Pinterest Ad Management

PINTEREST SPECIALIST Expert Pinterest ad management & bespoke strategies for e-Commerce & Travel Brands

Header with Pinterest travel and product images

Pinterest Ad Management for Online Stores

People on Pinterest are at the top of the sales funnel. They are in discovery mode and open to discover new brands, ideas and solutions. Pinterest is a resolutely positive place where people search with intent and love to browse around.

We help product-focused B2C and D2C e-commerce businesses get their store in front of new customers. Whatever stage you're at with Pinterest, we work with you to define the objectives and overall strategic approach that will increase traffic and sales for you. Consistently & Durably.

Whether you're looking to turn your Shopify product catalog into shoppable product pins on Pinterest or need help running paid ad campaigns, we can help. We work with online retailers and brands in a wide range of industries. Most of our clients sell via Shopify Plus, but we help e-commerce retailers with shops on other platforms too. 

We help product-focused B2C and D2C e-commerce businesses get their store in front of new customers. Whatever stage you're at with Pinterest, we work with you to define the objectives and overall strategic approach that will increase traffic and sales for you. Consistently & Durably.

Whether you're looking to turn your Shopify product catalog into shoppable product pins on Pinterest or need help running paid ad campaigns, we can help. We work with online retailers and brands in a wide range of industries. Most of our clients sell via Shopify Plus, but we help e-commerce retailers with shops on other platforms too. 

Our mission: get you more business

Our full-service boutique Pinterest marketing agency has a single mission: help clients create and increase visibility on Pinterest to drive profitability. We work with clients on a long term basis, because that's how we obtain the best results for our clients.

Our Pinterest Marketing Services

Every client is different and we build bespoke Pinterest strategies based on your Pinterest maturity, your website content and marketing objectives. We offer one-off and long term Pinterest marketing services, based on our 4-step process

Pinterest Ad Management

The most effective way to drive traffic and sales with Pinterest is through paid ad campaigns. We design and optimize campaigns specifically for you, based on your Pinterest maturity, your website content and marketing objectives. They're built intentionally and strategically to reach your prospective customers and maximize your return on investment.

Typically, we start by designing an overall strategy for your brand (Step 1). Then, based on the proposed strategy, we set up a new account for you or clean up your existing Pinterest account (Step 2). Once this is done, you can opt to manage Pinterest in-house or we can do it for you (Steps 3 & 4). You can read more about our 4-step process here.

FAQ - Pinterest Management Services

Will Pinterest work for my online store?

Pinterest works best for lifestyle products. Home decor, fashion, fashion accessories, beauty, travel, wellness, sport, health, gardening, food & drinks, parenting are among the most popular topics. How successful you are on Pinterest depends on your overall strategy and criteria such as the quality of your images and your website. Pinterest can send you traffic, but the conversion happens on your website.


The first step of our process helps to determine if your online store is a good fit for Pinterest. If we come across issues that may hamper your marketing efforts on Pinterest, we will be 100% honest with you. We only work with brands that are a good fit. 

What kind of clients do you work with?

We work with online retailers and brands in a wide range of industries in the lifestyle and travel space and that sell their own products (i.e. no affiliate marketing or dropshipping). Most of our clients sell via Shopify Plus, but we help e-commerce retailers with shops on other platforms too.

How long does it take to see results?

Pinterest takes a while to ramp up. You have to be patient and give the algorithm time to learn about your products and your business. For most of our clients, we see that things start to take off from about 6 months onwards. To truly give Pinterest a chance to deliver results for you, we highly recommend sticking with it for at least 12 months. The first 3-6 months is a period of groundwork and testing. Advertising on Pinterest is a marathon, not a sprint. 

What level of ad spend do you recommend for paid ads?

Minimum suggested ad spend is $50-$100 per day. To build campaign strategies that deliver consistently a minimum monthly ad spend of $3000 is recommended. This is in addition to our account management fee.

What makes you different from other advertising agencies?

Pinterest is not like other platforms. Marketing and running ads on Pinterest requires a different approach from Google or Facebook. We know Pinterest inside out, because that's the only thing we do and we've been doing it for years. We build a strategy that's 100% tailored for you and then we'll manage it all for you. We offer a personalized service and work in close cooperation with a dedicated representative at Pinterest.

Do you offer organic account management services?

Yes, as part of a global Pinterest marketing strategy. We do not offer it as a standalone service. 

Do you create graphics for organic posts and paid ad campaigns?

Yes, that's included. We create high-quality branded Pinterest graphics for all your organic posts and paid ads.

How do you report and measure progress?

We measure progress on a monthly basis. The KPIs (Key Performance Indicators) that we track depend on your marketing objectives. At the start of the project, we'll agree on metrics to measure success. Each month, you receive a report with insights on what we did, the results achieved, and next steps planned.

How much do you charge?

One-off projects such as creating a Pinterest Strategy Plan or setting up or cleaning up a Pinterest account start at 1250€. For full account management services (this includes daily organic pinning, paid advertising and creation of graphics), on average, our long-term clients invest around 2000€ per month.

SIMON MARMOT
Chief Marketing, Advertising & Strategy Director

"I worked with Mary and her team for a project in the e-commerce space and it was simply put, one of the best agency client relationships I have had. Mary and the team were so insightful when it came to Pinterest and so lovely it was a pleasure to work with them and would be happy to highly recommend them for any Pinterest project/s for your business in the future."

Linkedin photo of David Hernandez
DAVID HERNANDEZ
Head of Marketing and Communications

"Mary and team have been looking after our Pinterest ads for quite a while now. They have, by and large, been one of the best agencies I have worked with. Since working with them, we have seen tremendous growth in revenue from this channel and continue to hit milestones and reduce cost per acquisition.

Work with Pinterest Specialists

We are a Boutique Pinterest Marketing Agency. Pinterest is our specialty. We know Pinterest inside out, because that's the only thing we do and we've been doing it for years. Our small friendly team helps Online Retailers and Travel Agents boost traffic, leads and conversions. Marketing and running ads on Pinterest requires a very different approach from Google or Facebook. We offer a personalised "done for you" service and work in close cooperation with a dedicated representative at Pinterest.

Brands We've Helped

Brands we've helped

Ready to grow your business with Pinterest?

If you would like to learn more about marketing your business on Pinterest or want to find out more about our services, click on the button below to schedule a free call with me.

Mary Lumley

Pinterest Marketing Consultant

Logo Pinterest Agency - MaryLumley.com

Follow and connect with us across our social channels:

Contact

hello@marylumley.com

Shopify Partner Logo


© 2024 marylumley.com - All rights reserved Mary Lumley | Pinterest Marketing for e-Commerce & Travel Brands

>