Pinterest has announced that it’s ending its Creator Rewards program, with the incentive offering set to shutter later this week.

Pinterest’s Creator Rewards scheme provided a means for creators to make money by creating themed Idea Pins, based on monthly prompts provided by Pinterest.

That enabled Pinterest to both encourage Idea Pin activity, and guide those Pins towards more engaging elements – but now, it’s moving on from the project.

Looking to bake the most popular Thanksgiving pie? Here's what everyone else is searching for this time of year. [...] Instead of choosing a pie recipe at random this year, why not please the rest of your turkey day guests by making the most popular pie in America? Or your state?

"Today, Pinterest is expanding its language options and is now available for Pinners globally in Afrikaans, Croatian and Bulgarian. [...] With millions of Pins in Afrikaans, Croatian and Bulgarian already on the platform, it is now easier than ever for Pinners to discover fresh ideas and get inspired for their life’s projects in their preferred language. Pinterest is now available in 41 languages to all Pinners on iOS, Android, and web."

Pinterest has published its latest Transparency Report, which outlines all of the content removals and other enforcement actions it took throughout the first half of 2022. And there are some pretty significant shifts in these numbers [...].

Following the launch of Pinterest TV in the US last year, Pinterest TV is now available to view in Canada with a focus on shopping inspiration for the holidays. [...] Pinterest is kicking-off ‘Shop the Holidays on Pinterest TV’ with 10 hours of daily programming running from November 15-18th in Canada and the US. Over sixty brands and four major North American publishers are taking part in the series, which will include over 40 hours of shoppable content.

After initially launching its new ‘Shuffles’ visual collage app to selected users back in August, Pinterest is now making the app generally available, so that anybody can create their own artistic collages from Pinterest-originated images.

Pinterest has seen a rise in engagement and usage of late, and there may be a good reason for that, with the platform publishing a new technical overview of how it’s improved its recommendation algorithms to maximize engagement – and specifically, how more recent, adaptive usage data has helped it boost engagement activity.

Pinterest is launching its first-ever holiday gift guide, enabling brands to directly inspire shoppers through curated boards of shoppable items. People have always come to Pinterest to shop. And now, with increasing searches for gift inspiration for teachers, partners, co-workers, friends and neighbours, in particular, Pinterest has created a feature to highlight products that will help Pinners discover, browse and shop their ideal gifts for these groups in a new way, this season.

Pinterest has posted its latest performance update, showing increases in both users and revenue, neither in a major swing, in broader terms, but both, most importantly, pointing upwards once again.

Ever wish you could just sweep up those beautiful Pinterest tablescape photos and just instantly become a picture perfect host? It will soon be (mostly) possible in New York. While social media isn’t reality, two digital lifestyle brands are partnering to help those in a hosting mood with their inspiration and shopping needs before the holidays. Dine by Design, a new event by Apartment Therapy in partnership with Pinterest will take place from November 2 through 13 at the new Showfields location in Williamsburg.

Today Pinterest has been named to Fast Company’s second annual Brands That Matter list, which honors 145 brands that communicate and demonstrate brand purpose. Pinterest is recognized for having achieved relevance through cultural impact and social engagement, while authentically communicating its missions and ideals.

Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app. The video series will take users behind the scenes, and showcase unseen elements of the space, providing more engagement opportunities.

Pinterest’s TikTok competitor is gaining new music. The company announced today its video-focused “Idea Pins” feature will now include the ability to add popular tracks from top artists, thanks to new licensing deals with Warner Music Group, Warner Chappell Music, Merlin and BMG. This will expand upon the music already provided through Pinterest’s royalty-free music library from 7Digital, the company noted.

Pinterest has announced an update to its Pinterest Trends tool, which will help provide marketers with more insight into the latest shifts and opportunities, while it’s also launched a new API for Conversions, which will provide additional Pin shopping data for retailers.

Pinterest data has revealed that Aussies are feeling the pinch in the run-up to summer as shoppers look to scrimp and save as the cost of living rises. While sun-lovers are still looking to spruce-up their outdoor spaces, this year, shoppers are looking to save rather than splurge. Search data gathered by Pinterest shows that the time is ripe for outdoor hardware and furnishings brands to launch their advertising efforts.

Foxtel has launched a multi-tiered campaign on Pinterest to engage with audiences in the run-up to the highly anticipated premiere of the Game of Thrones prequel series, House of the Dragon. Foxtel is leveraging the platform to grow awareness and viewership by tapping into Pinterest’s fast-growing entertainment audience, using a range of visually compelling formats to create an engaging and exciting campaign with ad formats not yet explored by Foxtel.

