Pinterest Management

for eComm & Travel
e-Comm & Travel

As a specialised Pinterest agency, we help e-commerce and travel brands grow traffic, leads and conversions with uniquely tailored Pinterest strategies and services.

Want to learn more?

Header with Pinterest travel and product images
Be their next great find on Pinterest

Want to show up in a positive space where people love to discover new ideas?

Unsure how to reach your target audience on Pinterest? Perhaps you've tried and are getting average results or you have absolutely no idea how to get started. Especially, since most marketing agencies (including your own?) prefer focusing on other platforms. Chances are that your business is missing opportunities by not paying attention to Pinterest. 

That's where we come in.

Pinterest is not like other platforms. Marketing and running ads on Pinterest requires a different approach from Google or Facebook. We know Pinterest inside out, because that's the only thing we do and we've been doing it for years. We build a strategy that's 100% tailored for you and then we'll manage it all for you.

Our mission: get you more business

Our full-service boutique Pinterest marketing agency has a single mission: help clients create and increase visibility on Pinterest to drive profitability. We work with clients on a long term basis, because that's how we obtain the best results for our clients.

Our mission: get you more business

We are a full-service boutique Pinterest marketing agency with a simple mission: to help clients create and increase visibility on Pinterest to drive profitability. We work with clients on a long term basis, because that's how we obtain the best results for our clients.

Our 4-Step Process

01.


Pinterest Strategy Plan


Exploring the Pinterest landscape for your product or service is our first step. We immerse ourselves in your space on Pinterest and look at who is active, what they're doing (or not doing!) on Pinterest. We want to know who your competitors are and how they're leveraging Pinterest. Additionally, we do extensive keyword research to find the terms related to your product that people are searching for.


Based on our findings, we build a Pinterest Strategy Plan that's tailored just for you. It's the point of departure for the next steps.

02.


Pinterest Account Set-Up or Clean-Up


First impressions count! So, after designing your bespoke strategy and before doing anything else, we create a branded account. Guided by the Pinterest Strategy Plan, we build (if you're starting from scratch) or update your Pinterest account. We make sure that your account is SEO-optimized. We also check that your website is connected to Pinterest, plus a few other essentials before getting started with regular organic or paid advertising activities.

03.


Pinterest Advertising & Account Management


It's time to start pinning! We kick off with daily organic posts, a paid advertising campaign or both. This depends entirely on the approach outlined in the Pinterest Strategy Plan and varies per client.

Our team specializes in creating high-quality branded Pinterest graphics with SEO-optimized descriptions that link back to your website. We develop well-thought-out advertising campaigns designed to get the best results possible.

04.


Pinterest Tracking & Reporting


We take over full management of your Pinterest account and keep you posted on progress. Each month, you receive a report with insights on what we did, the results achieved, and next steps planned. From day one, we’ll agree on metrics to measure success, so that you'll be able to see them evolve over time.

Let's talk!

We work with online retailers and brands in a wide range of industries in the lifestyle and travel space. 

Want to learn more about marketing your business on Pinterest? Book a call to find out how we our Pinterest Management Services can help you reach your target audience on Pinterest.

Mary Lumley

Pinterest Expert

FAQ - Pinterest Management Services

Will Pinterest work for my online store?

Pinterest works best for lifestyle products. Home decor, fashion, fashion accessories, beauty, travel, wellness, sport, health, gardening, food & drinks, parenting are among the most popular topics. How successful you are on Pinterest depends on your overall strategy and criteria such as the quality of your images and your website. Pinterest can send you traffic, but the conversion happens on your website.


The first step of our process helps to determine if your online store is a good fit for Pinterest. If we come across issues that may hamper your marketing efforts on Pinterest, we will be 100% honest with you. We only work with brands that are a good fit. 

What kind of clients do you work with?

We work with online retailers and brands in a wide range of industries in the lifestyle and travel space and that sell their own products (i.e. no affiliate marketing or dropshipping). Most of our clients sell via Shopify Plus, but we help e-commerce retailers with shops on other platforms too.

How long does it take to see results?

Pinterest takes a while to ramp up. You have to be patient and give the algorithm time to learn about your products and your business. For most of our clients, we see that things start to take off from about 6 months onwards. To truly give Pinterest a chance to deliver results for you, we highly recommend sticking with it for at least 12 months. The first 3-6 months is a period of groundwork and testing. Advertising on Pinterest is a marathon, not a sprint. 

What level of ad spend do you recommend for paid ads?

Minimum suggested ad spend is $50-$100 per day. To build campaign strategies that deliver consistently a minimum monthly ad spend of $3000 is recommended. This is in addition to our account management fee.

What makes you different from other advertising agencies?

Pinterest is not like other platforms. Marketing and running ads on Pinterest requires a different approach from Google or Facebook. We know Pinterest inside out, because that's the only thing we do and we've been doing it for years. We build a strategy that's 100% tailored for you and then we'll manage it all for you. We offer a personalized service and work in close cooperation with a dedicated representative at Pinterest.

Do you offer organic account management services?

Yes, as part of a global Pinterest marketing strategy. We do not offer it as a standalone service. 

Do you create graphics for organic posts and paid ad campaigns?

Yes, that's included. We create high-quality branded Pinterest graphics for all your organic posts and paid ads.

How do you report and measure progress?

We measure progress on a monthly basis. The KPIs (Key Performance Indicators) that we track depend on your marketing objectives. At the start of the project, we'll agree on metrics to measure success. Each month, you receive a report with insights on what we did, the results achieved, and next steps planned.

How much do you charge?

One-off projects such as creating a Pinterest Strategy Plan or setting up or cleaning up a Pinterest account start at 1250€. For full account management services (this includes daily organic pinning, paid advertising and creation of graphics), on average, our long-term clients invest around 2000€ per month.

Linkedin photo of David Hernandez
DAVID HERNANDEZ
Chief Marketing Officer

"Mary and team have been looking after our Pinterest ads for quite a while now. They have, by and large, been one of the best agencies I have worked with. They come to meetings with ideas, insights, recommendations, and a genuine care for the work they do. Since working with them, we have seen tremendous growth in revenue from this channel and continue to hit milestones and reduce cost per acquisition. I wouldn't hesitate to recommend working with Mary and her team. You'll see the value of working with them from day one."

Logo Pinterest Agency - MaryLumley.com

Follow and connect with us across our social channels:

Contact

hello@marylumley.com

Shopify Partner Logo


© 2024 marylumley.com - All rights reserved Mary Lumley | Pinterest Marketing for e-Commerce & Travel Brands

>