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Want to learn more about how we can help you gain visibility for your online store on Pinterest? Let's have a chat!
Pssst... This is the place to stay up to date with the latest Pinterest news & trends!
Pinterest Focuses on Travel Inspiration and Education for Black History Month
Pinterest is taking a unique approach to Black History Month, with a new ‘Find Your Routes’ Black Travel Hub initiative, which aims to highlight places that have strong connections to Black history, while also showcasing Black-owned businesses.
2 February 2023 | Read more at socialmediatoday.com
Pinterest Announces New Video Partnership with Publisher Condé Nast
Pinterest has announced a new partnership with publisher Condé Nast which will see the lifestyle brand share exclusive content to the platform, including new video activations around major events, like New York Fashion Week. [...] Pinterest says that Vogue and Architectural Digest will produce over 160 exclusive videos ‘aligned with Pinterest’s key seasonal and cultural moments’, including Fashion Month in February, Wedding Season, Summer, and Back to School activations.
31 January 2023 | Read more at socialmediatoday.com
Pinterest Provides New Insights to Help Brands Reach Consumers at Each Stage of the Purchase Cycle
Pinterest is looking to get brands to expand their thinking about Pin marketing, with a broader focus on the ever-evolving customer journey, and reaching your audience at each different stage of the process. [...] Pinterest has put together a new overview of how you can use its ad options to reach users with targeted approaches at each stage of the sales funnel.
26 January 2023 | Read more at socialmediatoday.com
Pinterest Combines Communications, Marketing Teams, Promotes Andréa Mallard
Pinterest chief marketing officer Andréa Mallard is adding external communications to her plate, taking on the new role of chief marketing and communications officer. The company’s communications and marketing teams are merging in order to align its communications channels with the goal of unifying Pinterest’s brand storytelling through earned and paid media worldwide.
20 January 2023 | Read more at adweek.com
As Pinterest expands commerce features, chief shopping officer Julie Bornstein moves to advisory role
Announced to Pinterest employees on Tuesday morning, chief shopping officer Julie Bornstein has moved to an advisory role. The news comes as Pinterest ramps up its commerce capabilities, with plans to make “everything” on the platform shoppable, a company spokesperson told Glossy on Monday.
17 January 2023 | Read more at glossy.co
Pinterest and LiveRamp Team Up on Clean Rooms
Pinterest detailed a new partnership with LiveRamp [...], under which LiveRamp will pilot clean rooms for select Pinterest advertising partners, starting with Albertsons Media Collective, the retail network of grocery company Albertsons.
The integration enables a protected, third-party space where brands can combine their own first-party data and data from Pinterest in a secure environment, with the clean room keeping that data private and providing aggregated insight into ad performance.
6 January 2023 | Read more at adweek.com
Ecommerce Advertising Predictions for 2023
Marketing measurement platform Fospha explains how brands can leverage some of the key trends for 2023 to drive success in the eCommerce space. It expects Pinterest to solidify its status as a top-of-the-funnel ad channel in 2023. [...] and crucially it is consistently the best performing channel for ROAS when measured by Fospha. 2023 could be the year Pinterest follows TikTok into achieving the early stages of mass adoption.
5 January 2023 | Read more at clickz.com
In Creators Crushing It, Pinterest Shares the Stories of Some of its Most Passionate Creators
Aiming to showcase how brands and people are using the platform to reach, inspire and interact with their audiences, the series provides brilliant tips for both aspiring and existing creatives.
24 December 2022 | Read more at internetretailing.net
eBay Works with Pinterest Creators to Reach Shoppers with an Interest in Festive DIY
eBay has worked with Pinterest creators for the first time in order to reach potential customers looking for DIY and festive inspiration for their homes. The marketplace has run its first paid partnership campaign on the visual inspiration site in order to capitalise on the rising levels of searches for ‘Christmas decor DIY’ – which have grown by 3.5 times over the last year. It has run Pinterest’s new format Idea Ads, in which businesses collaborate with a creator to produce tell a story through images and videos in order to inspire the creator’s audience.
23 December 2022 | Read more at internetretailing.net
Pinterest Predicts: Why forecasting Trends is the Platform’s ‘Superpower’
“Being able to look ahead rather than look back is Pinterest’s superpower,” Pinterest director of business marketing EMEA Visha Kudhail tells Charged. But, how can ‘Pinterest Predicts 2023’ benefit brands and retailers? And how can they leverage its insights to get ahead of the curve?
19 December 2022 | Read more at chargedretail.co.uk
The Top 5 Wellness Trends for 2023, According to Pinterest
According to the Pinterest Predicts report for 2023—the platform’s comprehensive trend forecast based on Pinterest saves and searches—phone-free self-care, emotional well-being, unfussy fitness, and mindful drinking are a few of the most noteworthy themes to watch out for over the next year. Here are five wellness trends we love, according to Pinterest—and why they're perfect inspiration for your New Year's intentions.
13 December 2022 | Read more at realsimple.com
Pinterest Shares its 2023 Trend Predictions, Based on Pin Activity and Engagement
Pinterest has published its annual ‘Pinterest Predicts’ overview, which looks at the latest, rising trends that are set to become even more significant over the next year. Based on user behavior, including Pins saved, boards created and overall search activity, Pinterest says that it’s uniquely placed to highlight the next big thing before it happens. [...]
So what are the key trends of note for 2023?
8 December 2022 | Read more at socialmediatoday.com
Kohl’s Leans into Pinterest Collab for the Holidays, Focuses on ‘Agile Content’
Kohl’s and Pinterest have developed a series of online experiences as part of their long-term collaboration, leveraging the inspiration platform’s technology and data to tap into trends and feature products in new ways. [...] Insights from Pinterest allow Kohl’s to not only bring this to life through immersive experiences on the platform, but also are used to more broadly inform merchandising decisions and an agile approach to content creation.
7 December 2022 | Read more at retailtouchpoints.com
Pinterest is Hosting a Creative Tips and Insights Event This Week
Looking to make Pinterest a bigger focus in 2023? This might help – this week, Pinterest is hosting a virtual event, in collaboration with Picsart, to explore the best ways to approach Pin creative, and how to make your content stand out in the app using new approaches and technologies.
