Pinterest Case Studies – How the Pros Drive and Convert Traffic – Pinterest regularly publishes case studies showcasing how brands use Pinterest to successfully drive traffic to their website and convert this traffic. This article highlights some of the visual marketing tactics used by brands to successfully engage with their audience. Read on for the tips, techniques and strategies that have proven highly rewarding.
Many of the brands that feature in these case studies use Promoted Pins to reach their target audience. Currently, Promoted Pins are only available in the US. However, some of the techniques used to target audiences can be applied to any type of pin to improve the chances of getting your pin seen in pinners’ feeds. Here are 3 examples:
Brands support their Pinterest activities with a range of tools that help them increase their reach, get insights and measure their success.
Are you inspired by the Pinterest success of these brands? Are you going to try out any of their techniques? Let me know in the comments below.