorials. It’s not perfect, Pinterest’s head of discovery product Omar Seyal tells Quartz, but the feature has increased engagement with a more diverse set of posts on the site, and is giving exposure to a group of creators who didn’t traditionally get top billing in search.[...]

17 May 2018 |

Your new Pin stats are here!

We’ve made some updates to Pin stats that we’ll be rolling out in the next few weeks.

Pin stats are an easy way to see how your Pins are performing at a glance. Dive deeper to see the performance of each of your Pins including impressions, closeups, clicks, and saves, as well as which boards your Pins are being saved to. So, what’s new?

16 May 2018 |

Feelunique & Pinterest Launch Beauty Without Boundaries

Today marks the dawn of a new day, the launch of Beauty Without Boundaries with Feelunique and Pinterest. In our ever-changing landscape, one thing that is certain is that beauty knows no parameters. “There are no limits as to what we can offer our customers globally,” explains Joel Palix, CEO at Feelunique. “Beauty Without Boundaries is an opportunity to promote a positive and inclusive take on the beauty world.

In tandem, Pinterest, the largest digital platform for beauty, is a destination for enthusiasts to garner ideas, watch tutorials and harness inspiration. “At Pinterest, we believe Beauty Without Boundaries means giving you the confidence to discover new possibilities”, says Larkin Brown, user experience researcher and in-house stylist at Pinterest [...]

13 May 2018 |

Pinterest co-founder and York Suburban grad returns to York, meets with local pinners

Rebecca Wattenschaidt didn’t know what to expect when a Pinterest employee reached out a few weeks ago and invited her to have dinner with the visual discovery platform’s founders. She wasn’t sure how they got her name or why she was selected. “It was totally random,” she said. But when Pinterest calls, you don’t say no, she laughed.

The idea was for Sharp and Silbermann to learn more about how the public is using Pinterest and what changes they’d like to see, Sharp said in an interview Tuesday. Every so often, they travel across the country to meet with “pinners” – people who use Pinterest. But instead of visiting larger cities like Los Angeles or Chicago, they decided to return to their roots and talk to pinners, like Wattenschaidt, in their hometowns – where it all began.

9 May 2018 |

Pinterest reminds Brits how it can provide the inspiration to solve everyday problems

Pinterest has launched a new ad campaign called 'Start here' that goes to great lengths to show how the social network can be a source of inspiration to users. The brand's third UK ad campaign demonstrates how people can use the app to find ideas for everyday life, be it haircut inspirations or how to life-hack a dog bed.

Mac Huynh, creative lead at Pinterest, said: "Seeing a good idea is the spark you need to get started. When you see what you’re looking for, you’re one step closer to getting started. “Pinterest is an essential tool for any self-starter: You find the right idea, and then save it, organise it, share it, build on it, and get right down to doing it. Whatever project you’re ready for, big or small, there’s no better place to start.”

6 May 2018 |

18 quirky interior trends for the year so far, according to the Pinterest Home Report

Have you incorporated the Lagom lifestyle into your home interiors or started decorating with geometric prints? If so, you may be much trendier than you thought. Both of these were named as popular interior design trends by Pinterest, who has just released their latest Home Report detailing the trends that homeowners are loving in 2018 so far. Over the past few months, Pinterest users have been saving and searching for some rather quirky décor ideas.

“Today's generation looks at their homes as an ever-changing canvas for their lives, a place that reflects their experiences, interests and values,” the report states. Here are the top quirky Pinterest trends for your home styling inspiration…

30 April 2018 |

Pinterest now lets you filter search results by skin tone

Pinterest has rolled out new changes that let users filter hair and beauty search results by skin tone ranges, as a way to make it easier to find what you may be looking for. The changes come after the social media platform conducted a survey and found that 70 percent of people used the service to find and save everyday looks and styles [...]

27 April 2018 |

Pinterest Just Redesigned Its App For Blind People

Last year, Long Cheng sat down with a group of engineers as they studied people using Pinterest. For Cheng, lead designer at the company, this sort of user testing was commonplace. But that day, something was different. The testers weren’t thirtysomething moms, or whatever stereotypical demographic pops in your head when you picture one of Pinterest’s 200 million users. They were people with a range of visual impairments, from macular degeneration to complete blindness. And Cheng wanted to see how well they could use the app. Here’s how the company confronted its own shortcomings on inclusive design–and systemically redesigned its app for everyone. [...]

