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Pinterest for Business News
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Pinterest's H2 2021 Transparency Report
Pinterest announced, "we believe that a more inspired internet starts with a more transparent internet. Today we published our latest Transparency Report, covering the second half of 2021. We started publishing a biannual transparency report in 2013, and since 2020, we’ve routinely expanded the content to include more information and deeper reporting detail."
20 May 2022 | Read more at newsroom.pinterest.com
Pinterest and Campspot Team Up to Bring You the Top Travel Trends of Spring/Summer
More than 63 million people engage with travel content globally on Pinterest, which makes it one of the biggest platforms for planning and searching for new travel ideas to take inspiration to action. Searches for “travel inspo” increased by +87% during mid-March to mid-April alone and are continuing to rise. That's why Pinterest has teamed up with Campspot - leading online marketplace for premier RV resorts, family campgrounds, cabins, glamping options, and more - to share the top trends for 2022 Summer travel!
19 May 2022 | Read more at newsroom.pinterest.com
Healey Brothers Auto Group Test Drives Pinterest’s Catalogs, Product Pins
Healey Brothers Auto Group became the first auto company to test and pilot Pinterest’s shopping solutions, and the platform shared details on that initiative at the Digital Dealer conference in Tampa, Fla., Tuesday.
Pinterest said Healey Brothers teamed up with media agency Dealers United to upload its vehicle inventory into catalogs, and the resulting Product Pins contained information on each vehicle such as availability, key descriptions and price.
11 May 2022 | Read more at adweek.com
Pinterest Joins MTV Entertainment Group for First-Ever Mental Health Youth Action Forum
Pinterest announced, "this month, we are taking deliberate steps to lift the voices of young creators and drive a culture from awareness to action on mental health. On May 18, Pinterest will join MTV and other leading media and technology companies in participating in the first-of-its-kind Mental Health Youth Action Forum in Washington, D.C."
9 May 2022 | Read more at newsroom.pinterest.com
Pinterest Quietly Launches a Livestreaming App for Video Creators
Pinterest on Monday launched a new app aimed at making it easier for creators to livestream to its platform. The new Pinterest TV Studio app for iOS and Android will allow select creators to go live on Pinterest as well as use multiple devices in order to achieve different camera angles, the app’s description states.
5 May 2022 | Read more at techcrunch.com
Pinterest Details Mental Health Awareness Month Initiatives
Pinterest detailed its ongoing and new initiatives aimed at helping Pinners navigate mental health issues to mark Mental Health Awareness Month in May. The platform debuted its compassionate search feature in July 2019, and it is currently available in 12 countries Pinterest said it will be extended to 11 more countries in the coming weeks.
4 May 2022 | Read more at adweek.com
Pinterest Shares Key Wedding Search Trends Ahead of Wedding Season
Tis the season for weddings, and Pinterest has published some new insights into key wedding ceremony trends, to help businesses plan for what’s coming, and highlight what people are looking for as they celebrate their big day in the coming months.
29 April 2022 | Read more at socialmediatoday.com
Pinterest Head of Beauty Partnerships Rachel Goodman on Helping Brands Tell a Story
When Pinterest launched in 2010, it was pegged as a supplemental platform for bloggers. Fast forward to over a decade later and it’s now a regular go-to for beauty brands, beauty fans and far beyond with its buzzy ecosystem of content creators. At the helm of Pinterest’s beauty division is Rachel Goodman, head of beauty partnerships, who has been with the company for seven years. [...]
28 April 2022 | Read more at glossy.co
Pinterest Hosts First-Ever Global Day of Service
Pinterest announced, "we strive to create a safe, inclusive and positive environment on the internet. On April 22, Pinterest is taking these efforts offline with our first-ever company-wide day of service. Led by Pinterest’s Social Impact and Philanthropy team, the day will commemorate National Volunteer Week in the US and Earth Day around the globe as Pinterest employees work together to benefit their local communities."
25 April 2022 | Read more at newsroom.pinterest.com
Pinterest has More Women in its Workforce Now
Pinterest just released its latest Inclusion and Diversity Report, revealing a slight increase in the number of women in leadership and an increase in the number of women employees worldwide. The news comes on the heels of a rocky year with the departure of several senior-level executives.
20 April 2022 | Read more at protocol.com
Pinterest 2021 Inclusion & Diversity Report
Pinterest's 2021 Inclusion & Diversity Report has been published. Nichole Barnes Marshall, the new Global Head of Inclusion and Diversity explains Pinterest is "ensuring employee representation becomes more reflective of the world we live in, actively engaging our Pinterest workforce in inclusive practices and equitable systems, continuing to build a platform that reflects our diverse population of 400+ million monthly global Pinterest users and partnering with organizations dedicated to justice, equity and wellness".
20 April 2022 | Read more at newsroom.pinterest.com
Jameson and Pinterest Team Up for an Orange-inal Color Takeover
Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership. Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to Pinterest.
18 April 2022 | Read more at adweek.com
Pinterest Announces New Partnership with WooCommerce to Expand Product Listings
Pinterest has announced a new partnership with eCommerce platform WooCommerce, which will enable WooCommerce’s 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest.
WooCommerce is primarily an eCommerce plug-in for Wordpress, enabling Wordpress users to add a product showcase to their site. And now, they’ll also be able to post those same items on Pinterest too, expanding their opportunities for exposure and sales.
14 April 2022 | Read more at socialmediatoday.com
Pinterest API (v5) Brings Open Access to Developers for the First Time
Open access has come to the Pinterest application-programming interface. Pinterest rolled out Pinterest API (v5) Tuesday, saying that it marks the first time in the platform’s history that it is offering a developer-centric, open API, which any developer can apply to access.
Pinterest API (v5) enables developers to quickly connect to the Pinterest platform and build apps that enable faster content creation, with access to analytics on ads, Pins and users.
13 April 2022 | Read more at adweek.com
Pinterest announces ban on all climate misinformation
Pinterest is to block all climate misinformation, as the image-focused social network seeks to limit the spread of false and misleading claims.
Under the new policy the site is committing to take down content that distorts or denies the facts of the climate crisis, whether posted as adverts or normal “organic” content.
7 April 2022 | Read more at theguardian.com
Pinterest Announces New Activations for Prom Week, Highlights Key Prom Trends
With excitement around Prom Week ramping up, Pinterest has announced a new program to help users find prom inspiration, partnering with actress Peyton List to showcase the top prom fashions of the season.
5 April 2022 | Read more at socialmediatoday.com
PinFlex: Pinterest’s Version of ‘Work Where You Want to Work’
The company introduced its new work model Monday, combining the ability for its employees to work from anywhere they choose with a focus on “intentional in-person collaboration” at its offices. Those in the U.S. can work from any of the 50 states, while those in other countries can do so within the country or region of their office.
4 April 2022 | Read more at adweek.com
Pinterest Celebrates International Transgender Day of Visibility
Pinterest is honoring International Transgender Day of Visibility Thursday with actions including highlighting trans creators, sharing data about related searches on its platform and supporting trans-led and trans-focused organizations.
1 April 2022 | Read more at adweek.com
Pinterest Shares New Insights into How Women are Seeking Out Health Advice in the App
Pinterest recently conducted a new survey to find out more about how people are searching for and accessing menstruation information in the app. Pinterest partnered with Opinium Research for a survey of more than 1,000 Pinners in the UK, US, Canada, France, Germany and Japan.
30 March 2022 | Read more at socialmediatoday.com
Pinterest to invest an additional $1.2 million in its Creator Fund for underrepresented groups
As competition heats up for creator talent, Pinterest today announced it was more than doubling its initial investment in its Creator Fund with an additional $1.2 million in a combination of cash grants, ad credits and other creator resources for underrepresented groups.
29 March 2022 | Read more at techcrunch.com
Halifax and Pinterest Join Forces to Launch 'Move or Improve' Initiative
Recently, Halifax and Pinterest announced the launch of their co-branded campaign, supporting the bank’s ‘Move or Improve’ initiative. In a first for Halifax, the banking brand will inspire Pinners to realise their home plans by raising awareness of the products, tools and services they offer, through Pinterest’s immersive ad format, the Pin Extension.
29 March 2022 | Read more at techround.co.uk
Estee Lauder Launches its First Ever Idea Ad on Pinterest
The global beauty brand has launched a paid partnership with Sydney interior stylist, Steve Cordony, ahead of World Sleep Day on March 18th. [...]
The Idea ad with paid partnership campaign is a first for Estee Lauder, with the leading cosmetics brand keen to tap into fast-growing demand of Australian Pinners for beauty and self care inspiration while positioning its reformulated serum as a must-have for bedtime skin routines.
21 March 2022 | Read more at bandt.com.au
Pinterest Now Lets You Share Idea Pins on Other Platforms
Starting today and in the course of this month, all users can download and share published Idea Pins on social channels including Facebook and Instagram. These Idea Pins will be downloaded as a watermarked video that stitches all the Idea Pin pages together, and ends with an end card that displays the creator’s name and username. Now, with Idea Pin Sharing and Downloading, a creator’s original Pinterest content can go even further reaching new audiences on and off Pinterest.
16 March 2022 | Read more at newsroom.pinterest.com
Pinterest Unveils a Range of Shopping and Advertising Updates at its Annual 'Pinterest Presents' Event
Pinterest has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool and more. Here’s a look at the key announcements from the event.
11 March 2022 | Read more at socialmediatoday.com
Argos teams with Pinterest to launch The Argos Mood Hotel
UK retailer Argos and social media platform Pinterest have announced The Argos Mood Hotel. Located in Bethnal Green, London, this has been curated using interior design products from Argos, based on the hottest interiors trends emerging from Pinterest Predicts. [...]
For those unable to visit the hotel, they can experience it through 360° video and high-res photography, as well as shoppable digital formats, on the Pinterest platform and Argos social media channels.
7 March 2022 | Read more at retailtechinnovationhub.com
New Study Looks at How Static Ads Perform Against Video Ads on Pinterest
With over 431 million active users, Pinterest is a platform with huge potential for advertisers, especially given its high engagement and visual focus. But how effective are Pinterest's various ad options, and which drives better results?
The team from Creatopy recently ran a test to provide some additional insight on this, with the experiment specifically focused on two hypotheses:
- Video ads bring more reach than static ads
- Static ads bring more qualitative traffic
7 March 2022 | Read more at socialmediatoday.com
Pinterest launches Ukraine Humanitarian Support Fund
Pinterest's Social Impact team has established the Ukraine Humanitarian Support Fund, composed of pre-vetted nonprofits committed to providing humanitarian aid to Ukrainians. Through a single tax deductible donation to the Fund, you will support a group of nonprofits/NGOs that are mobilizing resources to help those who are most vulnerable during this conflict. Pinterest is monitoring the situation closely and will adjust and provide additional support as needed.
2 March 2022 | Read more at brightfunds.org
Pinterest Announces New Support Program for Female-Owned Businesses as Part of Women's History Month
March is Women’s History Month, and Pinterest is marking the occasion with a new support announcement that will see ten female-owned businesses receive funding, training and more as part of its Pinterest Elevates program. The funding will also be focused on those from underrepresented communities [...].
2 March 2022 | Read more at socialmediatoday.com
Pinterest Adds Hebrew Language Support, Expanding Access to Millions More Users
As explained by Pinterest: “Today, Pinterest is launching in Hebrew for Pinners around the world. With more than 55 million Pins in Hebrew already on Pinterest, we want to make it even easier for Pinners to discover fresh ideas and get inspired for their life’s projects in their preferred language.”
That will help more users access the app, especially in Israel, where Hebrew is the main language spoken among the nation’s 9 million citizens (Pinterest is currently the third most popular social app in Israel).
2 March 2022 | Read more at socialmediatoday.com
Pinterest Outlines 6 Ideas for Making Best Use of Idea Pins
Idea Pins are Pinterest’s take on the Stories format, a full-screen, video-aligned content option that provides a range of new creative opportunities, aligning with broader consumption trends. And if you’re wondering how to make best use of the option, you’re in luck – this week, Pinterest has outlined six concept ideas for compelling Idea Pins, which could help you formulate a better approach to the option.
16 February 2022 | Read more at socialmediatoday.com
Pinterest Announces Second Annual 'Pinterest Presents' Conference, Highlighting Key App Trends and Initiatives
Pinterest has announced that it's bringing back its ‘Pinterest Presents’ conference for another year, with the virtual event set to provide new insights into key usage trends, while also enabling Pinterest to preview upcoming platform features and updates for your planning.
