Pinterest Ad Management

for E-Commerce





Shopify Partner Logo

Pinterest Ad Management for Online Stores

People on Pinterest are at the top of the sales funnel. They are in discovery mode and open to discover new brands, ideas and solutions. Pinterest is a resolutely positive place where people search with intent and love to browse around. 


We help product-focused B2C and D2C e-commerce businesses get their store in front of new customers. Whatever stage you're at with Pinterest, we work with you to define the objectives and overall strategic approach that will increase traffic and sales for you. Consistently & Durably.


Whether you're looking to turn your Shopify product catalog into shoppable product pins on Pinterest or need help running paid ad campaigns, we can help. We work with online retailers and brands in a wide range of industries. Many of our clients sell via Shopify, but we help e-commerce retailers with shops on other platforms too.

Pinterest vs Facebook & Google

Pinterest is very different from Facebook or Google. Firstly, when it comes to advertising, the tactics that work for you on Facebook and Google are unlikely to work on Pinterest. Secondly, it's a longterm game. Getting results with Pinterest requires a little patience, but they're worth waiting for! Some other (p)interesting facts:

Ads blend in naturally on Pinterest.

Unlike other platforms, on Pinterest it's hard to tell the difference between organic pins and ads. Most people don't actually mind the adverts, since they're contextual and highly relevant to their search or areas of interest.

Ads stay on Pinterest. Forever.

After you stop paying for your ads, they are not removed from Pinterest. Naturally, their reach reduces, but they will continue to live on as organic content and drive traffic to your website.

Results are more consistent. It pays to be patient. Literally!

It takes longer to get results, because the algorithm takes time to learn about your products and your business. However, once you find your audience, results are more consistent. It really does pay to be patient.

Our Pinterest Marketing Services

Every client is different and we build bespoke Pinterest strategies based on your Pinterest maturity, your website content and marketing objectives. We offer short term, long term and one-off Pinterest marketing solutions, whether you just need a Pinterest kickstart or cleanup for your online store, want to get started with Pinterest ads or are looking for expertise to manage your Pinterest ad campaigns and strategy.


We love helping our clients get their e-commerce store in front of new customers. Here's how we can help you:

01.

Pinterest Account Set-Up or Clean-Up

Driving website traffic with Pinterest, starts with setting up and configuring your Pinterest page and online store connection the right way. 

Not sure how to get started? Need a kick-start? We'll build an SEO optimized Pinterest page, connect your Shopify store and add content that attracts your target audience. 

Need to revitalize a Pinterest account that's been neglected? We'll go over your account with a fine-tooth comb. We clean it up, optimize it for SEO and check that your Shopify connection is set up correctly.

For online retailers who...

... want to have a clean, optimized and professional business profile on Pinterest with a clear message that reflects your brand.

Attracting your target audience starts with an optimal Pinterest account.

We make it super clear to the Pinterest algorithm what your brand is about, so that it distributes your content to the right kind of audience!

Account Set-up / Optimization starts at 1250€

02.

Pinterest Ad Management

The most effective way to drive traffic and sales with Pinterest is through paid ad campaigns.

We offer different types of campaign management plans to help you grow your business with Pinterest. Which is best for you, depends on your products, their seasonality and your business objectives.

We design and optimize campaigns specifically for you. They're built intentionally and strategically to reach your prospective customers and maximize your return on investment.

For online retailers who are...

... looking for expert help to boost traffic, grow conversions or increase brand awareness with paid ad campaigns.

Or, perhaps you want to try out Pinterest ads as an alternative to other platforms.

Advertising with Pinterest is VERY different from other platforms. We'll work with you to develop custom ad campaigns to get the best possible result for your ad budget.

Pinterest Paid Ad Management starts from 1000€ p/ month

03.

Pinterest Marketing Projects

Every single e-commerce marketing project that we work on is unique. 

In most cases it starts with an account set-up/clean-up to prepare for future paid ad campaigns. What happens next depends on your business objectives, the maturity of your Pinterest account and your budget.

If you need something more than a one-off account clean-up, such as an e-commerce starter package, a market test/analysis, strategy design or consultancy, we can help. 

Questions you may have...

Will Pinterest work for my online store?

Pinterest works best for lifestyle products. Home decor, fashion, fashion accessories, beauty, travel, wellness, sport, health, gardening, food & drinks, parenting are among the most popular topics. How successful you are on Pinterest depends on your overall strategy and criteria such as the quality of your images and your website. Pinterest can send you traffic, but the conversion happens on your website.

How long does it take to see results?

It's not like Facebook or Google where you can get quick results. You have to be patient and wait for the algorithm time to learn about your products and your business. Once you find your audience, though, results are more consistent. Advertising on Pinterest is a marathon, not a sprint.

Do you offer organic pinning services?

We offer organic account management services as part of a global Pinterest marketing strategy or to help you kick-start a new account.

What level of ad spend do you recommend for paid ads?

Minimum suggested ad spend is $50-$100 per day. It's possible to spend less and get results. We can build campaigns with lower budgets. It totally depends on what your objectives are. To build campaign strategies that deliver consistently a minimum monthly ad spend of $3000 is recommended. This is in addition to our campaign management fee.

who we work with

Are you...

  • An e-commerce business owner or manager?
  • Ready to invest advertising budget in Pinterest? 

Do you have...

  • A conversion focused website? We can help you reach new clients with Pinterest, but the ultimate conversion happens on your website.
  • Lifestyle images (i.e. not just product images), or even better, videos of the products in your online store? 

Does this sound like you? Great! You're in the right place! We work with online retailers and brands in a wide range of industries. Many of our clients sell via Shopify, but we help e-commerce retailers with shops on other platforms too.


Book a call today to discuss your advertising objectives and see if we are a good fit. 

who we work with

Are you...

  • An e-commerce business owner or manager?
  • Ready to invest advertising budget in Pinterest? 

Do you have...

  • A conversion focused website? We can help you reach new clients with Pinterest, but the ultimate conversion happens on your website.
  • Lifestyle images (i.e. not just product images), or even better, videos of the products in your online store? 

Does this sound like you? Great! You're in the right place! We work with online retailers and brands in a wide range of industries. Many of our clients sell via Shopify, but we help e-commerce retailers with shops on other platforms too.


Book a call today to discuss your advertising objectives and see if we are a good fit. 

Would you like to learn more?

Want to learn more about Pinterest for your online store? Let's have a chat! We'll give you an indication if your business is a good fit for Pinterest. We'll be 100% honest with you. 


Interested? Book an introductory call with Mary.


Let's talk!

Pinterest marketing is our specialty and that is ALL we do. Just Pinterest! Want to know more about the services we offer and how we can work together? Let's talk!

Logo - Mary Lumley

Pinterest Marketing for eCommerce

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