26 April 2018 |

These Are The Home Trends You’ll See All Year, According To Pinterest

When we’re looking to jazz up our homes, outfits, or even diets, Pinterest has become our go-to for all things awe-inspiring while completely attainable.

Because it is one of the first places people go to for lifestyle inspiration, Pinterest recently released their list of the year’s most-searched home trends, and they’ll have you wanting to redefine what your living space means to you. Looking to refresh your home sometime soon? Get some inspiration from Pinterest with their 2018 home trends [...]

25 April 2018 |

Pinterest’s head of diversity Candice Morgan welcomes you to Silicon Valley

Two years ago, on January 11, 2016, a new head of inclusion and diversity was inducted at Pinterest. Candice Morgan became the company’s first-ever employee to hold this position. Prior, Morgan worked at Catalyst Inc., the leading nonprofit organization with a mission to accelerate progress for women through workplace inclusion. She was there just short of a decade working with organizations across a range of industries from finance to construction, technology and consumer goods.

Rolling out recently spoke with Morgan at the PUSHTech2020, Rainbow PUSH Coalition and Citizenship Education Fund’s 2018 Annual Summit held in Silicon Valley. [...]

23 April 2018 |

Pinterest redesigns business profile pages with monthly viewer counts

Pinterest is giving the 1 million businesses on its platform refreshed profile pages.

The company aims to give brands more control over the content they highlight on the platform. A spokesperson says the newly designed business profile pages will include more customization options, as well as a monthly viewer count that shows the total number of people who have seen a company’s pins during the past 30 days.

According to Pinterest, the monthly viewer count that will be displayed directly under a business’s name on its page gives businesses — and the people who visit their page — a glimpse of how far their influence extends on the site [...]

17 April 2018 |

Essie Just Launched a New Tool With Pinterest That Will Help Brides Find Their Exact Bridal Nail Color

It’s a match made in mani heaven. In October 2017, the internet fascination with nails reached an all-time high on Pinterest with the platform boasting more than 46 million nail-related Pins within its wedding-friendly ecosphere.

From there, a natural partnership formed between Pinterest and Essie, now resulting in a newly-launched tool appropriately named the “Pinterest & Polish” finder [...]

11 April 2018 |

Pinterest aims for products from the store down your street as its next big ad business

Pinterest is known for having, and promoting, a lot of business content. It’s actually a majority of the content, and it’s usually from some of the most well-known brands that feed into the kinds of sometimes dream-level wants and needs of its users.

And while a majority of Pinterest’s potential is locked up there, the company has increasingly turned its gaze toward smaller and smaller businesses to try to entice users with local content — including that clothing store right down your street. That’s part of the reasoning behind Pinterest’s Propel program, which it started a year ago to work with small businesses that really either didn’t know what they were doing, or had just never done it before. In another step toward that goal [...]

10 April 2018 |

50 percent year-over-year increase in small business advertisers since launching Pinterest Propel - It's now launching in 5 new markets

In the past year, Pinterest Propel has helped companies like artnaturals, Chatbooks, Craftsy and Hubble reach their marketing goals on Pinterest. And because every Pinterest Propel participant gets a custom marketing plan, they see really great results. Businesses using Pinterest Propel see up to 3x more clicks on their ads than businesses not in the program. They also see up to 15% lower costs per click in the first ninety days of the program.

We’ve seen a lot of growth in our advertising business over the past year. That includes substantial growth in our small business category. Since 2017, we’ve seen a 50% year-over-year increase in small business advertisers on Pinterest. We’re excited to announce that [...]

7 April 2018 |

One of Pinterest’s top product executives, Jon Alferness, has left the company after less than a year

Jon Alferness, the head of Pinterest’s advertising products who just joined the company last summer, has left.

Pinterest exec Jon Alferness left the company.
Jon Alferness LinkedIn
Alferness joined Pinterest from Google last August as VP of ad products and was temporarily overseeing Pinterest’s entire business after president Tim Kendall left in late November. Alferness went back to running ad products exclusively when Pinterest hired former Square exec Francois Brougher as COO in February.

Alferness was part of a small group of executives who report directly to CEO Ben Silbermann. Lawrence Ripsher, who is also part of this exec team, will now oversee consumer product and advertising product together, part of what the company is calling an “integrated product team.” [...]

5 April 2018 |

Pinterest trend forecast: Glossy eyeshadow, wellness decor and fried pickles

April showers bring… lots of new trends. We had our Insights team analyze what people are looking at on Pinterest right now. From food to fashion, here are the latest emerging trends. [...]