10 February 2022 | Read more at socialmediatoday.com
Pinterest Sets Pinterest TV Series for Black History Month
Pinterest kicked off a Pinterest TV series for Black History Month, Soul Food: Nourish Your Soul. The platform is working with creators across beauty, fashion, food and wellness including Tenicka Boyd, Kellie Brown, Vallery Lomas, Nory Pouncil and Bryant Terry. Pinterest also teamed up with The Creative Collective NYC, a Black- and woman-owned agency, to activate up-and-coming Black creators.
2 February 2022 | Read more at adweek.com
Pinterest Introduces AR Try On for Home Decor for the Ultimate Online Home Shopping Experience
"Today we’re introducing Try On for Home Decor, a new way for Pinners to shop for the home decor inspiration they find on Pinterest using augmented reality. This latest AR technology from Pinterest enables Pinners to virtually place items from US retailers like Crate & Barrel, CB2, Walmart, West Elm, and Wayfair in their home using the Pinterest Lens camera, and try before they buy."
1 February 2022 | Read more at newsroom.pinterest.com
Pinterest Tests New Idea Pin Highlights to Showcase Specific Content
[...] Pinterest is testing out a new ‘Highlights’ element for Idea Pins, which would enable creators to showcase their best Idea Pins at the top of their profile display.
1 February 2022 | Read more at socialmediatoday.com
Pinterest Shares New Insights into How Men are Using the App in their Shopping Journeys
Today, Pinterest has published some new insights into male Pinner usage, and how men vary in their use of the app versus other users, in order to help marketers better plan and strategize their male Pinner outreach.
14 January 2022 | Read more at socialmediatoday.com
Pinterest Adds 'Profiles' Tab to Search Results to Better Highlight Pin Creators
Pinterest is looking to improve creator discovery with the addition of a new ‘Profiles’ tab within Pin search, which will highlight relevant creators related to any search term. [...] That’ll enable Pinners to find the top creators for each subject, which will help improve creator exposure, and further build their presence.
10 January 2022 | Read more at socialmediatoday.com
Pinterest Names New Global Head of Inclusion and Diversity
Nichole Barnes Marshall joined Pinterest as global head of inclusion and diversity, succeeding Tyi McCray, who left the company last June after less than one year in the role.
Marshall had been chief diversity, equity and inclusion officer at Bath & Body Works, integrating DEI programs and efforts across the retail chain.
At Pinterest, she will lead the company’s I&D strategy and team, integrating principles into its people and business practices.
10 January 2022 | Read more at adweek.com
Pinterest: Brands Debuting New Products Must Catch the Attention of Gen-Z
Brands debut more than 30,000 new products every year, and roughly 95% of them do not see long-term success, according to research from Harvard Business School. How can brands beat those odds? Pinterest suggests courting Generation Z.
6 January 2022 | Read more at adweek.com
Pinterest Business Boss Urges Brands to Chase Trends, not Fads, with 'Cheat Sheet' Report
The Drum catches up with Pinterest’s director of business marketing, Visha Naul, following the release of its Pinterest Predicts 2022 report, which she calls a ‘cheat sheet’ for advertisers.
6 January 2022 | Read more at thedrum.com
The top Pinterest Engineering blog posts from 2021
"In 2021, hundreds of millions of people turned to Pinterest as a positive source of inspiration through experiences powered by Pinterest engineers. [...] As we wrap up this year and look forward to 2022, here’s a recap of the most-read posts of 2021, to take you behind the scenes of some of the challenging and inspiring engineering work of our teams."
1 January 2022 | Read more at medium.com/pinterest-engineering
From inspiration to action: the purchasing power of Pinterest’s full marketing funnel
To celebrate how Pinterest is meeting the diverse needs of modern marketers today, The Drum Awards for Digital Industries (DADIs) 2021 sought out the best and most inspiring uses of Pinterest, shining a light on the breadth of capabilities of the platform, either to tell a full-funnel strategic story or as a one-off creative storytelling activation.
21 December 2021 | Read more at thedrum.com
Pinterest Publishes New Guide on Optimizing Your Product Catalog Feed for Product Pins
As Pinterest works to build out its eCommerce features, and become a key hub for online shopping, attracting as many merchants as possible is central to that effort. [...] Pinterest has made several advances on this element over the past 12 months, and today, the platform has published a new, 57-page guide on how to set up your Pinterest Shop from a product listing perspective, which outlines the full details of each step to streamline the process.
20 December 2021 | Read more at socialmediatoday.com
Pinterest Introduces New and Extended Parental Benefits for Employees and Supports National Paid Family Leave
Pinterest announced, "as part of our work to advance a culture where employees feel supported to bring their full selves to work and create a life they love, we’re announcing an update to our parental benefits and highlighting our support of a national paid family leave."
9 December 2021 | Read more at newsroom.pinterest.com
Pinterest Predicts: The trends to watch for 2022
"Today, we’re announcing the findings from our annual Pinterest Predicts trend report, featuring more trends, local spotlights, new demographic info, and a multitude of new opportunities for advertisers, creators and consumers. Our insights aren’t a retrospective, or a round-up of what was trending — it’s a predictive look ahead into what will be trending in 2022 across home, beauty, fashion, food, wellbeing, parenting, travel, design and more."
8 December 2021 | Read more at newsroom.pinterest.com
Pinterest Acquires Vochi, a Video Creation and Editing App
Pinterest have announced, "we’ve acquired Vochi, a video creation and editing app focused on democratizing quality tools for creators. Acquiring Vochi is part of our commitment to helping creators bring more quality video content to Pinterest. Having more inspiring content can provide Pinners with more ways to watch, make and shop creator ideas."
7 December 2021 | Read more at newsroom.pinterest.com
Pinterest Settles Shareholder Lawsuit Over Workplace Culture
Pinterest on Wednesday settled a shareholder lawsuit alleging that top executives enabled a culture of discrimination.
Financial details of the settlement between Pinterest, [...] and the shareholder, the Employees' Retirement System of Rhode Island, were not shared publicly. As part of the agreement, the company is releasing former employees from nondisclosure agreements in cases of racial or gender-based discrimination
25 November 2021 | Read more at nbcnews.com
Interview with Pinterest’s global head of marketing Jim Habig
Marketing mag sits down with global head of business marketing Jim Habig to find out just how brands can and should be using Pinterest for promotion – and then turn those ads into direct revenue.
24 November 2021 | Read more at marketingmag.com.au
Pinterest Introduces TwoTwenty In-House Product Incubator Team
Pinterest introduced its new in-house experimental products team Tuesday, TwoTwenty. The team’s name was inspired by the address of the company’s first office, and the incubator team is made up of content experts, engineers, designers and product experts.
Pinterest said in a blog post Tuesday, “With thousands of experiments running weekly and the latest in computer vision and machine learning powering technology like camera search, inclusive products and live shopping, innovation is built into the Pinterest DNA. Today, we’re officially announcing an extension of that spirit with a new team.”
18 November 2021 | Read more at adweek.com
Pinterest Gift Guide: The Products Topping Wishlists this Holiday Season by Generations
According to Pinterest, "8 in 10 Pinners say Pinterest is a great place for gift ideas 2, and we have the scoop on the top trending searches to help inform thoughtful and unique gifts. Based on emerging and generational trends, we’re sharing holiday gift inspiration for everyone on your list."
10 November 2021 | Read more at newsroom.pinterest.com
Pinterest Shares New Insights into Content Removal Trends Based on Policy Violations
Pinterest has published its latest Transparency Report, which outlines all of the content it removed or otherwise took action on based on rule violations over the first half of 2021. [...] In terms of increases in content violations, Pinterest has reported a significant jump in Pins deactivated for conspiracy theories in Q2 2021.
8 November 2021 | Read more at socialmediatoday.com
Pinterest Announces Third Quarter 2021 Results
Pinterest today announced financial results for the quarter ended September 30, 2021. [...] "We were pleased with the financial results that we delivered in Q3," said Ben Silbermann, CEO and co-founder, Pinterest. "Revenue grew 43% year-over-year and I am proud of the team’s progress in launching a number of new products for both creators and brands, bringing more video content and shoppable features to Pinterest."
6 November 2021 | Read more at finance.yahoo.com
Pinterest is Welcoming Guests to Cannes in Cairns with an Unmissable Bush Bash
The sweet escape just got sweeter with presenting partner Pinterest’s Cannes in Cairns Welcome Party! Taking place at a local cane farm, guests will be wined, dined and delighted by this quintessentially Australian bush bash. There’ll be live music and entertainment, drinks pouring and conversation flowing in this festive night of fun and frivolity that could only happen in Queensland, and only at Cannes in Cairns.
5 November 2021 | Read more at bandt.com.au
Pinterest Launches New Holiday Marketing Hub to Assist with Your Campaign Planning
Pinterest has updated its holiday marketing hub for 2021, with a range of new resources and reference points to help optimize your Pin campaigns for the end-of-year push. And with eCommerce sales set to hit record highs in the period, Pinterest is well-placed to drive big results, with the platform already reaching new revenue and usage peaks throughout 2021.
4 November 2021 | Read more at socialmediatoday.com
Pinterest Launches Biggest Ever Aussie Media Campaign
Pinterest is spotlighting Australia as one of their largest markets by investing in their biggest advertising campaign of all time. The campaign in collaboration with Stink Studios, coined Find What You Actually Love: Pinterest Shopping, highlights the unique power of Pinterest as a shopping destination.
4 November 2021 | Read more at bandt.com.au
Introducing Pinterest TV, a Fresh Dose of Live, Original and Shoppable Creator Shows
Pinterest have announced "Pinterest TV, a series of live, original and shoppable episodes featuring creators right on Pinterest. Pinterest TV episodes are refreshed each weekday and will be recorded and available for Pinners to view on-demand, and save and rewatch later. Beginning November 8, episodes will air Monday-Friday at 3PM PDT / 6PM EDT in the U.S. on iOS and Android. Each Friday, products will drop in a live shopping setting where Pinners can take advantage of discounts from brands including All Birds, Crown Affair, Melody Ehsani, Outdoor Voices, Mented and more."
2 November 2021 | Read more at newsroom.pinterest.com
Whirlpool Virtual Showroom Opens for Business on Pinterest
Whirlpool opened the “doors” to its new Whirlpool Virtual Showroom on Pinterest. The experience will allow Pinners to tour different laundry spaces with a 360-degree view and dive deeper into the products being featured, exploring from all angles in an immersive fashion as if they were actually in the room in real life.
People can interact with Whirlpool laundry appliances such as its new “Top Load Washer with 2 in 1 Removable Agitator,” exploring options and features from their home or wherever they happen to be at the time.
29 October 2021 | Read more at adweek.com
PayPal Says Not Pursuing Pinterest Acquisition
Digital payments firm PayPal stated that it is not pursuing an acquisition of Pinterest at this time. The company was responding to market rumors of talks regarding potential acquisition of Pinterest by PayPal.
26 October 2021 | Read more at nasdaq.com
Pinterest Achieves MRC Accreditation for Pin Metrics, Providing More Assurance for Marketers
Pinterest has taken a step forward in providing additional assurance for marketers by gaining Media Ratings Council (MRC) accreditation for both display Pin impressions and display Pin clicks. MRC accreditation means that Pinterest’s metrics meet the MRC’s standards for quality assurance and accuracy.
26 October 2021 | Read more at socialmediatoday.com
Malik Ducard joins Pinterest as Chief Content Officer
Pinterest have announced: "Malik Ducard is joining Pinterest as Chief Content Officer. Malik will join Pinterest’s executive team and report directly to co-founder and CEO, Ben Silbermann. As our first Chief Content Officer, Malik will lead Pinterest’s content and creator team, tasked with developing content strategy, shaping creator vision and building relationships with the creator community. His experience working with creators coupled with his passion for content safety, privacy and inclusivity make him an incredible addition to Pinterest’s leadership team."
26 October 2021 | Read more at newsroom.pinterest.com
Pinterest introduces “Takes” and new ways to watch, discover and shop at Creators Festival
Pinterest introduces a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. [...]
The new features empower creators to publish high-quality content that drives meaningful engagement with their communities and pays them for their inspiring content. These new experiences offer Pinners more ways to watch, make and shop creator content.
