Pinterest has published its annual “Pinterest Predicts” trend report, which highlights some of the top rising trends, based on search activity in the app, as well as Pinterest’s own analysis of where things are headed based on such. The report aims to help Pin marketers identify key areas of opportunity, as they go about their future strategic planning in the app.

Pinterest is today expanding on its efforts to make its product more inclusive with respect to body type diversity with the test of a new consumer-facing tool that allows users to filter select searches by different body types.

Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category first by featuring a secret board, giving users the chance to access a Pinterest board full of festive cheer.

Pinterest has published a new report on the value of the app for promoting luxury brands, including notes on how and why users come to the platform to discover luxury products. The report, conducted in conjunction with PA Consulting, looks specifically at engagement with high-end fashion brands, and how Pinterest is helping to drive discovery and engagement with this market segment.

A survey has found Pinterest is the platform where consumers who care about luxury brands spend most of their time. The data revealed that three of every five luxury shoppers use Pinterest to research and be inspired when shopping for luxury brands and products. Those affluent luxury shoppers also spend 87% more on luxury goods and, according to the Global Web Index, are 27% more likely to buy premium products.

Pinterest has launched a new education platform for creators, which provides insights into how to make best use of Pins, how to monetize your on-platform presence, and more. The new platform, available in 13 languages, includes a range of guides and notes on how to utilize Pins, including info on how to be featured in Pinterest’s’ editorial surfaces, and how to align with platform-promoted trends.

It’s been on a mission to show it’s a social media platform people use every day. Is that translating with big brands? Its earnings update earlier this year suggests advertisers were beginning to invest more in the platform. Sales were up 6% year-over-year in the second quarter [...]

Pinterest has always been a place to find inspiration. But now, with shoppable media formats and branded catalogs, the social media platform has become a one-stop shop where consumers can browse and buy all in the same session. Here are three insights from Brittan Bushman, director of strategy at Pinterest, on how consumers are finding and buying products on Pinterest.

With the holiday season quickly approaching, themes such as “vintage Christmas decor ideas” and “winter bedroom aesthetic” are trending on the Pinterest platform. Now, in their first partnership ever, Pinterest and Anthropologie are bringing those concepts to live in a curated Brooklyn Heights pop-up space using Anthropologie’s latest furniture and seasonal decor.

Great marketing is all about reaching the right customer, at the right time, with the right product. But there are precious few places — particularly online — where that is possible. On Pinterest, customers are not only looking to find their next purchase but they’re very likely to be ready to buy soon.

Pinterest launched the latest installment of the “It’s Possible” integrated global campaign today focused on how people use the platform to discover and experience new opportunities, places and ideas, according to information shared with Marketing Dive.

[...] The discovery platform is steadily increasing its focus on personalized recommendations, through the use of AI, and its unique buyer intent signals, which Pinterest says has had a huge impact on overall engagement and opportunity. This week, Pinterest held its 2023 Investor Day to provide an in-depth overview of its future growth plan and development principles.

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. For Pinners, the platform debuted its new collages feature, currently in early testing but scheduled to soon be rolled out globally. 

Pinterest Presents has all the product launches, vision-setting and updates you would expect from an advertiser summit but it’s delivered in a way that’s a bit more – Pinterest. This year, advertisers can expect to hear directly from Pinterest CEO, Bill Ready, chief product officer, Sabrina Ellis and chief revenue officer, Bill Watkins within a show that feels more like a scripted comedy than a tech company conference. Come for the laughs. Stay for the new product announcements and to hear why Gen Z is loving Pinterest.

Pinterest today announced it’s introducing novel computer vision technology that will use shape, size and form to identify various body types across the more than 5 billion images on its platform, with the goal of making its search more inclusive. The company says the patent-pending technology will be used to shape its algorithms, allowing Pinterest users to see more diverse search results that include different body shapes. 

Pinterest has announced the appointment of Adam King as sales manager for Australia and New Zealand. King joins Pinterest to lead the emerging business focused on connecting Financial Services, Tech, Telco, Government and Entertainment industries with their audiences on the platform.

Pinterest today introduced a series of new safety features aimed at better protecting teens using its service. The features — which include things like private profiles, more control over followers and message safety controls — are similar to those introduced on other popular social media platforms with teens, like Instagram.