3 April 2018 |

Pinterest's New Feature Takes the Algorithm Out of Your Feed

THE BEAUTY OF a site like Pinterest lies in how little you have to do to use it. Choose a few things you're interested in—vegan food, knitting, travel—then kick back and enjoy scrolling through algorithmically generated collections of images.

But sometimes, you want to see what you signed up to see, and not what the machines think you might like. Pinterest is introducing a new feed populated only by the people and boards you follow.

Pinterest's algorithmically generated home feed will remain the default, just as it's always been. But now, users have a way to take back some of the control over what they're scrolling through. When you've run out of new content from the boards and people you follow, you can always toggle back to the main feed to get more recommendations. [...]

2 April 2018 |

Pinterest Introduces the following tab

Today we’re starting to roll out the following tab—a place focused entirely on the people and boards you follow on Pinterest.

One of the best ways to discover new ideas is to see what people and brands who share your taste are saving. By introducing the following tab, it’s now easy to see the latest Pins from all the people you follow, in the order they save them [...]

30 March 2018 |

Pinterest announces 2018 UK Interiors Award Winners

The results are in! We’re thrilled to announce the winners and runners-up of the Pinterest UK Interior Awards 2018, which celebrates the best home decor, DIY and interior design across the UK.

The 2018 award nominations and winners demonstrate that Brits are being more imaginative with their spaces - no matter the size, people are looking for unique ideas to boost positivity in the home. From injecting personality into new builds to promoting self care and embracing bolder, more playful themes inspired by Wes Anderson or Hockney, it seems there is nothing Brits aren’t hesitant to try. [...]

29 March 2018 |

Ben Silbermann On how your camera will turn into your best search & shopping buddy!

Pinterest visual search is changing how people shop –and we’re just getting started. Ben Silbermann announces Pinterest's next shopping milestone: "We’re expanding Shopping Ads from a couple dozen retailers, to hundreds of businesses. With Shopping Ads, businesses can seamlessly turn their product catalog into visual, actionable ads. Since Shopping Ads pull automatically from an existing product feed, they’re especially useful for brands that want to scale their Pinterest advertising." [...]

27 March 2018 | Watch on

Pinterest Thinks the Future Lies in Visual Discovery—and Wants Retailers to Take Notice

Pinterest is trying to prove that it’s a visual discovery platform that can actually drive purchases and a connection for brands. That’s not to say the company has it all figured out, but Pinterest is trying to understand the consumer behavior that drives a visual discovery with an action, said Amy Vener, retail vertical strategy lead at Pinterest.

In a keynote at Shoptalk, a retail conference in Las Vegas, Ben Silbermann, CEO and co-founder of Pinterest discussed how visual discovery will be a key part of the future and how we use a camera will expand beyond just taking photos. “I think in the very near future, people are going to query the world around them all the time,” Silbermann said. “Its going to open up the possibility for retail experiences to happen anywhere where you are.”[...]

25 March 2018 |

Home Depot Is Building Out Visual Discovery and Shopping on Pinterest

Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest’s visual discovery feature—Shop the Look, with more than 100,000 shoppable products—to capitalize on consumer search behavior on the platform and overcome search engine shortcomings.

To shop a pin, users tap the white circle on a product to see similar, shoppable items, including vanities, faucets, lighting, textiles and décor [...]

23 March 2018 |

Pinterest Shopping Ads now out of testing, available to hundreds of advertisers

Pinterest’s Shopping Ads, launched last year, were first used by a limited number of major brands, including Ulta Beauty, Venus, Overstock, Lowe’s, eBay, Wayfair and IKEA Canada. The ad product allows advertisers to create ads automatically on the platform by pulling images from their product feeds.

In addition to offering its Shopping Ads to more businesses, Pinterest says it is testing new ad designs aimed at prompting “more visual shopping cues” and expanding its Shop the Look program (an ad product for fashion and home decor brands that allows users to shop directly from a Pin) to France, Germany, Japan and the UK [...]

21 March 2018 |

Pinterest is slowly rolling out its automated shopping ads to more marketers

Pinterest is looking to continue to increase its portfolio of ads, though sometimes that can take a little while to see the light of day — and that includes a new-ish tool called Shopping Ads that’s slowly getting opened to more marketers and advertisers.

Getting new ad formats is important for a smaller company looking to build out an advertising business, as it has to show potential advertisers it can offer an array of tools to play with as they experiment with that service. The company said today that it’s expanding those shopping ad tools to hundreds of additional advertisers after launching a pilot program last year as it looks to continue to ramp up that tool [...]