21 October 2021 | Read more at newsroom.pinterest.com
PayPal in $45 Billion Bid for Pinterest
PayPal Holdings Inc has offered to buy digital pinboard site Pinterest Inc for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-ecommerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2 billion purchase of LinkedIn in 2016.
21 October 2021 | Read more at reuters.com
How Pinterest's Creative Staff Reflects the Social Media Site's Scrapbooking Aesthetic
"Pinployees" unleash their passions behind the scenes through ERGs and company special events. [...] The HR team looks for chances to replicate the creativity, joy and introspection users experience when interacting with the site among "pinployees" behind the scenes. "We're in a moment where we're very focused on culture and values, and really making sure that we're connecting the experience that we create for our pinners in alignment with our experience for our employees," Deputy told HR Dive
19 October 2021 | Read more at hrdive.com
Pinterest Finds That the Pandemic Is Still Impacting Travel Plans
Pinterest shared some trends from travel-related searches on its platform Friday, showing that although many pandemic-induced restrictions have been lifted, Covid-19 is still playing a role in Pinners’ plans. The platform wrote in a blog post Friday, “People are back to traveling. But that doesn’t mean they’re back to old habits. In fact, people are more open to new travel brands and destinations than ever before …"
18 October 2021 | Read more at adweek.com
Pinterest Co-Founder, Creative Chief Evan Sharp Steps Down
Pinterest Inc. co-founder Evan Sharp is stepping down from the company and plans to join LoveFrom, the design firm founded by former Apple Inc. executive Jony Ive.
Sharp is Pinterest’s chief design and creative officer, and as co-founder, sits on the board of directors. He has overseen the product and design teams for the digital search and scrapbooking platform since 2011, according to a company filing, and has an ownership stake that gives him about a 6% of Pinterest’s voting control.
14 October 2021 | Read more at bloomberg.com
Pinterest Nabs Facebook's Melinda Petrunoff for APAC Country Manager Role
Pinterest has announced that Melinda Petrunoff is joining as its new country manager for Australia and New Zealand.
Petrunoff is a media and tech industry veteran with vast experience managing fast-growing sales teams and a deep knowledge of working with advertising and media agencies. As country manager for ANZ, Petrunoff’s responsibilities will include leading the sales team and working closely with brands and agencies to further expand Pinterest’s advertising program in Australia and New Zealand.
11 October 2021 | Read more at bandt.com.au
New Pinterest Shopping Features to Help People Find What They Actually Love
Pinterest have announced "we're launching several new updates to keep shopping on Pinterest inspirational for more than 400 million global monthly Pinners, and introducing a new marketing campaign that celebrates how Pinterest helps you find what you actually love." These include slideshows for collections and new Verified Merchant Details
7 October 2021 | Read more at business.pinterest.com
Pinterest to Support World Mental Health Day with 'Digital Haven'
Pinterest is supporting World Mental Health Day on October 10th with a series of initiatives, inspiring content from a range of creators, and initiating philanthropic donations.
6 October 2021 | Read more at bandt.com.au
Pinterest Hires GroupM's Commercial Director to Lead Global Media Partnership Drive
Pinterest has hired Martin Galvin, GroupM’s U.K. commercial strategy director, to lead its commercial partnerships programmes with media networks globally.
Galvin will become the platform’s first global agency commercial lead, based out of the U.K., after five years within the GroupM where he initially held the post of trading director, overseeing contractual arrangements for its clients. He was promoted into the WPP media umbrella group from Mediacom.
5 October 2021 | Read more at adweek.com
Pinterest Launches the Next Stage of its Assistance Program for Minority-Owned Businesses
Pinterest has announced the next stage of its Community Rebuild program, which it first launched in February to assist underrepresented business owners who have been heavily impacted by the pandemic.
30 September 2021 | Read more at socialmediatoday.com
Pinterest Shares New Insights into Halloween Search Trends
Halloween is just around the corner, and with the vaccine roll-out continuing to gain momentum, the event looks set to provide new opportunities for people to come together, and celebrate in-person once again, resuming the traditional elements of the ‘spooky season’.
And if you’re looking to formulate an effective approach for your Halloween marketing efforts, these new insights from Pinterest could help. The platform has published a new overview of the top Halloween search trends that it’s seeing thus far in the app.
30 September 2021 | Read more at socialmediatoday.com
Second Annual Pinterest Creators Festival Set for Oct. 20
Pinterest will host its second annual global Creators Festival Wednesday, Oct. 20. The hour-long livestreamed event will be hosted virtually in countries including Australia, Canada, France, Germany, the U.K. and the U.S. The platform’s latest creator experience, features and products will be unveiled by internationally-recognized talent, top emerging creators, Pinterest executives and special guests [...].
28 September 2021 | Read more at adweek.com
Pinterest Predicts Sees 80% Success Rate for 2021
For the second consecutive year, Pinterest Predicts posted an 80% success rate, as 80% of the trends for 2021 that it predicted at the end of last year continued to climb throughout this year.
Pinterest said in a blog post Tuesday, “We call Pinterest Predicts a not-yet-trending report, because it’s all the topics you’re about to see take off—rather than a recap of the trends that spiked the year before. But prediction is only part of the story.”
27 September 2021 | Read more at adweek.com
Albertsons Teams Up With Pinterest to Bring Technology Into Meal Planning
Grocery and retail giant Albertsons added a multiyear agreement with Pinterest to its shelves Thursday. The two companies will collaborate on artificial intelligence and application-programming interfaces aimed at helping grocery shoppers with their fresh meal planning. Albertsons will also be able to tap Pinterest’s creator ecosystem, insights on trends and content formats such as multipage video format Idea Pins.
27 September 2021 | Read more at adweek.com
The Bay and Pinterest Launch First Bilingual Digital Lookbook to Bring Fall Inspiration Into the Homes of Canadians
The Bay is inviting customers to ‘Pin It’ with Pinterest today as the retailer announces a strategic digital collaboration with the visual inspiration platform. The first-ever bilingual and immersive digital lookbook includes ‘Pinnable’ products curated with the season’s top trends in mind so that consumers can build shoppable and personalized boards while they ideate the perfect atmosphere for their home. When ready, the Pins will lead shoppers to thebay.com to complete their purchases to bring their ideas to life.
24 September 2021 | Read more at businesswire.com
Pinterest Shares New Insights into Trends Gaining Momentum on the Platform, and How Brands Can Tap into Key Shifts
Pinterest has provided a new overview of the key trends gaining traction on its platform, as well as some examples of how brands are using its evolving trend insights to formulate more effective Pin outreach.
22 September 2021 | Read more at socialmediatoday.com
Pinterest Tests Idea Pin Sharing Direct to Facebook and Instagram Stories
Pinterest is looking to help users maximize the promotional value of their Idea Pins, with a new option that will enable direct sharing to Instagram and Facebook Stories, complete with a Pinterest watermark.
[...] The new process will enable users to re-share their Idea Pins via the ‘Send’ option, with both Facebook and Instagram Stories listed as distribution channels.
21 September 2021 | Read more at socialmediatoday.com
NBC Rolls Out Pinterest Quiz for Premiere of Drama Ordinary Joe
NBC is backing the premiere of drama Ordinary Joe Monday night (Sept. 20) with an immersive quiz experience on Pinterest.
The network teamed up with digital interactive experience platform Jebbit on the experience, which uses Creator Idea Pins to guide Pinners through a series of questions about their passions, and then generates tips to achieve their dream passion “in another life.”
21 September 2021 | Read more at adweek.com
Celebrating Latiné Creators and Brands during Latiné Heritage Month
In celebration of Latiné Heritage Month, also referred to as Hispanic Heritage Month, Pinterest is highlighting the wide range of diversity within the Latiné community – the identities, experiences, heritage and everything in between.
21 September 2021 | Read more at newsroom.pinterest.com
Pinterest Expands In-App Shopping Tools to More Regions
After expanding its in-app shopping features to four more regions back in June, Pinterest is now bringing Pinterest shopping to even more users, with Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland all getting access to the option.
16 September 2021 | Read more at socialmediatoday.com
Pinterest Taps Zeny Shifferaw as Creator Inclusion Lead
Zeny Shifferaw joined Pinterest as creator inclusion lead, tasked with helping the platform build a rich and inclusive creator ecosystem. She had been vice president of culture community and casting at creative communications agency Day One.
At Pinterest, she will work with cross-functional teams including inclusive product and marketing to define, structure and roll out creator inclusion programs focusing on identifying, acquiring, educating and nurturing a set of creators that represent a wide range of voices.
16 September 2021 | Read more at adweek.com
Pinterest Accused of Not Paying Female ‘Co-Creator’
In a lawsuit, a woman who said she had helped create Pinterest claimed the founders had agreed to compensate her, but never did.
In a lawsuit filed in Alameda County Superior Court in California, Martinez accused Ben Silbermann and Paul Sciarra, two of Pinterest’s three co-founders, of breach of implied contract, idea theft, unjust enrichment and unfair business practices. Martinez created Pinterest alongside Silbermann and Sciarra, the lawsuit said, contributing ideas that were “core organizing concepts,” such as organizing images on boards and enabling e-commerce.
15 September 2021 | Read more at medium.com/the-new-york-times
Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery
It seems that Pinterest is the latest social media app looking to lean into the TikTok-inspired trend of a scrolling, vertical feed of content, with a new ‘Watch’ mode being tested for Pin discovery. [...] The new full-screen discovery option includes both a ‘Browse’ and a ‘Watch’ display, with the ‘Browse’ mode being the traditional Pinterest search feed, and the ‘Watch’ mode switching to a TikTok-style presentation of the same, with both video and still image Pins displayed in the vertical scrolling stream.
13 September 2021 | Read more at socialmediatoday.com
Pinterest Suits Up With Designer Sergio Hudson for New York Fashion Week
Pinterest teamed up with designer Sergio Hudson for New York Fashion Week this week. Hudson’s inspiration board is enabling Pinners to learn how a collection gets made directly from his studio, and they will have access to shop his fall and winter 2021 womenswear collections directly via the platform, as well as a behind-the-scenes look at his creative process including casting, hair, inspiration and makeup.
10 September 2021 | Read more at adweek.com
Top 10 autumn interior trends for 2021, according to Pinterest
Nature-inspired interiors, deep forest greens and room dividers are on our homes wish lists for autumn 2021, according to data from Pinterest.
OnlineMortgageAdvisor.co.uk commissioned research into what we’ve all been adding to our inspiration boards, and the results are a picture of warmth and cosiness.
8 September 2021 | Read more at countryliving.com
How to create empowering online spaces for brands and users
Pinterest has attracted some incredible Australian talent – including sales director Lottie Laws – as part of its expansion in the ANZ market.
Laws (pictured) treated B&T to a chat about Pinterest’s ANZ goals, and about their work to keep Pinterest a positive space as the internet’s “last positive corner”.
6 September 2021 | Read more at bandt.com.au
Pinterest is giving staff a day off to avoid burnout
Pinterest is the latest company to give staff paid time off to unwind and alleviate symptoms of burnout.
The image-sharing firm said in a post on its own Pinterest page that all of its global offices will be closed Friday.
"Pintentions is Pinterest's self-care program, designed to help you hit the reset button and avoid burnout," Pinterest's post said. "The idea behind it is simple: take the time to do whatever it is that will make you feel recharged, whether that's resting, exercising, meditating, spending time with friends and family, or anything in between."
3 September 2021 | Read more at businessinsider.com
Pinterest Launches New Insights Series to Help Guide Your Pin Marketing Approach
Are you looking for ways to maximize your Pinterest strategy, or tips on how you can get started with Pins to boost your overall marketing efforts?
This week, Pinterest is launching a new content series which aims to provide expert insights from both experienced Pin creators and internal staff as to how you can use the platform to best effect.
30 August 2021 | Read more at socialmediatoday.com
Target + Pinterest team up to help busy moms find exactly what they’re looking for
Target is integrating Pinterest Lens in its registry and app. Rick Gomez, Target's chief marketing officer, says this should help customers track down the items they had in mind much sooner. It will also help users discover complementary products to complete the look they're going for.
25 August 2021 | Read more at mother.ly
Joybird First to Launch 'Inspired by Pinterest Trends' on Marxent 3D Space Planner
Today Marxent, the leader in 3D commerce for furniture and home improvement, announced a new way to bridge the gap between inspiration and design for furniture retailers by connecting Pinterest Trends data to room design through their patented 3D space planning technology. The company has partnered with Joybird, a storied e-commerce innovator, to bring 'Inspired by Pinterest Trends' to the online furniture retailer's 3D Space Planner.