Pinterest is launching its first ever holiday gift guide, enabling brands to directly inspire shoppers through curated boards of shoppable items. In the UK, brands including Very, Sweaty Betty, John Lewis, M&S and The Cotswold Company, have selected products which align with the platform’s initiative, with a special ‘2022 Gift Guide’ badge spotlighting the selected items across feeds.

Pinterest and Chefclub have collaborated to announce a strategic partnership to develop innovative food content. As part of the partnership, Chefclub is creating a cooking series for Pinterest, with initial programming launching this month.

Pinterest is marking World Mental Health Day Oct. 10 with a first-of-its-kind partnership with Headspace to aid creators on its platform. Thousands of eligible creators across 20 countries will receive free six-month subscriptions to Headspace so that they can access its tools for goals such as improving sleep, increasing positivity and managing stress.

Pinterest has announced, "Halloween is right around the corner and, as the source of inspiration for the best ideas for every celebration in your life, Pinterest gathered this year’s top 10 looks to help Pinners officially get ready for the season. 2022 is all about costumes with pop culture themes. In sync with this year's major launches, searches around Stranger Things, Elvis, Top Gun and The Lord of the Rings are trending on the platform."

Furniture and homewares retailer Made.com has launched its first Idea Ads with Paid Partnership campaign on Pinterest, making it the first brand to do so in the UK. To support its Never Ordinary campaign, the company’s collaboration with two creators on the platform (Kerry Lockwood and Little Big Bell) aims to inspire Pinners to style unique spaces in their houses with bright and colourful touches.

Pinterest have announced, "Wanji Walcott will be joining Pinterest as Chief Legal Officer on November 14. Wanji will join Pinterest’s executive team and report directly to CEO, Bill Ready. In her role at Pinterest, Wanji will be responsible for Legal, Compliance and Public Policy. She brings a wealth of expertise, with almost 25 years of experience as in-house counsel, a deep global perspective and a passion for diversity, equity and inclusion".

Today, Pinterest and America’s First Teacher, First Lady Jill Biden, announced a first-of-its-kind collaboration to honor and support educators, and invite the Pinterest community to show teacher appreciation all year long. “I’m thrilled to share that I am teaming up with Pinterest to help celebrate and support educators!” said First Lady Jill Biden. “I encourage everyone to find a way — no matter how big or small — to share your appreciation for a teacher in your community.”

Pinterest is launching a new promotional campaign in which it looks to further distance itself from its social network roots, by framing Pinterest as a more positive space, free of the judgment and criticism that comes with those ‘other’ apps.

Pinterest is set to open the doors to a Beauty School for the first time. Taking place on 1st October, in partnership with beauty firms including La Roche Posay, this will feature brand activations and creator workshops directly informed by Pinterest’s trends. The aim is to demonstrate how brands and advertisers can activate a strategy informed by customer led data, to better engage with their audiences.

With the US midterms fast approaching, Pinterest has outlined its latest measures to combat political misinformation via Pins.
The visual style of Pinterest, and its Pins, probably doesn’t immediately spark thoughts of potential political manipulation. But as with all platforms, Pinterest has been the target of coordinated manipulation in the past, and as such, it’s important that it too takes steps to address the spread where it can.

Pinterest is committed to doing our part to promote sustainable outcomes on our platform, within our operations and communities to help create a greener world. Today, Pinterest is furthering those efforts by committing to purchase 100% renewable electricity for our offices around the world by 2023. This commitment builds upon our existing efforts to save energy in our offices, and reduce our global greenhouse gas emissions.

Research from Wethrift looked at what we’ve all been adding to our inspiration boards, and the results show a welcome move towards self-expression in the home. "For years we have seen the interior scene saturated with beige colours and minimalist living spaces, but now we are seeing interior lovers creating homes that are a statement of their personality," says Nick Drewe, Trend Expert at WeThrift.

Pinterest’s Havens project turned public parks and spaces in Chigaco’s downtown area into community playgrounds offering free arts events, classes, workouts and more to encourage resident well being.

The countdown is on. Australian adland’s favourite creativity festival is back for its second edition – and it is bigger and better than ever. It’s the event Australia’s adland has been waiting for with bated breath (well, we certainly have). The festival where learning and inspiration come head to head with a bit – OK, a lot – of fun.

Pinterest has appointed Meta’s Stacy Malone as VP of global business marketing. Previously, Malone was senior director of global customer and business marketing at Meta. Based in California, she will report to CMO Andréa Mallard and set Pinterest's long-term vision for marketing itself to businesses and agencies across global markets.