6 December 2022 | Read more at socialmediatoday.com
Pinterest Ends its Creator Rewards Program for Idea Pins
Pinterest has announced that it’s ending its Creator Rewards program, with the incentive offering set to shutter later this week.
Pinterest’s Creator Rewards scheme provided a means for creators to make money by creating themed Idea Pins, based on monthly prompts provided by Pinterest.
That enabled Pinterest to both encourage Idea Pin activity, and guide those Pins towards more engaging elements – but now, it’s moving on from the project.
30 November 2022 | Read more at socialmediatoday.com
This Is the Top Trending Thanksgiving Pie, According to Pinterest
Looking to bake the most popular Thanksgiving pie? Here's what everyone else is searching for this time of year. [...] Instead of choosing a pie recipe at random this year, why not please the rest of your turkey day guests by making the most popular pie in America? Or your state?
23 November 2022 | Read more at tasteofhome.com
Pinterest is now available in Afrikaans, Croatian and Bulgarian languages
"Today, Pinterest is expanding its language options and is now available for Pinners globally in Afrikaans, Croatian and Bulgarian. [...] With millions of Pins in Afrikaans, Croatian and Bulgarian already on the platform, it is now easier than ever for Pinners to discover fresh ideas and get inspired for their life’s projects in their preferred language. Pinterest is now available in 41 languages to all Pinners on iOS, Android, and web."
22 November 2022 | Read more at newsroom.pinterest.com
Pinterest Reports Big Increases in Child Exploitation and Self Injury Content Removals in 2022
Pinterest has published its latest Transparency Report, which outlines all of the content removals and other enforcement actions it took throughout the first half of 2022. And there are some pretty significant shifts in these numbers [...].
21 November 2022 | Read more at socialmediatoday.com
Pinterest TV Expands to Canada, Bringing First-Ever Live North American Holiday Shopping Experience
Following the launch of Pinterest TV in the US last year, Pinterest TV is now available to view in Canada with a focus on shopping inspiration for the holidays. [...] Pinterest is kicking-off ‘Shop the Holidays on Pinterest TV’ with 10 hours of daily programming running from November 15-18th in Canada and the US. Over sixty brands and four major North American publishers are taking part in the series, which will include over 40 hours of shoppable content.
14 November 2022 | Read more at newsroom.pinterest.com
Pinterest Announces Wider Launch of its ‘Shuffles’ Visual Collage App
After initially launching its new ‘Shuffles’ visual collage app to selected users back in August, Pinterest is now making the app generally available, so that anybody can create their own artistic collages from Pinterest-originated images.
10 November 2022 | Read more at socialmediatoday.com
Pinterest Outlines Recent Algorithm Improvements, Which Have Boosted Pin Engagement
Pinterest has seen a rise in engagement and usage of late, and there may be a good reason for that, with the platform publishing a new technical overview of how it’s improved its recommendation algorithms to maximize engagement – and specifically, how more recent, adaptive usage data has helped it boost engagement activity.
8 November 2022 | Read more at socialmediatoday.com
Pinterest Unveils Curated Gift Guides For Shoppers This Holiday Season
Pinterest is launching its first-ever holiday gift guide, enabling brands to directly inspire shoppers through curated boards of shoppable items. People have always come to Pinterest to shop. And now, with increasing searches for gift inspiration for teachers, partners, co-workers, friends and neighbours, in particular, Pinterest has created a feature to highlight products that will help Pinners discover, browse and shop their ideal gifts for these groups in a new way, this season.
31 October 2022 | Read more at bandt.com.au
Pinterest Reports Increasing Usage and Revenue in Latest Performance Update
Pinterest has posted its latest performance update, showing increases in both users and revenue, neither in a major swing, in broader terms, but both, most importantly, pointing upwards once again.
28 October 2022 | Read more at socialmediatoday.com
Shop Pinterest Tablescapes IRL At This Brooklyn Pop-Up
Ever wish you could just sweep up those beautiful Pinterest tablescape photos and just instantly become a picture perfect host? It will soon be (mostly) possible in New York. While social media isn’t reality, two digital lifestyle brands are partnering to help those in a hosting mood with their inspiration and shopping needs before the holidays. Dine by Design, a new event by Apartment Therapy in partnership with Pinterest will take place from November 2 through 13 at the new Showfields location in Williamsburg.
27 October 2022 | Read more at www.forbes.com
Pinterest Named in Fast Company’s Second Annual List of “Brands That Matter”
Today Pinterest has been named to Fast Company’s second annual Brands That Matter list, which honors 145 brands that communicate and demonstrate brand purpose. Pinterest is recognized for having achieved relevance through cultural impact and social engagement, while authentically communicating its missions and ideals.
26 October 2022 | Read more at newsroom.pinterest.com
Pinterest Launches New Video Content Approach via Partnership with The Louvre
Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app. The video series will take users behind the scenes, and showcase unseen elements of the space, providing more engagement opportunities.
25 October 2022 | Read more at socialmediatoday.com
Pinterest Partners with Record Labels to Bring Popular Music to its TikTok Rival, ‘Idea Pins’
Pinterest’s TikTok competitor is gaining new music. The company announced today its video-focused “Idea Pins” feature will now include the ability to add popular tracks from top artists, thanks to new licensing deals with Warner Music Group, Warner Chappell Music, Merlin and BMG. This will expand upon the music already provided through Pinterest’s royalty-free music library from 7Digital, the company noted.
19 October 2022 | Read more at techcrunch.com
Pinterest Provides New Insights for Marketers, Updated Conversions API
Pinterest has announced an update to its Pinterest Trends tool, which will help provide marketers with more insight into the latest shifts and opportunities, while it’s also launched a new API for Conversions, which will provide additional Pin shopping data for retailers.
18 October 2022 | Read more at socialmediatoday.com
Pinterest Data Reveals Aussies Feeling The Pinch In Run-Up To Summer
Pinterest data has revealed that Aussies are feeling the pinch in the run-up to summer as shoppers look to scrimp and save as the cost of living rises. While sun-lovers are still looking to spruce-up their outdoor spaces, this year, shoppers are looking to save rather than splurge. Search data gathered by Pinterest shows that the time is ripe for outdoor hardware and furnishings brands to launch their advertising efforts.