24 August 2021 | Read more at finance.yahoo.com
Pinterest Introduces First-Of-Its-Kind Hair Pattern Search For Inclusive Beauty Results
"Today we’re introducing our latest advancement in inclusive beauty search with the rollout of hair pattern search, a first-of-its-kind technology, created with Black, Brown and Latinx Pinners in mind, that empowers users to search for hair inspiration across hair types.
Through computer vision-powered object detection, hair pattern search enables Pinners to refine hair searches by six different hair patterns: protective, coily, curly, wavy, straight and shaved/bald."
19 August 2021 | Read more at newsroom.pinterest.com
Wayfair Adds Pinterest SVP to Board
Wayfair has added Jeremy King, the senior vice president and head of engineering at Pinterest, to its board of directors. [...]
In his role at Pinterest, King leads the company’s technical vision and oversees the engineering team building products, platforms and machine learning systems. Under his leadership, King’s teams have built and scaled Pinterest’s sophisticated visual discovery engine. His expertise spans the entire end-to-end e-commerce shopping experience, having overseen customer, merchant and supply chain technologies across cloud and data platforms.
12 August 2021 | Read more at furnituretoday.com
The Women Of Pinterest Weigh In On The Kindest Corner Of The Internet
Pinterest is doubling down on being the most inclusive social platform out there, from the product they make to the workplace culture they foster. [...]
Forbes spoke to Andréa Mallard along with her co-captains of the Pinterest marketing team, Global Head of Consumer & Brand Marketing Celestine Maddy and Europe’s Director of Marketing, Louise Richardson, about how their team is working to drive change in an industry known for being toxic.
5 August 2021 | Read more at forbes.com
Former Pinterest Whistleblower Ifeoma Ozoma Talks about why Confidentiality Agreements Harm Tech Workers
Ifeoma Ozoma broke her NDA to go public with allegations of racism and discrimination at Pinterest. Now she's leading an effort to limit the contracts. [...]
Ozoma sat down for a Q&A to talk about Insider's sweeping investigation into how NDAs enforce silence in the tech industry - 'A gag order for life': How tech companies use secretive legal contracts to create a culture of silence - and what's ahead in the push to change them.
2 August 2021 | Read more at businessinsider.fr
Pinterest Shares Fall as U.S. Monthly Average Users Decline
Shares of Pinterest Inc. fell more than 14% in after-hours trading, as the online sharing platform said its monthly average users in the U.S. contracted during the quarter, a trend that accelerated this month.
The company reported 91 million monthly average users in the U.S. in the quarter, down 5% from a year earlier. Pinterest said that “engagement headwinds” continued this month, with monthly average users down 7% as of July 27. Globally, monthly average users increased 9% in the quarter.
30 July 2021 | Read more at wsj.com
Introducing New Ways for Creators to Earn Money and Partner with Brands on Pinterest
Pinterest has launched "new ways for Creators to build their business and earn money on Pinterest with the ability to make their Idea Pins shoppable, earn commissions through affiliate links, and partner with brands on sponsored content. With Idea Pin product tagging, Creators can tag their Idea Pins with any of the millions of Product Pins on Pinterest".
28 July 2021 | Read more at newsroom.pinterest.com
Pinterest Adds New Pin Insights to Provide More Performance Insight
Pinterest continues to expand on its insight tools with the addition of two new metrics for Idea Pins, which is its take on the social Stories format. [...]
Aside from the regular Pin metrics (Impressions, Pin Clicks and Saves) Pinterest is now also adding 'Follows' and 'Profile Visits' for Idea Pins specifically, providing more insight into how your Idea Pins are actually contributing to your overall platform performance.
27 July 2021 | Read more at socialmediatoday.com
Pinterest's VP of Tech Outlines Its Evolving Efforts To Maximize Inclusion and Cater To All Users
Over the past few years, Pinterest has made diversity a bigger focus, with advanced technology that aims to provide more inclusive options, and an internal shift designed to prioritize a breadth of perspectives. [...]
To get more insight on this, we recently spoke with Jeremy King, the SVP of Technology at Pinterest. Jeremy provided an overview of the platform's efforts to maximize inclusivity, and why it's such a critical focus for the platform, while also outlining its future plans on this element.
27 July 2021 | Read more at socialmediatoday.com
How Pinterest Built a More Representative Shopping Experience with AI
Artificial intelligence and augmented reality can work hand in hand to support innovations that can change the shopping and advertising game.
Pinterest combined artificial intelligence with augmented reality and incorporated diversity and inclusion in a way that helped the company’s bottom line, Jeremy King, head of engineering at Pinterest, said in a conversation with Matt Marshall, founder and CEO of VentureBeat, at the Transform 2021 virtual conference.
23 July 2021 | Read more at venturebeat.com
Pinterest Makes Arabic Available as a Language Option on All Platforms
Pinterest is now available in Arabic on all platforms, with the platform expanding its language tools once again, meaning the app is now fully available in 37 languages.
As explained by Pinterest:
"There are over 475 million people who use Pinterest each month around the world for inspiration, and 57% of those Pinners use the platform to discover fresh ideas in a language other than English. That’s why today, we’re launching Pinterest in Arabic, making the platform more accessible and relevant to Pinners around the world."
21 July 2021 | Read more at socialmediatoday.com
Five questions with Celestine Maddy, Pinterest’s global head of consumer and brand marketing
About one billion years ago in November 2020, Marketing Brew reported that Celestine Maddy joined Pinterest as its global head of consumer and brand marketing. [...]
This month, just a few days after Pinterest made headlines for banning all weight loss related ads, we sat down with Maddy to chat about why she joined the platform and what she likes about the gig.
20 July 2021 | Read more at morningbrew.com
The 20 most stylish cities in the world, according to Pinterest
If there’s anything that the cosmopolitan beauty of fashion weeks has taught us, it’s that the world’s fashion capitals possess their own distinct aesthetic. [...]
But which of the world’s cities bear the most impact on our approach to style? That was the question that British research firm Money.co.uk sought to answer. Analysing data from Pinterest, the firm used the number of fashion boards dedicated to each city and their style to create a list of the 20 most-pinned places in the world. These, the firm concluded, are the cities serving as the most prominent inspiration for our everyday sartorial choices.
19 July 2021 | Read more at vogue.com.au
Marriott Bonvoy, Pinterest Team Up on in-App Immersive Quiz
Loyalty program Marriott Bonvoy teamed up with Pinterest on a pilot and personalized experience at two storefronts in New York’s Soho area that guides Pinners through an immersive in-application quiz. [...]
The initiative follows Marriott Bonvoy’s global “Power of Travel” campaign, which was the first to employ Pinterest’s technology and real-time trends in an out of home placement.
17 July 2021 | Read more at adweek.com
Pinterest Recruits Former Guardian Commercial Chief Nick Hewat to Head Sales
Pinterest has appointed Nick Hewat as sales director for its UK and Ireland operations, handing him responsibility for persuading brands of the unique virtues of the platform. Hewat, who joins Pinterest with immediate effect, spent seven years as commercial director of The Guardian. [...] Hewat's Pinterest role will involve him establishing relationships with new advertisers, while maintaining and developing those with existing commercial partners.
15 July 2021 | Read more at campaignlive.co.uk
Pinterest Embraces Body Acceptance With New Ad Policy
Pinterest announced today, "Beginning July 1st, 2021, we’re updating our ad policies to prohibit all ads with weight loss language and imagery. This stance makes Pinterest the only major platform to prohibit all weight loss ads. It’s an expansion of our ad policies that have long prohibited body shaming and dangerous weight loss products or claims. We encourage others in the industry to do the same and acknowledge, once and for all, that there's no such thing as one-size-fits-all."
01 July 2021 | Read more at newsroom.pinterest.com
Pinterest is Now TAG Brand Safety Certified
Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising by fighting against criminal activity online. This is a great achievement for Pinterest as well as a positive sign for brands advertising on the platform or for those considering it as part of their marketing strategy in the near future.
01 July 2021 | Read more at socialmediatoday.com
Zillow Integrates Verizon FiOS Pinterest Content
Pinterest kicked off an integration with online real estate marketplace Zillow to bring helpful Pinterest content from Verizon FiOS directly into the Zillow platform. [...] Searches for “moving house hacks” have jumped 80% on Pinterest in the past four weeks, and queries for “best way to pack for moving” are up 284% year over year. Zillow added a custom page this week so that people who are moving can see smart home and home internet tips from Verizon FiOS, with a custom Pinterest board to inspire home shoppers.
01 July 2021 | Read more at adweek.com
Pinterest Expands Idea Pins to More Countries
Pinterest today, announces that it is expanding Idea Pins, its multi-page video Pin format, to all creators in India, Indonesia, Spain, Italy, Ireland, New Zealand, Brazil, Mexico, Argentina, Chile, Columbia, Peru, Japan, and Sweden. This new access and capability will empower anyone with a business account in these countries to create inspiring content and closer interact with their audiences, building more engaged communities directly on Pinterest.
30 June 2021 | Read more at finance.yahoo.com
Pinterest Spotlights Indigenous Creators To Celebrate NAIDOC Week
NAIDOC Week celebrations are held around the country every year to celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. In recognition of this significant week, Pinterest is showcasing Indigenous Creators and businesses across the entire platform.
30 June 2021 | Read more at bandt.com.au
Pinterest Collaborates with American Express on a Digital Shop to Support Small Businesses this Summer
Today, Pinterest and American Express have teamed up to curate “The Comeback Edit” on The Pinterest Shop - the shop’s sixth edit featuring 20+ merchants that are selling items Pinterest users are looking for as they enter this new stage of post-pandemic life. [...]
The Comeback Edit is inspired by Pinterest searches for “how to support small business quote” which increased +50% as Pinners seek out individual makers and companies to shop online1.
24 June 2021 | Read more at newsroom.pinterest.com
Pinterest Outlines What UK Users Want From Brands on the Platform
In an effort to dispel the myth that Pinterest is dedicated to wedding planning and home renovations, the social media platform released insights from an audience study in the U.K. to help marketers understand how to use it more effectively.
As well as offering best practice advice, the “Inspiration Nation” report acts as a guide for marketers to engage with Pinterest users and understand their habits and expectations as they navigate life after pandemic lockdowns.
24 June 2021 | Read more at adweek.com
Media Rating Council Denies Accreditation for Pinterest’s Video Ad Measurements
Brands like Ocean Spray and Royal Caribbean International have video ads up on Pinterest. But as of April, metrics the platform supplies to advertisers to measure video ad impressions were denied a stamp-of-approval from the Media Rating Council, the industry body relied on for decades to audit the processes employed by media firms for advertising measurement.
23 June 2021 | Read more at digiday.com
Trusting Metrics at Pinterest
Ryan Cooke, Engineering Manager at Pinterest, outlines Pinterest's metric certification process:
"Pinterest, like many tech companies, relies heavily on data to help inform decisions and power machine learning. This strategy fundamentally depends on the data being accurate. Over the years we’ve worked to improve the processes behind trusting core decision-making data and ensure metrics remain accurate".
23 June 2021 | Read more at medium.com
Pinterest Opens its Doors in Mexico City
Pinterest announced today, "the opening of our office in Mexico City as part of our investment in scaling global resources and hiring local talent to grow our business to serve Pinners, creators and advertisers around the world. The Mexico City office will include the very first engineering hub in Latin America.
We will hire more than 50 people across engineering and sales for the new Mexico City office during the year. This will be our second office in Latin America, after the opening of the office in Sao Paulo, Brazil, in 2014".
23 June 2021 | Read more at newsroom.pinterest.com
Summer Shop Trends: Gen Z versus Millennials Post-lockdown Looks
Both Gen Z and Millennials are shopping on Pinterest to regain freedom this summer and discovering new products to create fresh looks.
[...] Gen Z prefers pastel makeup while Millennials go bold, Gen Z is rebellious with leather for summer outfits while Millennials prefer floral skirts and flowy blouses, and Gen Z wants skater room decor while Millennials are creating crystal rooms.
18 June 2021 | Read more at newsroom.pinterest.com
Pinterest Launches New Virtual Test Drive Ad Experience with Volkswagen
Pinterest has launched a new virtual test drive ad experience with Volkswagen, which could also introduce a new, engaging ad option for auto brands on the platform. As part of the campaign for the new Volkswagen ID.4 electric SUV, Volkswagen is running a new, interactive, in-car experience, which can be activated from its Promoted Pin.
