Whilst the Covid-19 episode is playing out, our social and business environments are changing. Rapidly. People and businesses are adapting to a new reality. The planet is heaving a (small) sigh of relief under a less polluted sky. Of course, eventually things will get back to normal, but it will be a different normal. During these exceptional times, many people are turning to Pinterest. Buying products and services online has suddenly become the new norm. This may be the perfect time to pay a little more attention to Pinterest. Read on to find out why, and what Pinterest actions you can take right now to help you drive free website traffic to your website.
The way we work and learn is evolving. Working from home is a reality for many of us right now. Remote working will be more widespread than ever before. Video conferencing will continue to replace business travel for the next foreseeable future. It may never get back to pre-Covid levels. With the closure of schools and universities, education is, at the time I'm writing this article, mostly taking place online.
People who find themselves unemployed will be considering new opportunities to generate income. Many will be thinking about starting an online business. Existing businesses without much of an online presence are now looking for solutions to move some of their business online. Whether these businesses provide services or sell products, one of their primary business needs is to be visible online.
Pinterest usage is at an all-time high, giving many businesses greater visibility than ever on Pinterest. Especially those that publish content that is highly relevant to current needs. People may be stuck at home, but they are still seeking ways to stay healthy and fit, to keep their kids occupied, to find recipes for the ingredients they have in stock and also to shop. Pinners are reporting record engagement rates. People are coming to Pinterest looking for inspiration, solutions, products and services more than ever before.
Demand for Shoppable products on Pinterest is also rising and Pinterest is responding rapidly. Several new functionalities that make Pinterest a lot more shoppable were launched last week:
Now is the time to create greater visibility for your online services. People are looking to learn new skills online. They have spare time and are seeking answers and information. Habits and mindsets are changing. This is an excellent time to polish up your service offers and make Pinterest marketing an integral part of your sales funnel. Use it to drive more traffic to your website and get more mailing list sign-ups. Here's what you can do:
Right now, there’s a tremendous Pinterest opportunity for online businesses. If your business is anything to do with e-commerce, content creation, coaching or online education, this is the time to optimise your Pinterest page for business. Many websites are seeing big increases in traffic from Pinterest. Mailing list opt-in rates are much higher than usual. Shopping is up by 44% (*).
If you're looking for a cost effective marketing channel during these exceptional times, Pinterest is your friend. Invest some time in it now to reap the benefit of increased organic traffic and online visibility for months to come.
(*)Source: Pinterest internal data, February 2019-February 2020