Create a Pinterest Shop
Reach shoppers on Pinterest.
Turn your products into Pins!
People come to Pinterest with an intent to plan and purchase
More than ever, people come to Pinterest to find inspiration for their day-to-day life. Whether it's for furnishing their home, finding kids activities, sending gifts to their friends and loved-ones, planning future holidays, tonight's meal or how to start a vegetable garden. In April 2020, Pinterest reported that user engagement related to shopping on Pinterest increased 44% year over year.
Uploading your product catalog to Pinterest makes it possible for people to discover and save your products for future purchase and to buy products directly from your website.
Why upload your product catalog on Pinterest?
Increase organic reach by uploading your product catalog to Pinterest. People on Pinterest can easily discover, save and buy products from your website for free.
Here are 6 good reasons why you should consider displaying your products on Pinterest:
The Pinterest Shop Creation service is for e-commerce businesses who need a helping hand getting their products listed on Pinterest. Creating a shop on Pinterest, requires the upload of your product catalog, in a specific format, from a location that Pinterest can access. Depending on the platform your e-commerce business is hosted on, this can be a daunting task if you're unfamiliar with processing data feeds. If you're holding back from adding your products to Pinterest, because you lack the technical skills or simply due to lack of time, this is for you!
The Pinterest Shop creation service starts at 495€
Pinterest Shop Creation
Here's what you need to have in place to enable the listing of the products from your online store on Pinterest:
Does the mere thought of creating and uploading data and copying bits of code makes you feel nervous? Don't have anyone in your team to do this for you? We can help you with the implementation of your product catalog on Pinterest.
Pinterest shop creation
(for 10-50 products)
The Pinterest Shop Creation service includes:
- Preparation of product file
- Upload to host location (provided & owned by you)
- Installation of Pinterest Tag
We prepare your product file, upload it to a host location and install the Pinterest Tag for you. Once the file has been created and uploaded, you just need to keep it up-to-date from time to time with the latest info (price, availability,...). Pinterest collects data from this file once a day.
The price of this service depends on the number of products you wish to upload from your online store to Pinterest.
Note that 1 product, may be counted as several products. For example, if you sell t-shirts in 3 different colors and 3 different sizes, this would count as 9 products. This is because each product variety is a separate entry with its corresponding attributes.
To install the Pinterest Tag, admin access to your website will be required or we can work directly with your webmaster.
If your store is hosted via Shopify (applies to US and Canadian Pinterest accounts only), you can use the Pinterest Shopify app to upload your product catalog. You don't need to worry about uploading your data separately and adding bits of code. The app automatically creates the connection between your store and Pinterest. It also allows you to install the Pinterest tag. This is easy to do yourself, but we can lend a helping hand if you need it. Contact us here.
Want to do it yourself, but with expert guidance?
Book a 1-hour video Pinterest consultation with me
We can run through the steps to take, so that you have complete clarity on how to upload your product catalog. Ask me any questions you may have about the process.
During a 1-hour video consultation, I will explain how to construct the product file and what to watch out for. It will be recorded, so that you can concentrate on our discussion and watch it again at your leisure.
Any questions? Drop me a line.
Pinterest Shop coaching call
On-demand video consultation
1-hour video call dedicated to advise you on how to create your shop on Pinterest
Let's get your products on Pinterest!
I'm Mary Lumley, a Pinterest Expert, who LOVES helping online retailers grow their site traffic and attract new clients through Pinterest. I would be delighted to help you reach shoppers on Pinterest.
Let's work together.
Conversion Focused Pinterest Marketing
for Shopify Retailers & E-commerce Brands