17 October 2022 | Read more at bandt.com.au
Foxtel Launches Pinterest Campaign for House of the Dragon Premiere
Foxtel has launched a multi-tiered campaign on Pinterest to engage with audiences in the run-up to the highly anticipated premiere of the Game of Thrones prequel series, House of the Dragon. Foxtel is leveraging the platform to grow awareness and viewership by tapping into Pinterest’s fast-growing entertainment audience, using a range of visually compelling formats to create an engaging and exciting campaign with ad formats not yet explored by Foxtel.
14 October 2022 | Read more at bandt.com.au
Very, John Lewis, M&S Onboard with Pinterest Holiday Gift Guide
Pinterest is launching its first ever holiday gift guide, enabling brands to directly inspire shoppers through curated boards of shoppable items. In the UK, brands including Very, Sweaty Betty, John Lewis, M&S and The Cotswold Company, have selected products which align with the platform’s initiative, with a special ‘2022 Gift Guide’ badge spotlighting the selected items across feeds.
13 October 2022 | Read more at retailtechinnovationhub.com
Pinterest and Chefclub Partner to Launch Prime Cooking Shows
Pinterest and Chefclub have collaborated to announce a strategic partnership to develop innovative food content. As part of the partnership, Chefclub is creating a cooking series for Pinterest, with initial programming launching this month.
13 October 2022 | Read more at licenseglobal.com
Pinterest Partners Up With Headspace for World Mental Health Day
Pinterest is marking World Mental Health Day Oct. 10 with a first-of-its-kind partnership with Headspace to aid creators on its platform. Thousands of eligible creators across 20 countries will receive free six-month subscriptions to Headspace so that they can access its tools for goals such as improving sleep, increasing positivity and managing stress.
07 October 2022 | Read more at adweek.com
Here are the Top 10 Halloween Costumes for 2022, According to Pinterest
Pinterest has announced, "Halloween is right around the corner and, as the source of inspiration for the best ideas for every celebration in your life, Pinterest gathered this year’s top 10 looks to help Pinners officially get ready for the season. 2022 is all about costumes with pop culture themes. In sync with this year's major launches, searches around Stranger Things, Elvis, Top Gun and The Lord of the Rings are trending on the platform."
05 October 2022 | Read more at newsroom.pinterest.com
Made.com Notches up a Social Commerce First With Pinterest Campaign
Furniture and homewares retailer Made.com has launched its first Idea Ads with Paid Partnership campaign on Pinterest, making it the first brand to do so in the UK. To support its Never Ordinary campaign, the company’s collaboration with two creators on the platform (Kerry Lockwood and Little Big Bell) aims to inspire Pinners to style unique spaces in their houses with bright and colourful touches.
04 October 2022 | Read more at retailtechinnovationhub.com
Wanji Walcott to Join Pinterest as Chief Legal Officer
Pinterest have announced, "Wanji Walcott will be joining Pinterest as Chief Legal Officer on November 14. Wanji will join Pinterest’s executive team and report directly to CEO, Bill Ready. In her role at Pinterest, Wanji will be responsible for Legal, Compliance and Public Policy. She brings a wealth of expertise, with almost 25 years of experience as in-house counsel, a deep global perspective and a passion for diversity, equity and inclusion".
16 September 2022 | Read more at newsroom.pinterest.com
First Lady Dr. Jill Biden Teams Up with Pinterest to Celebrate and Support Educators Across the Country
Today, Pinterest and America’s First Teacher, First Lady Jill Biden, announced a first-of-its-kind collaboration to honor and support educators, and invite the Pinterest community to show teacher appreciation all year long. “I’m thrilled to share that I am teaming up with Pinterest to help celebrate and support educators!” said First Lady Jill Biden. “I encourage everyone to find a way — no matter how big or small — to share your appreciation for a teacher in your community.”
15 September 2022 | Read more at newsroom.pinterest.com
Pinterest Launches New Campaign to Highlight Freedom of Expression in the App
Pinterest is launching a new promotional campaign in which it looks to further distance itself from its social network roots, by framing Pinterest as a more positive space, free of the judgment and criticism that comes with those ‘other’ apps.
13 September 2022 | Read more at socialmediatoday.com
Pinterest preps Beauty School launch in Soho, London
Pinterest is set to open the doors to a Beauty School for the first time. Taking place on 1st October, in partnership with beauty firms including La Roche Posay, this will feature brand activations and creator workshops directly informed by Pinterest’s trends. The aim is to demonstrate how brands and advertisers can activate a strategy informed by customer led data, to better engage with their audiences.
9 September 2022 | Read more at retailtechinnovationhub.com
Pinterest Outlines Latest Efforts to Combat Political Misinformation Ahead of the US Midterms
With the US midterms fast approaching, Pinterest has outlined its latest measures to combat political misinformation via Pins.
The visual style of Pinterest, and its Pins, probably doesn’t immediately spark thoughts of potential political manipulation. But as with all platforms, Pinterest has been the target of coordinated manipulation in the past, and as such, it’s important that it too takes steps to address the spread where it can.
9 September 2022 | Read more at socialmediatoday.com
Pinterest commits to 100% renewable electricity for its offices around the world
Pinterest is committed to doing our part to promote sustainable outcomes on our platform, within our operations and communities to help create a greener world. Today, Pinterest is furthering those efforts by committing to purchase 100% renewable electricity for our offices around the world by 2023. This commitment builds upon our existing efforts to save energy in our offices, and reduce our global greenhouse gas emissions.
8 September 2022 | Read more at webwire.com
Top 10 interior trends for autumn 2022, according to Pinterest
Research from Wethrift looked at what we’ve all been adding to our inspiration boards, and the results show a welcome move towards self-expression in the home. "For years we have seen the interior scene saturated with beige colours and minimalist living spaces, but now we are seeing interior lovers creating homes that are a statement of their personality," says Nick Drewe, Trend Expert at WeThrift.
7 September 2022 | Read more at countryliving.com
Pinterest updates public spaces with community activations
Pinterest’s Havens project turned public parks and spaces in Chigaco’s downtown area into community playgrounds offering free arts events, classes, workouts and more to encourage resident well being.
6 September 2022 | Read more at psfk.com
Cannes in Cairns, Presented by Pinterest, is Back for 2023!
The countdown is on. Australian adland’s favourite creativity festival is back for its second edition – and it is bigger and better than ever. It’s the event Australia’s adland has been waiting for with bated breath (well, we certainly have). The festival where learning and inspiration come head to head with a bit – OK, a lot – of fun.
