Pinterest Account Management
for e-Commerce & Travel Brands
Pinterest drives website traffic forever. Literally.
Pinterest is a search engine, not a social media platform. It is where people look for ideas and solutions. It is where they plan their lives. People use it to search for information and inspiration by browsing through images or initiate precise searches with keywords. Images and keywords are what make Pinterest tick.
Did you know that any paid content you promote on Pinterest stays on Pinterest and lives on forever? Unlike other platforms, content on Pinterest will drive targeted organic traffic to your website for months, even years, whether it started out as organic or paid content. Especially if your account stays active. No other platforms do this.
We help product-focused B2C and D2C e-commerce businesses get their store in front of new customers. Whatever stage you're at with Pinterest, we work with you to define the objectives and overall strategic approach that will increase traffic and sales for you. Consistently & Durably.
Whether you're looking to turn your Shopify product catalog into shoppable product pins on Pinterest or need help running paid ad campaigns, we can help. We work with online retailers and brands in a wide range of industries. Most of our clients sell via Shopify Plus, but we help e-commerce retailers with shops on other platforms too.
Pinterest Account Management
If you're new to Pinterest, or if you've neglected your account, organic pinning will help to build initial momentum. Organic pins keep your account active and ensure that you keep showing up in your followers' feeds on Pinterest. They're also a great playground to test creatives and collect data for any paid campaigns you may be planning!
Either way, our organic Pinterest account management service is designed to pave the way for paid advertising success!
We offer organic Pinterest account management services as part of a global Pinterest marketing strategy or to help you kick-start a new account.
Click below to find out more about our Pinterest Marketing Services for eCommerce.
FAQ - Pinterest Management Services
Pinterest works best for lifestyle products. Home decor, fashion, fashion accessories, beauty, travel, wellness, sport, health, gardening, food & drinks, parenting are among the most popular topics. How successful you are on Pinterest depends on your overall strategy and criteria such as the quality of your images and your website. Pinterest can send you traffic, but the conversion happens on your website.
The first step of our process helps to determine if your online store is a good fit for Pinterest. If we come across issues that may hamper your marketing efforts on Pinterest, we will be 100% honest with you. We only work with brands that are a good fit.
We work with online retailers and brands in a wide range of industries in the lifestyle and travel space and that sell their own products (i.e. no affiliate marketing or dropshipping). Most of our clients sell via Shopify Plus, but we help e-commerce retailers with shops on other platforms too.
Pinterest takes a while to ramp up. You have to be patient and give the algorithm time to learn about your products and your business. For most of our clients, we see that things start to take off from about 6 months onwards. To truly give Pinterest a chance to deliver results for you, we highly recommend sticking with it for at least 12 months. The first 3-6 months is a period of groundwork and testing. Advertising on Pinterest is a marathon, not a sprint.
Minimum suggested ad spend is $50-$100 per day. To build campaign strategies that deliver consistently a minimum monthly ad spend of $3000 is recommended. This is in addition to our account management fee.
Pinterest is not like other platforms. Marketing and running ads on Pinterest requires a different approach from Google or Facebook. We know Pinterest inside out, because that's the only thing we do and we've been doing it for years. We build a strategy that's 100% tailored for you and then we'll manage it all for you. We offer a personalized service and work in close cooperation with a dedicated representative at Pinterest.
Yes, as part of a global Pinterest marketing strategy. We do not offer it as a standalone service.
Yes, that's included. We create high-quality branded Pinterest graphics for all your organic posts and paid ads.
We measure progress on a monthly basis. The KPIs (Key Performance Indicators) that we track depend on your marketing objectives. At the start of the project, we'll agree on metrics to measure success. Each month, you receive a report with insights on what we did, the results achieved, and next steps planned.
One-off projects such as creating a Pinterest Strategy Plan or setting up or cleaning up a Pinterest account start at 1250€. For full account management services (this includes daily organic pinning, paid advertising and creation of graphics), on average, our long-term clients invest around 2000€ per month.
Let's talk!
Pinterest marketing is our specialty and that is ALL we do. Just Pinterest! We work with online retailers and brands in a wide range of industries in the lifestyle and travel space.
Want to learn more about marketing your business on Pinterest? Book a call to find out more.
Work with Pinterest Specialists
We are a Boutique Pinterest Marketing Agency. Pinterest is our specialty. We know Pinterest inside out, because that's the only thing we do and we've been doing it for years. Our small friendly team helps Online Retailers and Travel Agents boost traffic, leads and conversions. Marketing and running ads on Pinterest requires a very different approach from Google or Facebook. We offer a personalised "done for you" service and work in close cooperation with a dedicated representative at Pinterest.
Brands We've Helped
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Contact
hello@marylumley.com
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