The Estée Lauder Companies and its Jo Malone London brand have unveiled an experiential tech innovation with the debut of Scent Scanner, “a first-of-its-kind experience” that’s available exclusively on Pinterest and rolling out initially in the US and France.

Pinterest announced a series of artificial intelligence-powered updates, including a new business assistant, improved ad creation tools and a new AI-powered app, which Pinterest said will help develop the next generation of shopping experiences.

Pinterest announced two new artificial intelligence-powered ad options for small businesses, as the platform looks to expand its revenue base by bringing more SMBs into the mix.

Pinterest is making it easier to facilitate affiliate in-app marketing opportunities with a new Amazon Storefront linking option that will enable Amazon Storefront creators to easily add affiliate links to their Pins.

Pinterest today announced a planned $4 billion commitment to Amazon Web Services through 2031 – the largest infrastructure deal in the company’s history – covering AI model training, inference, and platform infrastructure for a visual discovery platform that serves more than 600 million monthly users worldwide.

Pinterest just made its largest infrastructure bet ever, committing $4 billion to Amazon Web Services in a massive expansion of their decade-long partnership. The deal signals the visual discovery platform’s aggressive push to supercharge AI capabilities across its 600 million monthly users.

[…] People are drawing on the visual codes of sport, from team colours and bold graphics to performance details, and remixing them into everyday style, beauty, and entertainment.

There are now 31 weeks until Christmas, and Pinterest has decided to remind advertisers of the advantages of longer-term content planning and promotion, in order to drive better results in the festive period.

Pinterest shared an overview of the latest improvements to its ad serving mode, with the updated model now able to factor in both a user’s offsite conversion history and in-the-moment search behavior, in order to serve more personally relevant promotions.

Pinterest posted solid results for Q1 2026, adding 12 million more users over last quarter, with 18% year-over-year revenue growth, as the company continued to solidify its place as a key product discovery platform.

Unlike most social platforms, Pinterest works as a high-intent visual discovery engine. […] The social media statistics below cover Pinterest’s audience, ad performance, content trends and ecommerce influence so you know exactly where the platform stands in 2026.

Pinterest on May 1, 2026 launched its biggest paid media campaign to date, using OOH, TV, CTV, and cinema to push its users off-screen and into real life now.

In its pursuit of creating AI-supported tools for its users and advertisers, Pinterest leaders said it is actually shrinking part of its AI budget.

Pinterest published its 2026 Wedding Trends report, which looks at evolving wedding celebration activities based on user search behavior and in-stream engagement.

Pinterest announced the first step in its expanded connected TV push via tvScientific, with Pinterest ad partners now able to extend their campaigns to consumers’ home TV sets through enhanced CTV placement.

The home-improvement retailer is expanding where its first-party shopper data can be activated, with a focus on brand discovery.

Pinterest shared new data on the potential of Pin promotions for CPG brands, publishing a series of studies showing that Pinterest outperforms standard social media benchmarks for ROI across CPG promotions.

Pinterest has launched a new ad campaign that frames the platform as the anti-social media app and encourages people to go live their lives instead of spending too much time on noisy social media streams.

Pinterest shared new insight into how it incorporates content diversity into its recommendations. The company said that this is a key element when it comes to driving engagement in the app.

[…] Katty Kay speaks to Pinterest CEO Bill Ready about how social media platforms can shift toward healthier design, and why he believes tuning algorithms for positivity could help young people feel more connected, creative, and in control.