1 September 2022 | Read more at bandt.com.au
Pinterest Appoints VP of Global Business Marketing from Meta
Pinterest has appointed Meta’s Stacy Malone as VP of global business marketing. Previously, Malone was senior director of global customer and business marketing at Meta. Based in California, she will report to CMO Andréa Mallard and set Pinterest's long-term vision for marketing itself to businesses and agencies across global markets.
26 August 2022 | Read more at prweek.com
Shuffles, Pinterest’s Invite-Only Collage-Making App, is Blowing up on TikTok — Here’s How to Get In
Collage-style video “mood boards” are going viral on TikTok — and so is the app making them possible. Pinterest’s recently soft-launched collage-maker Shuffles has been climbing up the App Store’s Top Charts thanks to demand from Gen Z users who are leveraging the new creative expression tool to make, publish and share visual content.
25 August 2022 | Read more at techcrunch.com
Pinterest Launches New Streamlined In-App Purchase Process for Shopify Merchants
Pinterest’s looking to help Shopify merchants maximize their in-stream sales with the addition of a new streamlined conversion process that will make it faster and simpler for users to buy direct from your Pin listings. [...] Pinterest’s new ‘Hosted Checkout’ process enables users to select all the relevant product order info within the app, rather than referring you back to a merchant website to make an actual purchase.
18 August 2022 | Read more at socialmediatoday.com
Waitrose Creates First Pinterest Pin Extension for Summer Food Festival Campaign
Pinterest has launched Waitrose’s latest campaign on its platform, showcasing its “colourful variety in food choices for this year’s summer dishes”. Raising awareness of its “high quality products and everyday food range”, the retailer is looking to inspire Pinners to prepare tasty meals, utilising Pinterest’s immersive ad format, the Pin Extension, for the first time.
17 August 2022 | Read more at retailtechinnovationhub.com
Pinterest Launches New Board Sticker to Help Drive More Pin Traffic
Pinterest has added another way to drive traffic from your Idea Pins (the platform’s take on Stories) with a new Board Sticker option, which enables you to highlight a specific Pinterest board via your Idea Pins in the app.
9 August 2022 | Read more at socialmediatoday.com
Pinterest debuts a new app, Shuffles, for collage-making and moodboards
Pinterest may be best known for shopping inspiration and design ideas, but the company’s newest product wants to inspire its users to tap into their own creativity. The company has quietly launched a new iOS app called Shuffles for putting together collages using photos, image cutouts and other animated effects. The app is currently in an invite-only status with the ability to join a waitlist from its home screen.
1 August 2022 | Read more at techcrunch.com
Pinterest Launches Real-Time Analytics in its Mobile App
Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any given time.
Pinterest is alerting users to the upgrade in the mobile app. Real-time insights are also available in the web Analytics platform, but now, you’ll also be able to access much of the same data on the go, which is likely where many more people are looking to check in.
29 July 2022 | Read more at socialmediatoday.com
Pinterest Expands Content Slate With Creator-Hosted Shows From Jellysmack (Exclusive)
Pinterest has struck a content deal with the creator company Jellysmack for a slate of five shows hosted by popular DIY creators that will be available exclusively on the social platform.
The deal comes as Pinterest is rapidly expanding its original content production, including through a multiyear pact with Tastemade that will result in 50 new shows on Pinterest. The platform also recently hired Nadine Zylstra, formerly the global head of YouTube Originals, to lead original programming.
28 July 2022 | Read more at techcrunch.com
Pinterest Reveals Multiyear, Multimillion-Dollar Partnership With /dev/color
Pinterest entered into a multiyear, multimillion-dollar partnership with /dev/color, a global career accelerator for Black executives, software engineers and technologists. [...] The partnership between Pinterest and /dev/color will focus on advancing the careers of Black engineers and leaders at the company, as well as recruiting Black technologists at all levels and specialties and forming relationships with historically Black colleges and universities throughout the U.S. for future partnership and sponsorship opportunities.
27 July 2022 | Read more at adweek.com
Pinterest Unwraps New Approach to Holiday Shopping Season for Brands
Holiday shopping season isn’t all about the latter stages of December anymore, as Pinterest found that the pandemic and economic challenges have caused Pinners to pivot, leading to smaller but more frequent celebrations. [...] A survey Pinterest commissioned from TalkShoppe found that 80% of holiday shoppers plan to have more of those mini-moments throughout the holiday season, presenting an opportunity for brands to reach Pinners who are ready to shop across several holiday categories (décor, food, gifts) and moments.
27 July 2022 | Read more at adweek.com
St-Germain and Pinterest Create First Immersive Custom Cocktail Experience
St-Germain has partnered with Pinterest to serve up cocktail inspiration through an immersive experience targeting Pinners who are looking for bartender hacks and ways to elevate their drinks. The partnership features an immersive and interactive experience and is replicated across multiple countries including the UK, US, Canada, France and Italy.
27 July 2022 | Read more at mobilemarketingmagazine.com
How Julie Bornstein plans to transform shopping on Pinterest
Pinterest wants to become a significant player in online shopping. In June, the social network acquired a shopping startup called The Yes, an e-commerce platform powered by artificial intelligence which specializes in women’s fashion. The Yes founder Julie Bornstein, now the chief shopping officer at Pinterest, is helping the company to build specialized shopping experiences on the service.
26 July 2022 | Read more at modernretail.co
Pinterest’s Jeremy King on Getting Serious About Converting Inspiration to Sales
When Pinterest CEO Ben Silbermann shifted to an executive chairman role in June, bringing in Google’s Bill Ready as CEO, it left little doubt about the platform’s plans for eCommerce. [...] No stranger to creating shoppable catalogs for eCommerce sites, Pinterest Senior Vice President and Head of Engineering Jeremy King told PYMNTS’ Karen Webster that the famously image-centric site was already working on a shopping catalog a few years prior to Ready’s arrival.
25 July 2022 | Read more at pymnts.com
Ford Accessories Launched On Pinterest For 5 Markets
Ford Customer Service Division (FSCD) is teaming up with aftermarket parts maker ARB to offer even more new parts for the Ranger, while owners of any Blue Oval model can also now order Ford accessories from one of five different Pinterest accounts. Ford’s new Pinterest accounts are a more visual way to shop for and order parts for any Blue Oval vehicle for owners located in the UK, Germany, Spain, Italy, and France.