15 June 2021 | Read more at socialmediatoday.com
Pinterest Inspires Pinners and Creators to Show Their True Colors
Pride Month has just kicked off, and people are turning to Pinterest to celebrate their identities and find their voice within the LGBTQ+ community. [...]
Throughout the month, Pinterest will celebrate Pride with a new campaign, “Show Your True Colors,” aimed at driving inspiration, celebration and action among Pinners and Creators. The campaign includes a digital film featuring six LGBTQ+ Pinners and cultural icons to inspire the queer community and allies in areas of their lives.
8 June 2021 | Read more at newsroom.pinterest.com
Pinterest Takes the Best of Offline Shopping and Brings It Online
Pinterest announces "the expansion of [their] shopping features to Australia, Canada, France and Germany, offering Pinterest users the opportunity to shop right from Pins, on boards, from search, and from the inspiration they find in the real world using Lens camera search.
Pinners will also be able to get inspiration from Shopping spotlights, which showcase expert recommendations and trends from influential fashion and home tastemakers as well as publishers."
7 June 2021 | Read more at newsroom.pinterest.com
Pinterest Shares New Insights into How Pinners are Looking to Shop with Sustainability in Mind
Pinterest has shared some new insights into how Pinners are looking to adopt more sustainable processes, which includes shopping for more environmentally-friendly products and adopting new ideas and concepts aligned with the same.
As explained by Pinterest: "People are emerging into the “new normal” with a greater sense of urgency to take care of our planet. We’re predicting a Greenaissance: a renewed focus on sustainable living, Earth-friendly products and calls for community action."
4 June 2021 | Read more at socialmediatoday.com
Pinterest Provides an Overview of Content Removal Trends in the Second Half of 2020
Pinterest has published its latest Transparency Report, which outlines all of the content removals and other enforcement actions it took throughout the second half of 2020.
And for the first time, Pinterest has included additional data on its specific content moderation efforts, including the number of Pins deactivated for policy violations, and both boards and accounts removed for the same.
28 May 2021 | Read more at socialmediatoday.com
Celtra Partners with Pinterest to Offer Creative Automation Integration
Celtra, the leading Creative Automation software company, today announced that it has joined the Pinterest Dynamic Creative Partner program. Celtra's partnership with Pinterest will enable a direct API integration with its platform, allowing brands to produce and distribute Pinterest ads at scale through Celtra's Creative Automation solution.
28 May 2021 | Read more at prnewswire.com
Research Shows Harry Potter Is The Most Popular Wedding Trend On Pinterest
A new report by money.co.uk has revealed that the most commonly saved wedding trend on Pinterest was Harry Potter. [...]
The study compared the number of Pinterest Boards created for more than 250 wedding themes and trends, including wedding dress styles and bridal boutiques, to wedding venues and destinations.
28 May 2021 | Read more at bandt.com.au
Pinterest Kicks Off ‘You Just Might Surprise Yourself’ Brand Campaign
Pinterest kicked off its new brand campaign this week, “You Just Might Surprise Yourself,” aimed at showcasing how the platform can provide people with new and exciting ideas to act on and help them find and shape the things they actually enjoy and that personally fulfill them.
Creative agency Droga5 created the campaign, while global media agency Mediahub was behind its media strategy, handling media buys including a television spot in the U.K. The integrated campaign will run across the U.K. and the U.S., incorporating audio, out-of-home, podcast and social ads.
27 May 2021 | Read more at adweek.com
2 Minutes With … Celestine Maddy, Head of Marketing at Pinterest
Celestine Maddy is global head of consumer and brand marketing at Pinterest, overseeing global consumer brand strategy and campaigns, product marketing, social media and content innovation for the inspiration platform. Before joining Pinterest, she was most recently SVP of marketing and communications at The Wing and also spent time at Foursquare and Reddit.
We spent two minutes with Celestine to learn more about her background, her creative inspirations, and recent work she's admired.
27 May 2021 | Read more at musebycl.io
Pinterest Shares the Results From the First Stage of Its Creator Fund, Welcomes Applicants for Next Phase
Back in April, Pinterest announced its new 'Creator Fund' initiative, through which it would provide $500k in funding to facilitate support for creators from underrepresented communities. The program, available only in the US, was launched because Pinterest recognized the need "to uplift Creators and communities that have been disproportionately underrepresented on the platform".
26 May 2021 | Read more at socialmediatoday.com
Pinterest Shares Latest Progress on Inclusion and Diversity Initiatives
Pinterest has shared its latest Inclusion and Diversity update, which highlights the various ways that the platform is working to maximize inclusion, and improve its hiring and management processes to ensure equal representation within its business approach.
This became a much bigger focus for the platform over the past year, after the #BlackLivesMatter movement prompted some former Pinterest employees to share their experiences at the company, which outlined a culture of racial and gender bias. That prompted Pinterest to reassess and redesign its diversity efforts.
24 May 2021 | Read more at socialmediatoday.com
Netflix Teams Up With Pinterest on Memorial Day Weekend Ideas
Shea and Syd McGee of Netflix’s Dream Home Makeover are helping to provide Memorial Day weekend ideas for the streaming service’s partnership with Pinterest. The two companies are teaming up on Memorial Day décor ideas and recipes that will be featured on Pinterest’s Today tab starting Friday (May 21), along with a “Call to Create” so that other creators on the platform can join in.
24 May 2021 | Read more at adweek.com
Deputy Becomes Chief: Pinterest Names New Chief People Officer
Christine Deputy is Pinterest’s new chief people officer, coming over from Nordstrom, where she had been chief human resources officer since June 2015.
She will be responsible for all aspects of the company’s HR strategy, including leadership development, pay/benefits, talent management and helping ensure that the commitments Pinterest made to improve workplace culture last December are met.
24 May 2021 | Read more at adweek.com
Pinterest Now Facilitates More than 5 Billion Searches Per Month
Pinterest has shared some new insights into user search activity as part of an overview of how its search system works, and how it has evolved over time to provide more accurate matches.
As explained by Pinterest: "There are now more than 5 billion searches on Pinterest every month. As people prepare for a post-pandemic life, searches for outfits, vacations, and home renovations are at all-time highs, and searches for weddings have presumed pre-pandemic levels."
21 May 2021 | Read more at socialmediatoday.com
Ikea Evokes Vacation-Inspired Home Renovations with Pinterest Quiz
Ikea U.S. yesterday unveiled an interactive quiz on Pinterest to help consumers update their home with pieces that evoke feelings of summer vacation, per details emailed to Marketing Dive. Based on their answers to three questions from a chatbot, shoppers will receive a personalized Pinterest board with product recommendations and home inspiration.
21 May 2021 | Read more at marketingdive.com
Pinterest Vows to Add More Female Executives, Workers of Color
Pinterest has set new targets for increasing the number of women in leadership and improving racial and ethnic diversity throughout its workforce, a move that comes after the social-media company was roiled last year by claims of discrimination.
Ben Silbermann, co-founder and chief executive of Pinterest, told The Wall Street Journal that he was accountable for the experiences that employees have at work and that it was tough to learn how some staffers faced discrimination.
18 May 2021 | Read more at wsj.com
Pinterest Introduces Idea Pins, a Video-First Feature Aimed at Creators
Pinterest is expanding further into the creator community with today’s launch of a video-first feature called “Idea Pins,” aimed at creators who want to tell their stories using video, music, creative editing tools and more. The feature feels a lot like Pinterest’s own take on TikTok, mixed with Stories, as the new Pins allow creators to record and edit creative videos with up to 20 pages of content, using tools like voiceover recording, background music, transitions and other interactive elements.
18 May 2021 | Read more at techcrunch.com
Pinterest Named Principal Sponsor for Cannes in Cairns
The Misfits (publisher of B&T) is proud to announce Pinterest as principal sponsor for the inaugural Cannes in Cairns festival. [...] Pinterest will be joining the best and brightest minds in advertising, media and marketing to escape the winter chill and attend the best damn event any landlocked Aussie can get to in 2021.
18 May 2021 | Read more at bandt.com.au
Pinterest Provides New Overview of its Evolving Scam Detection and Deactivation Processes
This week, Pinterest has provided an overview of its evolving efforts to detect and remove spam and malicious content, which details how it detects problematic Pins at domain level, based on where scammers and spammers are looking to refer Pinners to after clicking through via on-platform content.
17 May 2021 | Read more at socialmediatoday.com
Pinterest’s New Brand Identity Focuses on the ‘Endless Inspiration’ of Pinners
Pinterest began the rollout of its new brand identify, “Endless Inspiration,” which will continue to be rolled out in phases throughout the year. The project was led by design-focused creative agency Made Thought, and the aim was to associate Pinterest with inspiration throughout the world transcending culture, geography and language, by putting the focus on Pinners, their dreams and their interests.
14 May 2021 | Read more at adweek.com
Pinterest to Test Livestreamed Events This Month with 21 Creators
Pinterest is expanding into live events. The company is planning to host a three-day virtual event that will feature livestreamed sessions from top creators, including big names like Jonathan Van Ness and Rebecca Minkoff, among others. The virtual event will run inside the Pinterest app from May 24th through May 25th, and will serve as the company’s first public test of directly streaming creator content to its more than 475 million global users.
14 May 2021 | Read more at techcrunch.com
Pinterest Shifts Company Get-Together Online
In 2020, Pinterest decided not to hold its annual employee get-together. [...] But for 2021, the company decided the event should be done virtually. It was held on May 6 and 7 and more than 85 classes were held over the two days on such topics as how to build a drone, a virtual acting workshop, no-knead bread-making and restorative yoga.
13 May 2021 | Read more at hrreporter.com
Pinterest Launches New Overview of its Ad Process to Help Simplify Paid Promotions
[...] the platform has seen a big rise in usage over the last year, as eCommerce adoption has accelerated throughout the pandemic. Now up to 478 million monthly active users, all of whom are coming to the platform in a shopping and discovery mindset, there's clearly opportunity in Pins for the right brands. And today, Pinterest has shared a new overview of how to utilize promoted Pins to help maximize your Pin marketing efforts.
11 May 2021 | Read more at socialmediatoday.com
The importance of embracing ambiguity: how Pinterest’s marketing lead survived 2020
With nominations for this year's Future 50 currently open, we profile last year's inductees. Interest in Pinterest has gone through the roof as bored users stockpile inspiration. But with the pandemic also grounding the brand’s experiential marketing efforts, Megan Kleban tells how she’s been turning the situation around.
7 May 2021 | Read more at thedrum.com
Pinterest Adds 2 New Creator Leads
Pinterest added two new creator leads, both of whom will report to head of content and creator partnerships Aya Kanai.
Marta Topran joined the company as beauty and fashion creator lead. She had been editorial director at beauty subscription company Ipsy after spending over 12 years as a beauty director, editor and writer at publications including Women’s Health, Cosmopolitan and Seventeen.
And Pinterest’s new home and design creator lead, Jeremy Jankowski, comes from Domino, where he had been leading brand partnerships. His previous stops included Glam/Mode Media and Refinery29.
6 May 2021 | Read more at adweek.com
Pinterest Launches Pinterest Ads in Mexico, Continuing Business Expansion
Pinterest is moving ahead with the next expansion of its ad business, with brands in Mexico now able to launch paid promotions via Pin.
The announcement comes at the same time as Pinterest continues to expand its ad tools in Latin America, which began with the launch of Pinterest ads in Brazil last month. Pinterest says that it currently serves more than 23 million monthly active Mexican users.
5 May 2021 | Read more at socialmediatoday.com
Pinterest Search Trends: Gen Z Longs For Post-Pandemic Life
Pinterest searches among users in the Gen Z demographic are up 96% year-over-year. In particular, the company reports “skyrocketing” searches for vacations, clothes, and home renovations.
Here’s more about what Gen Z is planning for when life returns to normal. Marketers can use this data to get a head start on creating campaigns that will resonate with this demographic.
4 May 2021 | Read more at searchenginejournal.com
Pinterest Announces New Initiatives to Celebrate Asian and Pacific Islander Heritage Month
Asian and Pacific Islander Heritage Month is being held in May, and Pinterest has announced a range of new events and initiatives to help mark the occassion, and highlight API creators.