At Amazon, [...] we are excited to share that we’re starting down a new path in our Sponsored Products journey—extending Amazon selling partner campaigns to premium apps and websites, including Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands like Lifehacker and Mashable to name a few. We will start small, learn, and expand as we see meaningful opportunities to enable delightful discovery and shopping experiences.

Jeremy King leads a team of 1,400 passionate engineers working on the continuous improvement of Pinterest’s image-driven platform. 

On this episode of the Me, Myself, and AI podcast, Jeremy joins hosts Sam Ransbotham and Shervin Khodabandeh to talk about some recent advances Pinterest has made in the image-recognition space and shares his views on how generative AI will transform image-based content like Pinterest’s.

New short films from two emerging creators have made their debut on Pinterest following a collaboration between BBC Studios and social media site. Backed by Pinterest, creators Emma Downer and Seun Ogunsola received commissions for a shortform series (6 x 2 minutes each) as well as bespoke training and development from BBC Studios TalentWorks.

Are still finalizing your holiday marketing plan? The holiday season is fast approaching, and you need to be updating your approach in-step. And this year, there’s a range of new opportunities and avenues to consider, with social media usage fragmenting, and more people looking for new inspiration for their holiday ideas.

During Pinterest’s most recent quarterly investor call, a notable shift in the company’s focus was revealed. While executives had previously emphasized the importance of creators, they have now turned their attention to artificial intelligence (AI). Pinterest’s executives, led by CEO Bill Ready, have been openly enthusiastic about the possibilities that AI offers. Although the specific details of their plans were not disclosed in the call, it is evident that AI has become a significant priority for the company.

Pinterest has published its Q2 2023 performance update. It added 2 million more users in Q2, taking it to 465 million monthly actives. That’s Pinterest’s slowest growth rate in a year, though it is growing, which is welcome news after the platform suffered a decline in usage following the pandemic bump.

Tyroo, a leading ad tech company based in Asia, and Pinterest, the visual inspiration platform, announce a global partnership to enable advertisers to reach audiences on Pinterest. Starting in July, Tyroo will offer advertisers in countries that Pinterest is not currently serving ads with the opportunity to place ads on the platform in countries around the world that Pinterest does serve ads.

Carmaker Volvo has announced a new partnership with Pinterest, the popular image-sharing social platform, to tap into consumers’ current fashion obsession: denim. New data reveals that searches for ‘denim on denim’ are up nearly 6,000% on Pinterest within the last month. Searches for ‘denim outfits’ have spiked 250%.

Pinterest is adding another way for brands to drive traffic from the app, with deeplinking from Pins that will direct users back to a specific page in the respective retailers’ mobile app. That’ll make it easier to capitalize on the attention of Pinners who come to the platform in a shopping mindset, by directing them along the path to making a purchase.

Pinterest is experimenting with a new process, which it hopes could offer a solution for improved ad targeting in the app: scanning your email inbox to customize your Pinterest experience. According to Patent Drop, which tracks registered patents, Pinterest recently filed an overview of the new process, which would essentially scrape your inbox to glean more insight into what you might want to see.

Dara Treseder, chief marketing officer of Autodesk, and Andréa Mallard, chief marketing and communications officer at Pinterest, sat down for a seaside chat at Adweek’s Whalar House during Cannes Lions. The panelists talked about how they’re driving their brand missions, discovering new ideas and implementing positive change in the marketing industry.

Xanthe Wells and Judy Lee are the driving forces behind the creative and marketing efforts at Pinterest, respectively. At the Cannes Lions Variety Studio, presented by Canva, they revealed that Gen Z plays a key role in their strategies.

Today, Pinterest is proud to announce its support of the Inspired Internet Pledge. The pledge, created by the Digital Wellness Lab at Boston Children’s Hospital in collaboration with Pinterest, is a call to action for tech companies and the broader digital ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially young people.

Pinterest has appointed Westbrook, a media company founded by Will Smith and Jada Pinkett Smith, as its exclusive creative partner to offer marketers branded content services during the 2023 Halloween and holiday seasons, per details shared with Marketing Dive. Fueled by growing marketer demand for vertical video ads, the seasonal tie-up offers advertisers a custom content package inclusive of four co-branded videos featuring popular creators and one video on Pinterest Premiere Spotlight, the social platform’s new ad solution.