19 July 2022 | Read more at fordauthority.com
Nadine Zylstra is Pinterest’s new Global Head of Programming and Originals
"Today we’re announcing Nadine Zylstra is joining Pinterest in the newly created role of Global Head of Programming and Originals. Nadine will join Pinterest’s global content and creators team and report into Malik Ducard, our Chief Content Officer. [...] Nadine will be tasked with building strategy and driving execution for Pinterest’s programming and originals content efforts. This includes driving innovation in content development and distribution, and leading and building teams that work across various features and products to support creators and talent.
13 July 2022 | Read more at newsroom.pinterest.com
Pinterest Shares New Insights into the Impact of Banning Weight Loss Ads in the App
Last year, as part of an expanded push to reinforce body positivity within its app, Pinterest banned all ads with weight loss language and imagery, which was a significant stance within the broader, visual-focused social media sphere.
So what impact has that had, and has it helped improve discussion and engagement in the app?
11 July 2022 | Read more at socialmediatoday.com
Pinterest doubles down on Shopping, introducing API for Shopping and Product Tagging for Pins, Driving Merchant Success on the Platform
Today, Pinterest is introducing several new innovative merchant features to help retailers realize success on the platform, offering Pinners an even more expansive shopping experience.
8 July 2022 | Read more at newsroom.pinterest.com
Pinterest Launches Pin Ads in Argentina, Colombia and Chile
As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has today announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile.
7 July 2022 | Read more at socialmediatoday.com
How new CEO Bill Ready may reposition Pinterest as an e-commerce platform
Last week, Pinterest was the latest technology company to announce it was ushering in a new top executive. Co-founder and CEO Ben Silbermann said that senior Google executive Bill Ready will take over the top job at the social media company. Previously, Ready was the president of payments and commerce at Google, where he was in charge of developing its marketplace and testing out videos and ad units conducive for shopping across Google’s suite of platforms. [...] Given Ready’s previous focus, many industry observers believe he is being brought in to encourage more shopping on Pinterest.
6 July 2022 | Read more at modernretail.co
Pinterest’s Ben Silbermann steps down as chief executive
Ben Silbermann, a founder and chief executive of Pinterest, stepped down from the top job on Tuesday after more than a decade of running the digital pinboard service and taking it public.
Pinterest did not give a reason for the change. Mr. Silbermann, 39, will become executive chairman. Bill Ready, who has run divisions within PayPal and Google, was appointed Pinterest’s new chief executive.
29 June 2022 | Read more at nytimes.com
Pinterest does Cannes Lions differently with Idea Pin Studio and a Futuristic Beauty Parlour
Pinterest is building a different kind of place on the internet, where people can be inspired for their life’s projects in a positive and inclusive environment, and this year, visitors can expect the same from its 2022 Cannes Lions line-up.
22 June 2022 | Read more at bandt.com.au
Pinterest shows the vibrant side of creativity at Cannes Lions festival
With a whole host of immersive experiences, at Cannes Lions festival, Pinterest has crafted a positive creative space that encourages people to take a risk and try something new.
21 June 2022 | Read more at itsnicethat.com
Introducing New Ways for Advertisers and Creators to Inspire with Idea Ads
Pinterest announced, "today, we are sharing new ways for brands to creatively inspire their audiences with compelling new ad formats that bring ideas to life: Idea ads and Idea ads with paid partnership. In addition, we are also launching the new paid partnership tool for creators, which allows them to easily tag their brand partners in their content. These new formats and tools are now available in over 30 countries around the world."
15 June 2022 | Read more at newsroom.pinterest.com
Pinterest Establishes New Content Partnership with Tastemade to Promote Pin Product Listings
As part of its continued effort to expand its network of creators, and provide more exposure opportunities for listed products, Pinterest has announced a new strategic partnership with lifestyle content platform Tastemade, which will see Pinterest and Tastemade work together on new scripted shows, live-stream programming and in-person events around the world.
14 June 2022 | Read more at socialmediatoday.com
Knit Con 2022: Taking Inspiration to Realization for Pinterest Employees
"We are thrilled to announce the return of Knit Con, our largest event bringing together more than 3800 employees globally. During this year’s 7th annual event, more than 250 classes will be taught by employees, creators and innovators at multiple offices around the world on June 9 and June 10."
9 June 2022 | Read more at newsroom.pinterest.com
Pinterest Acquires AI-Powered Shopping Startup 'The Yes', Co-Founded by Former Stitch Fix Exec
As Pinterest sets its eyes on improving the online shopping experience on its platform, the company announced this afternoon it’s acquiring the AI-powered shopping service for fashion known as The Yes, [...]. Deal terms were not disclosed, but the acquisition will help to establish a new strategic organization within Pinterest to help drive the company’s shopping efforts, including the development of features for both shoppers and retailers, the company says.
3 June 2022 | Read more at techcrunch.com
Pinterest Expands Creator Fund as Part of Broader Celebration of Pride Month
Pinterest has announced that creators in the UK and Brazil will now be eligible to apply for its Creator Fund, while it will also put more focus on rising LGBTQIA+ creators, as part of the broader celebration of Pride Month within the app.
3 June 2022 | Read more at socialmediatoday.com
Pinterest Launches Ads and Expands Shopify Partnership in Japan
"Today, Pinterest is launching ads for all businesses in Japan. Businesses of all sizes now have access to multiple types of ad formats and targeting options in Japan to reach new audiences with meaningful, useful content as they discover ideas and plan new projects. Japan is the next country to launch as part of the global expansion of Pinterest’s ad program."
1 June 2022 | Read more at newsroom.pinterest.com
“A Black book of creative inspiration”: Pinterest UK launches the Black to Z alphabet
The alphabetical pinboard features a bespoke typeface by The Elephant Room and personal videos recorded by its 26 contributors.
Created in collaboration with cultural curator Irene Agbontaen, the new project showcases the work of 26 “game-changing” Black businesses and creators, sharing insights on what gets them creatively inspired.