Collage-style video “mood boards” are going viral on TikTok — and so is the app making them possible. Pinterest’s recently soft-launched collage-maker Shuffles has been climbing up the App Store’s Top Charts thanks to demand from Gen Z users who are leveraging the new creative expression tool to make, publish and share visual content.

Pinterest’s looking to help Shopify merchants maximize their in-stream sales with the addition of a new streamlined conversion process that will make it faster and simpler for users to buy direct from your Pin listings. [...] Pinterest’s new ‘Hosted Checkout’ process enables users to select all the relevant product order info within the app, rather than referring you back to a merchant website to make an actual purchase.

Pinterest has launched Waitrose’s latest campaign on its platform, showcasing its “colourful variety in food choices for this year’s summer dishes”. Raising awareness of its “high quality products and everyday food range”, the retailer is looking to inspire Pinners to prepare tasty meals, utilising Pinterest’s immersive ad format, the Pin Extension, for the first time.

Pinterest has added another way to drive traffic from your Idea Pins (the platform’s take on Stories) with a new Board Sticker option, which enables you to highlight a specific Pinterest board via your Idea Pins in the app.

Pinterest may be best known for shopping inspiration and design ideas, but the company’s newest product wants to inspire its users to tap into their own creativity. The company has quietly launched a new iOS app called Shuffles for putting together collages using photos, image cutouts and other animated effects. The app is currently in an invite-only status with the ability to join a waitlist from its home screen.

Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any given time.

Pinterest is alerting users to the upgrade in the mobile app. Real-time insights are also available in the web Analytics platform, but now, you’ll also be able to access much of the same data on the go, which is likely where many more people are looking to check in.

Pinterest has struck a content deal with the creator company Jellysmack for a slate of five shows hosted by popular DIY creators that will be available exclusively on the social platform.

The deal comes as Pinterest is rapidly expanding its original content production, including through a multiyear pact with Tastemade that will result in 50 new shows on Pinterest. The platform also recently hired Nadine Zylstra, formerly the global head of YouTube Originals, to lead original programming.

Pinterest entered into a multiyear, multimillion-dollar partnership with /dev/color, a global career accelerator for Black executives, software engineers and technologists. [...] The partnership between Pinterest and /dev/color will focus on advancing the careers of Black engineers and leaders at the company, as well as recruiting Black technologists at all levels and specialties and forming relationships with historically Black colleges and universities throughout the U.S. for future partnership and sponsorship opportunities.

Holiday shopping season isn’t all about the latter stages of December anymore, as Pinterest found that the pandemic and economic challenges have caused Pinners to pivot, leading to smaller but more frequent celebrations. [...] A survey Pinterest commissioned from TalkShoppe found that 80% of holiday shoppers plan to have more of those mini-moments throughout the holiday season, presenting an opportunity for brands to reach Pinners who are ready to shop across several holiday categories (décor, food, gifts) and moments.

St-Germain has partnered with Pinterest to serve up cocktail inspiration through an immersive experience targeting Pinners who are looking for bartender hacks and ways to elevate their drinks. The partnership features an immersive and interactive experience and is replicated across multiple countries including the UK, US, Canada, France and Italy.

Pinterest wants to become a significant player in online shopping. In June, the social network acquired a shopping startup called The Yes, an e-commerce platform powered by artificial intelligence which specializes in women’s fashion. The Yes founder Julie Bornstein, now the chief shopping officer at Pinterest, is helping the company to build specialized shopping experiences on the service.

When Pinterest CEO Ben Silbermann shifted to an executive chairman role in June, bringing in Google’s Bill Ready as CEO, it left little doubt about the platform’s plans for eCommerce. [...] No stranger to creating shoppable catalogs for eCommerce sites, Pinterest Senior Vice President and Head of Engineering Jeremy King told PYMNTS’ Karen Webster that the famously image-centric site was already working on a shopping catalog a few years prior to Ready’s arrival.

Ford Customer Service Division (FSCD) is teaming up with aftermarket parts maker ARB to offer even more new parts for the Ranger, while owners of any Blue Oval model can also now order Ford accessories from one of five different Pinterest accounts. Ford’s new Pinterest accounts are a more visual way to shop for and order parts for any Blue Oval vehicle for owners located in the UK, Germany, Spain, Italy, and France.

"Today we’re announcing Nadine Zylstra is joining Pinterest in the newly created role of Global Head of Programming and Originals. Nadine will join Pinterest’s global content and creators team and report into Malik Ducard, our Chief Content Officer. [...] Nadine will be tasked with building strategy and driving execution for Pinterest’s programming and originals content efforts. This includes driving innovation in content development and distribution, and leading and building teams that work across various features and products to support creators and talent.