Pinterest has launched Premiere Spotlight and Travel Catalogs, two new ad formats that promise brands high-impact and travel-specific buyers, respectively.

Crayola is expanding its partnership with digital content studio TheSoul Publishing following its success in growing the brand’s YouTube presence, per details shared with Marketing Dive. The partnership, launched earlier this year, will now also encompass TikTok and Pinterest.

Pinterest is launching the next stage of its data clean room trial, in conjunction with LiveRamp, with retailer Wayfair set to become the first business to incorporate the new process. Pinterest originally announced its clean rooms partnership with LiveRamp back in January, as a means to counter the loss of insights as a result of Apple’s iOS 14 update, and other evolving privacy measures.

Tesco Media and Insight Platform has launched a media partnership in which FMCG brands can use Clubcard data to deliver personalised ads on Pinterest. The platform, powered by Tesco’s shopper data arm Dunnhumby, will enable advertisers to use various Pinterest formats: static, video, carousel, and collections. The supermarket giant then provides a conversion report by attributing sales to Pinterest users who saw the ads.

Without access to third-party cookies, common strategies such as retargeting and last-click attribution will become more challenging. But cookies aren’t the only recipe for focused, effective campaigns. Platforms like Pinterest offer other ways to reach an optimal audience, while respecting consumer privacy and complying with changing laws.

[...] I wanted to speak to someone who shares my passion for next-gen approaches to insights and how strategies related to them need to continue to be increasingly sophisticated, while also being powered by sharper levels of brand eQ. For my latest column, I had the pleasure of speaking with Zak Kirchner, who is Head of Global Consumer Brand Research at Pinterest and an insights visionary.

Pinterest has announced a new slate of programming for Pride Month, including dedicated live streams, shopping spotlights, and a new partnership with RuPaul’s Drag Race winner Sasha Colby.

When people feel better, they’re likely to spend more money, which is not a major revelation, but could point to new opportunities for your marketing and promotion efforts. According to new research shared by Pinterest, conducted in conjunction with Morning Consult, more positive environments are more beneficial for brand messaging, and Pinterest, in particular, is a more positive, beneficial space.

Today we’re announcing that Julia Brau Donnelly will be joining Pinterest as Chief Financial Officer. [...] As CFO at Pinterest, Julia will be responsible for financial management of the company, including leading the Accounting, Finance, Internal Audit, Investor Relations and Workplace teams. She will also lead the company’s planning processes as well as partner with the executive team to drive Pinterest’s next stage of growth.

In an effort to foster inclusivity and enhance user experiences, the popular social media platform, Pinterest has unveiled a new system to address representation within its discovery features. [...] In a recent update on the official blog of Pinterest Engineering, the company provided insights into its ongoing initiatives to enhance representation in key areas such as Related Products, home feed, and Search.

Advertising platform System1 has this week launched Test Your Ad Digital, a measurement tool enabling advertisers to predict and improve the commercial impact of their online content. [...] System1 has additionally collaborated with social media platform Pinterest on a multi-market validation by using creative from a range of global brands to confirm that its digital ad metrics correspond with real business effects.

Pinterest’s new Shuffles app allows users to create and share collages — digital mood boards. Launched in 2022, the app surged in popularity when users began setting their creations to music on TikTok. Shuffles is now available in 15 countries, including the U.S., but only on iOS devices. An Android app is reportedly in development. Even so, TechCrunch reports 607,000 installs to date.

Pinterest has announced,"Our mission is to bring everyone the inspiration to create a life they love, while ensuring that people have a safe and positive experience on our platform. We know that not everything on the internet is inspiring, so our mission serves as our foundation in drafting and enforcing our content policies. Today we’re publishing our latest Global Transparency Report, covering the second half of 2022."

Pinterest is looking to simplify its creation flow, by combining all of its creation features into a single stream, including functionality that up till now was only available in certain Pin formats. As explained by Pinterest:

“Pinterest users will now be able to access features that were previously only available to certain Pin formats or users with a business account, including links, post-publish editing, and flexible aspect ratios. All content creators will also be able to include expressive features like music, text overlay, and stickers to their Pins.”