26 May 2022 | Read more at itsnicethat.com
Pinterest has teamed with Samsung to launch the first ever ‘flippable’ Pin on its platform
The aim is to show people just how flexible the folding Galaxy Z Flip3 phone really is.
Through the ‘flippable pin’, Samsung will create the illusion of the Galaxy Flip3 folding out of thin air with the help of Pinterest’s Breakthrough Video ‘Portal’ technique , bringing 3-dimensionality to the ad and helping it stand out in the home feed.
25 May 2022 | Read more at retailtechinnovationhub.com
Pinterest's H2 2021 Transparency Report
Pinterest announced, "we believe that a more inspired internet starts with a more transparent internet. Today we published our latest Transparency Report, covering the second half of 2021. We started publishing a biannual transparency report in 2013, and since 2020, we’ve routinely expanded the content to include more information and deeper reporting detail."
20 May 2022 | Read more at newsroom.pinterest.com
Pinterest and Campspot Team Up to Bring You the Top Travel Trends of Spring/Summer
More than 63 million people engage with travel content globally on Pinterest, which makes it one of the biggest platforms for planning and searching for new travel ideas to take inspiration to action. Searches for “travel inspo” increased by +87% during mid-March to mid-April alone and are continuing to rise. That's why Pinterest has teamed up with Campspot - leading online marketplace for premier RV resorts, family campgrounds, cabins, glamping options, and more - to share the top trends for 2022 Summer travel!
19 May 2022 | Read more at newsroom.pinterest.com
Healey Brothers Auto Group Test Drives Pinterest’s Catalogs, Product Pins
Healey Brothers Auto Group became the first auto company to test and pilot Pinterest’s shopping solutions, and the platform shared details on that initiative at the Digital Dealer conference in Tampa, Fla., Tuesday.
Pinterest said Healey Brothers teamed up with media agency Dealers United to upload its vehicle inventory into catalogs, and the resulting Product Pins contained information on each vehicle such as availability, key descriptions and price.
11 May 2022 | Read more at adweek.com
Pinterest Joins MTV Entertainment Group for First-Ever Mental Health Youth Action Forum
Pinterest announced, "this month, we are taking deliberate steps to lift the voices of young creators and drive a culture from awareness to action on mental health. On May 18, Pinterest will join MTV and other leading media and technology companies in participating in the first-of-its-kind Mental Health Youth Action Forum in Washington, D.C."
9 May 2022 | Read more at newsroom.pinterest.com
Pinterest Quietly Launches a Livestreaming App for Video Creators
Pinterest on Monday launched a new app aimed at making it easier for creators to livestream to its platform. The new Pinterest TV Studio app for iOS and Android will allow select creators to go live on Pinterest as well as use multiple devices in order to achieve different camera angles, the app’s description states.
5 May 2022 | Read more at techcrunch.com
Pinterest Details Mental Health Awareness Month Initiatives
Pinterest detailed its ongoing and new initiatives aimed at helping Pinners navigate mental health issues to mark Mental Health Awareness Month in May. The platform debuted its compassionate search feature in July 2019, and it is currently available in 12 countries Pinterest said it will be extended to 11 more countries in the coming weeks.
4 May 2022 | Read more at adweek.com
Pinterest Shares Key Wedding Search Trends Ahead of Wedding Season
Tis the season for weddings, and Pinterest has published some new insights into key wedding ceremony trends, to help businesses plan for what’s coming, and highlight what people are looking for as they celebrate their big day in the coming months.
29 April 2022 | Read more at socialmediatoday.com
Pinterest Head of Beauty Partnerships Rachel Goodman on Helping Brands Tell a Story
When Pinterest launched in 2010, it was pegged as a supplemental platform for bloggers. Fast forward to over a decade later and it’s now a regular go-to for beauty brands, beauty fans and far beyond with its buzzy ecosystem of content creators. At the helm of Pinterest’s beauty division is Rachel Goodman, head of beauty partnerships, who has been with the company for seven years. [...]
28 April 2022 | Read more at glossy.co
Pinterest Hosts First-Ever Global Day of Service
Pinterest announced, "we strive to create a safe, inclusive and positive environment on the internet. On April 22, Pinterest is taking these efforts offline with our first-ever company-wide day of service. Led by Pinterest’s Social Impact and Philanthropy team, the day will commemorate National Volunteer Week in the US and Earth Day around the globe as Pinterest employees work together to benefit their local communities."
25 April 2022 | Read more at newsroom.pinterest.com
Pinterest has More Women in its Workforce Now
Pinterest just released its latest Inclusion and Diversity Report, revealing a slight increase in the number of women in leadership and an increase in the number of women employees worldwide. The news comes on the heels of a rocky year with the departure of several senior-level executives.
20 April 2022 | Read more at protocol.com
Pinterest 2021 Inclusion & Diversity Report
Pinterest's 2021 Inclusion & Diversity Report has been published. Nichole Barnes Marshall, the new Global Head of Inclusion and Diversity explains Pinterest is "ensuring employee representation becomes more reflective of the world we live in, actively engaging our Pinterest workforce in inclusive practices and equitable systems, continuing to build a platform that reflects our diverse population of 400+ million monthly global Pinterest users and partnering with organizations dedicated to justice, equity and wellness".
20 April 2022 | Read more at newsroom.pinterest.com
Jameson and Pinterest Team Up for an Orange-inal Color Takeover
Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership. Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to Pinterest.
18 April 2022 | Read more at adweek.com
Pinterest Announces New Partnership with WooCommerce to Expand Product Listings
Pinterest has announced a new partnership with eCommerce platform WooCommerce, which will enable WooCommerce’s 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest.
WooCommerce is primarily an eCommerce plug-in for Wordpress, enabling Wordpress users to add a product showcase to their site. And now, they’ll also be able to post those same items on Pinterest too, expanding their opportunities for exposure and sales.
14 April 2022 | Read more at socialmediatoday.com
Pinterest API (v5) Brings Open Access to Developers for the First Time
Open access has come to the Pinterest application-programming interface. Pinterest rolled out Pinterest API (v5) Tuesday, saying that it marks the first time in the platform’s history that it is offering a developer-centric, open API, which any developer can apply to access.
Pinterest API (v5) enables developers to quickly connect to the Pinterest platform and build apps that enable faster content creation, with access to analytics on ads, Pins and users.