Last year, as part of an expanded push to reinforce body positivity within its app, Pinterest banned all ads with weight loss language and imagery, which was a significant stance within the broader, visual-focused social media sphere.

So what impact has that had, and has it helped improve discussion and engagement in the app?

Today, Pinterest is introducing several new innovative merchant features to help retailers realize success on the platform, offering Pinners an even more expansive shopping experience.

As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has today announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile.

Last week, Pinterest was the latest technology company to announce it was ushering in a new top executive. Co-founder and CEO Ben Silbermann said that senior Google executive Bill Ready will take over the top job at the social media company. Previously, Ready was the president of payments and commerce at Google, where he was in charge of developing its marketplace and testing out videos and ad units conducive for shopping across Google’s suite of platforms. [...] Given Ready’s previous focus, many industry observers believe he is being brought in to encourage more shopping on Pinterest.

Ben Silbermann, a founder and chief executive of Pinterest, stepped down from the top job on Tuesday after more than a decade of running the digital pinboard service and taking it public.

Pinterest did not give a reason for the change. Mr. Silbermann, 39, will become executive chairman. Bill Ready, who has run divisions within PayPal and Google, was appointed Pinterest’s new chief executive.

Pinterest is building a different kind of place on the internet, where people can be inspired for their life’s projects in a positive and inclusive environment, and this year, visitors can expect the same from its 2022 Cannes Lions line-up.

With a whole host of immersive experiences, at Cannes Lions festival, Pinterest has crafted a positive creative space that encourages people to take a risk and try something new.

Pinterest announced, "today, we are sharing new ways for brands to creatively inspire their audiences with compelling new ad formats that bring ideas to life: Idea ads and Idea ads with paid partnership. In addition, we are also launching the new paid partnership tool for creators, which allows them to easily tag their brand partners in their content. These new formats and tools are now available in over 30 countries around the world."

As part of its continued effort to expand its network of creators, and provide more exposure opportunities for listed products, Pinterest has announced a new strategic partnership with lifestyle content platform Tastemade, which will see Pinterest and Tastemade work together on new scripted shows, live-stream programming and in-person events around the world.

"We are thrilled to announce the return of Knit Con, our largest event bringing together more than 3800 employees globally. During this year’s 7th annual event, more than 250 classes will be taught by employees, creators and innovators at multiple offices around the world on June 9 and June 10."

As Pinterest sets its eyes on improving the online shopping experience on its platform, the company announced this afternoon it’s acquiring the AI-powered shopping service for fashion known as The Yes, [...]. Deal terms were not disclosed, but the acquisition will help to establish a new strategic organization within Pinterest to help drive the company’s shopping efforts, including the development of features for both shoppers and retailers, the company says.

Pinterest has announced that creators in the UK and Brazil will now be eligible to apply for its Creator Fund, while it will also put more focus on rising LGBTQIA+ creators, as part of the broader celebration of Pride Month within the app.

"Today, Pinterest is launching ads for all businesses in Japan. Businesses of all sizes now have access to multiple types of ad formats and targeting options in Japan to reach new audiences with meaningful, useful content as they discover ideas and plan new projects. Japan is the next country to launch as part of the global expansion of Pinterest’s ad program."

The alphabetical pinboard features a bespoke typeface by The Elephant Room and personal videos recorded by its 26 contributors.

Created in collaboration with cultural curator Irene Agbontaen, the new project showcases the work of 26 “game-changing” Black businesses and creators, sharing insights on what gets them creatively inspired.

The aim is to show people just how flexible the folding Galaxy Z Flip3 phone really is.

Through the ‘flippable pin’, Samsung will create the illusion of the Galaxy Flip3 folding out of thin air with the help of Pinterest’s Breakthrough Video ‘Portal’ technique , bringing 3-dimensionality to the ad and helping it stand out in the home feed.

Pinterest announced, "we believe that a more inspired internet starts with a more transparent internet. Today we published our latest Transparency Report, covering the second half of 2021. We started publishing a biannual transparency report in 2013, and since 2020, we’ve routinely expanded the content to include more information and deeper reporting detail."

More than 63 million people engage with travel content globally on Pinterest, which makes it one of the biggest platforms for planning and searching for new travel ideas to take inspiration to action. Searches for “travel inspo” increased by +87% during mid-March to mid-April alone and are continuing to rise. That's why Pinterest has teamed up with Campspot - leading online marketplace for premier RV resorts, family campgrounds, cabins, glamping options, and more - to share the top trends for 2022 Summer travel!