First off, Pinterest will feature a range of API creators on the Today tab in the app, which will also include resources for the community and allies in support of #StopAsianHate.
3 May 2021 | Read more at socialmediatoday.com
Pinterest Shares Insights into the Latest Search Trends as Pinners Look Beyond the Pandemic
With the vaccine roll-out now well underway, people are seeing the light at the end of the year-long COVID tunnel, which now has mindsets switching to new opportunities, with a return to social gatherings and events increasingly possible, and travel now back on the cards for planning.
30 April 2021 | Read more at socialmediatoday.com
Pinterest Announces New Funding and Assistance Initiatives for Mental Health Awareness Month
Pinterest has announced a range of new events and features for Mental Health Awareness Month, as it looks to play a role in addressing mental health concerns, which are evidently - based on on-platform search activity - increasingly front of mind for many Pinners.
29 April 2021 | Read more at socialmediatoday.com
Pinterest CFO Looks to Ramp Up Spending on Marketing, Product Investments
The San Francisco-based company—like many other consumer-facing businesses—last year deferred a significant portion of its marketing spending in the face of the coronavirus pandemic.
It is now looking to launch a new branding and advertising campaign in the second quarter, Chief Financial Officer Todd Morgenfeld said Tuesday. “I would expect we would do more of this over time,” Mr. Morgenfeld said.
28 April 2021 | Read more at wsj.com
Investors Stick a Pin in Pinterest: First-quarter revenue jumped, but user growth appears to be slowing
On Tuesday, the image-sharing company said first-quarter revenue grew a whopping 78% year-on-year, beating its own guidance and Wall Street’s estimate. But user growth—especially in the U. S.—appears to be slowing. Pinterest said U.S. users, responsible for more than 80% of its overall revenue in the first quarter, increased by just 9% versus a year earlier. That is slightly lower than analysts had forecast and much lower than the more than 12% year-on-year growth the company had averaged over the previous three quarters, according to FactSet.
28 April 2021 | Read more at wsj.com
iOS 14 Is Apple CEO Tim Cook’s Big Fat Kiss To Facebook, Twitter, Pinterest, Google, Snap, Reddit And Other Major Platforms
Yesterday I upgraded to iOS 14.5. Today my privacy is more secure. But also, the walls surrounding the castles of big consumer tech just got taller. And the moats around them just got wider.
iOS 14.5 is the full implementation of Apple’s privacy vision for mobile, outlined eight months ago at the company’s World Wide Developer Conference. In Apple’s vision, device-level data can no longer be captured or used without consent by marketers and adtech companies.
27 April 2021 | Read more at forbes.com
Pinterest and Shopify expand partnership to boost social commerce globally
To help merchants around the world easily bring their products online and respond to a growing demand from global consumers, Pinterest is expanding its partnership with Shopify to 27 new countries. The Shopify Pinterest channel is now live in these new countries including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK.
Now, more than 1.7 million Shopify merchants around the world have an easy way to bring their products to Pinterest and turn them into shoppable Product Pins that are discoverable across the platform.
21 April 2021 | Read more at newsroom.pinterest.com
Pinterest Rolls Out Content Claiming Portal Tool
Pinterest rolled out a way for creators to protect their content and determine how it can be used on the platform.
The new Content Claiming Portal tool enables creators who complete this application and receive approval to upload their original content and choose from these enforcement options: Mine Only, Website Only, Block All.
20 April 2021 | Read more at adweek.com
Anthropologie adds a virtual experience with a Pinterest catalog
Apparel and home goods retail chain Anthropologie launched a digital-only catalog on Pinterest in late March after the coronavirus pandemic limited in-store shoppers. The catalog’s content focuses on its home goods and has generated "overwhelmingly positive" response from consumers, says Barbra Sainsurin, executive director of digital.
20 April 2021 | Read more at digitalcommerce360.com
Reddit, Pinterest & Alibaba Among World’s Highest Carbon Emissions Websites
Reddit, Pinterest and Alibaba have been named among the top most polluting websites on the internet, new research has revealed. Other high-emissions websites include video game giant Nintendo, sports channel ESPN and fast fashion retailer Uniqlo.
The report, released by energy comparison platform USwitch, calculated the carbon footprint of the 200 most popular webpages by considering multiple factors that impact a site’s energy-efficiency, from the host platform to font size, images, videos and colours.
19 April 2021 | Read more at greenqueen.com.hk
When UK retailers meet their audiences on Pinterest
Understanding customer behaviour and insight as stores reopen after lockdown will be crucial, says Pinterest director of business marketing EMEA Visha Naul.
[...] Out of necessity, the past year has marked an incredible surge in online shopping, bringing millions of customers into a trend towards ecommerce that has been growing for years. But retailers are now navigating somewhat blindly as to how customers will behave in a post-pandemic world. Now, more than ever, rich audience insights are like gold dust, giving brands in the know the edge against competition through personalisation.
16 April 2021 | Read more at retail-week.com
Pinterest will now let workers blow the whistle on harassment and discrimination, despite NDAs
Pinterest has been battered with accusations of workplace discrimination for many months [...]. That includes, most recently, how Ifeoma Ozoma, a former Pinterest employee who accused the company of trying to silence her, helped draft California’s new Silenced No More Act.
Today, Ozoma is speaking out in The New York Times about why she believes nondisclosure agreements (NDAs) should not be allowed to keep whistleblowers in check — but Pinterest now says, effective immediately, it will stop making workers sign NDAs that prevent them from talking about such things.
14 April 2021 | Read more at theverge.com
Pinterest announces $500K Creator Fund, ‘Creator Code’ content policy, moderation tools and more
Pinterest today hosted an event focused on its creator community, where the company announced a series of updates including the launch of a $500,000 Creator Fund, a new content policy called the Creator Code, as well as new moderation tools, among other things.
With the changes, the company says its goal is to ensure the platform continues to be an “inclusive, positive and inspiring place.” The new content guidelines put that into more specific terms as it requires Pinterest creators to fact-check content, practice inclusion, be kind and ensure any call to action they make via the site doesn’t cause harm.
8 April 2021 | Read more at techcrunch.com
Pinterest Is Said to Be in Talks to Acquire the Photo App VSCO
Pinterest has held talks to buy VSCO, a photography app that spawned a teenage social media craze, according to two people with knowledge of the matter.
The discussions are ongoing, said the people, who declined to be identified because they were not authorized to speak publicly. A deal price couldn’t be learned; Pinterest has a market capitalization of about $49 billion, while VSCO has raised $90 million in funding and was last valued at $550 million.
6 April 2021 | Read more at nytimes.com
Pinterest Launches Pinterest Ads in Brazil, Expanding Marketing Opportunities
Pinterest continues to expand its ad business, with brands in Brazil now able to launch paid promotions via Pin.
As explained by Pinterest: "46 million people in Brazil use Pinterest to find ideas. To shop. To decide what’s next. They’ve long depended on Pinterest for inspiration and product discovery. And starting today, Brazilian marketers can use Pinterest ads to better reach this highly engaged audience."
6 April 2021 | Read more at socialmediatoday.com
Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools
As it continues to grow its audience, riding on the back of the eCommerce boom, Pinterest has launched its first ever B2B ad campaign, which aims to better frame its expanding use case and highlight opportunities for marketers. [...] the new 'Be Their Next' campaign focuses on the differentiating factors of Pinterest versus other social apps, and prompts brands to get engaged in that chain to connect with its audience.
2 April 2021 | Read more at socialmediatoday.com
Pinterest Launches Its First B2B Ad Campaign
Pinterest launched its first B2B campaign Thursday in six global markets to help brands reach the 83% of weekly users who the company says make purchases based on content they see on the site.
The campaign -- Be their next -- rolls out today in the United States, the United Kingdom, France, Germany, Canada, and Australia. It targets unbranded searches.
2 April 2021 | Read more at mediapost.com
What Is The Pinterest Lookalike Trend On TikTok? It's A Shocking Selfie Hack
Pinterest and TikTok have come together for the ultimate selfie hack, and the results are shocking. While scrolling through your "For You" page, you may've come across the hashtags #pinteresttrend and #pinterestlookalike a lot since Feb. 2021. Those tags will lead you to dozens of videos featuring TikTok's Pinterest lookalike trend [...].
Here's how the Pinterest lookalike trend works: After snapping a photo of your face, you're able to see what celebrity, influencer, or other human being you look like.
31 March 2021 | Read more at elitedaily.com
Searches on Pinterest reveal growing spring gardening trends
After a long winter indoors and an unseasonably warm spring forecast, Canadians will be racing to spend time outside and gardening has become a growing trend.
Pinterest has seen a triple increase in searches for “DIY garden boxes,” revealing that more people are turning to the platform to find ideas for how to grow their own flowers, plants and vegetables.
31 March 2021 | Read more at greenhousecanada.com
Pinterest open-sources big data analytics tool Querybook
Pinterest today open-sourced Querybook, a data management solution for enterprise-scale remote engineering collaboration. The company says the tool, which it uses internally, can help engineers compose queries, create analyses, and collaborate with one another via a notebook interface.
31 March 2021 | Read more at venturebeat.com
Pinterest’s International Women’s Month initiative: a conversation with Nicole Ocran and Cathryn Wood
For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from women who choose to challenge the norms.
To support this fantastic initiative, Influencer’s marketing executive Megan Horsnell sits down with content creators Nicole Ocran and Cathryn Wood to highlight the importance of International Women’s Month and discuss how the Pinterest platform allows creators, like themselves, to champion other female entrepreneurs within the influencer space.
30 March 2021 | Read more at thedrum.com
This designer was over Pinterest. Then it got her a job
Five years ago, Liz Caan was so skeptical of Pinterest that she told a local magazine that it was a waste of time for designers. “I was quoted saying, ‘I hate Pinterest—people pin recklessly, it’s terrible, I don’t even look at it,’” says the Newton, Massachusetts–based designer. “And now I’m like, ‘OK, fine, I get it.’ It is actually pretty good.”
What changed her mind? Meeting a dream client who called after pinning project images that Caan had posted and tagged years before then all but forgotten about. Here’s how the positive experience turned her into a Pinterest convert.
29 March 2021 | Read more at businessofhome.com
Pinterest Shares New Insights into Emerging Travel Trends and Interest Ramps Up Among Pinners
With the end of the COVID-19 tunnel now seemingly in sight, the travel industry is set to see a boom, with people who've been cooped up their houses for far too long keen to get out of their familiar surroundings, and head off to new sights.
And according to Pinterest, interest in travel-related content is already surging: "On Pinterest, travel engagement is at an all-time high - even when you look at the year before COVID. Travel searches on Pinterest increased 60% year over year. And those searches are turning all the pent-up demand into real bookings."
24 March 2021 | Read more at socialmediatoday.com
Pinterest and the Subtle Poison of Sexism and Racism in Silicon Valley
The day Françoise Brougher was fired from Pinterest began like so many of her workdays. It was April 2, 2020, and the company’s chief operating officer—with her rescue dog Dogbert nearby—was a few weeks into the pandemic and remote work, managing her team of 750 from her home in Silicon Valley. The gentlest social media site, built for “pinning” visual inspiration to virtual boards, appeared to be in equilibrium.
23 March 2021 | Read more at time.com
Anthropologie Debuts Digital-Only Catalog on Pinterest
The mail-order catalog is roughly as old as the typewriter, but the latter has had much more staying power...until now. Today, Anthropologie is piloting its first digital-only catalog on Pinterest.
Drop a pin: AnthroLiving is a virtual lookbook of Anthropologie’s Spring Home Collection, which includes household decor and furniture. AnthroLiving allows customers to window shop the latest home decor trends and pin products to buy now or later.
23 March 2021 | Read more at morningbrew.com
2 Ways Pinterest Is Growing Its Social Media Platform
Pinterest (NYSE:PINS) is the social platform for inspiration. It lets users collect and interact with visual media, helping them discover ideas, plan projects, or learn new things. [...]
Last year, Pinterest added over 100 million new users, driving revenue growth of 48%. This highlights the company's strong growth strategy, an advantage that should continue to power gains in the digital ad market. Here's what investors should know.
19 March 2021 | Read more at fool.com
Pinterest CMO: 'People misunderstand insights... it should inform our intuition'
UK – Many businesses have a misconception of the role that insights should play, according to Pinterest chief marketing officer Andréa Mallard speaking at MRS Impact 2021, who argued that while it can enrichen an idea, it cannot tell a business what to become.