13 April 2022 | Read more at adweek.com
Pinterest announces ban on all climate misinformation
Pinterest is to block all climate misinformation, as the image-focused social network seeks to limit the spread of false and misleading claims.
Under the new policy the site is committing to take down content that distorts or denies the facts of the climate crisis, whether posted as adverts or normal “organic” content.
7 April 2022 | Read more at theguardian.com
Pinterest Announces New Activations for Prom Week, Highlights Key Prom Trends
With excitement around Prom Week ramping up, Pinterest has announced a new program to help users find prom inspiration, partnering with actress Peyton List to showcase the top prom fashions of the season.
5 April 2022 | Read more at socialmediatoday.com
PinFlex: Pinterest’s Version of ‘Work Where You Want to Work’
The company introduced its new work model Monday, combining the ability for its employees to work from anywhere they choose with a focus on “intentional in-person collaboration” at its offices. Those in the U.S. can work from any of the 50 states, while those in other countries can do so within the country or region of their office.
4 April 2022 | Read more at adweek.com
Pinterest Celebrates International Transgender Day of Visibility
Pinterest is honoring International Transgender Day of Visibility Thursday with actions including highlighting trans creators, sharing data about related searches on its platform and supporting trans-led and trans-focused organizations.
1 April 2022 | Read more at adweek.com
Pinterest Shares New Insights into How Women are Seeking Out Health Advice in the App
Pinterest recently conducted a new survey to find out more about how people are searching for and accessing menstruation information in the app. Pinterest partnered with Opinium Research for a survey of more than 1,000 Pinners in the UK, US, Canada, France, Germany and Japan.
30 March 2022 | Read more at socialmediatoday.com
Pinterest to invest an additional $1.2 million in its Creator Fund for underrepresented groups
As competition heats up for creator talent, Pinterest today announced it was more than doubling its initial investment in its Creator Fund with an additional $1.2 million in a combination of cash grants, ad credits and other creator resources for underrepresented groups.
29 March 2022 | Read more at techcrunch.com
Halifax and Pinterest Join Forces to Launch 'Move or Improve' Initiative
Recently, Halifax and Pinterest announced the launch of their co-branded campaign, supporting the bank’s ‘Move or Improve’ initiative. In a first for Halifax, the banking brand will inspire Pinners to realise their home plans by raising awareness of the products, tools and services they offer, through Pinterest’s immersive ad format, the Pin Extension.
29 March 2022 | Read more at techround.co.uk
Estee Lauder Launches its First Ever Idea Ad on Pinterest
The global beauty brand has launched a paid partnership with Sydney interior stylist, Steve Cordony, ahead of World Sleep Day on March 18th. [...]
The Idea ad with paid partnership campaign is a first for Estee Lauder, with the leading cosmetics brand keen to tap into fast-growing demand of Australian Pinners for beauty and self care inspiration while positioning its reformulated serum as a must-have for bedtime skin routines.
21 March 2022 | Read more at bandt.com.au
Pinterest Now Lets You Share Idea Pins on Other Platforms
Starting today and in the course of this month, all users can download and share published Idea Pins on social channels including Facebook and Instagram. These Idea Pins will be downloaded as a watermarked video that stitches all the Idea Pin pages together, and ends with an end card that displays the creator’s name and username. Now, with Idea Pin Sharing and Downloading, a creator’s original Pinterest content can go even further reaching new audiences on and off Pinterest.
16 March 2022 | Read more at newsroom.pinterest.com
Pinterest Unveils a Range of Shopping and Advertising Updates at its Annual 'Pinterest Presents' Event
Pinterest has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool and more. Here’s a look at the key announcements from the event.
11 March 2022 | Read more at socialmediatoday.com
Argos teams with Pinterest to launch The Argos Mood Hotel
UK retailer Argos and social media platform Pinterest have announced The Argos Mood Hotel. Located in Bethnal Green, London, this has been curated using interior design products from Argos, based on the hottest interiors trends emerging from Pinterest Predicts. [...]
For those unable to visit the hotel, they can experience it through 360° video and high-res photography, as well as shoppable digital formats, on the Pinterest platform and Argos social media channels.
7 March 2022 | Read more at retailtechinnovationhub.com
New Study Looks at How Static Ads Perform Against Video Ads on Pinterest
With over 431 million active users, Pinterest is a platform with huge potential for advertisers, especially given its high engagement and visual focus. But how effective are Pinterest's various ad options, and which drives better results?
The team from Creatopy recently ran a test to provide some additional insight on this, with the experiment specifically focused on two hypotheses:
- Video ads bring more reach than static ads
- Static ads bring more qualitative traffic
7 March 2022 | Read more at socialmediatoday.com
Pinterest launches Ukraine Humanitarian Support Fund
Pinterest's Social Impact team has established the Ukraine Humanitarian Support Fund, composed of pre-vetted nonprofits committed to providing humanitarian aid to Ukrainians. Through a single tax deductible donation to the Fund, you will support a group of nonprofits/NGOs that are mobilizing resources to help those who are most vulnerable during this conflict. Pinterest is monitoring the situation closely and will adjust and provide additional support as needed.
2 March 2022 | Read more at brightfunds.org
Pinterest Announces New Support Program for Female-Owned Businesses as Part of Women's History Month
March is Women’s History Month, and Pinterest is marking the occasion with a new support announcement that will see ten female-owned businesses receive funding, training and more as part of its Pinterest Elevates program. The funding will also be focused on those from underrepresented communities [...].
2 March 2022 | Read more at socialmediatoday.com
Pinterest Adds Hebrew Language Support, Expanding Access to Millions More Users
As explained by Pinterest: “Today, Pinterest is launching in Hebrew for Pinners around the world. With more than 55 million Pins in Hebrew already on Pinterest, we want to make it even easier for Pinners to discover fresh ideas and get inspired for their life’s projects in their preferred language.”
That will help more users access the app, especially in Israel, where Hebrew is the main language spoken among the nation’s 9 million citizens (Pinterest is currently the third most popular social app in Israel).
2 March 2022 | Read more at socialmediatoday.com
Pinterest Outlines 6 Ideas for Making Best Use of Idea Pins
Idea Pins are Pinterest’s take on the Stories format, a full-screen, video-aligned content option that provides a range of new creative opportunities, aligning with broader consumption trends. And if you’re wondering how to make best use of the option, you’re in luck – this week, Pinterest has outlined six concept ideas for compelling Idea Pins, which could help you formulate a better approach to the option.