Today, B&Q and Pinterest announce the launch of their co-branded campaign, marking the retailer’s first time utilising the platform’s unique Trend Badge feature. Pinterest’s trend prediction report released in December revealed that one of the big interiors trends for 2023 would be ‘Home Front’ – as consumers will be focusing attention on dressing and decorating the front of their homes.

In honor of the start of Mental Health Awareness month, makeup brand Maybelline partnered with Pinterest to roll out a behavioral health campaign to empower young people. [...] The campaign was informed in part by a report released earlier this year by Pinterest, which examined trending searches on the social media platform to determine what mental health topics are particularly top of mind for Gen Z and millennial users.

Pinterest today announced a multiyear strategic ad partnership with Amazon aimed at bringing more brands and relevant products to its platform. The new deal will make the e-commerce giant Pinterest’s first partner on third-party ads, the company said in a blog post shared alongside its first-quarter earnings beat.

What are the latest trends in weddings, and how can you tap into them with your promotions? This week, Pinterest has launched a new research report, in partnership with Zola, to provide insights into the big matrimonial planning trends of the season.

Today, Pinterest is sharing its 2022 Inclusion & Diversity (I&D) Report. Under the theme “Inspiring Action,” this year’s report details [their] latest progress and efforts on I&D and building a positive place online.

Pinterest announced today its newest hire, Sabrina Ellis, to take on the role of chief product offer. Ellis spent the last 12 years at Google, where she led the work on Google Pixel. Previously, she spent eight years at Yahoo (the parent company of TechCrunch) in numerous leadership roles. [...] In her new role, Ellis will lead the product management and design teams, reporting directly to Pinterest CEO Bill Ready.

From the U.S. government to the general public, more people are closely scrutinizing the actions of social media giants. [...] Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe.

Pinterest announced today that it’s expanding its Creator Fund for underrepresented groups to five more countries, including Canada, Germany, Austria, Switzerland and France. The company debuted its $500,000 Creator Fund in 2021, and announced an additional $1.2 million for the fund last year.

With all the stories coming out about tech layoffs, there’s one new surprise afoot: a possible new partnership. This partnership would see Pinterest team up with Google. As a result, Pinterest is up, if only slightly, in Monday afternoon’s trading.

Word from RBC Capital Markets analyst Brad Erickson suggests that the duo would build a “media network partnership” arrangement that gives Pinterest even more room to run.

If you’re a fan of rave culture and fashion, you’re in luck – Pinterest predicts that this year could see a significant spike in this trend. The platform’s annual report also predicts a rise in superfoods, front doors, mushrooms and other bizarre interests.

Pinterest claims that protecting the environment is shaping the way consumers are buying.
In preparation for Earth Day, the image-sharing social service is dishing out tips for how advertisers can incorporate sustainability messaging into their Pinterest ads, based on an internal study of 54 brand campaigns across Europe that took on sustainability.

Pinterest is attempting to make social shopping more fun for shoppers and brands. At Shoptalk this week held in Las Vegas, Pinterest CEO Bill Ready talked about some of the new shopping capabilities it added to its new Shuffles app and how it fine-tuned its AI to recommend content that would make users feel good. It was all part of a push to convince brands and retailers to advertise — and sell products — on its platforms, as other apps like TikTok come under fire.

Pinterest announced today that it’s testing ways to integrate Shuffles collage content into Pinterest, starting with shopping. Shuffles, which is Pinterest’s collage-making app, launched to general public last November. [...] Shuffles will now have all of the shopping capabilities as regular pins. Users will be able to tap individual cutouts used in collages, see the brand, price, and other product metadata along with similar products to shop.

Pinterest has provided some new Pin ad tips, based on various brand lift studies, incorporating feedback from over 120,000 Pinners. The data shows that taking a multi-format, multi-stage approach can provide bigger returns, with brands that focus on awareness, consideration, and conversion seeing, on average, three times higher conversion rates than those aligned with just one objective.

The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical videos. Pinterest will fund the creation of the content, but it wouldn’t share financial specifics.