18 March 2021 | Read more at research-live.com
Pinterest Expands Skin Tone Search Qualifiers to More Regions, Adds Skin Tone to AR 'Try On' Tools
After first launching its skin tone search qualifier to enable users to hone in on more personally relevant search results back in 2019, Pinterest has seen significant interest in, and usage of the tool.
Pinterest expanded its skin tone filters to more products last year, and now, the platform is making its skin tone search options available in more regions, catering to even more users.
17 March 2021 | Read more at socialmediatoday.com
Clipchamp Partners With Pinterest To Amplify Video Content Creation
As video enjoys an upward trend in adoption by consumers and businesses alike – thanks to its high engagement rates – global video editing platform Clipchamp has announced an integration partnership with visual inspiration platform, Pinterest.
[...] The new collaboration with Pinterest will enable Clipchamp users to create video Pins from the platform using one of the newly developed Pinterest video templates that can be found in the new 2:3 aspect ratio collection.
16 March 2021 | Read more at bandt.com.au
Pinterest Expands Efforts to Combat COVID-19 Vaccine Misinformation
Pinterest is expanding its efforts to combat COVID-19 misinformation in Pins, and partnering with various health bodies to help ensure that Pinners are able to access accurate, reliable information about the vaccine rollout. [...]
Amid the expanding vaccine roll-out, Pinterest is adding a range of new partnerships and initiatives into its efforts, including new information linked to COVID-related searches.
12 March 2021 | Read more at socialmediatoday.com
Pinterest Expanding Toronto Presence With New Engineering Hub
Pinterest has revealed plans to expand its Toronto presence with 50 hires and an engineering hub in the city. The engineering location will be Pinterest’s first such international hub as the company looks to implement new tech into its core platform. [...] The Toronto office will grow to house half of Pinterest’s shopping experience engineering team.
Pinterest is the latest in a throng of international firms that are setting up engineering hubs in Toronto.
11 March 2021 | Read more at betakit.com
Mars enlists Tastemade for DIY Easter videos on Pinterest
Candymaker Mars has teamed with video network Tastemade and Pinterest to create several do-it-yourself videos that promote its Dove Silky Smooth Promises dark chocolate and M&M's Minis for Easter, per an announcement shared with Marketing Dive.
[...] Mars is inserting itself into the conversation around Easter, a popular topic on Pinterest with 229 million saved posts and 37 million searches related to the occasion.
10 March 2021 | Read more at marketingdive.com
TikTokers Are Making BFF Pinterest Boards To Show Off Their Bestie's Aesthetic
You love to hype your BFF up online. Whether it be via a TikTok video with "Best Friend (feat. Doja Cat)" by Saweetie playing in the background, or a dance challenge where you give your friend the spotlight, you take every new opportunity you get to show off your favorite person. So, did you see that some TikTokers are making BFF Pinterest boards? It's the latest friend trend you need to hop on, especially if your BFF has a cool aesthetic.
10 March 2021 | Read more at elitedaily.com
Head of Pinterest Canada Inspires Women to Fearlessly Pursue Goals
True to the theme of this year’s International Women’s Day, Erin Elofson urged an online audience of women in Timmins to avoid second-guessing themselves when pursuing career goals. [...]
Elofson, who has headed the Canadian branch of Pinterest since 2018, spoke about how taking risks was a key factor for her while climbing her way up the corporate ladder — sometimes having to ignore nagging doubts about her perceived lack of qualifications while applying for higher positions.
9 March 2021 | Read more at timminspress.com
Pinterest Launches International Women's Day Campaign To Uplift Female Entrepreneurs
Pinterest has launched a new campaign to support women globally, and empower women entrepreneurs. Throughout March, Pinterest will launch a special International Women Day edition of the Pinterest shop.
This version will exclusively feature women-owned, mission-driven small businesses from around the world. The virtual window shopping initiative will also allow twenty-five entrepreneurs to reach global consumers as they are planning their next project with a strong commercial intent
8 March 2021 | Read more at bandt.com.au
Pinterest Details the AI that Powers its Content Moderation
Pinterest this morning peeled back the curtains on the AI and machine learning technologies it’s using to combat harmful content on its platform. Leveraging algorithms to automatically detect adult content, hateful activities, medical misinformation, drugs, graphic violence, and more before it’s reported, the company says that policy-violating reports per impression have declined by 52% since fall 2019, when the technologies were first introduced.
8 March 2021 | Read more at venturebeat.com
Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Pinterest will launch its first brand campaign this year, according to a source involved in the planning. The idea is to reintroduce the company to the world in a new way. The branding campaign was not announced at Pinterest’s first-ever partner and advertiser summit this week, but this year will prove to have many firsts for the company [...].
At the partner and advertising summit, the company made announcements focused on video, shopping, and making its trend data actionable.
8 March 2021 | Read more at mediapost.com
Pinterest Announces New Marketing Tools, Including 'Pinterest Premiere' Video Ads
As part of its first-ever 'Pinterest Presents' marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience.
First off, Pinterest is adding a new video ad option called 'Pinterest Premiere', which will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame.
4 March 2021 | Read more at socialmediatoday.com
Pinterest’s CMO Says Investing In Video And Content Creators Are Key Priorities For Continuing Growth
Today, during its first virtual event for marketers, Pinterest announced that it is rolling out a number of tools to help marketers reach its audience, including exclusive video placements and insights based on users’ behavior within the app so they can market against emerging consumer trends.
During the event, called Pinterest Presents, the company also revealed a new conversion insights tool that will help advertisers see promoted organic metrics in a single report, along with new ways to understand attribution windows and paths to purchase through Pinterest’s growing e-commerce business.
4 March 2021 | Read more at forbes.com
Toyota taps interest in cars as 'third space' with Pinterest push for Sienna
Toyota debuted a new campaign on Pinterest to support the launch of its 2021 Sienna model, according to details the platform emailed to Marketing Dive. The campaign is a joint effort between Atrium, Saatchi & Saatchi, Burrell, Intertrend and Conill and is the first of its kind for an auto brand on the platform.
As part of the effort, four diverse creators are using Pinterest's Story Pins format to showcase the Sienna through video and static content, including tips and design ideas that are meant to inspire consumers.
4 March 2021 | Read more at marketingdive.com
Pinterest Ad Summit: Ad Tools, Growth in Gen Z, Men, Plus Dan Levy
Pinterest’s first global advertising summit on Wednesday revealed a few surprises: Along with new ad products and growth in some surprising user segments, the company decided to add a little star power to its roster of speakers.
While Pinterest executives and invited business guests comprised most of the speaker list, the event also welcomed model, author, TV and social media star Chrissy Teigen, along with special guest Dan Levy, [...]. Levy joined Pinterest chief marketing officer Andréa Mallard to talk about how telling stories can create positive spaces in real life.
4 March 2021 | Read more at finance.yahoo.com
Pinterest Launches New Showcase of Female-Owned Businesses for International Women's Day
In celebration of International Women's Day (March 8th), Pinterest has launched a new Pinterest Shop collection that features a range of female-founded small businesses, and hundreds of products, all made and designed by women. [...]
The new showcase will highlight female founders, and promote their efforts via Pinterest's dedicated shop platform. Pinterest has previously used its shop to highlight sustainable products and Black-owned businesses.
2 March 2021 | Read more at socialmediatoday.com
"A positive corner of the internet": Pinterest talks advertising and why it's different
This week, inspiration-focused social media platform Pinterest will host its first-ever advertiser summit, delivering six (slightly) different virtual events in six of its key markets around the world, including the UK, US, Germany, France, Australia/New Zealand, and Canada.
The ‘Pinterest Presents’ summit comes on the back of a very eventful – and successful – couple of years for the image-sharing services.
2 March 2021 | Read more at mobilemarketingmagazine.com
Pinterest Predicts: Wellbeing Trends for 2021
In 2020, Pinners turned to Pinterest for guidance and inspiration on navigating their lives during the global pandemic — from food to fashion to fun DIY projects and activities — they came with open minds and left filled with ideas to try at home.
In 2021, Pinners are focusing on wellbeing with manifestations and sleep work outs being high on their list. Here are the leading wellbeing trends for 2021.
1 March 2021 | Read more at womenlovetech.com
Pinterest Is Looking To Fill Over 50 Jobs In Toronto This Year & The Perks Are Next Level
If your online shopping mania extends into your working life, these Pinterest jobs in Toronto could be the perfect career move. The company is hiring 22 positions in Toronto right now and it wants to bring more than 50 people into the Toronto office over the course of 2021. The best news? The benefits that come with the jobs are beyond anything we've ever heard of.
26 February 2021 | Read more at narcity.com
Pinterest content can now be embedded into OneNote and Word on the web
Microsoft has announced a new feature for OneNote and Word on the web - the ability to embed interactive Pinterest pins. Embedding pins is about as easy as it gets, you can simply copy the URL of the content you want to embed and paste it into the OneNote page or the Word document you want to add it to, and it will automatically create an interactive card with the information from the pin.
24 February 2021 | Read more at neowin.net
Instagram, Pinterest and TikTok Add New Support Initiatives for National Eating Disorders Awareness Week
This week (February 22nd-28th), is National Eating Disorders Awareness Week, which aims to put a spotlight on eating disorders in order to raise awareness, and educate the public on the need for support and assistance for those in need.
[...] Instagram, Pinterest and TikTok have this week outlined new initiatives as part of NEDA Week, including new support tools and resources to help users who may be experiencing issues.
23 February 2021 | Read more at socialmediatoday.com
Pinterest Expands Down Under By Doubling Size of Australian Team
Pinterest is expanding its team for Australia and New Zealand and hiring for numerous roles across sales, creative strategy, and marketing, off the back of strong user growth in 2020. The visual inspiration platform will double the size of its Australian team, with opportunities now open at its Sydney office for roles that include partner managers, among others.
22 February 2021 | Read more at bandt.com.au
Pinterest Search Trends For ‘Manifestation’, ‘Self-Love’ Increase Amid Pandemic
Pinterest is increasingly becoming a social media platform that people turn to for inspiration in everything from planning a date night to baking banana bread to building DIY shelves. But since coronavirus hit, mental health searches have increased significantly. The latest Pinterest search trend insights reveal spikes around “manifestations” and “self-love” as new forms of intention-setting and self-care, and marketers should take note not just of the trends, but of why people turn to Pinterest for mental health tips.
18 February 2021 | Read more at forbes.com
Microsoft Reportedly Tried To Buy Pinterest For $51 Billion
Microsoft recently approached Pinterest about a potential deal to acquire the American image-sharing and social media service for $51 billion, according to the Financial Times.
[...] However, the FT reports that talks between the two companies are not currently active, adding that Pinterest has signaled its preference to remain an independent company.
15 February 2021 | Read more at forbes.com
Microsoft made approach to buy Pinterest: FT
Microsoft approached Pinterest in recent months about a potential deal to acquire the US$51 billion (S$67.6 billion) social media company, the Financial Times (FT) reported on Wednesday (Feb 10), citing people briefed on the matter.
The negotiations were currently not active, according to the report. A general shift to virtual interactions leading to increased engagement on social media platforms benefitted Pinterest as well, with its monthly active users jumping 37 per cent to 459 million in the fourth quarter.
11 February 2021 | Read more at straitstimes.com
Pinterest Launches New iOS Widget to Highlight Key Pins of Interest
As explained by Pinterest: "Today, we’re introducing our newest widget option for iOS, “Interests,” where Pinners can choose their top interests and have fresh content served to them daily, right on their home screen."
[...] Users can configure the Interests widget by choosing from the following topics: Beauty, Home Decor, Food, Men’s & Women’s Fashion, Quotes. The widget will then highlight fresh Pin content in that category on their home screen - which could prompt more users to keep coming back to the app.
11 February 2021 | Read more at socialmediatoday.com
What Pinterest is planning for 2021
Pinterest has matured into a different kind of online platform that’s successfully driving user and revenue growth. Elaine Burke spoke to UK and Ireland lead Milka Kramer about expanding in Ireland and furthering commercial opportunities.
11 February 2021 | Read more at siliconrepublic.com
Pinterest Announces 'Pinterest Presents' Virtual Summit for Marketers
As it looks to connect with more businesses, and keep riding the eCommerce wave that's gained significant momentum over the last 12 months, Pinterest has announced its first ever marketing and advertising summit, which will feature a collection of expert speakers on different Pin marketing subjects to help provide direction on key opportunities. [...]