16 February 2022 | Read more at socialmediatoday.com
Pinterest Announces Second Annual 'Pinterest Presents' Conference, Highlighting Key App Trends and Initiatives
Pinterest has announced that it's bringing back its ‘Pinterest Presents’ conference for another year, with the virtual event set to provide new insights into key usage trends, while also enabling Pinterest to preview upcoming platform features and updates for your planning.
10 February 2022 | Read more at socialmediatoday.com
Pinterest Sets Pinterest TV Series for Black History Month
Pinterest kicked off a Pinterest TV series for Black History Month, Soul Food: Nourish Your Soul. The platform is working with creators across beauty, fashion, food and wellness including Tenicka Boyd, Kellie Brown, Vallery Lomas, Nory Pouncil and Bryant Terry. Pinterest also teamed up with The Creative Collective NYC, a Black- and woman-owned agency, to activate up-and-coming Black creators.
2 February 2022 | Read more at adweek.com
Pinterest Introduces AR Try On for Home Decor for the Ultimate Online Home Shopping Experience
"Today we’re introducing Try On for Home Decor, a new way for Pinners to shop for the home decor inspiration they find on Pinterest using augmented reality. This latest AR technology from Pinterest enables Pinners to virtually place items from US retailers like Crate & Barrel, CB2, Walmart, West Elm, and Wayfair in their home using the Pinterest Lens camera, and try before they buy."
1 February 2022 | Read more at newsroom.pinterest.com
Pinterest Tests New Idea Pin Highlights to Showcase Specific Content
[...] Pinterest is testing out a new ‘Highlights’ element for Idea Pins, which would enable creators to showcase their best Idea Pins at the top of their profile display.
1 February 2022 | Read more at socialmediatoday.com
Pinterest Shares New Insights into How Men are Using the App in their Shopping Journeys
Today, Pinterest has published some new insights into male Pinner usage, and how men vary in their use of the app versus other users, in order to help marketers better plan and strategize their male Pinner outreach.
14 January 2022 | Read more at socialmediatoday.com
Pinterest Adds 'Profiles' Tab to Search Results to Better Highlight Pin Creators
Pinterest is looking to improve creator discovery with the addition of a new ‘Profiles’ tab within Pin search, which will highlight relevant creators related to any search term. [...] That’ll enable Pinners to find the top creators for each subject, which will help improve creator exposure, and further build their presence.
10 January 2022 | Read more at socialmediatoday.com
Pinterest Names New Global Head of Inclusion and Diversity
Nichole Barnes Marshall joined Pinterest as global head of inclusion and diversity, succeeding Tyi McCray, who left the company last June after less than one year in the role.
Marshall had been chief diversity, equity and inclusion officer at Bath & Body Works, integrating DEI programs and efforts across the retail chain.
At Pinterest, she will lead the company’s I&D strategy and team, integrating principles into its people and business practices.
10 January 2022 | Read more at adweek.com
Pinterest: Brands Debuting New Products Must Catch the Attention of Gen-Z
Brands debut more than 30,000 new products every year, and roughly 95% of them do not see long-term success, according to research from Harvard Business School. How can brands beat those odds? Pinterest suggests courting Generation Z.
6 January 2022 | Read more at adweek.com
Pinterest Business Boss Urges Brands to Chase Trends, not Fads, with 'Cheat Sheet' Report
The Drum catches up with Pinterest’s director of business marketing, Visha Naul, following the release of its Pinterest Predicts 2022 report, which she calls a ‘cheat sheet’ for advertisers.
6 January 2022 | Read more at thedrum.com
The top Pinterest Engineering blog posts from 2021
"In 2021, hundreds of millions of people turned to Pinterest as a positive source of inspiration through experiences powered by Pinterest engineers. [...] As we wrap up this year and look forward to 2022, here’s a recap of the most-read posts of 2021, to take you behind the scenes of some of the challenging and inspiring engineering work of our teams."
1 January 2022 | Read more at medium.com/pinterest-engineering
From inspiration to action: the purchasing power of Pinterest’s full marketing funnel
To celebrate how Pinterest is meeting the diverse needs of modern marketers today, The Drum Awards for Digital Industries (DADIs) 2021 sought out the best and most inspiring uses of Pinterest, shining a light on the breadth of capabilities of the platform, either to tell a full-funnel strategic story or as a one-off creative storytelling activation.
21 December 2021 | Read more at thedrum.com
Pinterest Publishes New Guide on Optimizing Your Product Catalog Feed for Product Pins
As Pinterest works to build out its eCommerce features, and become a key hub for online shopping, attracting as many merchants as possible is central to that effort. [...] Pinterest has made several advances on this element over the past 12 months, and today, the platform has published a new, 57-page guide on how to set up your Pinterest Shop from a product listing perspective, which outlines the full details of each step to streamline the process.
20 December 2021 | Read more at socialmediatoday.com
Pinterest Introduces New and Extended Parental Benefits for Employees and Supports National Paid Family Leave
Pinterest announced, "as part of our work to advance a culture where employees feel supported to bring their full selves to work and create a life they love, we’re announcing an update to our parental benefits and highlighting our support of a national paid family leave."
9 December 2021 | Read more at newsroom.pinterest.com
Pinterest Predicts: The trends to watch for 2022
"Today, we’re announcing the findings from our annual Pinterest Predicts trend report, featuring more trends, local spotlights, new demographic info, and a multitude of new opportunities for advertisers, creators and consumers. Our insights aren’t a retrospective, or a round-up of what was trending — it’s a predictive look ahead into what will be trending in 2022 across home, beauty, fashion, food, wellbeing, parenting, travel, design and more."
8 December 2021 | Read more at newsroom.pinterest.com
Pinterest Acquires Vochi, a Video Creation and Editing App
Pinterest have announced, "we’ve acquired Vochi, a video creation and editing app focused on democratizing quality tools for creators. Acquiring Vochi is part of our commitment to helping creators bring more quality video content to Pinterest. Having more inspiring content can provide Pinners with more ways to watch, make and shop creator ideas."
7 December 2021 | Read more at newsroom.pinterest.com
Pinterest Marketing for eCommerce