Healey Brothers Auto Group became the first auto company to test and pilot Pinterest’s shopping solutions, and the platform shared details on that initiative at the Digital Dealer conference in Tampa, Fla., Tuesday.

Pinterest said Healey Brothers teamed up with media agency Dealers United to upload its vehicle inventory into catalogs, and the resulting Product Pins contained information on each vehicle such as availability, key descriptions and price.

Pinterest announced, "this month, we are taking deliberate steps to lift the voices of young creators and drive a culture from awareness to action on mental health. On May 18, Pinterest will join MTV and other leading media and technology companies in participating in the first-of-its-kind Mental Health Youth Action Forum in Washington, D.C."

Pinterest on Monday launched a new app aimed at making it easier for creators to livestream to its platform. The new Pinterest TV Studio app for iOS and Android will allow select creators to go live on Pinterest as well as use multiple devices in order to achieve different camera angles, the app’s description states.

Pinterest detailed its ongoing and new initiatives aimed at helping Pinners navigate mental health issues to mark Mental Health Awareness Month in May. The platform debuted its compassionate search feature in July 2019, and it is currently available in 12 countries Pinterest said it will be extended to 11 more countries in the coming weeks.

Tis the season for weddings, and Pinterest has published some new insights into key wedding ceremony trends, to help businesses plan for what’s coming, and highlight what people are looking for as they celebrate their big day in the coming months.

When Pinterest launched in 2010, it was pegged as a supplemental platform for bloggers. Fast forward to over a decade later and it’s now a regular go-to for beauty brands, beauty fans and far beyond with its buzzy ecosystem of content creators. At the helm of Pinterest’s beauty division is Rachel Goodman, head of beauty partnerships, who has been with the company for seven years. [...]

Pinterest announced, "we strive to create a safe, inclusive and positive environment on the internet. On April 22, Pinterest is taking these efforts offline with our first-ever company-wide day of service. Led by Pinterest’s Social Impact and Philanthropy team, the day will commemorate National Volunteer Week in the US and Earth Day around the globe as Pinterest employees work together to benefit their local communities."

Pinterest just released its latest Inclusion and Diversity Report, revealing a slight increase in the number of women in leadership and an increase in the number of women employees worldwide. The news comes on the heels of a rocky year with the departure of several senior-level executives.

Pinterest's 2021 Inclusion & Diversity Report has been published. Nichole Barnes Marshall, the new Global Head of Inclusion and Diversity explains Pinterest is "ensuring employee representation becomes more reflective of the world we live in, actively engaging our Pinterest workforce in inclusive practices and equitable systems, continuing to build a platform that reflects our diverse population of 400+ million monthly global Pinterest users and partnering with organizations dedicated to justice, equity and wellness".

Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership. Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to Pinterest.

Pinterest has announced a new partnership with eCommerce platform WooCommerce, which will enable WooCommerce’s 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest.

WooCommerce is primarily an eCommerce plug-in for Wordpress, enabling Wordpress users to add a product showcase to their site. And now, they’ll also be able to post those same items on Pinterest too, expanding their opportunities for exposure and sales.

Open access has come to the Pinterest application-programming interface. Pinterest rolled out Pinterest API (v5) Tuesday, saying that it marks the first time in the platform’s history that it is offering a developer-centric, open API, which any developer can apply to access.

Pinterest API (v5) enables developers to quickly connect to the Pinterest platform and build apps that enable faster content creation, with access to analytics on ads, Pins and users.

Pinterest is to block all climate misinformation, as the image-focused social network seeks to limit the spread of false and misleading claims.

Under the new policy the site is committing to take down content that distorts or denies the facts of the climate crisis, whether posted as adverts or normal “organic” content.

With excitement around Prom Week ramping up, Pinterest has announced a new program to help users find prom inspiration, partnering with actress Peyton List to showcase the top prom fashions of the season. 

The company introduced its new work model Monday, combining the ability for its employees to work from anywhere they choose with a focus on “intentional in-person collaboration” at its offices. Those in the U.S. can work from any of the 50 states, while those in other countries can do so within the country or region of their office.

Pinterest is honoring International Transgender Day of Visibility Thursday with actions including highlighting trans creators, sharing data about related searches on its platform and supporting trans-led and trans-focused organizations.

Pinterest recently conducted a new survey to find out more about how people are searching for and accessing menstruation information in the app. Pinterest partnered with Opinium Research for a survey of more than 1,000 Pinners in the UK, US, Canada, France, Germany and Japan.