Conversion Focused Pinterest Marketing
for Shopify Retailers & E-commerce Brands
Want to drive targeted website traffic with Pinterest?
According to Pinterest, 97% of top searches are unbranded, i.e. simple keyword searches. When people search on Pinterest, they don't have a particular brand in mind. This means that it is not unusual for a smaller retailer's product to rank higher in search results than a larger competitor, if it's a better match.
If you're looking for a long-term, low-cost organic marketing solution to generate traffic to your website, Pinterest can be quite effective. Content stays on Pinterest forever and continues to generate impressions for months, especially if it's engaging.
For e-commerce stores, the most effective way to increase conversions is through paid Pinterest advertising. On Pinterest it's hard to tell the difference between organic pins and ads. Ads are not disruptive, like they are on other platforms.
Because many people use Pinterest to plan projects, they don't actually mind the adverts, because they're highly relevant and offer a way to shop for whatever they're planning.
Best of all? Even after you stop paying, ads remain on Pinterest and continue to drive traffic, organically.
why work with me?
Because Pinterest can get your business...
More traffic & leads
Make Pinterest an integral part of your marketing funnel to generate traffic to your website and online shop.
Better SEO ranking
Pinterest is a search engine. Deploy the right keyword strategy to get found on Pinterest (and even Google!).
Optimizing your Pinterest account, regular pinning and applying best practices will encourage the algorithm to distribute your content widely.
and why I love Pinterest
Becoming a Pinterest marketer was a mid-life career change. After many years of corporate life, I had a strong desire to become independent and offer my skills and experience to other businesses. This did not happen overnight. For a number of years I juggled teenage daughters, a full-time job and my business, whilst constantly learning new online marketing skills.
I discovered Pinterest in 2012. It was still in it's early days, but it appealed immediately to my sense of creativity. The sheer volume of ideas, the inspiration it generated and the simple way to save my finds in an organized way for current and future projects were an instant hit with me. Since I'm super-organized and also have a creative streak, Pinterest just struck a cord with me.
The more I used it, the more it started to dawn on me that this platform had great marketing potential. And so, for several years now, Pinterest has been at the centre of my professional universe, building up expertise and helping many businesses increase website traffic, get more mailing list subscribers and grow sales with Pinterest.
As a professional consultant with over 25 years of international business, project management and customer relationship experience, I LOVE helping business owners and brands grow website traffic and attract new clients through Pinterest.
I like strong coffee, especially Italian espresso, and sipping a cool glass of rosé on summer evenings. I live and work in France, but was born and brought up in the Netherlands, in the picturesque city of Leiden. My English first name, seemingly pre-destined me to live and work in the UK, whilst marrying a Brit en route. Although we love England, we decided to swap the damp UK climate for the south of France to enjoy life under the sun and work with clients around the globe.
"Our results have been fantastic! We have been seeing a lot of movement from Pinterest to our website. I just want to say thank you so much for your help and advice! You're clear with your suggestions and I would absolutely recommend your services to other people struggling with Pinterest!"
"In a short period of time, I went from 30 to 1500 visits per month on my site. Step by step, Mary helped me to understand the benefits of using Pinterest for my business. Social media accounted for roughly 30 site visits per month. In the month of March alone, referral traffic from Pinterest went up to more than 1500 visits."
"Grew my list from basically nothing to 50-100 sign ups per month - super happy with that! Mary showed me a really good pinning strategy to increase engagement growth and also some great ideas around analytics. I really felt it helped me understand what to do in order to boost views - it worked basically!"
Want to know more?
Not sure if Pinterest is a good fit for your business? Contact me today. I'd love to chat about your upcoming projects and how my team and I can be a value-adding resource for you.
Drop me a line at firstname.lastname@example.org or book a discovery call.