19 March 2018 |

Why Pinterest is So Valuable for Niche Retail Brands

The ultimate goal of any ecommerce website is to get customers to buy a product or service and in 2018 there are plenty of strategies to improve conversion rate and increase your chances of making a sale. One particular strategy that is working extremely well for many niche retail brands is Pinterest. This social media platform is becoming invaluable for businesses such as Lace & Favour, an online wedding accessory specialist, so let’s explore why. [...]

16 March 2018 |

SXSW 2018: Here's a taste of what happened at Pinterest House

Pinterest two-stepped to Texas this past weekend for SXSW Interactive, one of the world's largest gatherings for digital marketers. For our biggest SXSW yet, we took over Austin’s famous Container Bar on Rainey Street. We hosted speakers and official SXSW panels. Topics included how people can move from discovering ideas to actually doing them and how artificial intelligence is revolutionizing marketing. Didn’t make it to Austin for SXSW? Below are video links for all of the panels hosted at Pinterest House—as well as for a fun tour of the space. You’ll also find a short video with highlights from the action-packed weekend, [...]

15 March 2018 |

These are the biggest DIY craft trends for 2018 – according to Pinterest

With many of us struggling to find a healthy work-life balance, the word 'hobby' doesn't often feature on our To Do lists. And if it does, let's be honest, it probably comes under just the one heading of Netflix. What many of us forget, however, is the joy that can be found in DIY crafts. Not only that, but partaking in craftwork may actually benefit your health... Put simply, if you can make room for DIY crafts it could benefit you in all sorts of ways.

So, to get those craft ideas flowing, where better to look than Pinterest, the home of crafts? [...]

14 March 2018 |

The Most Buzzworthy Spring 2018 Decor Trends According to Pinterest

Spring is juuuust about here, and we’re already taking mental notes of how to style our homes for the season ahead. We may be a bit biased, but we love *any* excuse to infuse extra color and patterns into our space. Luckily, that’s what this time of year is all about! So we teamed up with Pinterest to get the latest on the fun new trends to expect for the months ahead. With eight standout styles to choose from, there’s one thing we’re confident about: March, April, and May never looked better. Scroll down to see the full trend spreads. [...]

13 March 2018 |

After Facebook news-feed changes, publishers look hopefully to Pinterest

Publishers casting about for new referral sources after Facebook decided it wants the news feed to be, ironically, less newsy are taking a fresh look at Pinterest. The big shift last year in terms of referral traffic was Facebook declining as a source of traffic for publishers while Google surpassed it. Pinterest, along with Instagram, grew as traffic sources as well, although from smaller bases. Pinterest represented nearly 8 percent of publishers’ social traffic in the second half of 2017, up from 4.5 percent in the first half of 2016, according to Shareaholic [...]

12 March 2018 |

Forget Facebook? Why Marketers Are Embracing Pinterest and Instagram

With 2.13 billion monthly users, Facebook has more reach than any other social network, but it’s not the best option for consumers to get ideas and enjoy visually pleasing experiences. In recent years, Pinterest and Instagram have filled that void.The visual nature of Pinterest and Instagram puts more focus on imagery and style. They’re a welcome alternative to Facebook’s status updates, political rants and personal milestones. The two networks are where consumers turn to find visual inspiration, whether it’s in food, fashion or home design. [...]

8 March 2018 |

How Pinterest’s Cofounders Are Turning Cameras Into Keyboards

Seven years after encouraging users to curate the internet with photos rather than hyperlinks, Pinterest cofounders Ben Silbermann and Evan Sharp have unveiled their next act: Pinterest Lens, which launched last February and enables people to search for information and inspiration simply by aiming their phones’ cameras at objects around them. With advertisers increasingly embracing Pinterest—–2017 revenue was reportedly just shy of $500 million, up 64% from the previous year–CEO Silbermann and chief product officer Sharp talk about how visual search is the next frontier for users and brands alike [...]

2 March 2018 |

How Amazon and Pinterest Plan to Change the Search Advertising Industry

Users still use Google as a go-to option for major searches, what will change is specialized searches as seen in the case of Amazon and Pinterest who have already started to chip away at Google’s dominant share.

While Amazon and Pinterest may not have plans of becoming the ultimate search point, it’s clear that they want to carve their own niche in certain areas like product and visual search[...]

1 March 2018 |