Pinterest will hold variations of its virtual summit in local times for audiences in the US, the UK, France, Germany, Canada and Australia, with local speakers for each region, along with CEO Ben Silbermann, who'll appear at each event.
10 February 2021 | Read more at socialmediatoday.com
What Deepak Agarwal Learned and Accomplished in his First 90 Days at Pinterest
Deepak Agarwal, current Head of Content and Discovery at Pinterest, found himself transitioning to his new role in the midst of the global pandemic. [...]
In his time with Pinterest, Deepak Agarwal has identified challenges and opportunities for further innovation. "Our challenges, and therefore our opportunities, are fundamentally about the psychology of our Pinners. Because our product was created to ‘bring everyone the inspiration to create a life they love,' in order to live our mission we must go far deeper than simple surface-level recommendations, and get to the fundamentals of our Pinners' tastes."
9 February 2021 | Read more at digitaljournal.com
Pinterest Rises to 459 Million Users, Posts Strong Revenue Result in Q4
Pinterest has posted its latest performance update, posting a significant jump in revenue, and steady growth in overall usage.
First off, on users - Pinterest added 17 million more users in Q4, taking it to 459 million actives. [...] Pinterest has maintained the same growth momentum from the previous quarter, which is a positive result, and underlines the platform's ongoing progress.
8 February 2021 | Read more at socialmediatoday.com
Black History Month 2021: Celebrating Black Excellence
Pinterest announced: "Black History Month is a time of celebration and education. This month, Pinterest will showcase Black Excellence across categories including fashion and beauty, home, food and travel.
[...] To celebrate Black creators and the talented contributions of Black voices every day, we’re hosting the Pinterest Creators Presents: Black Gold digital speaking event on February 24th. The event will spotlight creatives and role models through a line-up of compelling conversations about Black Excellence and owning your space in a digital world."
8 February 2021 | Read more at newsroom.pinterest.com
Pinterest had a giant fourth quarter thanks to a strong holiday season
Like other online platforms, Pinterest reaped the benefits of an uptick in e-commerce advertising during the holiday season. The image-sharing platform saw a 76 percent year-over-year jump in fourth quarter revenue, to $706 million, the company said Thursday. [...]
Pinterest said in its letter to investors that its revenue growth was mostly driven by a robust holiday season and product improvements in advertising. It saw a six-fold increase in the number of businesses that used its shopping ads format during the fourth quarter.
5 February 2021 | Read more at theverge.com
Pinterest Share Their Top Valentine's Day Insights
Pinterest said that this year, users are still planning on celebrating Valentine’s Day, but are more interested in date ideas at home rather than the traditional (and, some may say, cliché ) romantic dinner. [...]
9 out of 10 Pinterest users rely on the app to make purchasing decisions, so brands can help them make their ideas a reality. Here are some insights from Pinterest about how brands can reach consumers this February 14th:
5 February 2021 | Read more at bandt.com.au
Why Positivity Is Pinterest's Competitive Advantage
People like to use websites that inspire them to do the things they love. Pinterest believes that being a beacon of positivity on the internet can be a huge advantage -- and advertisers agree!
[...] What makes it stand out from competitors like Facebook and Twitter is that it is focused on the finer things in life while avoiding hot button issues like politics or news stories. This makes using Pinterest fun for users and "brand safe" for advertisers.
3 February 2021 | Read more at fool.com
The future of shopping and eCommerce: Perspective from Pinterest
Milka Kramer (country manager UK and Ireland at Pinterest) talks about the future of shopping and eCommerce:
"2020 undoubtedly reshaped the retail industry with long-lasting changes to consumer behaviour. 'Keeping pace’ is no longer sufficient for success, or even survival, as is evident in the public struggles of many high-profile retailers and famous brands. In a post-pandemic world, brands and retailers need to look to consumer behaviour from the digital perspective and embrace tools that anticipate what customers will want in the years ahead."
3 February 2021 | Read more at marketingtechnews.net
Pinterest Introduces Story Pins Follower Streams
Pinterest has been exploring and testing its own take on Stories for a while. As Pinterest continues to develop its content discovery offerings, the team has just announced their latest update: Story Pins following streams.
[...] Available on iOS and Android, Story Pins following streams allow users to see more personalized content from the accounts they choose to follow. This is a new opportunity for marketers to push their content up to the top of the home feed, show their personality and build a deeper connection with their Pinterest following.
30 January 2021 | Read more at socialmediatoday.com
Pinterest Expands Social, Community Impact Efforts With a Focus on 3 Offline Areas
Pinterest will expand its social and community impact efforts under the leadership of Ari Simon, who joined the company last July in the newly created role of head of social impact and philanthropy.
The focus will be on three offline areas: expanded employee volunteerism, donation match, and charitable giving.
29 January 2021 | Read more at adweek.com
Pinterest Is the Fashion Destination for Generation Z
While Pinterest once reigned as the platform dedicated to all things DIY and party-planning galore, the fashion part of the website has seen significant growth recently amongst Generation Z. [...]
According to Enid Hwang, Pinterest's community marketing manager, Generation Z is highly interested in aesthetics, with their search for the word ranking 447% higher than with Millenials. “On Pinterest, Gen Z’s journey to discover their identity and passions is ever-present, as they open-mindedly save ideas to boards and find more along the way,” said Hwang in a public report.
27 January 2021 | Read more at whowhatwear.co.uk
Pinterest Engineering exec on adapting to COVID-19
Yahoo Finance’s Brian Sozzi speaks with Pinterest Head of Engineering Jeremy King about the social media platform’s upgraded ‘AR Try On’ feature, and 2021 outlook.
26 January 2021 | Read more at finance.yahoo.com
Pinterest Adds New AR 'Try-On' Tools for Eyeshadow, Expands Product Tagging Within Pins
With eCommerce on the rise, Pinterest is looking to facilitate more capability in assessing and comparing products, with the expansion of its AR 'Try On' tools to better replicate the in-store shopping experience.
After launching its lipstick Try on Pins with selected brands early last year, Pinterest is now expanding its AR overlays into eyeshadow as well, with new, shoppable eyeshadow Pins showcasing products from Lancome, YSL, Urban Decay, and NYX Cosmetics.
23 January 2021 | Read more at socialmediatoday.com
Pinterest: How AR elevates our data strategy
Pinterest is announcing plans to expand its product-tagging beta for shoppable Story Pins, allowing advertisers and creators to tag products in photos. The company also added to its Try on platform today with an AR eyeshadow launch. These build on a wider series of features that include the introduction of Pinterest’s facial AR technology exactly one year ago.
Pinterest senior VP Jeremy King talked with VentureBeat about how the company’s data strategy made these technical changes possible. He explained how Pinterest is powered by computer vision technology and focused on advancing its AR capabilities to make the site more shoppable.
22 January 2021 | Read more at venturebeat.com
Pinterest Tests New Stories Panel at the Top of User Feeds
Pinterest launched a beta test of Story Pins with selected creators last September, which it's slowly expanding, and in line with this, the platform is now also highlighting Stories from Pinners you follow at the top of each users' 'For You' feed.
Story Pins are not exactly the same as the ephemeral Stories on other apps, with the most notable difference being that Story Pins live within a Pin, and don't disappear after 24 hours. But the format is pretty much what you're used to, providing a vertically-aligned presentation option for Pin content, which can be used to add more context to your regular Pins.
21 January 2021 | Read more at socialmediatoday.com
Pinterest Launches New 'Dynamic Creative' Automated Ad Targeting and Creation Process
[...] Pinterest has today unveiled a new, 'Dynamic Creative' ad process which will enable advertisers to automate the ad creation and targeting process for their campaigns based on individual user behavior.
The process essentially responds to how users interact in the app - if a user is searching for 'decorative lights' for example, and they narrow their search for specific items, the system will then show ads for items from your uploaded catalog which best match the users' stated interest.
21 January 2021 | Read more at socialmediatoday.com
Pinterest's new ad format automates personalized messaging
Pinterest this week introduced a customizable advertising format that lets marketers automate the process of building personalized creative to target specific audiences. Advertisers can make multiple versions of Pins from digital assets or a product feed, automatically importing product data such as price, location and availability for target audiences, per an announcement shared with Marketing Dive.
21 January 2021 | Read more at marketingdive.com
Turkey imposes advertising ban on Twitter, Periscope, Pinterest
Ankara has imposed advertising bans on Twitter, Periscope and Pinterest after they failed to appoint local representatives in Turkey under a new social media law, according to decisions published on Tuesday.
[...] The law allows authorities to remove content from platforms, rather than blocking access as they did in the past. It has caused concern as people turn more to online platforms after Ankara tightened its grip on mainstream media.
19 January 2021 | Read more at reuters.com
CES 2021: What Happened in Vegas Stays on Pinterest
As has been the case for most major events since last March, screens are replacing the Las Vegas Convention Center for CES 2021, and Pinterest is helping brands on its platform re-create the CES experience on those screens.
Pinterest said its top customers are using its platform to share the full-in person experience of CES virtually and fulfill their goals of sharing the latest product news and audience insights via decks, talks and videos built out by Pinterest, [...] giving viewers access to more executives than they would otherwise encounter on the show floor and during sessions.
14 January 2021 | Read more at adweek.com
Pinterest Taps Ex Twitter Litigation Chief for Legal Department
Pinterest Inc. has hired former Twitter Inc. lawyer Michele Lee as its new assistant general counsel, a role that will place her in charge of litigation, regulatory, and employment matters. [...]
Lee left her previous role as senior director and associate general counsel at Twitter in December, where she headed litigation, regulatory, and competition. She started work with Pinterest on Monday, and reports to Pinterest’s general counsel Christine Flores, a former Google lawyer who joined the company in 2017.
14 January 2021 | Read more at news.bloomberglaw.com
Pinterest Shares New Insights into Emerging Tech Search Trends on the Platform
Pinterest has shared some new insights into emerging tech search trends on the platform, with gamers, mobile users and the rising WFH cohort seeking out new ways to customize their set ups in line with their evolving needs. As per Pinterest:
"Tech is a growing category on Pinterest, with searches for “electronics” up 70% year over year. It’s where people go to discover new products and dream up their perfect tech setup. It’s also where early adopters start planning their next purchase: we’ve even identified 75 million tech early adopters that you can reach through the Pinterest Ads Manager."
13 January 2021 | Read more at socialmediatoday.com
BMW turns to Pinterest to promote 4 Series Coupé during lockdown
BMW has launched a Pinterest campaign to promote its 4 Series Coupé. It gives Pinterest users a 360-degree view of the car and enables the, to explore its key features by clicking on hotspots around the vehicle.
As part of the campaign, BMW has also become the first auto brand to use Pinterest’s Pin Extension feature, an ad solution that gives consumers an immersive brand experience within Pinterest’s in-app browser, simply by swiping up within a regular Promoted Pin.
13 January 2021 | Read more at mobilemarketingmagazine.com
Donald Trump Pinterest ban: 10 best reactions to POTUS being kicked off 'vision board'
Outgoing President Donald Trump first permanently got banned from Twitter and Facebook over posting information that misled users about the results of the presidential election and also encouraged the mob that stormed the Capitol on January 6.
[...] Now, after Twitter and Facebook, other leading social media platforms did not waste any time to take the same action. Platforms such as Twitch, Instagram, Snapchat, Shopify, TikTok¸ Spotify, Apple App Store, Google and Reddit also banned Trump. [...] Pinterest also followed the same route.
11 January 2021 | Read more at meaww.com
“Indie Nails” Are The Most Fun Pinterest Beauty Trend Of 2021
In the new year, nail art trends are getting even more out of the box. While there will always be a place for chic minimalism, with the omnipresent French tip and its many spin-offs, 2021 is all about flexing your creativity with the no-rules manicure trend Gen-Z is calling "indie nails."
According to recent Pinterest data provided to Refinery29, the user search for "indie nails" is already surging 21%, and the mood-board platform predicts the artsy aesthetic will be huge in 2021.
11 January 2021 | Read more at refinery29.com
3 Ways Pinterest Plans to Drive Revenue Growth in 2021
The value behind Pinterest stems from the visual experience it provides to its users, its ongoing curation of personalized content, and how it allows its users to act when they see something of interest. The company has grown at a fast rate in recent years, but still has plenty of opportunities to capture more revenue and improve upon its user experience. Here are three of them.
11 January 2021 | Read more at fool.com
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