For years, Pinterest has tried to fashion itself as a safe haven for people looking to escape the bombast of social media. With posts that let users “pin” everything from quick dinner ideas to home decor, Pinterest hoped advertisers would also see it as a safe place for their dollars. Some did, many others didn’t. Still, Pinterest persisted with the plan. And there are some early signs that its persistence is starting to pay off.

Last year, Kristie joined Pinterest as its Country Manager for Canada, coming from Wavemaker Canada where she was CEO from 2018 to 2022. With a wealth of expertise driving growth, Kristie has a strong leadership track record and an entrepreneurial mindset. Here’s what Kristie had to say about how her work is building a positive corner of the internet for consumers and advertisers in Canada.

Northwestern Mutual has teamed up with Pinterest to create an immersive experience that allows consumers to connect the dots from their dreams to the financial planning they need to accomplish those dreams. [...] “Northwestern Mutual’s collaboration with Pinterest was created to really meet the needs of those who are already in the planning mindset, but may not have taken the first step in making their dreams happen just yet,” said Lynn Teo, chief marketing officer of Northwestern Mutual.

In celebration of International Women’s Day, Pinterest has shared some new insights into rising trends among female users, while it’s also launching a new Pinterest TV series that will focus on female founders and their health.

Pinterest has begun alpha testing a new advertising product that allows brands to reach consumers from a more prominent position within the company’s mobile app. With the “Premiere Spotlight” ad, as the new format is currently being called, advertisers will gain access to a premium placement for 24 hours on the Pinterest app’s search page. This allows them to reach Pinterest users as they use one of the app’s key features — the ability to search for pins, inspiration and ideas.

[...] Shuffles allows users to cut, overlap and add elements and animations to images from their camera roll or from Pinterest Pins. Today, Shuffles is expanding to nine additional countries, including Germany, France, Austria, Switzerland, Denmark, Norway, Sweden, Finland, and the Netherlands.

Even as Instagram pulls back on live shopping, another social platform is diving in further: Pinterest. The company has slowly leaned into shoppability over the past few years with more transactional features for direct commerce. Those moves include a “Shop” tab where products within videos and pins are shoppable. And on the merchant-facing end, Pinterest continues to provide tools that let sellers tag products so that they’re transaction-ready

Pinterest is looking to differentiate itself from other social apps, by highlighting how its systems are built to facilitate more positive, beneficial experiences, as opposed to addictive, compulsive behaviors. Via a new study with UC Berkeley’s Greater Good Science Center, Pinterest says that daily interaction with inspiring content in the app helped Gen Z college students to buffer against burnout and stress, ‘even when they were studying for stressful college exams’.

Following in hot pursuit of Sir Martin Sorrell, Erin Elofson, the head of Canada and APAC Region at Pinterest, is joining the bulging list of international headliners booking their tickets to Tropical North Queensland in May. Other global talent hip-hips of late include Jean Lin (global chief culture officer, dentsu), who heralds from Tokyo, and Will Cady (head of creative strategy, Reddit) from California.

Pinterest is following the lead of TikTok by adding longer video clips in its Idea Pins format, providing another way to maximize engagement with your content. [...] Users can now upload 5-minute videos as Idea Pins, which is an expansion on the 60-second limit that’s been in place up till now.

Looking to get a better handle on Pinterest, and how to win via Pin in 2023? This will help – today, Pinterest has launched its refreshed Pinterest Academy learning resource, which includes a range of courses and insights designed to help you become a Pin marketing expert.

Pinterest said during its latest earnings call that the service now has 450 million monthly active users globally, a 4% jump year-on-year. The company noted that while the user base in the U.S. and Canada stayed at 95 million, growth in other regions contributed to this milestone. The social media company, which debuted a short video product called Idea Pins in 2021, aims to grow its footprint over the format and monetize it as well.

Pinterest has published its first-ever Environmental, Social, and Governance (ESG) Impact Report, which outlines the company’s various efforts to address workforce diversity, product safety, environmental impact and internal governance. The report also provides some interesting perspective on Pinterest’s usage and growth, beginning with this overview of key stats.

Pinterest is taking a unique approach to Black History Month, with a new ‘Find Your Routes’ Black Travel Hub initiative, which aims to highlight places that have strong connections to Black history, while also showcasing Black-owned businesses.

Pinterest has announced a new partnership with publisher Condé Nast which will see the lifestyle brand share exclusive content to the platform, including new video activations around major events, like New York Fashion Week. [...] Pinterest says that Vogue and Architectural Digest will produce over 160 exclusive videos ‘aligned with Pinterest’s key seasonal and cultural moments’, including Fashion Month in February, Wedding Season, Summer, and Back to School activations.

Pinterest is looking to get brands to expand their thinking about Pin marketing, with a broader focus on the ever-evolving customer journey, and reaching your audience at each different stage of the process. [...] Pinterest has put together a new overview of how you can use its ad options to reach users with targeted approaches at each stage of the sales funnel.

Pinterest chief marketing officer Andréa Mallard is adding external communications to her plate, taking on the new role of chief marketing and communications officer. The company’s communications and marketing teams are merging in order to align its communications channels with the goal of unifying Pinterest’s brand storytelling through earned and paid media worldwide.

Announced to Pinterest employees on Tuesday morning, chief shopping officer Julie Bornstein has moved to an advisory role. The news comes as Pinterest ramps up its commerce capabilities, with plans to make “everything” on the platform shoppable, a company spokesperson told Glossy on Monday.

Pinterest detailed a new partnership with LiveRamp [...], under which LiveRamp will pilot clean rooms for select Pinterest advertising partners, starting with Albertsons Media Collective, the retail network of grocery company Albertsons.

The integration enables a protected, third-party space where brands can combine their own first-party data and data from Pinterest in a secure environment, with the clean room keeping that data private and providing aggregated insight into ad performance.

Marketing measurement platform Fospha explains how brands can leverage some of the key trends for 2023 to drive success in the eCommerce space. It expects Pinterest to solidify its status as a top-of-the-funnel ad channel in 2023. [...] and crucially it is consistently the best performing channel for ROAS when measured by Fospha. 2023 could be the year Pinterest follows TikTok into achieving the early stages of mass adoption.

Aiming to showcase how brands and people are using the platform to reach, inspire and interact with their audiences, the series provides brilliant tips for both aspiring and existing creatives.

eBay has worked with Pinterest creators for the first time in order to reach potential customers looking for DIY and festive inspiration for their homes. The marketplace has run its first paid partnership campaign on the visual inspiration site in order to capitalise on the rising levels of searches for ‘Christmas decor DIY’ – which have grown by 3.5 times over the last year. It has run Pinterest’s new format Idea Ads, in which businesses collaborate with a creator to produce tell a story through images and videos in order to inspire the creator’s audience.

“Being able to look ahead rather than look back is Pinterest’s superpower,” Pinterest director of business marketing EMEA Visha Kudhail tells Charged. But, how can ‘Pinterest Predicts 2023’ benefit brands and retailers? And how can they leverage its insights to get ahead of the curve?

According to the Pinterest Predicts report for 2023—the platform’s comprehensive trend forecast based on Pinterest saves and searches—phone-free self-care, emotional well-being, unfussy fitness, and mindful drinking are a few of the most noteworthy themes to watch out for over the next year. Here are five wellness trends we love, according to Pinterest—and why they're perfect inspiration for your New Year's intentions.

Pinterest has published its annual ‘Pinterest Predicts’ overview, which looks at the latest, rising trends that are set to become even more significant over the next year. Based on user behavior, including Pins saved, boards created and overall search activity, Pinterest says that it’s uniquely placed to highlight the next big thing before it happens. [...]

So what are the key trends of note for 2023?

Kohl’s and Pinterest have developed a series of online experiences as part of their long-term collaboration, leveraging the inspiration platform’s technology and data to tap into trends and feature products in new ways. [...] Insights from Pinterest allow Kohl’s to not only bring this to life through immersive experiences on the platform, but also are used to more broadly inform merchandising decisions and an agile approach to content creation.

Looking to make Pinterest a bigger focus in 2023? This might help – this week, Pinterest is hosting a virtual event, in collaboration with Picsart, to explore the best ways to approach Pin creative, and how to make your content stand out in the app using new approaches and technologies.